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The Dentsu Way. December 1st, 2011. Insert File: Innovation_history.mpg (Note: no sound; Tim’s voiceover only). DENTSU NETWORK GLOBAL. - PowerPoint PPT Presentation
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The
DentsuWayDecember 1st, 2011
Insert File:Innovation_history.mpg
(Note: no sound; Tim’s voiceover only)
DENTSU NETWORK GLOBALToday, Dentsu operates in 94 countries on behalf of more than 6,000 clients. We are the fastest-growing network in the western hemisphere, and around the world.
TRADITIONAL HOLDING COMPANY
Holding Company
Shareholder
Galaxy of Agencies
CLIENT
Lead Agency
The Network
DENTSU’S MODEL
1) Attract the Best Talent
2) Inspire ‘Good Innovation’
3) ‘Cross Switch’Integrated Communication
Design
1) Attract the Best Talent
2) ‘Good Innovation’
ENTREPRENEURSHIP
IDEAS TECHNOLOGY
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[+ Value]
Brand
[+ Interaction]
Consumer
EVERYTHING IS CHANGING
Social Media Is A Dialog
Steer the Conversation
Listen
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ly.mpg
‘Reach & Frequency’
+
‘Depth & Relevance’
3) Integrated Communication Design
Insert File:Verizon Case Study
MB.mpg
[Source: Mary Meeker Web 2.0 ’11]
Inn
ovati
on
Time
How Will Mobile
Evolve In The
Future?
Mobile Is Still Early
THOUGHT LEADERSHIP
Digital Couponing PlaybookSocial Commerce PlaybookMobile Marketing PlaybookSocial Marketing Playbook
http://blog.360i.com
THANK YOU
