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THE BIRTH OF THE CAR • In 1769 Joseph Nicholas Cugnot invented “The Cart of Cugnot”. • The first mass-produced car came about thanks to Henry Ford’s idea. • Cars accessible to millions of people.

THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

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Page 1: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

THE BIRTH OF THE CAR• In 1769 Joseph Nicholas Cugnot invented “The Cart of Cugnot”.

• The first mass-produced car came about thanks to Henry Ford’s idea.

• Cars accessible to millions of people.

Page 2: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

FIAT• Italy’s largest automobile company.

• 1899.

• Giovanni Agnelli.

• Transform the car from an

exclusive item into a more

accesible product.

Page 3: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

FIAT 500• Most succesful pre-war car.

•Smallest mass-produced car.

•Monthly payment plans.

Page 4: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

LANCIA• Founded by Vincenzo Lancia and Claudio Focolin.

• Economic subsidies by Giovanni Agnelli.

• The first car was called “Alfa”.

Page 5: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

FERRARI• Enzo Ferrari founded Ferrari’s racing club in 1929 in Modena.

• Only in 1943 were the machine shops movedto Maranello.

• Ferrari 125 was the first car produced there in 1947.

Page 6: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

• Ferrari decided to give his name to the company and to use a small horse on its logo.

• This horse officially appeared on cars in 1932.

Page 7: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

• Ferrari won more than 5000 racesand 25 World Championship titles.

• Ferrari F1-2000 was the winner of the World championship in 2000.

• Schumacher was its pilot.

Page 8: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

BUGATTI• In the 1920s and 1930s Bugatti was a byword

of great luxury.

• The factory had to close down and the plant

was sold to Volkswagen.

Page 9: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

MASERATI• This modenese factory had reached an important threshold on the road to its definitive positioning amongst the principle constructors of Gran Turismo.

Page 10: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

LAMBORGHINI• In 1949 Ferruccio Lamborghini founded “Lamborghini Tractors”.

• In 1965 Lamborghini began building a new supercar.

• High-powered agricultural vehicles.

Page 11: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

VESPA • Rinaldo Piaggio founded the “Piaggio” Company in 1884.

• The “VESPA” went intoproduction.

• The company addressed the pressing need for an inexpensive means of transport.

Page 12: THE BIRTH OF THE CAR - est.indire.itest.indire.it/upload/05-ITA01-S2C01-01202-3-prod-007.pdfTHE BIRTH OF THE CAR ... • In 1949 Ferruccio Lamborghini founded ... Microsoft PowerPoint

• The scooter became the synonymous with the Italian Recostruction and Italian “dolce vita”.