The Future of the Wine Market in Portugal to 2017 · 6.2.4 LVMH Moet Hennessy Louis Vuitton SA SWOT Analysis ... 6.2.5 LVMH Moet Hennessy Louis Vuitton SA History .....108 6.2.6 LVMH

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The Future of the Wine Market in Portugal to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: AD185ER

Published: February 2014

©Canadean 2014. This product is licensed and is not to be photocopied. Reference code: AD185ER



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Table of Contents

1. Introduction ............................................................................................... 12

1.1 What is this Report About?................................................................................. 12

1.2 Definitions .......................................................................................................... 12

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 .... 12

1.2.2 Category Definitions .......................................................................................................... 12

1.2.3 Distribution Channel Definitions ........................................................................................ 13

1.2.4 Price Segmentation Definitions ......................................................................................... 14

1.2.5 Alcoholic Strength Definitions ............................................................................................ 14

1.2.6 Volume Units and Aggregations ........................................................................................ 15

1.2.7 CAGR Definition and Calculation ...................................................................................... 15

1.2.8 Graphical representation of Brands ................................................................................... 15

1.2.9 Exchange Rates ................................................................................................................ 16

1.2.10 Methodology Summary...................................................................................................... 16

2. Portugal Wine Market Analysis, 2007–17 ............................................... 17

2.1 Wine Value Analysis, 2007–17 ........................................................................... 17

2.1.1 Overall Wine Market Value, 2007–17 ................................................................................ 17

2.1.2 Wine Market Value by Category, 2007–17........................................................................ 18

2.1.3 Market Growth Dynamics by Value – Wine, 2007–17 ....................................................... 20

2.2 Wine Volume Analysis, 2007–17 ........................................................................ 21

2.2.1 Overall Wine Market Volume, 2007–17 ............................................................................. 21

2.2.2 Per-Capita Consumption - Wine, 2007–17 ....................................................................... 22

2.2.3 Wine Market Volume by Category, 2007–17..................................................................... 23

2.2.4 Market Growth Dynamics by Volume – Wine, 2007–17 .................................................... 25

3. Portugal Fortified Wine Market Analysis, 2007–17 ................................ 26

3.1 Fortified Wine Value Analysis, 2007–17 ............................................................. 26

3.1.1 Fortified Wine Market by Value, 2007–17 ......................................................................... 26

3.1.2 Fortified Wine Market Value by Segments, 2007–17 ........................................................ 27

3.2 Fortified Wine Volume Analysis, 2007–17 .......................................................... 29

3.2.1 Fortified Wine Market by Volume, 2007–17 ...................................................................... 29

3.2.2 Fortified Wine Market Volume by Segments, 2007–17 ..................................................... 30

3.3 Market Growth Dynamics – Fortified Wine, 2007–17.......................................... 32

3.3.1 Fortified Wine Market Growth Dynamics by Value, 2007–17 ............................................ 32

3.3.2 Fortified Wine Market Growth Dynamics by Volume, 2007–17......................................... 33

3.4 Madeira Analysis, 2007–17 ................................................................................ 34

3.5 Other Fortified Wine Analysis, 2007–17 ............................................................. 34

3.5.1 Other Fortified Wine Market by Value, 2007–17 ............................................................... 34




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3.5.2 Other Fortified Wine Market by Volume, 2007–17 ............................................................ 35

3.6 Port Wine Analysis, 2007–17 ............................................................................. 36

3.6.1 Port Wine Market by Value, 2007–17 ................................................................................ 36

3.6.2 Port Wine Market by Volume, 2007–17 ............................................................................. 37

3.7 Sherry Wine Analysis, 2007–17 ......................................................................... 38

3.7.1 Sherry Wine Market by Value, 2007–17 ............................................................................ 38

3.7.2 Sherry Wine Market by Volume, 2007–17......................................................................... 39

3.8 Vermouth Wine Analysis, 2007–17 .................................................................... 40

3.8.1 Vermouth Wine Market by Value, 2007–17 ...................................................................... 40

3.8.2 Vermouth Wine Market by Volume, 2007–17 ................................................................... 41

3.9 Fortified Wine by Alcoholic Strength, 2007–17 ................................................... 42

3.10 Fortified Wine Brand Analysis, 2009–12............................................................. 44

3.11 Fortified Wine Distribution Channel Analysis, 2009–12 ...................................... 46

4. Portugal Sparkling Wine Market Analysis, 2007–17 .............................. 48

4.1 Sparkling Wine Value Analysis, 2007–17 ........................................................... 48

4.1.1 Sparkling Wine Market by Value, 2007–17 ....................................................................... 48

4.1.2 Sparkling Wine Market Value by Segments, 2007–17 ...................................................... 50

4.2 Sparkling Wine Volume Analysis, 2007–17 ........................................................ 52

4.2.1 Sparkling Wine Market by Volume, 2007–17 .................................................................... 52

4.2.2 Sparkling Wine Market Volume by Segments, 2007–17 ................................................... 53

4.3 Market Growth Dynamics – Sparkling Wine, 2007–17 ........................................ 54

4.3.1 Sparkling Wine Market Growth Dynamics by Value, 2007–17.......................................... 54

4.3.2 Sparkling Wine Market Growth Dynamics by Volume, 2007–17....................................... 55

4.4 Cava Wine Analysis, 2007–17 ........................................................................... 56

4.4.1 Cava Wine Market by Value, 2007–17 .............................................................................. 56

4.4.2 Cava Wine Market by Volume, 2007–17 ........................................................................... 57

4.5 Champagne Wine Analysis, 2007–17 ................................................................ 58

4.5.1 Champagne Wine Market by Value, 2007–17 .................................................................. 58

4.5.2 Champagne Wine Market by Volume, 2007–17 ............................................................... 59

4.6 Other Sparkling Wine Analysis, 2007–17 ........................................................... 60

4.6.1 Other Sparkling Wine Market by Value, 2007–17 ............................................................. 60

4.6.2 Other Sparkling Wine Market by Volume, 2007–17 .......................................................... 61

4.7 Sparkling Wine Brand Analysis, 2009–12 ........................................................... 62

4.8 Sparkling Wine Distribution Channel Analysis, 2009–12 .................................... 64

5. Portugal Still Wine Market Analysis, 2007–17 ........................................ 66

5.1 Still Wine Value Analysis, 2007–17 .................................................................... 66

5.1.1 Still Wine Market by Value, 2007–17 ................................................................................ 66

5.1.2 Still Wine Market Value by Segments, 2007–17 ............................................................... 67




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5.2 Still Wine Volume Analysis, 2007–17 ................................................................. 69

5.2.1 Still Wine Market by Volume, 2007–17 ............................................................................. 69

5.2.2 Still Wine Market Volume by Segments, 2007–17 ............................................................ 70

5.3 Market Growth Dynamics – Still Wine, 2007–17 ................................................. 71

5.3.1 Still Wine Market Growth Dynamics by Value, 2007–17 ................................................... 71

5.3.2 Still Wine Market Growth Dynamics by Volume, 2007–17 ................................................ 72

5.4 Red Wine Analysis, 2007–17 ............................................................................. 73

5.4.1 Red Wine Market by Value, 2007–17 ................................................................................ 73

5.4.2 Red Wine Market by Volume, 2007–17 ............................................................................. 74

5.5 Rose Wine Analysis, 2007–17 ........................................................................... 75

5.5.1 Rose Wine Market by Value, 2007–17 .............................................................................. 75

5.5.2 Rose Wine Market by Volume, 2007–17 ........................................................................... 76

5.6 White Wine Analysis, 2007–17 ........................................................................... 77

5.6.1 White Wine Market by Value, 2007–17 ............................................................................. 77

5.6.2 White Wine Market by Volume, 2007–17 .......................................................................... 78

5.7 Still Wine by Price Segment, 2007–17 ............................................................... 79

5.8 Still Wine Brand Analysis, 2009–12 .................................................................... 81

5.9 Still Wine Distribution Channel Analysis, 2009–12 ............................................. 83

6. Profiles of Companies Active in the Global Wine Market ..................... 85

6.1 Christian Dior SA ............................................................................................... 85

6.1.1 Christian Dior SA Business Analysis ................................................................................. 85

6.1.2 Christian Dior SA Major Products and Services ................................................................ 86

6.1.3 Christian Dior SA Key Competitors ................................................................................... 88

6.1.4 Christian Dior SA SWOT Analysis ..................................................................................... 88

6.1.5 Christian Dior SA History ................................................................................................... 94

6.1.6 Christian Dior SA Key Employees ..................................................................................... 96

6.1.7 Christian Dior SA Locations and Subsidiaries ................................................................... 97

6.2 LVMH Moet Hennessy Louis Vuitton SA .......................................................... 101

6.2.1 LVMH Moet Hennessy Louis Vuitton SA Business Analysis........................................... 101

6.2.2 LVMH Moet Hennessy Louis Vuitton SA Major Products and Services ......................... 102

6.2.3 LVMH Moet Hennessy Louis Vuitton SA Key Competitors ............................................. 104

6.2.4 LVMH Moet Hennessy Louis Vuitton SA SWOT Analysis .............................................. 104

6.2.5 LVMH Moet Hennessy Louis Vuitton SA History ............................................................ 108

6.2.6 LVMH Moet Hennessy Louis Vuitton SA Key Employees ............................................... 110

6.2.7 LVMH Moet Hennessy Louis Vuitton SA Locations and Subsidiaries ............................ 112

6.3 Kirin Holdings Company, Limited ..................................................................... 118

6.3.1 Kirin Holdings Company, Limited Business Analysis ...................................................... 118

6.3.2 Kirin Holdings Company, Limited Major Products and Services ..................................... 119

6.3.3 Kirin Holdings Company, Limited Key Competitors ........................................................ 121




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6.3.4 Kirin Holdings Company, Limited SWOT Analysis .......................................................... 121

6.3.5 Kirin Holdings Company, Limited History ........................................................................ 126

6.3.6 Kirin Holdings Company, Limited Key Employees .......................................................... 129

6.3.7 Kirin Holdings Company, Limited Locations and Subsidiaries ........................................ 130

6.4 HEINEKEN N.V. ............................................................................................... 137

6.4.1 HEINEKEN N.V. Business Analysis ................................................................................ 137

6.4.2 HEINEKEN N.V. Major Products and Services ............................................................... 138

6.4.3 HEINEKEN N.V. Key Competitors .................................................................................. 139

6.4.4 HEINEKEN N.V. SWOT Analysis .................................................................................... 139

6.4.5 HEINEKEN N.V. History .................................................................................................. 144

6.4.6 HEINEKEN N.V. Key Employees .................................................................................... 148

6.4.7 HEINEKEN N.V. Locations and Subsidiaries .................................................................. 149

6.5 Asahi Group Holdings, Ltd.- ............................................................................. 156

6.5.1 Asahi Group Holdings, Ltd.- Business Analysis .............................................................. 156

6.5.2 Asahi Group Holdings, Ltd. - Major Products and Services ............................................ 157

6.5.3 Asahi Group Holdings, Ltd.- Key Competitors ................................................................ 159

6.5.4 Asahi Group Holdings, Ltd. SWOT Analysis ................................................................... 159

6.5.5 Asahi Group Holdings, Ltd. History ................................................................................. 163

6.5.6 Asahi Group Holdings, Ltd. Key Employees ................................................................... 166

6.5.7 Asahi Group Holdings, Ltd. Locations and Subsidiaries ................................................. 167

6.6 Suntory Holdings Limited ................................................................................. 173

6.6.1 Suntory Holdings Limited Business Analysis .................................................................. 173

6.6.2 Suntory Holdings Limited Major Products and Services ................................................. 174

6.6.3 Suntory Holdings Limited Key Competitors ..................................................................... 176

6.6.4 Suntory Holdings Limited SWOT Analysis ...................................................................... 176

6.6.5 Suntory Holdings Limited History .................................................................................... 180

6.6.6 Suntory Holdings Limited Key Employees ...................................................................... 182

6.6.7 Suntory Holdings Limited Locations and Subsidiaries .................................................... 184

6.7 Diageo plc ........................................................................................................ 192

6.7.1 Diageo plc Business Analysis ......................................................................................... 192

6.7.2 Diageo plc Major Products and Services ........................................................................ 193

6.7.3 Diageo plc Key Competitors ............................................................................................ 195

6.7.4 Diageo plc SWOT Analysis ............................................................................................. 195

6.7.5 Diageo plc History ........................................................................................................... 200

6.7.6 Diageo plc Key Employees ............................................................................................. 202

6.7.7 Diageo plc Locations and Subsidiaries ........................................................................... 204

6.8 Quinenco S.A. .................................................................................................. 207

6.8.1 Quinenco S.A. Business Analysis ................................................................................... 207

6.8.2 Quinenco S.A. Major Products and Services .................................................................. 208

6.8.3 Quinenco S.A. Key Competitors ...................................................................................... 209




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6.8.4 Quinenco S.A. SWOT Analysis ....................................................................................... 209

6.8.5 Quinenco S.A. History ..................................................................................................... 213

6.8.6 Quinenco S.A. Key Employees ....................................................................................... 215

6.8.7 Quinenco S.A. Locations and Subsidiaries ..................................................................... 216

6.9 Pernod Ricard SA ............................................................................................ 219

6.9.1 Pernod Ricard SA Business Analysis .............................................................................. 219

6.9.2 Pernod Ricard SA Major Products and Services ............................................................ 220

6.9.3 Pernod Ricard SA Key Competitors ................................................................................ 222

6.9.4 Pernod Ricard SA SWOT Analysis ................................................................................. 222

6.9.5 Pernod Ricard SA History................................................................................................ 226

6.9.6 Pernod Ricard SA Key Employees .................................................................................. 229

6.9.7 Pernod Ricard SA Locations and Subsidiaries ............................................................... 232

6.10 Southern Wine & Spirits of America, Inc........................................................... 236

6.10.1 Southern Wine & Spirits of America, Inc. Business Analysis .......................................... 236

6.10.2 Southern Wine & Spirits of America, Inc. Major Products and Services ......................... 237

6.10.3 Southern Wine & Spirits of America, Inc. Key Competitors ............................................ 238

6.10.4 Southern Wine & Spirits of America, Inc. SWOT Analysis .............................................. 238

6.10.5 Southern Wine & Spirits of America, Inc. History ............................................................ 243

6.10.6 Southern Wine & Spirits of America, Inc. Key Employees .............................................. 246

6.10.7 Southern Wine & Spirits of America, Inc. Locations and Subsidiaries ............................ 248

7. News and Key Events in the Global Wine Market ................................ 253

7.1 100% Cork to assist wineries with new campaign ............................................ 253

7.2 Lapostolle releases two 27-liter Goliath bottles ................................................ 253

7.3 Trinchero to establish distribution business in UK ............................................ 254

7.4 Wine industry in Asia Pacific loses $1bn annually due to red tape: APEC ........ 254

7.5 Temecula Valley Convention & Visitors Bureau announces wine events.......... 255

7.6 Hattingley Valley introduces new vintage rosé ................................................. 255

7.7 Pyramid Valley Vineyards receives Demeter certification ................................. 255

7.8 Paul Hobbs to partner Selbach for new winery in US ....................................... 256

7.9 Sirromet begins 2014 vintage grape harvest .................................................... 256

7.10 Indulgence is major driver of Spanish spirits market: Report ............................ 256

8. Deal Activities in the Global Wine Market ............................................ 258

8.1 Afdis Holdings raises US$4.9 million rights offering with African Distillers ........ 258

8.2 Bohae Brewery to raise US$0.93 million in public offering of shares ................ 259

8.3 Suntory Holdings to acquire Beam for US$16 billion ........................................ 260

8.4 Bernie Orsi acquires Alderbrook Winery from Terlato Wine Group ................... 263

8.5 Enrica Enterprises to acquire distillery unit of United Spirits ............................. 264

8.6 Stanic Grupa to acquire fruit juice business of Agrokor .................................... 265




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8.7 Domaine Drouhin acquires picturesque Roserock ............................................ 265

8.8 Jackson Family Wines acquires Yverdon Vineyard from Terra Valentine

Winery ............................................................................................................. 266

8.9 Major Brands acquires Garco Wine Company.................................................. 267

8.10 Treasury Wine Estates raises US$25 million in offering of fixed rates notes

due 2020 .......................................................................................................... 269

9. Appendix ................................................................................................. 270

9.1 About Canadean .............................................................................................. 270

9.2 Disclaimer ........................................................................................................ 270




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List of Figures

Figure 1: Portugal Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .......................................................................... 17 Figure 2: Portugal Wine Market Value (LCU m) by Category, 2007–17 ..................................................................................... 19 Figure 3: Portugal Wine Market Dynamics, by Category, by Market Value, 2007–17 ................................................................. 20 Figure 4: Portugal Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ..................................................................... 21 Figure 5: Portugal Per-Capita Wine Consumption (Liters/head & Y-o-Y growth), 2007–17 ........................................................ 22 Figure 6: Portugal Wine Market Volume (Liters m) by Category, 2007–17 ................................................................................. 24 Figure 7: Portugal Wine Market Dynamics, by Category, by Market Volume 2007–17 ............................................................... 25 Figure 8: Portugal Fortified Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................ 26 Figure 9: Portugal Fortified Wine Market Value (LCU m) by Segments, 2007–17 ...................................................................... 28 Figure 10: Portugal Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ...................................................... 29 Figure 11: Portugal Fortified Wine Market Volume (Liters m) by Segments, 2007–17 ................................................................ 31 Figure 12: Portugal Fortified Wine Market Growth Dynamics by Value (LCU m), 2007–17 ........................................................ 32 Figure 13: Portugal Fortified Wine Market Growth Dynamics by Volume (Liters m), 2007–17 .................................................... 33 Figure 14: Portugal Other Fortified Wine Market by Value (LCU m), 2007–17 ........................................................................... 34 Figure 15: Portugal Other Fortified Wine Market by Volume (Liters m), 2007–17....................................................................... 35 Figure 16: Portugal Port Wine Market by Value (LCU m), 2007–17 ........................................................................................... 36 Figure 17: Portugal Port Wine Market by Volume (Liters m), 2007–17....................................................................................... 37 Figure 18: Portugal Sherry Wine Market by Value (LCU m), 2007–17 ....................................................................................... 38 Figure 19: Portugal Sherry Wine Market by Volume (Liters m), 2007–17 ................................................................................... 39 Figure 20: Portugal Vermouth Wine Market by Value (LCU m), 2007–17 .................................................................................. 40 Figure 21: Portugal Vermouth Wine Market by Volume (Liters m), 2007–17 .............................................................................. 41 Figure 22: Portugal Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2007–17 ..................................................... 43 Figure 23: Portugal Fortified Wine Market Volume by Brands (Liters m), 2009–12 .................................................................... 45 Figure 24: Portugal Fortified Wine Market Volume by Distribution Channel (Liters m), 2009–12 ................................................ 47 Figure 25: Portugal Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................ 49 Figure 26: Portugal Sparkling Wine Market Value (LCU m) by Segments, 2007–17 .................................................................. 51 Figure 27: Portugal Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 .................................................... 52 Figure 28: Portugal Sparkling Wine Market Volume (Liters m) by Segments, 2007–17 .............................................................. 53 Figure 29: Portugal Sparkling Wine Market Growth Dynamics by Value (LCU m), 2007–17 ...................................................... 54 Figure 30: Portugal Sparkling Wine Market Growth Dynamics by Volume (Liters m), 2007–17 .................................................. 55 Figure 31: Portugal Cava Wine Market by Value (LCU m), 2007–17 ......................................................................................... 56 Figure 32: Portugal Cava Wine Market by Volume (Liters m), 2007–17 ..................................................................................... 57 Figure 33: Portugal Champagne Wine Market by Value (LCU m), 2007–17 .............................................................................. 58 Figure 34: Portugal Champagne Wine Market by Volume (Liters m), 2007–17 .......................................................................... 59 Figure 35: Portugal Other Sparkling Wine Market by Value (LCU m), 2007–17 ......................................................................... 60 Figure 36: Portugal Other Sparkling Wine Market by Volume (Liters m), 2007–17 ..................................................................... 61 Figure 37: Portugal Sparkling Wine Market Volume by Brands (Liters m), 2009–12 .................................................................. 63 Figure 38: Portugal Sparkling Wine Market Volume by Distribution Channel (Liters m), 2009–12 .............................................. 65 Figure 39: Portugal Still Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................. 66 Figure 40: Portugal Still Wine Market Value (LCU m) by Segments, 2007–17 ........................................................................... 68 Figure 41: Portugal Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ............................................................. 69 Figure 42: Portugal Still Wine Market Volume (Liters m) by Segments, 2007–17....................................................................... 70 Figure 43: Portugal Still Wine Market Growth Dynamics by Value (LCU m), 2007–17 ............................................................... 71 Figure 44: Portugal Still Wine Market Growth Dynamics by Volume (Liters m), 2007–17 ........................................................... 72 Figure 45: Portugal Red Wine Market by Value (LCU m), 2007–17 ........................................................................................... 73 Figure 46: Portugal Red Wine Market by Volume (Liters m), 2007–17....................................................................................... 74 Figure 47: Portugal Rose Wine Market by Value (LCU m), 2007–17 ......................................................................................... 75 Figure 48: Portugal Rose Wine Market by Volume (Liters m), 2007–17 ..................................................................................... 76 Figure 49: Portugal White Wine Market by Value (LCU m), 2007–17......................................................................................... 77 Figure 50: Portugal White Wine Market by Volume (Liters m), 2007–17 .................................................................................... 78 Figure 51: Portugal Still Wine Consumption (Liters m) by Price Segment, 2007–17 .................................................................. 80 Figure 52: Portugal Still Wine Market Volume by Brands (Liters m), 2009–12 ........................................................................... 82 Figure 53: Portugal Still Wine Market Volume by Distribution Channel (Liters m), 2009–12 ....................................................... 84




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List of Tables

Table 1: Category Definitions - Wine Market ............................................................................................................................ 12 Table 2: Distribution Channel Definitions - Wine Market ........................................................................................................... 13 Table 3: Price Segmentation Definitions - Wine Market ............................................................................................................ 14 Table 4: Alcoholic Strength Definitions - Wine Market .............................................................................................................. 14 Table 5: Volume Units for Wine Market ..................................................................................................................................... 15 Table 6: Portugal Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012....................................... 16 Table 7: Portugal Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................................... 17 Table 8: Portugal Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17 .......................................................................... 17 Table 9: Portugal Wine Market Value (LCU m) by Category, 2007–12 ...................................................................................... 18 Table 10: Portugal Wine Market Value (LCU m) by Category, 2012–17 .................................................................................... 18 Table 11: Portugal Wine Market Value (USD m) by Category, 2007–12 .................................................................................... 18 Table 12: Portugal Wine Market Value (USD m) by Category, 2012–17 .................................................................................... 18 Table 13: Portugal Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by Value (LCU m) ...................................................................................................................................... 20 Table 14: Portugal Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 .................................................................... 21 Table 15: Portugal Per-capita Wine Consumption (Liters/head & Y-o-Y growth), 2007–17 ........................................................ 22 Table 16: Portugal Wine Market Volume (Liters m) by Category, 2007–12 ................................................................................ 23 Table 17: Portugal Wine Market Volume (Liters m) by Category, 2012–17 ................................................................................ 23 Table 18: Portugal Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by volume (Liters m) .................................................................................................................................. 25 Table 19: Portugal Fortified Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................... 26 Table 20: Portugal Fortified Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................................................... 26 Table 21: Portugal Fortified Wine Market Value (LCU m) by Segments, 2007–12 ..................................................................... 27 Table 22: Portugal Fortified Wine Market Value (LCU m) by Segments, 2012–17 ..................................................................... 27 Table 23: Portugal Fortified Wine Market Value (USD m) by Segments, 2007–12 ..................................................................... 27 Table 24: Portugal Fortified Wine Market Value (USD m) by Segments, 2012–17 ..................................................................... 28 Table 25: Portugal Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ....................................................... 29 Table 26: Portugal Fortified Wine Market Volume (Liters m) by Segments, 2007–12 ................................................................. 30 Table 27: Portugal Fortified Wine Market Volume (Liters m) by Segments, 2012–17 ................................................................. 30 Table 28: Portugal Fortified Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ........................................................................................................................ 32 Table 29: Portugal Fortified Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Liters m), by Segments .................................................................................................................... 33 Table 30: Portugal Other Fortified Wine Market by Value (LCU m), 2007–17 ............................................................................ 34 Table 31: Portugal Other Fortified Wine Market by Value (USD m), 2007–17 ............................................................................ 34 Table 32: Portugal Other Fortified Wine Market by Volume (Liters m), 2007–17 ........................................................................ 35 Table 33: Portugal Port Wine Market by Value (LCU m), 2007–17 ............................................................................................ 36 Table 34: Portugal Port Wine Market by Value (USD m), 2007–17 ............................................................................................ 36 Table 35: Portugal Port Wine Market by Volume (Liters m), 2007–17 ........................................................................................ 37 Table 36: Portugal Sherry Wine Market by Value (LCU m), 2007–17 ........................................................................................ 38 Table 37: Portugal Sherry Wine Market by Value (USD m), 2007–17 ........................................................................................ 38 Table 38: Portugal Sherry Wine Market by Volume (Liters m), 2007–17 .................................................................................... 39 Table 39: Portugal Vermouth Wine Market by Value (LCU m), 2007–17 ................................................................................... 40 Table 40: Portugal Vermouth Wine Market by Value (USD m), 2007–17 ................................................................................... 40 Table 41: Portugal Vermouth Wine Market by Volume (Liters m), 2007–17 ............................................................................... 41 Table 42: Portugal Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2007–12 ...................................................... 42 Table 43: Portugal Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2012–17 ...................................................... 42 Table 44: Portugal Fortified Wine Market Volume by Brands (Liters m), 2009–12 ..................................................................... 44 Table 45: Portugal Fortified Wine Market Volume by Distribution Channel (Liters m), 2009–12 ................................................. 46 Table 46: Portugal Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ......................................................... 48 Table 47: Portugal Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17 ......................................................... 48 Table 48: Portugal Sparkling Wine Market Value (LCU m) by Segments, 2007–12 ................................................................... 50 Table 49: Portugal Sparkling Wine Market Value (LCU m) by Segments, 2012–17 ................................................................... 50 Table 50: Portugal Sparkling Wine Market Value (USD m) by Segments, 2007–12 ................................................................... 50 Table 51: Portugal Sparkling Wine Market Value (USD m) by Segments, 2012–17 ................................................................... 50 Table 52: Portugal Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ..................................................... 52 Table 53: Portugal Sparkling Wine Market Volume (Liters m) by Segments, 2007–12 ............................................................... 53




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Table 54: Portugal Sparkling Wine Market Volume (Liters m) by Segments, 2012–17 ............................................................... 53 Table 55: Portugal Sparkling Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ........................................................................................................................ 54 Table 56: Portugal Sparkling Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Liters m), by Segments .................................................................................................................... 55 Table 57: Portugal Cava Wine Market by Value (LCU m), 2007–17 .......................................................................................... 56 Table 58: Portugal Cava Wine Market by Value (USD m), 2007–17 .......................................................................................... 56 Table 59: Portugal Cava Wine Market by Volume (Liters m), 2007–17 ...................................................................................... 57 Table 60: Portugal Champagne Wine Market by Value (LCU m), 2007–17................................................................................ 58 Table 61: Portugal Champagne Wine Market by Value (USD m), 2007–17 ............................................................................... 58 Table 62: Portugal Champagne Wine Market by Volume (Liters m), 2007–17 ........................................................................... 59 Table 63: Portugal Other Sparkling Wine Market by Value (LCU m), 2007–17 .......................................................................... 60 Table 64: Portugal Other Sparkling Wine Market by Value (USD m), 2007–17 .......................................................................... 60 Table 65: Portugal Other Sparkling Wine Market by Volume (Liters m), 2007–17 ...................................................................... 61 Table 66: Portugal Sparkling Wine Market Volume by Brands (Liters m), 2009–12 ................................................................... 62 Table 67: Portugal Sparkling Wine Market Volume by Distribution Channel (Liters m), 2009–12 ............................................... 64 Table 68: Portugal Still Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................................. 66 Table 69: Portugal Still Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17 .................................................................. 66 Table 70: Portugal Still Wine Market Value (LCU m) by Segments, 2007–12 ............................................................................ 67 Table 71: Portugal Still Wine Market Value (LCU m) by Segments, 2012–17 ............................................................................ 67 Table 72: Portugal Still Wine Market Value (USD m) by Segments, 2007–12 ............................................................................ 67 Table 73: Portugal Still Wine Market Value (USD m) by Segments, 2012–17 ............................................................................ 67 Table 74: Portugal Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 .............................................................. 69 Table 75: Portugal Still Wine Market Volume (Liters m) by Segments, 2007–12 ........................................................................ 70 Table 76: Portugal Still Wine Market Volume (Liters m) by Segments, 2012–17 ........................................................................ 70 Table 77: Portugal Still Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012

& 2017), by Value (LCU m), by Segments ................................................................................................................................. 71 Table 78: Portugal Still Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012

& 2017), by Volume (Liters m), by Segments ............................................................................................................................ 72 Table 79: Portugal Red Wine Market by Value (LCU m), 2007–17 ............................................................................................ 73 Table 80: Portugal Red Wine Market by Value (USD m), 2007–17 ............................................................................................ 73 Table 81: Portugal Red Wine Market by Volume (Liters m), 2007–17 ........................................................................................ 74 Table 82: Portugal Rose Wine Market by Value (LCU m), 2007–17 .......................................................................................... 75 Table 83: Portugal Rose Wine Market by Value (USD m), 2007–17 .......................................................................................... 75 Table 84: Portugal Rose Wine Market by Volume (Liters m), 2007–17 ...................................................................................... 76 Table 85: Portugal White Wine Market by Value (LCU m), 2007–17 .......................................................................................... 77 Table 86: Portugal White Wine Market by Value (USD m), 2007–17 ......................................................................................... 77 Table 87: Portugal White Wine Market by Volume (Liters m), 2007–17 ..................................................................................... 78 Table 88: Portugal Still Wine Consumption (Liters m) by Price Segment, 2007–12 ................................................................... 79 Table 89: Portugal Still Wine Consumption (Liters m) by Price Segment, 2012–17 ................................................................... 79 Table 90: Portugal Still Wine Market Volume by Brands (Liters m), 2009–12 ............................................................................ 81 Table 91: Portugal Still Wine Market Volume by Distribution Channel (Liters m), 2009–12 ........................................................ 83 Table 92: Christian Dior SA Fast Facts ...................................................................................................................................... 85 Table 93: Christian Dior SA Major Products and Services ......................................................................................................... 86 Table 94: Christian Dior SA History ........................................................................................................................................... 94 Table 95: Christian Dior SA Key Employees .............................................................................................................................. 96 Table 96: Christian Dior SA Subsidiaries ................................................................................................................................... 97 Table 97: LVMH Moet Hennessy Louis Vuitton SA Fast Facts ................................................................................................ 101 Table 98: LVMH Moet Hennessy Louis Vuitton SA Major Products and Services .................................................................... 102 Table 99: LVMH Moet Hennessy Louis Vuitton SA History ...................................................................................................... 108 Table 100: LVMH Moet Hennessy Louis Vuitton SA Key Employees ...................................................................................... 110 Table 101: LVMH Moet Hennessy Louis Vuitton SA Subsidiaries ............................................................................................ 112 Table 102: Kirin Holdings Company, Limited Fast Facts .......................................................................................................... 118 Table 103: Kirin Holdings Company, Limited Major Products and Services ............................................................................. 119 Table 104: Kirin Holdings Company, Limited History ............................................................................................................... 126 Table 105: Kirin Holdings Company, Limited Key Employees .................................................................................................. 129 Table 106: Kirin Holdings Company, Limited Subsidiaries ....................................................................................................... 130 Table 107: HEINEKEN N.V. Fast Facts ................................................................................................................................... 137 Table 108: HEINEKEN N.V. Major Products and Services ...................................................................................................... 138 Table 109: HEINEKEN N.V. History ........................................................................................................................................ 144 Table 110: HEINEKEN N.V. Key Employees ........................................................................................................................... 148




11

Table 111: HEINEKEN N.V. Subsidiaries ................................................................................................................................ 149 Table 112: Asahi Group Holdings, Ltd.-Fast Facts .................................................................................................................. 156 Table 113: Asahi Group Holdings, Ltd.-Major Products and Services ...................................................................................... 157 Table 114: Asahi Group Holdings, Ltd. History ........................................................................................................................ 163 Table 115: Asahi Group Holdings, Ltd. Key Employees ........................................................................................................... 166 Table 116: Asahi Group Holdings, Ltd. Subsidiaries ................................................................................................................ 167 Table 117: Asahi Group Holdings, Ltd. Subsidiaries ................................................................................................................ 171 Table 118: Suntory Holdings Limited Fast Facts ..................................................................................................................... 173 Table 119: Suntory Holdings Limited Major Products and Services ......................................................................................... 174 Table 120: Suntory Holdings Limited History ........................................................................................................................... 180 Table 121: Suntory Holdings Limited Key Employees ............................................................................................................. 182 Table 122: Suntory Holdings Limited Subsidiaries ................................................................................................................... 184 Table 123: Diageo plc Fast Facts ............................................................................................................................................ 192 Table 124: Diageo plc Major Products and Services ............................................................................................................... 193 Table 125: Diageo plc History ................................................................................................................................................. 200 Table 126: Diageo plc Key Employees .................................................................................................................................... 202 Table 127: Diageo plc Subsidiaries ......................................................................................................................................... 204 Table 128: Quinenco S.A. Fast Facts ...................................................................................................................................... 207 Table 129: Quinenco S.A. Major Products and Services ......................................................................................................... 208 Table 130: Quinenco S.A. History ........................................................................................................................................... 213 Table 131: Quinenco S.A. Key Employees .............................................................................................................................. 215 Table 132: Quinenco S.A. Subsidiaries ................................................................................................................................... 216 Table 133: Pernod Ricard SA Fast Facts ................................................................................................................................ 219 Table 134: Pernod Ricard SA Major Products and Services .................................................................................................... 220 Table 135: Pernod Ricard SA History ...................................................................................................................................... 226 Table 136: Pernod Ricard SA Key Employees ........................................................................................................................ 229 Table 137: Pernod Ricard SA Subsidiaries .............................................................................................................................. 232 Table 138: Southern Wine & Spirits of America, Inc. Fast Facts .............................................................................................. 236 Table 139: Southern Wine & Spirits of America, Inc. Major Products and Services ................................................................. 237 Table 140: Southern Wine & Spirits of America, Inc. History ................................................................................................... 243 Table 141: Southern Wine & Spirits of America, Inc. Key Employees ...................................................................................... 246 Table 142: Southern Wine & Spirits of America, Inc. Locations ............................................................................................... 248 Table 143: Southern Wine & Spirits of America, Inc. Subsidiaries ........................................................................................... 251




12

1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Wine consumption in

Portugal. It provides detailed segmentation of historic and future Wine consumption, covering key

categories and segments.

As such the report is an essential tool for companies active across the Wine industry and for new players

considering entry into Portugal’s Wine market.

1.2 Definitions

All the data is collected in volume terms. Wine consumption refers to domestic consumption only and

includes imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013

– 2017

1.2.2 Category Definitions

Table 1: Category Definitions - Wine Market

Category Segment Definition

Fortified Wine Madeira Madeira is a fortified wine made in the Madeira Islands. The wine is produced in a variety of styles ranging from dry wines which can be consumed on their own as an aperitif, to sweet wines more usually consumed with dessert. ABV of 15-18%.

Other Fortified Wine All fortified wine (ABV between 14-20%) other than Madeira, port, sherry (does not include vermouth)

Port Wine Port wine (also known simply as Port) is a fortified wine from the Douro Valley in the northern provinces of Portugal. It is typically a sweet red wine, but also comes in dry, semi-dry and white varieties. ABV of around 16-20%

Sherry Wine Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. The wine is fortified with neutral spirits and aged for at least four years in a series of barrels. It is typically made from the Palomino grape and classified into various styles; Fino ( dry ) Amontillado ( sweet ) and Oloroso (cream). ABV of 17-22%

Vermouth Wine Vermouth is a fortified wine flavored with aromatic herbs and spices ("aromatized" in the trade) using closely guarded recipes (trade secrets). Some of the herbs and spices used may include cardamom, cinnamon, marjoram and chamomile. ABV of 15-18%

Sparkling Wine Cava Cava (Catalan pronunciation) is a spanish sparkling wine of Denominación de Origen (DO) status, most of which is produced in Catalonia. It may be white (blanc) or rosé (rosat). The macabeu, parellada and xarel·lo are the most popular and traditional grape varieties for producing cava. It is produced using the 'methode traditionelle' (natural carbonation via a second fermentation in the bottle).

Champagne Sparkling wine produced in the Champagne region of France, using Chardonnay, Pinot Noir and Pinot Meunier grapes. A white sparkling wine associated with celebration. Champagne is naturally carbonated via a second fermentation in the bottle. A pale cream or straw color. (9-16% ABV)




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Table 1: Category Definitions - Wine Market

Category Segment Definition

Other Sparkling Wine All sparkling wines sold that do not meet the definitions of any of the above categories

Still Wine Red Wine Red wine is a type of wine made from dark-coloured (black) grape varieties with the skin left in during fermentation (excludes red fortified wines and red vermouth)

Rose Wine A rosé (rosado in Spanish-speaking countries or rosato in Italy) is a type of wine that incorporates some of the color from the grape skins, but not enough to qualify it as a red wine.

White Wine Still wine produced from black or white grapes with the skin removed before fermentation (excludes white fortified wines and white vermouth). Includes Petite Arvine, Chardonnay, Sauvignon Blanc, Pinot Gris, Riesling, Semillon, Moscato

Source: Canadean © Canadean

1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Wine Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

Discount, variety store & general merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop.

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists (including Spirits and Wine), fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products). Example : Amul Dairy shops In India.




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Table 2: Distribution Channel Definitions - Wine Market

Distribution Channel Definition

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

On Trade Includes all venues where drinks are sold for on-the-premises consumption

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops).

Vending machines

(Vending machines)

Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars).


1.2.4 Price Segmentation Definitions

Table 3: Price Segmentation Definitions - Wine Market

Price Segment Definition

Super Premium: >150 This price segment includes all products with price greater than or equal to 1.5 times the average price of product segment.

Premium: 116-149 This price segment includes all products with price greater or equal to 1.16 times and less than or equal to 1.49 times the average price of product segment.

Standard: 85-115 This price segment includes all products with price greater or equal to 0.85 times and less than or equal to 1.15 times the average price of product segment.

Inexpensive: <84 This price segment includes all products with price less than or equal to 0.84 times the average price of product segment.


1.2.5 Alcoholic Strength Definitions

Table 4: Alcoholic Strength Definitions - Wine Market

Segment by Strength Definition

>=0<10 This segment includes all products with Alcoholic strength greater than equal to 0% but less than 10% ABV (alcohol by volume).




>=46<=100 This segment includes all products with Alcoholic strength greater than equal to 46 % and less than equal to 100% ABV (alcohol by volume).





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1.2.6 Volume Units and Aggregations

Table 5: Volume Units for Wine Market

Category Segment Units

Wine Fortified Wine Liters m

Sparkling Wine Liters m

Still Wine Liters m


1.2.7 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified

period of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / (2012-2007)) ) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / (2017-2012)) ) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / (2012-2009)) ) – 1

1.2.8 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.




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1.2.9 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data

and for the latest year of actual data (2012 in this report) are made using an annual average exchange

rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data

(from 2013 to 2017) is converted using a fixed 2012 annual average exchange rate. As a result, annual

growth rates for historic data will differ between local currencies and US dollar conversions, whereas they

will be the same for forecasts.

Table 6: Portugal Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 –

2012

Currency 2007 2008 2009 2010 2011 2012

LCU-USD XXXX XXXX XXXX XXXX XXXX XXXX


1.2.10 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.




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2. Portugal Wine Market Analysis, 2007–17

2.1 Wine Value Analysis, 2007–17

2.1.1 Overall Wine Market Value, 2007–17

Table 7: Portugal Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Table 8: Portugal Wine Market Value (USD m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Figure 1: Portugal Wine Market Value (LCU m) and Growth (Y-o-Y), 2007–17





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2.1.2 Wine Market Value by Category, 2007–17

Table 9: Portugal Wine Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Fortified Wine

Sparkling Wine

Still Wine

Overall


Table 10: Portugal Wine Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Fortified Wine

Sparkling Wine

Still Wine

Overall


Table 11: Portugal Wine Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Fortified Wine

Sparkling Wine

Still Wine

Overall


Table 12: Portugal Wine Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Fortified Wine

Sparkling Wine

Still Wine

Overall





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Figure 2: Portugal Wine Market Value (LCU m) by Category, 2007–17





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2.1.3 Market Growth Dynamics by Value – Wine, 2007–17

Table 13: Portugal Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Fortified Wine

Sparkling Wine

Still Wine

Overall


Figure 3: Portugal Wine Market Dynamics, by Category, by Market Value, 2007–17





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2.2 Wine Volume Analysis, 2007–17

2.2.1 Overall Wine Market Volume, 2007–17

Table 14: Portugal Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y growth


Figure 4: Portugal Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007–17





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2.2.2 Per-Capita Consumption - Wine, 2007–17

Table 15: Portugal Per-capita Wine Consumption (Liters/head & Y-o-Y growth), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per-Capita Consumption

Y-o-Y growth


Figure 5: Portugal Per-Capita Wine Consumption (Liters/head & Y-o-Y growth), 2007–17





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2.2.3 Wine Market Volume by Category, 2007–17

Table 16: Portugal Wine Market Volume (Liters m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Fortified Wine

Sparkling Wine

Still Wine

Overall


Table 17: Portugal Wine Market Volume (Liters m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Fortified Wine

Sparkling Wine

Still Wine

Overall





24

Figure 6: Portugal Wine Market Volume (Liters m) by Category, 2007–17





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2.2.4 Market Growth Dynamics by Volume – Wine, 2007–17

Table 18: Portugal Wine Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by volume (Liters m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Fortified Wine

Sparkling Wine

Still Wine

Overall


Figure 7: Portugal Wine Market Dynamics, by Category, by Market Volume 2007–17


Documents

The Future of the Wine Market in Portugal to 2017 · 6.2.4 LVMH Moet Hennessy Louis Vuitton SA SWOT Analysis ... 6.2.5 LVMH Moet Hennessy Louis Vuitton SA History .....108 6.2.6 LVMH