1. Young? Old? Vegetarian? The Beef industry is partof EVERYBODYS life insome way, shape or form!

2. The farmer plays a vital and key role in supplyingour communities with what we need to carry on(hence the size of him!). This is represented by our farmer and the positioning of his arms and legs and his size in proportion to the farmland.They are the leaders in creating innovations and efficient practices to make farming a sustainable future.They have to fulfill so many different roles in order to do this e.g. Scientist,Land Caretaker, They are the First Step in the process! 3. Our Australian cattle and sheep farmers arecaretakers of more than50% of the Aussie land!Young Farming Champion :Stephanie Fowler 4. We need agricultural practices to keep evolving ,improving and changing in order to keep farmingsustainable, so that communities local andglobal - can continue to be fed and clothedadequately.These practices need to be innovative,be efficient in their processes andintensified!Innovation is vital to the growth,profitability and sustainability ofAustralias rural industries! 5. 9.2 million hectares out of 417.3million have been set aside forspecifically forconservation/protection purposes! Rotating cattle around the fields to give the land a rest, toregrow. Replenishing the land with native grasses keeps the land healthyand sustainable. Grazing cattle also reduces the intensity and frequency ofbushfires! 6. It is massively important to protect theenvironment and we need to be consciousof effectively limiting greenhouse gasemissions. Farmers are aware of this andwork towards improving this by: providing cattle with quality feed(grains etc.) in order to produce lessmethane gas in the air and to keepanimals healthy. This is an example Managing the soil and vegetation of a grain silo usedeffectively. to store quality feed Selective breeding in order to producecattle that provide high meat quality, Our calf representsreaches maturity earlier and mostthe selectiveimportantly emits smaller amounts of breeding.Methane gas into the air. 7. Farmers driveaway pests andharmful weedswith the mostenvironmentallyeffectivemethodspossibleincluding This image shows prevention andthe farmer fighting strategic controlthe fireweed. In themethods. process of killing the weeds, farmers use avariety of methods, Fireweed is an NOT PURELY example of anIt costs the AustralianCHEMICALS!!!!introducedAgriculture Industry more thanweed that can$4 billion a year for the impactand control of weeds.poison and killcattle ifingested! 8. Intentionally planting and growing native vegetationand trees provides shelter for the cattle fromenvironmental elements, allowing for greaterlivestock productivity. 9. The use of dams andtanks are effective sothat the farmers can usethe rainwater for growingcrops and providing fortheir cattle rather thanthe towns water supply Insert image of rainwaterIt takes between 27 540tanks and damlitres of water to produce a of RED MEAT!! 10. An Abattoir is a plant or factory wherecattle are slaughtered for food and otherproducts(also known as a processingplant, slaughterhouse, or meat works). Italso utilise every part of the animal. Themeat is then sent off to butchers and theexport industry. 11. Scientists work todevise innovativeways to improve thelivestock industry. Forexample improvingmeat quality, how it isproduced and howefficiently it is done.Our Young Farming Champ is a Livestock andMeat Scientist who uses LASERS to analyze thefats, proteins and connective tissue of meat inorder to quantitatively judge the quality of meat.Her field of focus is Raman Spectroscopy. 12. Feedlots across the countrythat produce grain fed beefare finding ways ofimproving the amount ofwaste recycled. Places like Peechelba inVictoria sell their cowsmanure to people such aslandscape gardeners,viticulturists and localgardeners who are lookingto improve the soilstructure. 13. AustraliasAgricultural Industry is Massive The Ag industry is something we take for granted yet we are it PROVIDES for we are affected by it everydaysooo many in some shape or form. Communities!We symbolise this through the everyday BBQ and picnic Consumers also drive the future of farmingblanket that is a relevant in that their wants and needs are what the Aussie pastime, even in such aproducers need to fulfill in order to sell their multicultural country!product. 14. OUR Local community The Hills Shire - is full ofdifferent types of people young, old, students,families, pets, even thehomeless!There are a total of176,986 people living,breathing, eating in theHills Shire community asof the 30th June 2011 15. Insert images of our madeships/worldsInsert images of our madeships/worldsInsert images of our madeships/worlds 16. We went to visit the local butchers Beef Bullion - at North Rocks! We wanted to know their role inthe beef industry and how ourcommunity utilises their services!To see videos of ourinterview with theWhat happens to meat/cowthatlocalsell? doesnt butcher, click the speech bubblesWhat quantity of beef do you go through inthe followingin a week in selling to the North Rocks community?slidesEnjoy!! 17. We went to visit the local butchers Beef Bullion - at North Rocks! We wanted to know their role inthe beef industry and how ourcommunity utilises their services!Why did youbecomea butcher? 18. We went to visit the local butchers Beef Bullion - at North Rocks! We wanted to know their role inthe beef industry and how ourcommunity utilises their services! How do you chooseyour supplier andwhat important things do youlook for in a supplier? 19. We went to visit the local butchers Beef Bullion - at North Rocks! We wanted to know their role inthe beef industry and how ourcommunity utilises their services! What quantity of beefdo you go through in a week selling to the North Rockscommunity? 20. We went to visit the local butchers Beef Bullion - at North Rocks!We wanted to know their role in the beef industry and how our community utilises their services! What happens to Meat and parts of thebeast that doesnt sell? 21. We went to visit the local butchers Beef Bullion - at North Rocks!We wanted to know their role in the beef industry and how our community utilises their services! What is yourmost popular cut of beef? 22. We went to visit the local butchers Beef Bullion - at North Rocks! We wanted to know their role inthe beef industry and how ourcommunity utilises their services!Does Social Media have an impacton your industry? 23. Farmers tend to be isolated from each other doing many hard days of labour. They need help, advice, and a place to vent! Social Media allows for this. It is immediate, and through its short sharp messages (only small # of characters), clear and concise messages can be put across more effectively.! AgChatOz is an example of this where farmers can communicate via the internet about the issues they face and ways to improve their practices. This allows for communication across generations of farmers and farmers of different areas.Followers on Twitter : Sharna Holman, a keen farming enthusiast, has heard of stories where a councilmember has been on a farmers twitter feed. the council member saw a tweet about issues with a pothole on the road. It was fixed almostinstantly as the member saw this and arranged for it to be fixed!Having Politicians, Council members and other key community members on twitter feeds, farmers canget their point across quickly and immediately so a pothole in the road can be fixed quickly (insteadof go unfixed for a large space of time) Way to get the farmers vote at election time! 24. Ear Tagging:Ear tagging is an accurate identification system for livestock. It allowspeople to trace an animal back through the marketing chain throughtransport, selling and even after it has been slaughtered. Meat or animalsmay need to be traced if there is a disease or traces of chemicals foundin testing, then the farmer can be easily. Some ear tags are also labeledwith HGP- Free, this means the animal has not been treated withhormonal growth promotants, these are not illegal, but are banned insome markets. Electric collar: The electric collars encapsulate computerized ID chips that contain information such as their gender, age, volume of milk production etc. In beef cattle, they are mostly used for prevention of the spread of diseases, to track and trace mobility, the animals origin etc.GPS Tracking:GPS tracking systems are sometimes used to monitor cattle movementand grazing patterns. It is ideal for use on very large properties to tracklivestock for mustering i.e. the top end of Australia where someproperties are nearly the size of Tasmania. 25. Collars allow us to track the status of each cow / bull.GPS tracking systems are used on tractors, for farmers, etc.Who knows ?Farmers will always be needed as the first step in theprocess to feed and clothe us. Their role and theirpractices may become more innovative, more reliant ontechnology in order to make farming more efficient andsustainable .So who knows .. In the future we may find farmers on themoon herding their beloved cattle 26. Polled bull background:http://en.wikipedia.org/wiki/File:PolledHereford_bull.jpgPictures of kid farmer and old farmerhttp://www.catholicvote.org/discuss/wp-content/uploads/2012/04/farm-kid.jpghttp://www.catholicvote.org/discuss/wp-content/uploads/2012/04/farm-kid.jpgFowler, S. (2012). Power Point : Innovation and Efficiency in the Beef IndustryWeed bio :National Farmers Federation (2012). Farmers and Agriculture. National Farmers FederationArt4Agriculture (2012). The Program : Farmers and the Community working together for a sustainablefuture. Art4Agriculture.Field, K. (2011) The Workboot Series 9 : The Story of Beef in Australia. Kondinin Group and MLA.MLA (2010). Red Meat : Green Facts. Meat and Livestock Australia Limited.Profile.id (2012) Community Profile: The Hills Shire. Accessed 30 October: http://profile.id.com.au/the-hills/homehttp://www.myfamilymeatmarket.com/resources/1369T-Bone%20Steak.jpghttp://www.bayside.vic.gov.au/road.jpgIpone pic:http://resources1.news.com.au/images/2012/09/13/1226473/074321-iphone5.jpg