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The Best Car Configurator on the Internet François de Bodinat, CMO ZeroLight *Jalopnik - 2016

The Best Car Configurator on the Internetaws-de-media.s3.amazonaws.com/images/_Munich_Loft... · The Best Car Configurator on the Internet François de Bodinat, CMO ZeroLight “

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Page 1: The Best Car Configurator on the Internetaws-de-media.s3.amazonaws.com/images/_Munich_Loft... · The Best Car Configurator on the Internet François de Bodinat, CMO ZeroLight “

The Best Car Configurator on the Internet

François de Bodinat, CMO ZeroLight

“”

*Jalopnik - 2016

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Trends

1re:Invent

2Challenge

3Next?

4

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dealerships go digital the journey is online customers expect more

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*McKinsey, reported in the Economist

5.0x

1.6x

dealership visits personalization digital stores

dealerships go digital the journey is online customers expect more

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96%Conduct online

research

3/4 of journey Is online

14hrsresearching

75% (Global)

92% (China)

5%

25%

online search online car saleswillingness to buy online

18 websites

*JD Power, Analog Folk, Accenture, Financial Times

dealerships go digital the journey is online customers expect more

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visualisation is a given …and yet, Auto UX is limitedexperience is key

Give your customers an Experience,

not just a Product.

*Inc.com, Auto News

dealerships go digital the journey is online customers expect more

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Trends

1re:Invent

2Challenge

3Next?

4

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static images limited views single background

limited configurations lights turned off no control

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limited configurations

static images limited views single background

lights turned off no control

animated car freedom of views multiple backgrounds

lights turned on customer drivesall cars, all options

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Multi Platform

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IdeaPerceptibility

EnthusiasmInteraction

InvolvementSafety

satisfactionpurchase intent

15.18% 24.94% 16.22% 15.38% 7.27% 12.90% 8.43%5.84%

*All criteria improved in 3D compare to 2D (some up to 26%)

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18,500 completed configurations in 3D

vs. 15,500 in 2D

66% more user interaction in 3D

than in 2D

significant upsell “potential” in 3D compare to 2D

*Measured over first 100 days on 1 car…

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80 videos automatically in 24hrs

10x Cost Saving

Increase Time on Page

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Trends

1re:Invent

2Challenge

3Next?

4

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Low-Latency Plugin Free 5M Polygons Car

All Devices All Bandwidths Different Transports

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Meeting Customer Demand

Minimizing Waste

&

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Meeting Customer Demand

Minimizing Waste

&

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Trends

1re:Invent

2Challenge

3Next?

4

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BE EMPOWERED BY VISUALISATION

The Omnichannel Visualisation Platform for the Automotive Industry

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AutomatedVR-AR Cloud Based

High QualityReal-Time 3D Omnichannel

BE EMPOWERED BY VISUALISATION

The Omnichannel Visualisation Platform for the Automotive Industry

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from: Dealer Centric

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to: Customer Centric

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Thank you

François de Bodinat, CMO ZeroLight, [email protected]

“”