The future of Industrial Software - Amazon Web Servicesaws-de-media.s3.amazonaws.com/images/HMI... · • ISVs tend to favor a combination of both license-based software and usage-based,

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Dr. Josef Waltl, Global Segment Lead - Industrial Software

Amazon Web Services

The future of Industrial SoftwareThe art of the possible

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

The future of Industrial SoftwareHANNOVER MESSE 2018

• What is Industrial Software?

• What is the challenge for application of Cloud

in industrial applications?

• How do Customer’s and ISV’s see the motion

to the cloud?

• How can customers take advantage of the

AWS Industrial Software Community?

Q U E S T I O N S

A N S W E R E D

I N T H I S

TA L K


What is Industrial Software?

Product Design Production Design Production

Planning Engineering

7 Manufacturing1 Mechanical Computer-Aided Design (CAD)

2 Mechanical Computer-Aided Eng. (CAE)

6 Mechanical Computer-Aided Manufacturing

4 Collaborative Product Data Management (cPDM)

3 Other Engineering (e.g. Civil)

5 Production planning

8 Enterprise Asset Management

9 Logistics

Operations

7 Manufacturing

8 Enterprise Asset Management IIoT


https://community.plm.automation.siemens.com/t5/NX-Design-Blog/Hackrod-Challenges-Traditional-Manufacturing-with-NX/ba-p/477061






to the cloud?



Q U E S T I O N S

A N S W E R E D

I N T H I S

TA L K


Where do we

stand Today?

Industrial software needs integration with the field level to

maximize value

Digital twin with Bill of Material / Bill of Processes

Digital twin of status of assets – Manufacturing Optimization Management, Industrial IoT

We can generate significant value with current technology

Source: IFS

Increased market dynamics imply challengesfor manufacturers

• Automation still growing, growing, growing, …

• On-demand manufacturing and supplier collaboration

• All digital product designs (closed loop engineering)

• Data centric production innovation along the full lifecycle

• CustomizationSophisticated customers demanding products that are customized to meet their needs

• Speed / Economic pressureNew products need to immediately hit the market

• VolatilityIncreased market dynamics lead to fluctuation in production demands

Market observations Implications for manufacturers

On-premises

requirement

• Uptime

• Intermittent connectivity

• Pre-internet machinery

Next step will be IT/OT integration via edge computing

Digital twin of status of assets – Manufacturing Optimization Management, Industrial IoT

Operation

Technology

• High lead time to value digital twin for production code

• Time critical processes real time control

• Mass data, low bandwidth pre processing

• Limited compute on field level use of unlimited cloud resources


Take the l inear steps to product ion …


…combine them with data . . .


…become a cyc le


Data

AI

Humans


Data

AI

Humans

EDGE

https://www.youtube.com/watch?v=vEC51ur3t4U

https://www.youtube.com/watch?v=vEC51ur3t4U






to the cloud?



Q U E S T I O N S

A N S W E R E D

I N T H I S

TA L K



Both, Customers and ISV’s operate hypothesis on adoption

– what does data say?

Quantitative IDC Study

• 100 Customers

• 30 Industrial Software ISVs

• Evenly split US/Germany

Independent Software VendorIndustrial Customer

?


Industrial Customer - Findings

• CAD, CPDM, Demand planning & Forceasting, SCM Planning and MOM Quality have

the highest cloud propensity

• IT benefits: disaster recovery and security

• Business benefits: Increased utilization, fostered collaboration, application access and

3rdparty onboarding

• 54%+ consider 3 years as a viable ROI for cloud

• GOOD NEWS: barriers intensity is Iower than the benefits intensity

• Procurement barriers: Germany: ROI not demonstrable. US: Security and lack of

demonstrable knowledge

• Deployment barriers: Network infrastructure, IT governance issues and privacy, with

US companies very sensitive to cost


Industrial Software ISVs – Findings: Product

• Cloud is very relevant for CPDM; for most of other apps, is a nice to have

• 32% of IVSs companies buy on premise

• 44% deploy lift & shift

• 23% buy cloud native applications

• ISVs tend to favor a combination of both license-based software and usage-based,

whereas they see their customers to be more prone to a “one size fits all” approach

• Key drivers: disaster recovery and security are the biggest drivers

• Business benefits: Easy integration with other business applications. Easy updates,

CAPEX/OPEX shift and energy saving

67%


Industrial Software ISVs – Findings: Sales

• GOOD NEWS: barriers intensity is Iower than the benefits intensity

• Sales barriers: Reliability concerns and lack of business user buy-in

• Deployment barriers: IT governance issues and privacy, security and unfeasibility on

opex business models

• IT department is the main customer with the support of LOBs

• Key perceived selection criteria from ISVs are data security, and compliance to

regulations


Q U E S T I O N S

A N S W E R E D

I N T H I S

TA L K





to the cloud?





Industrial Software APN Partners for Product Design & Production

CAD Product Design CAE Product Design Production Design Line Design Factory Layout

Intosite

Customers Examples:


Industrial Software partners for Production / Operations

Industrial Automation SCADA MES IIoT Enterprise Systems

* Via session

Source: AWS Industrial Software Segment Team

*

Customers Examples:


AWS Industrial Software CompetencyLaunch Pre-announcement

AWS Industrial Software Competency Partners provide an

end-to-end toolchain for product design, production design,

and production/operations on AWS.

AWS Industrial Software Competency Technology

• Product Design (CAD, CAE)

• Production Design (Production planning, 3D Design for

Process Industries, Production Layout)

• Production/Operations (Industrial IoT, MES/MOM, Asset

Management, Logistics)


• Trusted AWS Partner Network Partner (APN) Program

• Shortlists highly specialized Partners by Solution,

Industry, or Workloads

• Connects customers with APN Partners that have

demonstrated technical expertise through rigorous

technical validation and proven customer success

AWS Competency Program Global AWS Partner Network (APN) Program


AWS Industrial Software CompetencyPre-qualified Partners


Coming this summer!

If you are an AWS Partner Network Partner and want to learn more?

go.awspartner.com/industrial-software-interest

AWS Industrial Software Competency


• Market demands drives integration along the value

chain and IT/OT

• Edge computing will drive a “software defined”

automation layer

• Adoption barriers decrease, 67% of customers show

affinity to purchase cloud enabled Industrial Software

solutions

• The AWS Industrial Software community delivers an

end-to-end toolchain in the cloud today, AWS

Competency Partners lead the pack


Q U E S T I O N S

A N S W E R E D

I N T H I S

TA L K


Thank you!Please contact us.


Dr. Josef Waltl

Global Segment Lead – Industrial Software

[email protected]

+49 176 19 17 4114

Documents

The future of Industrial Software - Amazon Web Servicesaws-de-media.s3.amazonaws.com/images/HMI... · • ISVs tend to favor a combination of both license-based software and usage-based,