The future of Industrial Software - Amazon Web Servicesaws-de-media.s3. • ISVs tend to favor a combination

  • View
    0

  • Download
    0

Embed Size (px)

Text of The future of Industrial Software - Amazon Web Servicesaws-de-media.s3. • ISVs tend to favor a...

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Dr. Josef Waltl, Global Segment Lead - Industrial Software

    Amazon Web Services

    The future of Industrial Software The art of the possible

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    The future of Industrial Software HANNOVER MESSE 2018

    • What is Industrial Software?

    • What is the challenge for application of Cloud

    in industrial applications?

    • How do Customer’s and ISV’s see the motion

    to the cloud?

    • How can customers take advantage of the

    AWS Industrial Software Community?

    Q U E S T I O N S

    A N S W E R E D

    I N T H I S

    TA L K

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    What is Industrial Software?

    Product Design Production Design Production

    Planning Engineering

    7 Manufacturing1 Mechanical Computer-Aided Design (CAD)

    2 Mechanical Computer-Aided Eng. (CAE)

    6 Mechanical Computer-Aided Manufacturing

    4 Collaborative Product Data Management (cPDM)

    3 Other Engineering (e.g. Civil)

    5 Production planning

    8 Enterprise Asset Management

    9 Logistics

    Operations

    7 Manufacturing

    8 Enterprise Asset Management IIoT

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    https://community.plm.automation.siemens.com/t5/NX-Design-Blog/Hackrod-Challenges-Traditional-Manufacturing-with-NX/ba-p/477061

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    • What is Industrial Software?

    • What is the challenge for application of Cloud

    in industrial applications?

    • How do Customer’s and ISV’s see the motion

    to the cloud?

    • How can customers take advantage of the

    AWS Industrial Software Community?

    Q U E S T I O N S

    A N S W E R E D

    I N T H I S

    TA L K

    The future of Industrial Software HANNOVER MESSE 2018

  • Where do we

    stand Today?

  • Industrial software needs integration with the field level to

    maximize value

    Digital twin with Bill of Material / Bill of Processes

    Digital twin of status of assets – Manufacturing Optimization Management, Industrial IoT

  • We can generate significant value with current technology

    Source: IFS

  • Increased market dynamics imply challenges for manufacturers

    • Automation still growing, growing, growing, …

    • On-demand manufacturing and supplier collaboration

    • All digital product designs (closed loop engineering)

    • Data centric production innovation along the full lifecycle

    • Customization Sophisticated customers demanding products that are customized to meet their needs

    • Speed / Economic pressure New products need to immediately hit the market

    • Volatility Increased market dynamics lead to fluctuation in production demands

    Market observations Implications for manufacturers

  • On-premises

    requirement

    • Uptime

    • Intermittent connectivity

    • Pre-internet machinery

  • Next step will be IT/OT integration via edge computing

    Digital twin of status of assets – Manufacturing Optimization Management, Industrial IoT

    Operation

    Technology

    • High lead time to value  digital twin for production code

    • Time critical processes  real time control

    • Mass data, low bandwidth  pre processing

    • Limited compute on field level  use of unlimited cloud resources

  • © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Take the l inear steps to product ion …

  • © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    …combine them with data . . .

  • © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    …become a cyc le

  • © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Data

    AI

    Humans

  • © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Data

    AI

    Humans

    EDGE

  • https://www.youtube.com/watch?v=vEC51ur3t4U https://www.youtube.com/watch?v=vEC51ur3t4U

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    • What is Industrial Software?

    • What is the challenge for application of Cloud

    in industrial applications?

    • How do Customer’s and ISV’s see the motion

    to the cloud?

    • How can customers take advantage of the

    AWS Industrial Software Community?

    Q U E S T I O N S

    A N S W E R E D

    I N T H I S

    TA L K

    The future of Industrial Software HANNOVER MESSE 2018

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Both, Customers and ISV’s operate hypothesis on adoption

    – what does data say?

    Quantitative IDC Study

    • 100 Customers

    • 30 Industrial Software ISVs

    • Evenly split US/Germany

    Independent Software VendorIndustrial Customer

    ?

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Industrial Customer - Findings

    • CAD, CPDM, Demand planning & Forceasting, SCM Planning and MOM Quality have

    the highest cloud propensity

    • IT benefits: disaster recovery and security

    • Business benefits: Increased utilization, fostered collaboration, application access and

    3rdparty onboarding

    • 54%+ consider 3 years as a viable ROI for cloud

    • GOOD NEWS: barriers intensity is Iower than the benefits intensity

    • Procurement barriers: Germany: ROI not demonstrable. US: Security and lack of

    demonstrable knowledge

    • Deployment barriers: Network infrastructure, IT governance issues and privacy, with

    US companies very sensitive to cost

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Industrial Software ISVs – Findings: Product

    • Cloud is very relevant for CPDM; for most of other apps, is a nice to have

    • 32% of IVSs companies buy on premise

    • 44% deploy lift & shift

    • 23% buy cloud native applications

    • ISVs tend to favor a combination of both license-based software and usage-based,

    whereas they see their customers to be more prone to a “one size fits all” approach

    • Key drivers: disaster recovery and security are the biggest drivers

    • Business benefits: Easy integration with other business applications. Easy updates,

    CAPEX/OPEX shift and energy saving

    67%

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Industrial Software ISVs – Findings: Sales

    • GOOD NEWS: barriers intensity is Iower than the benefits intensity

    • Sales barriers: Reliability concerns and lack of business user buy-in

    • Deployment barriers: IT governance issues and privacy, security and unfeasibility on

    opex business models

    • IT department is the main customer with the support of LOBs

    • Key perceived selection criteria from ISVs are data security, and compliance to

    regulations

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Q U E S T I O N S

    A N S W E R E D

    I N T H I S

    TA L K

    • What is Industrial Software?

    • What is the challenge for application of Cloud

    in industrial applications?

    • How do Customer’s and ISV’s see the motion

    to the cloud?

    • How can customers take advantage of the

    AWS Industrial Software Community?

    The future of Industrial Software HANNOVER MESSE 2018

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Industrial Software APN Partners for Product Design & Production

    CAD Product Design CAE Product Design Production Design Line Design Factory Layout

    Intosite

    Customers Examples:

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Industrial Software partners for Production / Operations

    Industrial Automation SCADA MES IIoT Enterprise Systems

    * Via session

    Source: AWS Industrial Software Segment Team

    *

    Customers Examples:

  • © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    AWS Industrial Software Competency Launch Pre-announcement

    AWS Industrial Software Competency Partners provide an

    end-to-end toolchain for product design, production design,

    and production/operations on AWS.

    AWS Industrial Software Competency Technology

    • Product Design (CAD, CAE)

    • Production Design (Production planning, 3D Design for

    Process Industries, Production Layout)

    • Production/Operations (I