The European Union’s Programme for Ukraine Програма ... · Ppt0000007 [Read-Only] Author: Mostovets Created Date: 11/24/2010 12:00:00 AM

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Project for support for the integration of Ukraine into the Trans-European Transport Networks – TEN-T

Lviv Pilot Project

Anthony Pearce

Senior Adviser

The European Union’s Programme for Ukraine

Програма Європейського Союзу для України

Ukraine road deathsUkraine road deaths

Support to the Integration of Ukraine in Support to the Integration of Ukraine in

the Transthe Trans--European Transport Network European Transport Network

TENTEN--T, Ukraine T, Ukraine

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33





44

Deaths per million population





55

Deaths per million vehicles

Why Lviv?Why Lviv?

�� Lviv involved in the EuroLviv involved in the Euro--2012 2012

championship matches;championship matches;

�� It is on 2 European corridors, 3 and 5;It is on 2 European corridors, 3 and 5;

�� The city had approached GRSP to The city had approached GRSP to

extend the pilot project on drink extend the pilot project on drink

driving that is taking place in Poland to driving that is taking place in Poland to

include Lviv.include Lviv.




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Key statisticsKey statistics

Road traffic crashes in 2009:Road traffic crashes in 2009:




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National Lviv oblast

Accidents 185,268 10,299

Injury accidents 38,913 2,189

Deaths 5,835 298

Injuries 48,444 2,812

Lviv deaths 2009Lviv deaths 2009




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Lviv accidents 2009Lviv accidents 2009




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SpeedingSpeeding

�� Speeding the cause of 43.6% of Speeding the cause of 43.6% of

deaths in Lviv in 2009.deaths in Lviv in 2009.

�� Pedestrians have 90% chance of Pedestrians have 90% chance of

survival when struck by a car survival when struck by a car

travelling at 30 km/h, but <50% travelling at 30 km/h, but <50%

chance of surviving an impact at 45 chance of surviving an impact at 45

km/h. km/h.

�� Pedestrians have almost no chance Pedestrians have almost no chance

of surviving an impact at 80 km/hr.of surviving an impact at 80 km/hr.Support to the Integration of Ukraine in Support to the Integration of Ukraine in



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Seat beltsSeat belts

�� No statistics on seat belts. No statistics on seat belts.

�� Correctly used seatCorrectly used seat--belts reduce the belts reduce the

risk of death in a crash by approx risk of death in a crash by approx

61%. 61%.

�� The use of safety devices for children The use of safety devices for children

halves the fatality rate. halves the fatality rate.

�� Seat belts not enforced in Ukraine.Seat belts not enforced in Ukraine.




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TimetableTimetable

1.1. Initial meetings AugInitial meetings Aug--Sep 2009Sep 2009

2.2. Agreed programme Nov 2009Agreed programme Nov 2009

3.3. Poster design competition Mar 2010Poster design competition Mar 2010

4.4. Speeding campaign May 2010 Speeding campaign May 2010

5.5. Seat belt campaign July 2010Seat belt campaign July 2010

6.6. National seminar October 2010National seminar October 2010




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Poster design competitionPoster design competition




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�� Financed by EASSTFinanced by EASST




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PostersPosters




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PostersPosters




1717

Radio advertisingRadio advertising�� Four adverts were produced for the Four adverts were produced for the

speeding campaign and 5 for the seat belt speeding campaign and 5 for the seat belt

campaign. These were aired on local radio campaign. These were aired on local radio

stations as follows:stations as follows:

�� In addition during May the project also In addition during May the project also

had 150 had 150 ““advertorialadvertorial”” slots on the issue of slots on the issue of

speeding during drive time.speeding during drive time.




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Month Campaign Slots

May Speeding 192

August Seat belts 192

Television advertisingTelevision advertising

�� Television adverts are expensive to Television adverts are expensive to

produce.produce.

�� To use foreign adverts, dubbed into To use foreign adverts, dubbed into

Ukrainian, much cheaper Ukrainian, much cheaper BUTBUT

�� The project would have to pay The project would have to pay

performing rights fees.performing rights fees.

�� French Government kindly paid for French Government kindly paid for

the rights for an advert bit it was felt the rights for an advert bit it was felt

to be too to be too ““ethnically Frenchethnically French””




1919

Information handed to driversInformation handed to drivers

�� Leaflets on speeding Leaflets on speeding

and on seat belts and on seat belts

produced for DAI to produced for DAI to

give to drivers give to drivers

stopped for breaking stopped for breaking

the law. the law.

�� 4,000 of each of 4,000 of each of

these leaflets were these leaflets were

provided for DAI.provided for DAI.




2020


�� 10,000 reminders to use seat belts10,000 reminders to use seat belts




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Radar equipmentRadar equipment

�� Lviv city DAI asked us Lviv city DAI asked us

to help them obtain to help them obtain

additional radar speed additional radar speed

measuring equipment.measuring equipment.

�� This was kindly This was kindly

donated by donated by

Queensland Police via Queensland Police via

Global Road Safety Global Road Safety

Partnership.Partnership.




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ResultsResults�� Speed campaign in May Speed campaign in May –– accidents accidents

involving speeding down 3.4% and deaths involving speeding down 3.4% and deaths

down 7.6% more than national reduction down 7.6% more than national reduction

LvivLviv NationalNational




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Seat belt wearingSeat belt wearing

�� Surveys carried out in August 2009, June Surveys carried out in August 2009, June

2010 and September 20102010 and September 2010




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Publicity for road safetyPublicity for road safety




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ResourcesResources

�� TENTEN--T projectT project

�� EU Twinning ProjectEU Twinning Project

�� Supported by:Supported by:




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Thank you for your attentionThank you for your attention

Anthony PearceAnthony Pearce

[email protected]@ten--t.org.ua t.org.ua

www.irfnet.net/LvivPP/www.irfnet.net/LvivPP/




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The European Union’s Programme for Ukraine Програма ... · Ppt0000007 [Read-Only] Author: Mostovets Created Date: 11/24/2010 12:00:00 AM