The Bestselling Pan-African monthly magazine

The African story, from the African perspective

55,000 copies n 100 countries n 300,000 readers

50 years of authoritative reporting, with a focus

on editorial excellence and professional integrity

Media Kit 2017

www.newafricanmagazine.com

PA R T N E RSGlobal influencers

New African has been reporting on Africa for over 50 years. We have an unrivalled network of partners with whom we have developed strategic partnerships. These include: the World Economic Forum, the UN Economic Commission for Africa, African Development Bank, World Bank, African Union, Corporate Council on Africa, and OECD, as well as other global media houses such as CNN, BBC and Bloomberg. These partnerships give us access to key decision makers, in Africa and globally.

RE A D E RSDecision makers and thought leaders

3 0 0 , 0 0 0 MONTHLYNew African is sold in over 100 countries, with 85% of our readers based in Africa. Readers are private sector decision makers, government policy makers and thought leaders in Africa, Europe and The U.S.

T RUS T

8 7 %feel New African is the most trusted Pan-African source of information

M A RK E T LE A D E R

9 3 %believe New African offers something more compared to other news sources on Africa

Q UA LIT Y

3 9 % are senior managers in the private sector

3 4% are policy makers

8 0 % have purchasing authority

E D U CAT E D

8 7 % have a bachelor degree or higher

LOYA L

5 8 % have been reading New African for 5+ years

Figures based on internal reader survey

RE AC HAfrica’s best selling English language pan-African magazine

3 5 , 1 6 5 AUDITED COPIES*ABC certif icate 01/01/2015 to 31/12/2015

Sales Breakdown

• 20% East & Central Africa• 32% West Africa• 1% North Africa• 32% Southern Africa• 15% rest of the world

Alongside our sister publication African Business, New African is the only audited international African magazine. Our distribution is independently verified and in our category we are Africa’s best selling international magazine.

N E T WO RKAfrica’s leading opinion shaper

New African benefits from the widest and most diversif ied distribution network of any international magazine on Africa. We are sold in newsstands in over 100 countries, including 45 in Africa. Some of the world’s leading airlines take our magazine either on-board or in their lounges, as well as key hotels in Africa’s biggest capitals. Subscribers include embassies, ministries and government offices as well as international institutions. Our unique slant makes it Africa’s leading opinion shaper.

New African, a monthly magazine and part of the IC Publications Group, gives unique insight into

African affairs from the African perspective. Through vigorous debate, insight and analysis we help shape

the African agenda by leading and influencing the conversation on African issues. We connect the

dots, turning information into knowledge.

8 8 %O F R E A D E R S A R E A G E D B E T W E E N 2 5 A N D 5 5

C O N T E N T C RE AT I O N A N D M A RK E T I N G

Powerful content creatively designed to meet your needs, reach your audience and deliver results.

C O M M U N I CAT I O N S S E RV I C E S

Our services include:

MEDIA REL ATIONS With an experienced media arm, we have the essential skills to provide first class communication strategies and tailored solutions to meet your needs.

MARKETING STR ATEGY AND SERVICES One stop for strategic marketing advice and planning to create the best marketing strategy and all your marketing needs from initial market research to web design, copywriting, advertising and more within your budget.

SOCIAL MEDIABespoke social media strategy for your needs and day-to-day management, measurement and reporting.

EVENTS – Our specialist and experienced in-house team organise a wide range of African business, financial and political events, from small workshops and round-tables, to large business conferences and awards ceremonies, recognised as one of the premier fixtures on the international calendar and guaranteed to give your brand maximum visibility.

Designed with your bespoke needs in mind, we provide creative and compelling content which can be distributed across our print and web platforms.

We have been working in Africa for over 50 years, and our expert team of editors, writers, designers and project managers will ensure you will benefit from our extensive experience in brand messaging and storytelling to produce high-quality content with the greatest impact.

Reach your audience across all our channels and products.

We believe in collaborating with our clients to develop strategies and create exciting new ways of telling their brand stories via print content, native articles, videos and multi-media solutions to engage their audiences.

We specialise in:

• Native content• Advertorials• Thought leadership• White papers• Surveys and research• Video• Audio• Infographics

We guarantee:

• Creative content • Powerful storytelling• Innovative design• Insightful thought

leadership• Engaging video

content• Targeted brand

positioning• Complete 360°

communications

African in perspective, global in reach, the IC Group have an unrivalled reach:

2 . 6 M I L L I O N R E A D E RS in more than 100

countries

2 0 , 0 0 0 + T H O U G H T L E A D E RS at branded and third

party events where

we are represented at

across the globe

5 , 0 0 0 , 0 0 0 + S O C I A L M E D I A

impressions per event

Rankings

Our must-read annual rankings and lists have become the industry standards in Africa. Our annual sector-specific rankings are developed in collaboration with our partners, and known for their unique reach, methodology and authority.

N A M H O S P I T A L I T Y

There was once a time when the international business person, traveling to any major city in West Africa, would only have the option of booking a business-class

hotel room with one of the big international groups. That has all changed now with the launch of the Azalaï group’s hotels in West Africa, the first indigenous African business-class hotel chain.

It is the dream of the Malian businessman, Mossadeck Bally, who

38 New African march 2016

All-star African hospitality

began the Azalaï group in 1994 and opened his first hotel in Mali’s capital Bamako.

“Before that I was in the family’s import-export business, mainly trading in foodstuffs such as rice, sugar, milk and edible oils throughout West Africa,” he explains.

Prior to joining his family’s company he had studied business in both France and the US. He identified the lack of business class hotels in West Africa and decided

this provided a huge opportunity. “I started my own company,

Société Malienne de Promotion Hôtelière (SMPH), and we began operations by purchasing the Grand Hotel in Bamako,” he says. The venerable Grand Hotel had suffered from years of under-investment, but Bally’s company breathed new life into the established.

“We completely refurbished it with a loan from the International Finance Corporation (IFC), and that’s how Azalaï started.

Azalaï Hotels Group is the first African hotel chain group in the West Africa region, providing direct employment to about 700 persons,

and supporting over 3,500 jobs indirectly. Stephen Williams reports.

NA0316.indb 38 29/02/2016 01:27

• Euro Zone € 5.00 • UK £4.00 • USA $5.95 • Algeria DA 240 • Angola 700 Kwanza (AOA) • Australia A$ 7.50 • Bahrain BD 2.00 • Canada $6.50 • CFA Zone CFA 2.600 • Cyprus 3.85 • Denmark DKr 35 • Egypt E£ 22 • Ethiopia R 65 • Gambia Da 120 • Ghana GH¢ 10.00 • Indonesia R35,000 • Jamaica $680 • Jordan JD 3.500 • Kenya KShs 350 • Kuwait KD 1.500 • Lebanon LL 7500.00 • Malaysia RM 15.90 • Mauritius MR 150 • Morocco Dh 30 • Nigeria N 500 • Norway NOK 59 • Oman OR2.00 • Qatar QR 20 • Rwanda RWF 3000 • Saudi Arabia Rls 20 • Sierra Leone LE 20.000 • Singapore $7.50 • South Africa R40.00 (inc. tax) • Other Southern African Countries R 35.10 (excl. tax) • Sweden SKr 33 • Switzerland SFr 8.70 • Tanzania TShs 5.400 • Tunisia TD 4.5 • Turkey 10.00YTL • UAE Dh 20 • Uganda USh 8,700 • Zambia ZMK25

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December 2015 • N°556 The bestselling pan-African magazine

L U P I T AN Y O N G ’ OThe Arts

P L U SMuhammadu Buhari

Mmusi MaimaneDr Nkosazana Dlamini-Zuma

King Mohammed VIAkin Adesina

Moïse KatumbiAliko DangoteTidjane Thiam

Anas Aremeyaw AnasDr Misaki Wayengera

Trevor NoahLinda IkejiUzo Aduba

Almaz AyanaIssa Hayatou

and many more...

100 MOST INFLUENTIAL AFRICANS OF 2015

+SPECIAL FOCUS

COP21CLIMATE CHANGE

& AFRICA

AN IC PUBLICATION

NA_COVER3_1215Lupita.indd 1 12/11/2015 14:54

Sector Specific Reports

Covering the latest news and trends affecting key sectors in Africa, our sector specific reports give a complete overview of that sector, offering critical market analysis as well as vital insights from both industry experts and academics.

Country Reports

With insightful analysis of the latest developments, challenges and opportunities of a specific country through in-depth interviews with business and government leaders, our country reports capture a complete overview of that country within a global context.

AN IC PUBLICATION

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The bestselling pan-African magazine49th Year • February 2015 • N°547

Nigerian Elections

• Euro Zone € 4.50 • UK £3.30 • USA $4.95 • Algeria DA 240 • Angola 700 Kwanza (AOA) • Australia A$ 7.50 • Bahrain BD 2.00 • Canada $6.50 • CFA Zone CFA 2.500 • Cyprus 3.85 • Denmark DKr 35 • Egypt E£ 22 • Ethiopia R 65 • Gambia Da 120 • Ghana GH¢ 10.00 • Indonesia R35,000 • Jamaica $680 • Jordan JD 3.500 • Kenya KShs 350 • Kuwait KD 1.500 • Lebanon LL 7500.00 • Malaysia RM 15.90 • Mauritius MR 150 • Morocco Dh 30 • Nigeria N 500 • Norway NOK 59 • Oman OR2.00 • Qatar QR 20 • Rwanda RWF 3000 • Saudi Arabia Rls 20 • Sierra Leone LE 15000 • Singapore $7.50 • South Africa R35.00 (inc. tax) • Other Southern African Countries R 26.30 (excl. tax) • Sweden SKr 33 • Switzerland SFr 8.70 • Tanzania TShs 5,400 • Tunisia TD 4.5 • Turkey 10.00YTL • UAE Dh 20 • Uganda USh 8,700 • Zambia ZMK25

NEW HOPE OR NO HOPE?

South Africa: Addressing the state of the nation Nigeria: 24-page Election SpecialKenya/Ethiopia: Defence pact: Is Somalia a pawn? Zambia: New leader, new problemsGambia: The “coup” that never was? Diaspora: Red card for US Green Card Lottery?

NA_COVER_0215.indd 1 22/01/2015 17:00

T E L L YO U R S T O RY S P E C I A L R E P O R T S

Bespoke Reports

We work with you to publish a tailor made report customised to your needs to help you communicate your brand message to your target audience.

The reports can be published in one or several of our portfolio of magazines. There is also an option to translate the report and publish it in our corresponding French title.

Each report includes 500 complimentary reprints.

I S S U E M AT E R I A L D E A D L I N E C O U N T RY R E P O R T I N D U S T RY R E P O R T (S) E V E N T S

J A N U A RY 9 December, 2016 Botswana AFCON WEF, Davos, Switzerland

F E B R U A RY 20 January, 2017 Cameroon AFCON Mining Indaba, Cape Town, South AfricaAfrican Healthcare Summit, London, UKBRICS Summit, China

M A R C H 17 February, 2017 Kenya Power and Electricity World Africa, Johannesburg, SAE commerce Show Africa, Johannesburg, South AfricaCards and Payment Africa, South AfricaUNECA Conference of Ministers, Addis Ababa, EthiopiaNigeria Oil and Gas, Abuja, NigeriaGhana Summit, Accra, Ghana

A P R I L 24 March, 2017 Uganda Defence and Security New African Woman Forum, Dakkar, SenegalWorld Bank Spring Meetings, Washington, D.CWorld Travel Market, Johannesburg, South Africa

M AY 21 April, 2017 Tanzania African Banker Awards 2017, Ahmedabad, IndiaAfrican Development Bank Annual Meetings, Ahmedabad, IndiaWorld Economic Forum in Africa, Durban, South Africa

J U N E 19 May, 2017 South Africa Health and Pharmaceuticals Africa Ports and Harbours, Johannesburg, South AfricaAfrica Energy Forum, Copenhagen, Denmark

J U LY 23 June, 2017 Egypt Eurobonds AU SummitWorld Petroleum Congress, Turkey

A U G U S T/S E P T E M B E R 21 July, 2017 Mauritius Blue Economy African Green Revolution Forum (AGRA) BAUMA AfricaUN General Assembly, New York City

O C T O B E R 15 September, 2017 Nigeria Education IMF/WB Annual Meetings, Washington, D.CAfrica Oil and Gas Expo, South Africa

N O V E M B E R 13 October, 2017 Ethiopia Africa Oil Week 2017, South AfricaAfricaCom, South Africa Africa Leadership NetworkMo Ibrahim Governance Weekend

D E C E M B E R 10 November, 2017 The Most Influential Africans Mines and Money, London, UK

2017 E DITO RIAL CALE NDAR AND E VE NT PARTNE RSHIPS

N E W A F RI CA N D I G ITA L

New African is distributed digitally to a range of prestigious academic institutions, libraries, government bodies and private organisations.

PRE M I U M O PP O R T U N IT I E SNew African offers a range of premium opportunities at additional costs which will maximise the impact of your advertising in on a digital platform

These include:

• Web link • Slide show with multiple images• 30 second video within your ad • 60 second video within your ad • Hot spots within your ad

S TA N DA RD A DV E R T ISI N G Every advertiser is the print edition of New African will be included in the digital edition at no additional cost

D IS T RI B U T I O N

New African digital edition is distributed to consumers online via exacteditions.com and via the iTunes and Android app stores

All print subscribers are given complimentary access

newafricanmagazine.com is the leading website for independently minded and intelligent commentary on pan-African political, social and economic events.

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