THE HAMILTON SPECTATOR DESIGN-A-DRESS PROGRAM

PowerPoint Presentation 4

Principles of Design:

BalanceEmphasisRhythm

HarmonyProportion

Balance

• http://slideshow.tcmwebcorp.com http://cdn.fashionisers.com https://s-media-cache-ak0.pinimg.com

Balance concerns whether the space on both sides of a central line (real or imaginary) appears equal or not.

• balance can be created by both amount of fabric and visual weight such as heavy, dark fabric on one side

• symmetrical balance is when both sides of the centre are equal. It gives the illusion of stability and formality

• asymmetrical balance is when the garment is visually different on each side of the centre line. It gives the illusion of informality and youthfulness.

Emphasis

https://s-media-cache-ak0.pinimg.com http://www.plussizeswimwear.org.uk http://www.made-in-italy.com

Emphasis is the focal point of a design.

• emphasis can be used to draw attention to better features and diminish the worst

• emphasis can be accomplished with details such as trim, accessories etcetera.

• poorly planned emphasis confuses the eye. For example, too many accessories and the eyes do not know where to look.

Rhythm

https://s-media-cache-ak0.pinimg.com https://s-media-cache-ak0.pinimg.com http://frontrowmag.com

Rhythm moves the eye gently from one area of the garment to another and ties the design all together. Types of rhythm include:

• Repetition – a pattern repeats. For example, rows of stripes, pleats, colour used in top and bottom

• Radiation - lines or patterns flow from a central location. For example, gathers in a skirt, going from a smaller point (waist) to a large area

• Gradation - when a pattern changes gradually in size or colour. For example, ombre.

Harmonyhtt

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http://patterncure.com/pattern-cure/harmony-2574

Harmony in a design has visual harmony when design elements and principles complement each other.

• when harmony exists, each part looks like it belongs and is well planned out

• when harmony is absent, the design is not as pleasing (of course this is subjective as we all like different outfits for different reasons)

Proportion

http://sinearch.com/art/mona-lisa-golden-ratio/

http://britton.disted.camosun.bc.ca/goldslide/jbgoldslide.htm

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https://www.pinterest.com/amadalone/fashion-styling-proportion/

http://www2.rgu.ac.uk/subj/ats/teachingweb/teaching/t26-DesignPrinciples/TheGoldenSection/TheGoldenSection.htm

https://www.pinterest.com/amadalone/fashion-styling-proportion/

Proportion is the relationship of one measure to other measures in nature, art, architecture and fashion.

• the Golden Ratio (golden mean) is a ratio that occurs in nature and is applied in many areas such as photography, art and 2/3 architecture. A sculpture, a shape, a building has the golden ratio if the longer part divided by the smaller part = the whole length divided by the longer part. Think of the Eiffel Tower and its 2/3 to 1/3 ratio.

1/3

• applying the Golden Ratio to fashion means dividing an outfit into thirds and having a ratio of 1/3 : 2/3 for the most flattering looks

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