2018

www.livingmagazine.net

Living Magazine is the leading lifestyle media brand delivering powerful relationships that influence, inspire, and endure. The Living Magazine brand experience is based on trusted editorial complemented by relevant advertising. This dual engagement between content and ads satisfies the interests and passions of millions of readers—when, where, and how they choose. The reader commitment to this unique brand experience results in extraordinary consumer participation with Living Magazine on all platforms and formats.

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OCTOBER 2016

FOOD TO FEEL GOOD

ABOUT

The Health Issue

EAT WELLFEEL WELLLIVE

WELL

BEHIND THE OLYMPIAN

STRENGTH THROUGH COMPASSION

Average time spent per issueSource: GfK MRI, Special Tabulators, Fall 2015.

A community brand for an inspired lifestyle.

51.6minutes

primary print

readers

49.8minutes

digitaledition readers

www.livingmagazine.net

SEPTEMBER 2016

REAL LIFE

WONDER WOMEN

SHARE THEIR STORIES

OKTOBER IN SEPTEMBER

A TASTE OF GERMANY

The Transformation Issue

HOMEIMPROVEMENT

2016

HOMEIMPROVEMENT

2016

MAKE

YOUR HOUSE A

HOME!

REGION CIRCULATION AUDIENCE

Statewide 560,000 1,512,000

North Texas 400,000 1,080,000

South Texas 160,000 432,000

CONTENT PILLARS

Wellness • Aesthetics • Home • Adventure • Cuisine

CRITERIA

Magazine Profile Community Lifestyle

Community Editions Fourteen

Readership Application SFDUs w/Average home value: $392,000

Circulation Frequency Monthly

Distribution Method Saturation Mail Delivery

Certifiable Delivery Monthly US Postal Verification Reports

PRINT

BRAND-AT-A-GLANCE

18.1Million Annual Consumer Touch Points

www.livingmagazine.net

JANUARY

THE REFRESHING ISSUE

• Resolutions to stick with

• Considering a cruise

• Fresh and healthy juices

• Your renovation hit list

• Refreshing your wardrobe

FEBRUARY

THE CARING ISSUE

• Protecting your heart's health

• Maintaining vibrant teeth

• Tending to your home and garden

• The best couple's trip

• Homemade foodie care packages

MARCH

THE PHYSICAL ISSUE

• Green tea and well-being

• Getting the most from your trainer

• Your spring cleaning calendar

• Hot springs worth traveling to

• Bluebonnet tour of Texas

Living Magazine covers an extensive array of topics for readers of affluent demographics. As the prominent lifestyle magazine in the region, Living focuses on specific areas of interest such as wellness, aesthetics, homestead, adventure, and cuisine. Out of the many strengths Living has to offer, the staff places a strong emphasis on exceptional design, editorial, and photography.

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Individuals are more likely to be happy,

confident, excited, and hopeful when they read magazines

compared to time spent with other media.

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JULY

THE SUMMER ISSUE

• The most common summer injuries

• Short-recovery cosmetic procedures

• Embracing the summer grill-out

• Keeping your skin youthful

• Perfect pools

AUGUST

THE CHOICE ISSUE

• Making the senior living decision

• The best time for new floors

• Lunch outside the sandwich

• A tale of two Woodstocks

• Choosing self-esteem

SEPTEMBER

THE TEXAS ISSUE

• Trouble with Texas allergies

• Traveling weird Texas

• Unbeatable barbecue ribs

• What Lone Star style really means

• Running a Texas marathon

www.livingmagazine.net

Our readers’ trust in Living Magazine helps influence their lifestyle decisions—from beauty and style, to food and travel, to how they can live healthier and happier lives. We inspire and motivate our readers to actively live out their aspirations.

WE INSPIRE &

MOTIVATE

APRIL

THE OUTDOORS ISSUE

• ER or urgent care for sudden trouble

• Using succulents in the house

• The best in campfire cooking

• Your selfie-suitable smile

• A look at Earth Day

MAY

THE DISCOVERY ISSUE

• The inner workings of strokes

• Discovering new dermatology treatments

• The perfect mother-daughter trip

• Secret ingredients from creative cooks

JUNE

THE MORNING ISSUE

• Morning habits to improve your wellness

• The meaning of morning breath

• Building the best brunch ever

• The world's best sunrises

• Dressing for a busy day

OCTOBER

THE CHANGE ISSUE

• Battling breast cancer

• Spirit renewing travel destinations

• The first taste of fall food

• Getting ready for family pictures

• The best time to buy a new car

NOVEMBER

THE NEST ISSUE

• Tips for a first-time Thanksgiving host

• Scoping out a summer home

• Fall in Nova Scotia

• All you need to know about Alzheimer's

• The most relaxing autumn bath

DECEMBER

THE GRATITUDE ISSUE

• Preparing your home for a holiday absence

• Practicing gratitude to find wellness

• The best baked goods for Christmas

• Fighting the feisty flu

• Helping your body look its best

www.livingmagazine.net

Our unique distribution model adheres to strict demographic criteria. This custom-built database uses a combination of statistics and analytical information that identifies our affluent reader’s household income and home value.

Every one of our readers is carefully selected to ensure that you are able to speak, interact, and build relationships with these highly qualified consumers.

You can depend on our distribution model to effectively bring your message to the doorsteps of this affluent audience.

We ensure 100% of your marketing dollars spent through the magazine

are allocated to qualified consumers.

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D ISTRIBUTION-AT-A-GLANCE

NO WASTE. NO DECEPTION. NO GUESSWORK.

No one hits more mailboxes than we do

www.livingmagazine.net

Living Magazine is the only Texas publication that offers city-by-city coverage or regional coverage. Our 14 separate monthly editions

include the largest number of high-income cities in Texas.

NORTH TEXAS EDITIONS

EDITION CITIES • COMMUNITY

McKinney/AllenMcKinney • Allen • Fairview Parker • Lucas

Frisco/Plano Frisco • Plano

LakesideRockwall • Heath • Rowlett Forney • Royse City

N.E. Tarrant CountySouthlake • Westlake • Trophy Club Colleyville • Grapevine • HEB • Roanoke

Flower MoundFlower Mound • Highland Village • Argyle Lantana • Bartonville • Robson Ranch

Arlington/MansfieldArlington • Mansfield • ViridianS.W. Grand Prairie

Keller Keller • N.E. Fort Worth • N. Richland Hills

N. Richardson/MurphyN. Richardson • N. Garland • Firewheel Murphy • Sachse • Wylie

Coppell/Las Colinas Coppell • Las Colinas • N. Irving

Three-Eighty NorthCelina • Prosper • N. McKinney Melissa • Anna

SOUTH TEXAS EDITIONS

EDITION CITIES • COMMUNITY

The WoodlandsThe Woodlands • ShenandoahMagnolia • Spring

Cy-FairCypress • Fairfield • Copperfield Towne Lake • Bridgeland

Spring/Champions Spring • Champions • Houston

Ft. Bend County Sugar Land • Missouri City

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Total audience exceeds 1,080,000 monthly readers with an average home value of $404,826

Total audience exceeds 432,000 monthly readers with an average home value of $379,285

www.livingmagazine.net

READERSHIP-AT-A-GLANCE

ACTION TAKEN INCLUDES:

• have a more favorable opinion about the advertiser

• consider purchasing the advertised product or service

• gather more information about the advertised product or service

• recommend the product or service

• visit the advertiser’s website

• purchase the product or service

• clip or save the ad

• visit or plan to visit a merchant

INSPIRE READERS TO TAKE ACTION

PRINT MAGAZINES

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ARE WORD-OF-MOUTH LEADERS IN MULTIPLE PRODUCT CATEGORIES

MAGAZINE READERS

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DEVOTED MAGAZINE READERS

INTERNET USERS

TV WATCHERS

RADIO LISTENERS

NEWSPAPER READERS

CHILDREN 29% 13% 12% 20% 26%

PERSONAL CARE/BEAUTY

27% 15% 14% 20% 24%

HOUSEHOLD PRODUCTS

27% 15% 15% 20% 23%

HOME 26% 15% 15% 20% 24%

FINANCIAL 23% 15% 14% 20% 24%

RETAIL/APPAREL 25% 17% 16% 20% 22%

AUTOMOTIVE 26% 15% 15% 21% 23%

91% 76% 95%Female Readers Ages 40-55 Homeowners

77% 84% 79%Married College Educated Have Children

$154K+ 82% $392K+Average

Household IncomeWorking Professionals

AverageHome Value

www.livingmagazine.net

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Brand recognition is not just about getting your name out there. It’s also about helping consumers get to know your brand on a personal level. It’s a long-standing concept that purchasing is more of an emotional decision than a practical one.

Research continues to show that magazine media is the most trusted, inspiring, and influential of all media, and new studies provide even more proof of magazine media’s powerful ability to drive sales.

Adding print to the advertising mix improves the overall campaign performance, persuasion metrics, and purchase intent. Ads in magazines deliver a higher return on advertising spend than any other measured media.

Generate new revenue by using a variety of print options in the pages of Living Magazine.

Consumers trust brands they recognize.

In a world of passively absorbed content, print offers readers the opportunity to actively engage themselves with stories and perspectives that have been crafted just for them. People who read magazines report higher comprehension and recall, feel a deeper emotional connection to the material, focus more intently on what they’re reading, and enjoy the collection of curated, themed stories presented in a friendly way.

POWER OFPRINT MAGAZINES

NUMBER OF TIMES MEDIUM RANKS #1 AMONG AFFLUENT INFLUENTIAL CONSUMERS ACROSS 60 PRODUCT CATEGORIES

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AVERAGE BRAND LIFT DUE TO EXPOSURE

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TV8%

ONLINE4%

PRINT MEDIA11%

Brand Purchase Intent

TV8%

ONLINE4%

PRINT MEDIA11%

Brand Favorability

TV5%

ONLINE4%

PRINT MEDIA8%

Brand Awareness

28

RADIO

NEWSPAPERS

TV

18

5

INTERNET*

6

3

PRINT MAGAZINES

ADVERTISING IN PRINT YIELDS GREATER INCREASES IN BRAND AWARENESS, BRAND FAVORABILITY AND

PURCHASE INTENT THAN ONLINE OR TV ADVERTISING

PRINT MAGAZINES ARE NO. 1 IN REACHING AFFLUENT CONSUMERS

www.livingmagazine.net

INTEGRATED MARKETING

SOCIAL MEDIA MARKETING

FACEBOOKProfile management & postsContent & contests

Geo-targeting advertising

INSTAGRAMPosts and mini-features

TWITTERReal-time conversations

DIGITAL MARKETING

Web-exclusive positionsGeo-targeting advertising

Newsletter sponsorships

EMAIL MARKETING

Custom newslettersGroup Messaging by:

Customer lead listB2C lead listB2B lead list

Living Magazine delivers custom integrated marketing solutions that allow marketers to identify returns on investment and measure and improve efficiency.

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Newsletter

Instagram

Facebook

E-Blast

CAMPAIGN ACROSS MANY PLATFORMS

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COMPUTER FILE SPECIFICATIONS

• Please send High Resolution (PDF X-1A 2001) PDFs with no printer’s marks. (Color bars, crop marks, etc.)

• When possible, please convert text to paths.

• Include all placed or linked graphics, screen and printer fonts, original application files, extensions or plug-ins.

• All colors are printed in four-color process.

• Please build your ad as CMYK, since no PMS matches will be available.

• If sending a PDF, embed all fonts and distill at a resolution of at least 300dpi.

• All photos and line art should be in Mac TIFF, JPG, PDF or EPS format.

Please Note: We CANNOT accept ads or images provided in any PC-based word processing program (Microsoft Word, PowerPoint, Publisher or any files that end with “.dat”). RGB might have color changes when converted to CMYK.

We Can Accept Files From The Following:Adobe Illustrator 10.0 or higher Adobe Acrobat PDFAdobe Photoshop 7.0 or higher Adobe InDesign 2.0 or higher

Printing Specifications:COLORS: Process (CMYK)MINIMUM DPI: 300TRIM: 8” x 10.25”BLEED: 8.5” x 10.75” METHOD OF PRINTING: Web OffsetMETHOD OF BINDING: Saddle Stitch (SS) and Perfect Bound (PB) Contact your CSM to find out which method will be used in your market.

STANDARD DISPLAY ADS (WXH)

AD SIZE LIVE AREA TRIM BLEED

1/4 BLOCK 3.375” x 4.5” N/A N/A

1/2 HORIZONTAL 7” x 4.5” N/A N/A

1/2 VERTICAL 3.375” x 9.25” N/A N/A

FULL PAGE 7” x 9.25” 8” x 10.25” 8.5” x 10.75”

BACK COVER 7” x 9.25” * 8” x 10.25” 8.5” x 10.75”

2-PAGE SPREAD 15” x 9.25” 16” x 10.25” 16.5” x 10.75”

*Leave 4.1921” x 1.8353” blank for mail label .3” from top right corner.

HIGH IMPACT ADS (WXH)

AD SIZE LIVE AREA TRIM BLEED

8-PAGE FRENCH GATE

Folds and trims to 8” x 10.25”

31” x 10.25” 31.5” x 10.75”

4-PAGE POP UPFolds and trims to 8” x 10.625”

16” x 10.625” 16.5” x 11.125”

4-PAGE INSIDE GATEFOLD

Front Page 7” x 9.25” Spread 14.5625” x 9.25” Back Page 7” x 9.25”

Front Page 7.68” x 10.25” Spread 15.57” x 10.25” Back Page 7.68” x 10.25”

Front Page 7.93” x 10.75” Spread 15.82” x 10.75” Back Page 7.93” x 10.75”

3-PAGE GATEFOLD

Front Page 7” x 9.25” Spread 14.5625” x 9.25”

Front Page 7.68” x 10.25” Spread 15.57” x 10.25”

Front Page 7.93” x 10.75” Spread 15.82” x 10.75”

DAL-CARD (5x9)Front 8.75” x 4.75”Back 4.1875” x 4.75”

9” x 5” 9.25” x 5.25”

BLOW-IN CARDFront 5.5” x 3.5”Back 5.5” x 3.5”

6” x 4” 6.25” x 4.25”

BIND-IN CARD (SS)Front 7” x 4.625”Back 7” x 4.625”

7.375” x 5” 7.875” x 5.5”

BIND-IN CARD (PB) Front 7” x 4.625”Back 7” x 4.625”

7.38” x 5” 7.88” x 5.5”

STANDARD & REVERSE PB INSERTS

14.125” x 9.25” 15.125” x 10.25” 15.5” x 10.625”

All Materials Must Be Submitted Via Your CSM

Electronically.

Learn more about what makes Living Magazine unique!

www.livingmagazine.net

T h a n k Yo u f o r c h o o s i n g L i v i n g Ma g a z i n e