Upload
arianna-burgess
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
The Importance of creativity andInnovation for medium and long term
Growth
Dr. Charles G. Bienfait-SOLVAY SADirection Centrale Recherche & TechnologyBruxelles
Conference/ May 7- 8, 2007 / AMSTERDAM 2nd Annual « MANAGING R&D for BUSINESS GROWTH » (in the Chemical Industry)
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Topics
1. Introduction 2. Position of our Industry today(2005 results):
EU situation (from DTI) World position (from own graphs)
3. Medium & long term Growth versus creativity & innovation:
Relation with innovation Relation with R&D expenses Addition: a few ex. of SOLVAY ‘s innovations
4. Conclusion
2
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
1. Introduction
Innovation and creativity= key challenges for EU for all industries.
Innovation is not only the task of R&D but of the all organization…..but R&D is a major partner (time to time forgotten
See next
3
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
4
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Response Strategies (added by Porter and others)
INNOVATIONDeveloping new products & services
GROWTH
Increasing market share, acquiring more customers or selling more products
IMPROVE INTERNAL EFFICIENCY
To improve employee and customer satisfaction
ALLIANCESWorking with business partners to create synergy & provide opportunities for growth
CRMCustomer-oriented approaches, e.g. the customer is king (queen)
5
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
2. Position of our Industry today (2005 results):
Before to go to Innovation/Growth,
WHAT IS THE BUSINESS SITUATION today OF THE CHEMICAL INDUSTRY ?
From DTI(UK)…for EU From own graphs….for World
6
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
DTI
Two majors parameters: P1= « Value added per employee » (Productivity) P2= « Wealth creation efficiency » % (Output/versus
major inputs)
Performance of a group/compagnies linked to: Growth of VA Maintain highest P2 (the highest value)
(for definitions: go to: http://www.innovation.gov.uk/value_added/default.asp?page=60
7
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Chemicals Pharmaceuticals
8
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
SolvayBASFDSM
BAYER
9
0
20
40
60
80
100
120
140
160
0 50 100 150 200 250
P2 =VA/(employee costs + depreciation) %
P1=
VA
per
em
ploy
ee £
KPharma 2005 10
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Own graphs/ C.G.Bienfait(from published data)
All relations related to % operating margin
(for chemicals: % operating margin (brut) (for pharma: % operating margin(net)
11
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
-10 0 10 20 30 40 50
% Operating margin (brut)
Chem.Sales (M $)
Total Chem Sales versus Operating margin (Brut)(*)(*)= sales - administ.expenses & cost of sales)
Chemical Industry 2005 results/first 50th
DowBASF
Shell
Exxon M.Total Dupont
SabicBP Bayer
China Petr
Formosa Plast
PraxairShin Etsu
SolvayChem Plast.
SOLVAY
12
4000
5000
6000
7000
8000
9000
10000
11000
12000
-5 0 5 10 15 20 25 30
Chemical Industry :2005 results for companies from Nr 21 till 50 Total Chem.Sales versus Operating margin(Brut)(*)(* = Sales- administr.expenses & cost of sales/sales)Chem.Sales M$
% Operating Margin (Brut)
Toray Chevron Phillips
ICIBasellShin-Etsu
DSMDICLanxess
BOC
PPGAsahi
Solvay Chem Plas
ENI
Air Prod.Praxair
Yara
Eastman
RelianceGEClariant
Sasol
RhodiaSyngenta
Celanese
Borealis
NovaLG
Ciba
Teijin
SOLVAY
13
4000
5000
6000
7000
8000
9000
10000
11000
12000
-5 0 5 10 15 20 25 30
Chemical Industry :2005 results for companies from Nr 21 till 50 Total Chem.Sales versus Operating margin(Brut)(*)(* = Sales- administr.expenses & cost of sales/sales)Chem.Sales M$
% Operating Margin (Brut)
Toray Chevron Phillips
ICIBasellShin-Etsu
DSMDICLanxess
BOC
PPGAsahi
Solvay Chem Plas
ENI
Air Prod.Praxair
Yara
Eastman
RelianceGEClariant
Sasol
RhodiaSyngenta
Celanese
Borealis
NovaLG
Ciba
Teijin
SOLVAY
14
05000
100001500020000250003000035000400004500050000
-10 0 10 20 30 40 50
Profit Margin (Net) % CA total
CA
Pha
rma
(mill
ion
U$
)PHARMA –Résultats 2005 CA en Million U$ versus Profit Margin(Net)
USA
EU
JP
Pfizer
GSKSanofi-Aventis
Novartis
Astra Zeneca J&J
MerckWyeth
BMS
Eli Lilly
Abbott
RocheAmgen
Boehringer Takeda
Astellas
Shering-Plough
Bayer
Isr.
Teva
Allergan
Schering
GenentechNovo
Eisai
Merck KG Forest
SeronoAkzo
Solvay
Gilead
UCB
SOLVAY
15
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
3. Medium & long term Growth versus creativity & innovation:
Growth in relation with Innovation:
Innovation/creativity = essential to avoid loss of growth and profit ( « experience curve » = fatality going to lower profit)
Growth in relation to innovation in the two axes (technology-Products/markets)
See next graph
16
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Innovation processes
Core Competences
PresentPresent ExtendedExtended NewNew
Pres
ent
Pres
ent
NewNew
MARKETSMARKETS
TE
CH
NO
LO
GIE
ST
EC
HN
OL
OG
IES
€ € $$
Inn
ovative p
rojects
Acquisitions:Acquisitions:
« HT Engineering« HT EngineeringPolymers/BP-Polymers/BP-AMOCO »AMOCO »
« Fluoro « Fluoro Products /Products /AusimontAusimont
« FOURNIER « FOURNIER »»
17
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
• For Innovation + R&D : to not forget :
Horizon 1
Horizon 2
Horizon 3Growth
Time and Level of Uncertainty
Mature businesses & markets
Major new growthBusinesses & markets
Portfolios ofExperiments forLong term growth
The three Horizons for Growth
Ref :« The alchemy of Growth » (Baghai, Coley and White)
18
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Growth & return in relation with R&D expenses ?
A lot of confusion : even in some « consulting group »
More R&D = more innovation ? More growth/return?
Need to take care of « time frame » in addition to other parameters :effectiveness/efficiency ,…..
Easy to see the relation in Pharma…more difficult in Chemicals see graphs
19
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Pharma/drugs /Industries : 20
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
MEASURING UP: RESEARCH & DEVELOPMENT COUNTS IN THE CHEMICAL INDUSTRY
2001
• Chemical Industries
21
: Research & Development Counts in the Chemical Industry, the critical role of R&D to the chemical industry is quantified for the first time. With economic, bibliometric, and historical analysis, this study demonstrates that R&D has helped the chemical industry become a
major building block of the U.S. economy, growing steadily and becoming a world leader in scientific advances even in the face of
increasing global competition.
Key findings of this new study include:
On average, every dollar invested in chemical R&D today produces $2 in corporate operating income over six years – an average
annual return of 17% after taxes. Business performs better when public policy, including government
funding of R&D, is consistent. Publicly funded science makes significant contributions to new
technologies in the chemical industry. ….etc…
Ref: http://www.ccrhq.org/CCRNET/index.html
In Measuring Up
SOLVAY
22
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
R&D return (all industries)(from U.S. Bureau of Economic Analysis ) September 28, 2006 :PRELIMINARY STUDY SHOWS
RESEARCH AND DEVELOPMENTCONTRIBUTION TO ECONOMIC GROWTH: Between 1959 and 2002, R&D investment accounted for
4 1/2 percent of growth in real GDP. Between 1995 and 2002, its contribution to real growth
rose to 6 1/2 percent. In comparison, businesses’ investment in commercial and
all other types of buildings accounted for just over 2 percent of real GDP growth between 1959 and 2002.
If R&D were included in the GDP as investment instead of as an expense, business investment would be 11 percent, or $178 billion, higher; and the 2002 national savings rate would be 16 percent instead of 14 percent.
http://www.bea.gov/bea/newsrelarchive/2006/rdreport06.pdf
23
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
a few ex. of SOLVAY ‘s recent innovations
Epichlorohydrin with new process EPICEROL TM
New High productivity/High capacity of H202 process
NEUTREC ® process for flue gas cleaning
24
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Water consumption divided by 10
Epicerol™: Sustainable development
Chlorydric Acid
Glycerin from Renewable source (e.g.
from biodiesel ‘byproduct )
Epichlorohydrin
Chlorinated byproducts divided by 8
Utilization of chloridric acid vs chlorine.
Consumption of Cl divided by 2
22 Patents requests
25
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
STRATEGY - WORK ON GROWTH
Chlorinated byproduct production
divided by 8
Water consumption divided by 10
Using HCl in spite of chlorine
Cl consumption divided by 2
Winner of “Pierre Potier Prize” for Innovation in Favor of the Environment
TAVAUX, France
EPICEROL® PROCESS
Pull out of oil chain
2007
26
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
Contribution R&D= High Productivity H2O2 Process
High Productivity Réduction of investment by unit installed capacityHigher installed capacity by line :
1958 : 5 000 t/year 1992 : 60 000 t/year 2006 : > 200 000 t/year ?....230.000 in Antwerpen (PO-
BASF-DOW)Reduction of variable costs
g H2O2
kg Working Solution
Productivity =
27
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
STRATEGY - WORK ON GROWTH
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006*
* forecast
2008HYDROGEN PEROXYDE
ZANDVLIET, Belgium
• CAGR 1995-2005: > 6%
Sol
vay
kT/y
Partnership BASF/DOW for a new
plant of Propylene Oxide (HPPO)
World largest peroxyde plant of 230
kT/y under construction. Two
times the size of today largest plant
Based on Solvay high-yield production
process
28
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
29
Jacob Fleming- Conf.Amsterdam –May 7-8 ,2007© SOLVAY SA – C.G.Bienfait
4. CONCLUSION:
Importance of creativity and innovation for growth
Do not forget R&D …one of the main source of innovation for growth!
30
© 2005, SOLVAY SASOLVAY
31
THANK YOU