BET NETWORKS

BET.COMThe BETN LUXURY AUTO TARGET has a very specific unique lifestyle, behavioral and attitudinal attributes

by life stage - Millennials are driven by social media and celebrity endorsements, Gen X’ers are brand/image

conscious and Boomers are product advisors and influencers:

LUXURY CAR BRANDS MANUFACTURERS1

ALLURING, BOLD, INNOVATIVE & SLEEK DESIGNS

BETN CAR DECISION-MAKERS

HIGH SOCIAL STATUS SEEKER

ASPIRATIONAL – AMBITIOUS, WORKING HARD TO GET AHEAD

SPIRITED PERFORMANCE, ACCELARATION &

SUPERIOR HANDLING

AFRICAN

AMERICANSBETN LIFE STAGES Millennials Generation X Baby Boomers

Psychographics,

Behaviors & Attitudes

EXPENSIVE MODELS W/ LUXURY OPTIONS &

ACCESSORIES

AA LIFE STAGES (18-34, 35-49, 50-64)

Source: 2015 Doublebase GfK BETN Luxury Car Owners Life Stage Analysis (Lease or Own); weighted to Population (000). Base: Total Adults 18+. BETN = BET or Centric weekly viewers. Luxury Car Brands include Cadillac, Lincoln, Acura, Audi, BMW, Infiniti, Jaguar, Land Rover / Range Rover, Lexus, Mercedes, Porsche, Saab and Volvo.

Respondents who did 2+ of the following auto attitudes (Seek out vehicles with bold, innovative designs that stand out on the road from others, Generally buy most expensive model with luxury options, Like cars with spirited performance & powerful acceleration) and Attitudinal & Roper Values Quotient ( Strive for high social status and Ambition-

Very Important to get ahead). 1

BETN 18-34 35-49 50-64

Segment Size

Median Age

Median HHI

% Male / % Female

% Married / % Single

Employed

Some College Plus

7.7MM

25

$42,815

50% / 50%

15% / 85%

64%

46%

4.4MM

43

$52,714

47% / 53%

43% / 57%

71%

55%

3.6MM

57

$50,574

46% / 54%

48% / 52%

54%

50%

BUYING STYLE MINDSET

• Nearly 50% connect with brands via

social media

• Almost 45% are influenced by

celebrity endorsements

• More than 50% are first of their

friends to try new products

• More than 50% believe brand name is

an indicator of quality

• Over 50% pay extra for a product

consistent with the image they want to

convey

• Nearly 50% are influenced by

what’s hot and what’s not

• Nearly 40% share their opinions

about products by posting ratings

online

• Almost 50% are product advisors

AUTO ATTITUDES

• Over 50% consider themselves an

auto enthusiast

• More than 50% buy vehicles that

reflect their environmental support

• Almost 70% enjoy learning about

automobiles from others

• Nearly 70% personalize cars to reflect

their style

• Almost 70% choose a car based on

exterior styling

• 70% have fun as a top consideration

when buying a car

• 60% are loyal to car brands and

will stick with them

• Nearly 50% take the time to share

their car knowledge and want

others to seek their advice on cars

LUXURY CAR BUYING POWER

(BY LIFE STAGE)$11.8 BILLION $9.5 BILLION $11.1 BILLION

Source: 2015 Doublebase GfK MRI weighted to Population (000). Base: Total Adults 18+. BETN = BET or Centric weekly viewers. BETN Life Stage Luxury Vehicle Target: Adults 18-34 (Millennials); Adults 35-49 (Gen X); Adults 50-64 (Boomers) and Luxury Vehicle Owners or 35-49 Respondents who are 2+ of the following: 1) Automotive Attitudes: I seek out vehicles with bold, innovative designs that stand apart from others on the road. (Agree); 2) Automotive Attitudes: I generally purchase the most expensive model with all the luxury appointments and options. (Agree); 3) Automotive Attitudes: I look for vehicles that offer spirited performance and powerful acceleration (Agree); 4) General Attitudes: I strive to achieve a high social status (Agree); 5) GfK Roper Values: Ambition: Aspiring to get ahead Very Important. Luxury Vehicle Owners = Includes the following makes/models: Cadillac, Lincoln, Acura, Audi, BMW, Infiniti, Jaguar, Land Rover, Range Rover, Lexus, Mercedes, Porsche, Saab or Volvo).

2

BET NETWORKSIF OUR TV VIEWERS STOPPED VISITING…

THE IMPACT TO YOU…[TOTAL AMOUNT SPENT – LUXURY LEASE OR PURCHASE]

$45,395,986,000 /YEAR(Billions)

$3.8BMONTHLY

$873MWEEKLY

$124MDAILY

Source: 2015 Doublebase GfK MRI weighted to Population (000) – Base: Total Adults. BET Networks = BET or Centric weekly

viewers. 3

Source: 2015 Doublebase GfK BETN Luxury Car Psychographics by Brand Analysis; Base: Total Adults 18+. BETN= BETN Viewers= BET or Centric Weekly viewers; BET Multi-Platform= includes BET or Centric Weekly viewers, Top 50% online users, Visited a TV Net site or consumed TV content online, or consumed

streaming content via cell / mobile device in past month (music or social media apps.) Car Brand Descriptors obtained from manufacturer sites. Attitudinal IQ based on Behavior / Attitudes Gfk Doublebase module (% any agree): Ethnicity’s Pivotal (culture / ethnic heritage important part of who I am), Family-Oriented

(Spending time with family is important), Environmental Advocates (government should pay more attention to issues), Spiritual (prayer is part of my daily & consider myself a spiritual person), Traditional (enjoy maintaining traditions), Fun Loving (have a fun spirit), Ambitious (Given the choice, ambitious nature for being

my own boss), Sociable (consider myself very social).

4

7LUXURY CAR BRANDS BETN CONSUMERS OWN BETN Viewers gravitate heavily towards 6 specific auto maker brands: BMW, Lexus, Mercedes, Infiniti, Lincoln, Cadillac and Volvo. BETN Viewers are fun loving, ambitious, and environmentally aware status seekers.

All of the same luxury automaker brands that BETN viewers prefer are also those that the general African American population.

BETN BMW M LEXUS GX MERCEDES AMG SLC 43

Median Age:

Median Income:

% Male / % Females:

Employment (Full & Part Time)

Some College Plus:

50

$89,995

57% / 43%

73%

71%

36

$91,410

46% / 54%

70%

74%

50

$84,008

67% / 33%

60%

65%

CAR BRAND DESCRIPTORS

• Expression of Personality

• Customizable

• Ultimate Driving Machine

• High Performance Vehicle

• Quick & Smooth Driving Experience

• Inspired Design

• Relentless Innovation

• Uninhibited Performance

• Innovative Technology

• Sleek Yet Subtly Elegant

• Spacious Interior

• Fun, Agile & Efficient

PRICE RANGES• Entry-Level: $30,025

• Top Line: $103,225

• Entry-Level: $33,020

• Top Line: $77,780

• Entry-Level: $34,475

• Top Line: $140,000

ATTITUDINAL IQ

(BY CAR BRANDS)

• Ambitious (86%)

• Family-Oriented (89%)

• Style Conscious (86%)

• Family-Oriented (98%)

• Well Organized (93%)

• Politically Aware (89%)

• Quality Conscious (81%)

• Ethnicity Pivotal to Me (73%)

• Environmental Advocates ( 89%)

BETN BUYING POWER*

LUXURY CARS

(BY CAR BRAND)$3.3 BILLION $8.3 BILLION $6.0 BILLION

*How to read: BETN BMW owners spend $3.3 Billion dollars on luxury cars.Source: 2015 Doublebase GfK BETN Luxury Car Psychographics by Brand Analysis; Base: Total Adults 18+. BETN= BETN Viewers= BET or Centric Weekly viewers; BET Multi-Platform= includes BET or Centric Weekly viewers, Top 50% online users, Visited a TV Net site or consumed TV content online, or consumed streaming content via cell /

mobile device in past month (music or social media apps.) Car Brand Descriptors obtained from manufacturer sites. Attitudinal IQ based on Behavior / Attitudes Gfk Doublebase module (% any agree): Ethnicity’s Pivotal (culture / ethnic heritage important part of who I am), Family-Oriented (Spending time with family is important), Environmental

Advocates (government should pay more attention to issues), Spiritual (prayer is part of my daily & consider myself a spiritual person), Traditional (enjoy maintaining traditions), Fun Loving (have a fun spirit), Ambitious (Given the choice, ambitious nature for being my own boss), Sociable (consider myself very social).5

BETN INFINITI Q50 CADILLAC CTS-V LINCOLN CONTINENTIAL

Median Age:

Median Income:

% Male / % Females:

Employment (Full & Part Time)

Some College Plus:

40

$81,108

39% / 61%

90%

61%

50

$59,854

59% / 41%

64%

51%

44

$67,189

66% / 34%

63%

37%

CAR BRAND

DESCRIPTORS

• High Performance

• Sporty Design

• Powerfully Elegant

• Driving Stability

• Prestigious Domestic Luxury

Automaker

• Distinguished Design

• Versatile Crossovers

• Long Legacy Of Excellence

• Iconic

• Elegant Design

• World Class Craftsmanship

• Sophisticated

PRICE RANGES• Entry-Level: $31,825

• Top Line: $70,000

• Entry-Level: $34,705

• Top Line: $90,000

• Entry-Level: $35,075

• Top Line: $65,000

ATTITUDINAL IQ

(BY CAR BRANDS)

• Family-Oriented (77%)

• Environmental Advocates (75%)

• Ambitious (74%)

• Ambitious (87%)

• Family-Oriented (81%)

• Brand Loyalist (78%)

• Family-Oriented (87%)

• Environmental Advocates` (75%)

• Spiritual (72%)

BETN BUYING POWER*

LUXURY CARS

(BY CAR BRAND)$5.9 BILLION $7.5 BILLION $3.0 BILLION

*How to read: BETN Infiniti owners spend nearly $6 Billion dollars on luxury cars.Source: 2015 Doublebase GfK BETN Luxury Car Psychographics by Brand Analysis; Base: Total Adults 18+. BETN= BETN Viewers= BET or Centric Weekly viewers; BET Multi-Platform= includes BET or Centric Weekly viewers, Top 50% online users, Visited a TV Net site or consumed TV content online, or consumed streaming content via cell /

mobile device in past month (music or social media apps.) Car Brand Descriptors obtained from manufacturer sites. Attitudinal IQ based on Behavior / Attitudes Gfk Doublebase module (% any agree): Ethnicity’s Pivotal (culture / ethnic heritage important part of who I am), Family-Oriented (Spending time with family is important), Environmental

Advocates (government should pay more attention to issues), Spiritual (prayer is part of my daily & consider myself a spiritual person), Traditional (enjoy maintaining traditions), Fun Loving (have a fun spirit), Ambitious (Given the choice, ambitious nature for being my own boss), Sociable (consider myself very social).6

BET Networks Viewers A18+ share their opinions about how they feel about cars and their ability to influence

their social circles on the car decisions they make:

Source: 2015 Doublebase GfK MRI weighted to Population (000) - Base: Adults 18+ Auto Attitudes (Any Agree). BETN= BETN Viewers= BET or Centric Weekly viewers

I typically consider several car brands when buying

69%Look forward to tech advances in new cars

67%

Top 2 Box (% Agree)

Consider safety first when in the market for a new car

76% 68%Quality of craftsmanship is

more important than anything else for me

7

Plan on buying a car that best meets my needs whether

domestic or foreign

65%

Want a versatile car to accommodate my busy

lifestyle – Very Important

65%When I like a car brand I

recommend to others

62%

Want a car that has both a car and SUV capabilities

67% 62%A car that’s fun to drive is a top consideration when I buy

Look for cars that have offer spirited performance & powerful acceleration

59%

BETN CAR ATTITUDES DRIVE HOME HOW & WHY THEY BUY CARS

Cadillac

7.0% 6.9%

Acura

6.3%4.5%

Audi

9.1%4.3%

Lincoln

8.8% 5.4%

BMW

17.4% 19.5%

Infiniti

14.7% 11.1%

Mercedes

13.3% 13.1%

Volvo

10.9%12.1%

Lexus

18.2% 17.8%

Source: 2015 Doublebase GfK MRI weighted to Population (000) – Base: Total Adults 18+. BETN= BETN Viewers= BET or Centric Weekly viewers Ad Supported cable = All Networks excluding Spanish Language and Kids Networks

& Non-BETN Viewers BET Competitive set = Cable Services: E! (Entertainment Television)LifetimeMTV (Music Television)MTV2OWN (Oprah Winfrey Network)OxygenTV OneUP Uplifting Entertainment [measured as GMC (Gospel

Music Channel) in Wave 69]Vh1,WE TV ( Women’s Entertainment Network)16

BETN Viewers

BETN Competitive Set

BETN Viewers Roll past the competition

BETN is the ideal network to reach the African American luxury auto consumer. This chart illustrates the percent share comparison of BETN viewers versus BETN’s competitive set of luxury vehicle owners.

BETN viewers have higher or similar composition of luxury vehicle brands that are popular with African Americans.

BETN viewers own Mercedes, Cadillac, Lincoln, Infiniti, Volvo, & Lexus at higher rates than its AA competitive set.

Cadillac

7.0% 5.0%

Acura

8.8%4.5%

Audi

11.7%4.3%

Lincoln

8.8% 3.8%

BMW

17.4% 17.9%

Infiniti

14.7% 11.5%

Mercedes

13.3% 12.7%

Volvo

11.7%12.1%

Lexus

18.2% 19.0%

Source: 2015 Doublebase GfK MRI weighted to Population (000) – Base: Total Adults 18+. BETN= BETN Viewers= BET or Centric Weekly viewers Ad Supported cable = All Networks excluding Spanish

Language and Kids Networks & Non-BETN Viewers16

BETN Viewers

Sports Viewers (Non BETN)

BETN Viewers Roll past Sports viewersBETN is the ideal network to reach the African American luxury auto consumer. This chart illustrates the percent share comparison of BETN viewers versus sports viewer luxury vehicle owners.

BETN viewers have higher or similar composition of luxury vehicle brands that are popular with African Americans.

BETN viewers own Mercedes, Cadillac, Lincoln, Infiniti, & Volvo at higher rates than its AA competitive set.

10

FUN BETN AUTO FACTS

• Are 27% more likely to have exterior styling as their first consideration when buying a vehicle.

• Are 31% more likely to look for a high performance and fast acceleration when buying a vehicle

• Are 21% more likely to have fun as their top consideration when buying a car

• 63% check reviews online before making a purchase.

• 79% stick to brands they like

Source: 2015 Doublebase GfK MRI weighted to Population (000) – Base: Total Adults 18+. BETN= BETN Viewers= BET or Centric Weekly viewers Ad Supported cable = All Networks excluding Spanish

Language and Kids Networks & Non-BETN Viewers

11

BETN viewers have a very distinctive preference for brand, performance and design, all of which are hallmarks of the seven luxury auto brands that African Americans prefer.

BETN is the ideal network to reach the AA luxury auto enthusiast on a large scale. BETN reaches 21 million African-Americans during its total day.

Choose BETN as the perfect destination to reach the African American luxury auto consumer.

Source: NPower Total Day Reach, Live + Same Day based on a 1- minute qualifier for 1Q16 (12/28/15 – 3/27/16)

SUMMARY