The Global Footwear Market: Athletic and non-Athletic Shoes

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  • The Global Footwear Market:Athletic and non-Athletic Shoes

    August 2009

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  • THE GLOBAL FOOTWEAR MARKET: ATHLETIC AND NON-ATHLETIC SHOES

    AUGUST 2009

    The Global Footwear Market: Athletic and non-Athletic Shoes has been prepared by Packaged Facts. We serve consumer products companies and allied businesses in the United States and abroad with a complete line of research publications.

    Packaged Facts market intelligence reports are specifically designed to aid the action-oriented executive by providing a thorough presentation of essential data and concise analysis.

    Vice President of Publishing Don Montuori Publisher Tatjana Meerman Research Director David Sprinkle Communications Associate Daniel Granderson Author Cogitamus Consulting Publication Date August 2009

    LA2091872 1-59814-280-1

    All rights reserved. No part of this report may be reproduced without permission of the publisher.

    Copyright 2009 Packaged Facts

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  • The Global Footwear Market Table of Contents

    August 2009 Packaged Facts i

    Table of Contents

    The Global Footwear Market: Athletic and non-Athletic Shoes

    Chapter 1: Executive Summary .................................................. 1 Scope of Report .........................................................................................1

    Product Categories..............................................................................................1 Methodology...............................................................................................2

    Global Footwear Market .............................................................. 3 Global Footwear Market Rises 2% Driven by Asia, Latin America ........3

    Figure 11: Global Footwear Retail Market, 20042008 (in billions $)................3 Unit Volume Declines Globally .................................................................4

    Figure 12: Global Footwear Retail Market Unit Volume, 20042008 (in millions of pairs).........................................................................................4

    U.S. Footwear Retail Market........................................................ 5 U.S. Footwear Market Flat .........................................................................5

    Figure 13: U.S. Footwear Retail Market and Percent of Global Footwear Market, 20042008 (in billions $)....................................................................5

    U.S. Unit Volume Declines ........................................................................6 Figure 14: U.S. Footwear Apparent Consumption by Volume and Percent of

    Global Footwear Market, 20042008 (in millions of pairs) .............................6 Imports Dominate U.S. Market ..................................................................6

    Figure 15: Share U.S. Footwear Import Volume by Top 10 Countries of Origin, 2008 (%)..............................................................................................7

    U.S. Footwear Sales by Consumer Group & Major Product Category ..7 Figure 16: Share of U.S. Footwear Retail Sales by Consumer Group and

    Major Product Category, 2008 (%) .................................................................8 Global Footwear Market Forecast .............................................. 9

    Global Footwear Market to Reach $238 Billion by 2013 .........................9 Figure 17: Global Footwear Retail Market Forecast, 20082013 (in billions $).9 Global Unit Volume Consumption to Reach 12.1 Billion Pairs ..........................10 Figure 18: Global Footwear Retail Market Unit Volume Forecast, 20082013

    (in millions of pairs).......................................................................................10 U.S. Footwear Market ................................................................ 11

    U.S. Footwear Market to Suffer from Thriftier Consumer Habits.........11 Figure 19: U.S. Footwear Retail Market Forecast, 20082013 (in billions $) ..11 Unit Volume Declines Globally ..........................................................................12 Figure 110: U.S. Footwear Retail Market Unit Volume Forecast, 20082013

    (in millions of pairs).......................................................................................12 Footwear Retail Sales by Major Channels............................... 13

    Figure 111: Share of U.S. Footwear Sales by Major Channel, 2008 (%) ........13

  • Table of Contents The Global Footwear Market

    ii Packaged Facts August 2009

    Chapter 1: Executive Summary [cont.]

    Competitive Landscape .............................................................14 Footwear Market Highly Fragmented .................................................... 14

    Table 11: Selected Footwear Marketers with Footwear Sales Greater Than $1 Billion, 20042008 (in millions $)............................................................. 14

    Marketplace and Consumer Trends..........................................15 Down Economy Means Thriftier Consumer .......................................... 15

    Fashion and Footwear Industries Feeling the Pinch ......................................... 15 Figure 112: Quarterly Clothing and Clothing Accessory Store Sales,

    1992Q1, 2009 (in billions $)........................................................................ 16 Consumer Footwear Expenditures........................................................ 16 Kids Footwear Has Three Protections................................................... 16 Company Ethics and Added Values Important to Consumers............ 17 Counterfeiting, a Dangerous Business ................................................. 17 Industry Hopes to See End Depression-Era Tax .................................. 18 Style and Innovation Trends: Personalized Footwear ......................... 18 Comfort versus Style: Footwear No longer Easily Categorized.......... 19 Technology Offers Good Shoes and Good Health ............................... 19 Aggressive Designs Versus Staid Style................................................ 20

    Marketing Outreach....................................................................21 Recession Time to Engage Loyal Consumers...................................... 21

    Integration Important as Media Preferences Shift ............................................. 21 Jimmy Choo Out of The Shoe Box Thinking ..................................................... 22

    Virtual Marketing and Etail Make Most of Recession Dollars.............. 22 All the Simplicity of Email .................................................................................. 22

    Make Use of Alternative Advertising Media .......................................... 23 The Puma Past Masher..................................................................................... 23

    Behavioral Targeting in Diverse Consum