Tessa Ogden Portfolio

tessaogdenportfolio

tessaogden7201 Skylark Ln. Oklahoma City, OK 405.816.4596 [email protected]

campus involvement

interests

Oklahoma State University Stillwater, OklahomaBachelor of Arts in Journalism & Broadcasting; Emphasis in Advertising May 2011 Dean’s Honor Roll

education

University Advertising Stillwater, Oklahoma

Bath & Body Works Oklahoma City, Oklahoma

Oklahoma State University Advertising Club - AAF Student Chapter Stillwater, OklahomaTreasurer Fall 2009 - Spring 2010

Historian Spring 2009

Alpha Delta Pi Sorority Stillwater, OklahomaActive Member Fall 2007 - Present

Sales Associate Summer 2007, Holiday Season 2007, Summer 2009

Account Service Director Fall 2010 - Present Lead a team of three Account Executives in this student-run advertising agency at Oklahoma State University. Responsible for reaching out to new business, matching clients with account executives, and leading status meetings.

Other responsibilities include conducting research and developing strategic solutions for new business, and client- agency relations.

Contributed to meeting store sales goals by providing excellent customer service, and working closely with other associates to provide quick service and maintain high visual standards. Attendeda week of special sales training to work in the only flagship Bath & Body Works in Oklahoma.

Nanny Edmond, OklahomaSummer 2008, Summer 2009

During this time I maintained a budget of a little more than $18,000, applied for and received $1,200 in government funding for the club (more than any other club received), and worked with the Ad Club President to gain recognition as the best student club in the College of Arts & Sciences.

Maintained the club’s scrapbook, attended monthly board meetings and volunteered at the Oklahoma City Addy Awards judging and awards banquet in Spring 2009 and 2010.

Freelance projects with video, print and web design; music; reading.

experienceThe Daily O’Collegian Stillwater, OklahomaAccount Executive Fall 2010 - PresentAdvertising Assistant Spring 2009 - Fall 2010

Work independently with a large client list to sell advertising space in Oklahoma State University’s student-run newspaper, The Daily O’Collegian.

Maintain close contact with all clients on the current account list while cold calling potential accounts. Arrange and conduct meetings in person and by phone to schedule advertising and sign contracts. Create artwork for a variety of clients using Adobe software for both print and online advertising, and coordinate placement of advertising in the daily paper and on the Internet.

Contribute to the team environment by assisting in general office tasks with other account executives and participating in team meetings.

Communicate my sales progress to the advertising manager in the form of weekly contact sheets. Fulfill customer request such as preparing and sending invoices or answering any questions they may have. Meet monthly sales goals. Demonstrate excellent personal organization and time management skills, a self-starter attitude, and exceptional service to the customer.

technical skills Extensive knowledge of the Adobe Suite, particularly in Photoshop, Illustrator and InDesign. Working knowledge of web design and Dreamweaver. Also proficient in the Microsoft Office Suite.

Held the position of Recruitment Information Manager in Fall 2009 and Spring Sing Director in Spring 2007.

1

2

forCOWGIRLTHE

IN ALL OF USSteve Madden ‘Broncco’ Brown $139

Kensie Girl ‘Mallie’Dark Sand $49.95

Mia ‘Outlaw’ Black $95

Mia ‘Wanted’ Stone $95

Steve Madden ‘ Texic’ Stone $129

Monday - Saturday: 10am - 9pmSunday: 1pm - 6pm

Pioneer Square 603 N. Perkins Rd.405.377.5908

Monday-Saturday 10am-9pm

Sunday 1pm-6pm

Pioneer Square 603 N. Perkins Rd

405.377.5908

Get Your Feet ReadyFor Spring Break 2010

Monday-Saturday10am-9pm

Sunday 1pm-6pm

Pioneer Square603 N. Perkins Rd.

405.377.5908

Spring Break Necessities!

CasualShoes

Flip Flops

Beach Bag

PartyShoes

Lots of Brands and Styles to Choose From!

Steve Madden “Spaced”Black w/ Black Stones & Black w/ Clear Stones $78

Monday - Saturday: 10am - 9pmSunday: 1pm - 6pm


Slip into ourSpring Line...

Nicole “Pert”Metallic w/ Clear Stones& Black w/ Clear Stones $69

Seychelles “Blast”Black w/ Gold Stones

$79

Steve Madden “Saint”Brown w/ Multi Stones

$79

Steve Madden “Sanzo”Brown w/ Multi Stones

$89

Monday-Saturday: 10am-9pmSunday: 1pm-6pm


Calf Fry

YOURBOOTSGRAB

IS H

ERE

JESSICA SIMPSON“ROSANNA”

LIGHT TAN; BROWN CRAZY HORSE$129

GROOVE “SPIRIT”GREY $59

STEVE MADDEN“TEXIC” GREY

$129

NICOLE “PASSIONATE”TAN $129

NOMAD “YIPPY” RAIN BOOTZEBRA PRINT; MULTI $36

CHANCE OFRAIN THISWEEKEND

Sweetheart of a Deal

M o n d a y - S a t u r d a y1 0 a m - 9 p m

S u n d a y 1 p m - 6 p mP i o n e e r S q u a r e

6 0 3 N . P e r k i n s R d .( 4 0 5 ) 3 7 7 - 5 9 0 8

Buy a pair of women’sToms and get a pair ofmen’s Tom’s 1/2 of f !

A selection of print ads I created for Shoe Bankthat were published in The Daily O’Collegian.

CAMPUS CORNER 225 S. KNOBLOCK 405.377.8808MONDAY - FRIDAY: 10A - 8P SATURDAY: 10A - 6P

SUNDAY: 12P - 5P

TOP IT OFF

NEW HATS, PERFECTFOR SPRING BREAK!


SUNDAY: 12P - 5P

WOODEN NICKELCHARTERS

SEAS THE DAY!


SUNDAY: 12P - 5P

NEW FALLSWEATERS

525 AMERICA

CHARLOTTETARANTOLA


SUNDAY: 12P - 5P

WHEREVER YOUR SPRINGBREAK DESTINATION MAY BE,WE HAVE WHAT YOU NEED!

WINTER MEN’S ANDWOMEN’S NORTH FACE

UP TO 50% OFF!


SUNDAY: 12P - 5P

VINEYARD VINES

EXCLUSIVELY AT THE

SHIRTS ARE BACK!“I WHALE STILLWATER”

Charm YourValentine.

In honor of Valentine’s day,choose a bracelet or choosea necklace with any three charms for only $48.

*While supplies last. Offer good through February 14.

A selection of print ads I created for the Wooden Nickel that were published in The Daily O’Collegian.3

DOLLY PARTONJOLENE

TOgden_CDcover.indd 1 3/3/11 12:02:55 PM

A CD cover design I created for a graphic design course based on one of Dolly Parton’s early songs, “Jolene.”

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About Me... Tessa Ogden is a Journalism and Broadcasting major with a focus in Advertising at Oklahoma State University, and will graduate in Spring 2011. She is an advertising representative at The DailyO’Collegian, OSU’s student-run newspaper, where her duties include selling space and designing ads for a varietyof clients. Ogden has a love for designing and has recently discovered an obsession with her scanner. She loves thechallenge of being creative to fit the needs of the client, and looks forward to what the next few years have to offer.

Download My Resume Contact Me

Home Portfolio

5 These are screenshots from my portfolio website. The images were createdfrom cut paper that I scanned into Adobe Illustrator.

6As a part of a web marketing plan I completed for Shoe Bank, I created this

mock home page as an example of what they could do with their own website.

Picture

New Arrivals Women Men Handbags Accessories Sale

Keyword, Style Name SearchWelcome to Shoe Bank! Sign In 0 Item(s) $0.00 USD I Checkout

This Holiday Seasonstep into a pair of heels

Heather NelsonSophomore, Nutrition Major

Make the Seasona Little Brighter.

Join Our Regulars Program and KeepReceiving all Year Long.

More Info >>

contact us careers the shoe bank story privacy & security site map

customer service shipping information international order status returns & exchanges store locations local delivery

Friend uson Facebook

MensNew

ArrivalsSHOP NOW SHOP NOW

Can’t wait for your shoes to ship?

Click Herefor MoreDetails.

We now offer free same-daydeliver to your doorstep forcustomers living inStillwater!*Special terms apply. Click here for more details.

Women’s NewArrivals

7I created the basic formating for the non-profit, Whistling Wind’s,

website. The full site can be found at www.whistlingwind.org.

ADVERTISINGO’COLLY2010-2011 8

The following is a document I created as a selling tool for TheDaily O’Collegian advertising staff to use in marketing our annual

Homecoming issue along with other offers.

OSU HOMECOMING ISSUEHOMECOMING AT OKLAHOMA STATE UNIVERSITY IS REGARDED AS THE “GREATEST AMERICAN HOMECOMING CELEBRATION.” EACH YEAR THOUSANDSOF OKLAHOMA STATE FANS GATHER TO ENJOY SUCH POPULAR HOMECOMING EVENTS AS WALKAROUND, HELD FRIDAY NIGHT BEFORE THE GAME. THE DAILY O’COLLEGIAN TAKES A SPECIAL PART IN THE HOMECOMING CELEBRATION, COVERING ALL OF THE EVENTS OF THE WEEK IN OUR HOMECOMING EDITION OF THE PAPER TO BE PRINTED FRIDAY, OCTOBER 22. THIS IS ONE OF OUR MOST POPULAR EDITIONS OF THE YEAR, AND A GREAT WAY FOR ADVERTISERS TO REACH STUDENTS AND FACULTY AS WELL AS ALL OF THE ALUMNI AND GUESTS WHO VISIT OSU’S CAMPUS FOR HOMECOMING EVENTS EACH YEAR.

OSU HOMECOMING ISSUEA SPECIAL ISSUE OF THE O’COLLY

DEADLINE TO RESERVE SPACENOON, OCTOBER 14

DEADLINE FOR ARTWORKNOON, OCTOBER 18

RATE INFORMATION$8.10 PER COLUMN INCH. ALL CONTRACT RATESAPPLY IF SIGNED PRIOR TO SPACE DEADLINE.

BROADSHEET PUBLICATION, STANDARDNEWSPAPER SIZES.

SPECIAL HOMECOMING PROMOTIONSPOT COLOR ORANGE

FOR ONLY $40[LIMITED AVAILABILITY]

ONLINE AD

300x250

160x600

468X60

A Second300x250

Further Down the Page...

O’Colly Web Home PageFAST

FACTS

SINCE THE FALL 2010SEMESTER BEGAN,WWW.OCOLLY.COMHAS HAD MORE THAN50,000 VIEWS.

VISITORS VIEW ANAVERAGE OF 2.5 PAGES PER VISIT

30% OF VISITORSARE DIRECT VISITORS,MEANING THEY GODIRECTLY TO OCOLLY.COM INSTEADOF THROUGH ANOTHER SITE.

WITH A NEWLY REVAMPED SITE, WWW.OCOLLY.COM HAS ALL OF THE LATEST NEWSINFORMATION, EVEN BEFORE IT HITS THE STANDS.

MEET YOUR CUSTOMERS WHERE THEY’RE GETTING THE LATESTOSU NEWS ONLINE BY BECOMING AN OCOLLY.COM

ADVERTISER.

300x250

160x600

468X60

ONLINE ADVERTISING$300 per month to run on any

page of the website

$400 per month to run on aspecific page of thewebsite [i.e. sports]

$500per month to run on aspecific page all by itself...sponsorship of an entiresection

WHY SHOULD IADVERTISE ONLINE?“ “As trends in

media consumptionchange, the O’Colly is

adapting to better servecustomers by offering all of

the latest news onlinebefore it even hits

the stands.

Meetyour customerswhere they’regetting theirnews online.

Stand outwith less less

ad clutter. Allow customers toget more informationabout your companywith just one click

leading to yourwebsite.

Get moreexposure forthe money.

Ability tomake immediate

updates to ad designand select specific

sections of the site toadvertise for more

specializedexposure.

ALSO...PRINT ADVERTISING AT THE O’COLLY CONTINUES TO BE A GREAT WAY TOREACH STUDENTS AND FACULTY ON CAMPUS AS WELL AS RESIDENTSAROUND STILLWATER, AND AS OUR WEBSITE GAINS VIEWERSHIP, PRINT IS AGREAT WAY TO BALANCE YOUR ADVERTISING SCHEDULE.

PRINT ADVERTISING RATESOPEN RATE $8.10 per column inchLocal, no discounts. Oklahoma-based businesses thatare not clients of agencies advertising for business conductedin the state are eligible for this open rate, as well as semestercontract rates.

CONTRACT RATESSemester contracts must be fulfilled by the last publicationday of the semester the contract is signed. Agreementmay begin at any time during the semester.

NEW BUSINESS ... $5.50Brand new business in Stillwater area; must prepay untilcredit is established. Must run at least 4” per week for 4 weeks.

75” CONTRACT ... $6.55 150” CONTRACT ... $6.10 450” CONTRACT ... $5.60 800” CONTRACT ... $5.50 per column inch

NON-PROFIT RATE $5.30 per column inchSpecial rate applies to all churches/non-profit civic and service organizations; and public schools, colleges and universities.To qalify for this rate, organizations must provide an IRS form501(c)3 or 501(c)4

UNIVERSITY RATE $5.25 per column inchSpecial rate applies to Oklahoma State University departments,colleges, auziliaries. Must have departmental accountnumber (AA) when scheduling ad space.

NATIONAL RATE $8.50 per column inchNational display advertising rate applies to all national(non-local) advertisers, their agencies and representatives.Net to newspaper, non-commisionable rate.

COLOR RATE net to O’Collegian

1 spot color ... $85 2 colors ... $170 Full Process Color ... $255

Documents

Tessa Ogden Portfolio