In-MarketforCellPhonesand Accessories:

9+millionuserssearching

forCellPhones583,000+ users looking for CellPhones

287,000+ users looking for BluetoothAccessories

477,000+ users looking for CellPhonePlansor PlanRenewals

Let BlueKai in-market data deliver what you really want this holiday season... your target audience NOW!

In-MarketforTravel:

33.5+millionuserssearching

forTravel4.9million users looking for VacationPackages

> 2millionusers looking for

Domestic Vacation Packages

> 2.8millionusers looking for

International Vacation Packages

674,000+ looking for Cruises

1.6+million looking for CarRentals

492,000+ looking forFlightstoHawaii

1.8+million looking for FlightstoNewYork

In-MarketforElectronics,Computers, andCameras:

16millionuserssearching

forElectronics2.2million users looking for MP3Players

1.2million looking for Televisions

423,000+ looking for GPSDevices

1.8million looking for Camera

758,000+ looking for DVDandHomeTheater

2.6million looking for LaptopComputers

650,000+ looking for DesktopComputers

TheGiftthatKeepsonGiving:BlueKaiHolidayDataSegments

In-MarketforChildren’sToysand Games:

11+millionuserssearching

forToysandGames1.7million users looking for Dolls&TeddyBears

1.6million users looking for ActionFigure

868,000+ users looking for GamesandPuzzles

584,000+ users looking for BuildingToys (blocks, Legos)

110,000 users looking for VideoGames

1.8million users looking for VideoGameConsoles

In-MarketforClothing,Shoes,and Accessories:

32millionuserssearching

forClothing,Shoes, andAccessories

10million users looking for BagsandAccessories > 478,000+ users looking for Bracelets and Rings

> 2.4+millionusers looking for Watches

5.1million looking for Shoes > 3million users looking for Women’s

> 2.5million users looking for Men’s

6.6million looking for Women’sClothing > 1.6million users looking for Women’s Dresses

> 321,000+ users looking for Women’s Athletic Apparel

> 747,000+users looking for Women’s Jackets

For more information on BlueKai Holiday Data Segments listed here, contact your sales or

client services contact.

www.bluekai.com

The holidays are just around the corner! Be the first to target people who are

gearing up for Black Friday shopping extravaganza as well as Cyber Monday.

BlackFriday&CyberMondayShoppers

LOCATION:Custom Categories -> Black Friday & Cyber Monday Shoppers

PROJECTEDSEGMENTVOLUME:20 M UUs/month

SEGMENTCRITERIA:This category contains people who arein-marketfor

electronics,clothing,shoes&accessories,DVDsandvideogames,or have

looked for couponsonline.

Fall is only weeks away which means Halloween is just around the corner.

Now, you can identify and reach people who are qualified shoppers of

Halloween products based on relevant past purchases for candy, costumes,

party supplies and children’s products.

HalloweenBuyers

LOCATION:Custom Categories -> Halloween Buyers

PROJECTEDSEGMENTVOLUME:9 M UUs/month

SEGMENTCRITERIA:This category contains people who are in-market

forcandy,costumesandpartysupplies, or have been picked out by our

branded data providers as frequent buyers of children’sproducts.

WrappedandReady:BlueKaiCustomCategoriesStuck on what to buy? BlueKai makes it easy for you by creating custom audiences that you should target this holiday season.

Shopping for Halloween

Black Friday & Cyber Monday Shoppers

For more information on BlueKai Holiday Data Segments listed here, contact your sales or client services contact.

www.bluekai.com

© 2011 Blue Kai, Inc. All rights reserved. [102011]

Whether it be online or in-store, BlueKai data can help you reach

consumers in-market for gifts and toys! See users who are picked- out as

gift buyers and differentiate individuals who shop on online comparison

sites for the best deals!

ComparisonShoppers

LOCATION:Custom Categories -> Comparison Shoppers

PROJECTEDSEGMENTVOLUME:53 M UUs/month

SEGMENTCRITERIA:This category contains people who shop ononline

comparisonsites.

HolidayShoppers

LOCATION:Custom Categories -> Holiday Shoppers

PROJECTEDSEGMENTVOLUME:11 M UUs/month

SEGMENTCRITERIA:This category contains people who areIn-market

forgifts,toysandChristmasdecor,or have been picked out by our

branded data providers asgiftbuyers.

The holidays are just around the corner! Be the first to target

those travelers planning their holiday travel for this winter season.

HolidayTravelers

LOCATION:Custom Categories -> Holiday Travelers

PROJECTEDSEGMENTVOLUME:3 M UUs/month

SEGMENTCRITERIA:This category contains people who are

in-marketforairtravelbetweenlateNovemberandearly

January.

Holiday Travelers

Comparison Shoppers & Holiday Shoppers