Telenor 2003

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    INTRODUCTIONHISTORY:

    Telenor acquired the license for providing GSM services in Pakistan in April

    2004, and had launched its services commercially in Islamabad, Rawalpindi and

    Karachi on 15 March 2005, and on 23 March 2005, Telenor started its services in

    Lahore, Faisalabad and Hyderabad. Telenor has its Corporate headquarters in

    Islamabad, with regional offices in Karachi and Lahore. On January 28, 2005,

    Telenor established its first call centre in Lahore. Telenor is the 2nd largest networkof Pakistan after Mobilink.

    The offi cial opening was held in Islamabad with the Ex-President of

    Pakistan General Pervez Musharraf as the guest of honor and a Telenor delegation

    headed by CEO Telenor Jon Fredrik Baksaas along with CEO Telenor Pakistan

    Tore Johnsen. The inauguration call was made by Ex-President Pervez Musharaf to

    the Prime Minister of Norway. Now CEO of Telenor Pakistan is Jon Eddy

    Abdullah.

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    TELENOR

    Telenor Pakistan is the fastest growing mobile operator in Pakistan and

    represents the largest Foreign Direct Investment in the country from Europe, in anyindustry, ever. The company is the first Greenfield mobile operation outside of

    Norway by Telenor ASA, the parent group, with an investment of USD 2 billion todate. Increased competition from international operators like Telenor, within aninvestor-friendly and stable regulatory environment provided by GOP, has been amajor driver of growth and productivity in Pakistans economy, and has broughtdown end-user prices to among the lowest in the world.

    Telenor ASA is an international provider of high qualitytelecommunications, data and media communication services. It ranks as one of the

    biggest GSM service providers in the world with over 153 million subscribers. It isalso the largest provider of TV services in the Nordic region. It ranks as No. 25overall and No.5 in Europe in Business Week's global ranking of the top 100

    performers in the technology industry. The Group is recognized as the best MobileTelecom company in the world by the Sustainability Yearbook 2008 and as the

    No.1 mobile operator on the Dow Jones Sustainability Indexes (DJSI) 2007.Since its launch of services in March 2005, Telenor Pakistan has exceeded

    all expectations: It has created the second largest mobile network and the largestand most advanced data network in the local market, turned into the second highestrevenue-generating mobile player with the highest Average Revenue Per User

    (ARPU) in the market, and become the second largest mobile player in the marketwith 18 million active subscriptions in little more than 3 years of operations.During the first half of 2008, Telenor Pakistan added 3.24 million subscriptionsagainst the industry average of 1.63 million, taking 33% of the market share of netadditions over the period the highest in the mobile sector in Pakistan.

    The company has created 2500 direct and more than 25000 indirectemployment opportunities with 100,000+ retail outlets and 200+ franchises inaddition. 99.9% of these employment opportunities belong to Pakistanis.

    Initiated with a relief effort worth 95 million rupees in the

    wake of the devastating earthquake of October 2005, TelenorPakistans community contributions have extended over the yearsto include education, empowerment, enterprise, and environment- with special focus on bringing the telecom promise within thegrasp of the most disadvantaged sections of the society.

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    COVERAGETelenor covers a total of coverage area in more than 3000

    cities, towns and highways throughout Pakistan, making it the

    2nd largest GSM service provider in Pakistan. Telenor Pakistan

    has more than 5,000 cell masts throughout Pakistan, making it the

    2nd largest network in Pakistan. It has GPRS service and EDGE

    service across its network in Pakistan. Telenor has a strategic

    alliance with Nokia Siemens Networks for expansion in Pakistan.

    Telenor currently has these dialing codes, 0342, 0343, 0344,

    0345, 0346, 0347, and 0350.

    Initially after the launch Telenor targeted small towns andrural areas of Pakistan to gain support of the people living there

    in sight to become the 1st Mobile Operator to cover such areas.

    PARTNERSHIPSOn 10 August 2007, Telenor Pakistan signed an agreement

    with Ezetop to provide mobile credit to the Diaspora across the

    world. Top-Up will be available in retail stores in the United

    States, the United Kingdom, the United Arab Emirates, and Saudi

    Arabia and online at their website.

    MOST PREFERRED EMPLOYER2009

    Telenor Pakistan has been awarded the 'Most Preferred

    Employer' of Pakistan by a public poll in 2009. It was another

    landmark for the company as it has gained immense support from

    the country's people due to its strong marketing strategy and

    flexible Codes of Conduct for its employees.

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    TELENORS ACHEIVMENTSTelenor Pakistan has received several awards for its solid

    performance in key areas of activities:

    1 Federation of Pakistan Chambers of Commerce & Industrys Telecom Excellence Award in Foreign DirectInvestment in June 2006

    2 Central Board of Revenues High Tax Payer Award 2004-5 in January 2006

    3 The Pakistan Society of Human Resource Managements Preferred Graduate Employer Award for Most PreferredTelecommunications Company 2007 among MBA students

    4 SAARC Communication Industry Conference 2007s Most Innovative Mobile Operator Award and MobileOperator with the Most Consumer Pull Award

    5 Telenor Global Brand Award for the year 2007

    6 All Pakistan Dawn Aurora Advertising Awards in three of five nominated categories in March 2007

    7 The National Forum for Environment & Healths Annual Environment Excellence Awards 2008

    8 Lahore Chamber of Commerce & Industries Appreciation Award for the Largest FDI and RawalpindiChamber of Commerce & Industries Achievement Award2008

    9 The Helpline Trusts 2nd Corporate Social Responsibility Award 2008

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    TELENORS CONECTIVITYTelenor Pakistan is committed

    to bringing true mobile innovation tothe under-served masses of Pakistan.The company has picked up two

    Universal Service Fund projects inorder to provide connectivity to the yetunconnected in the remotest areas ofPakistan. It aims to invest strongly forfurther network expansion into therural areas and for the rollout of thirdgeneration of mobile technology (3G)in Pakistan.

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    PRODUCTSTelenor is providing eight prepaid packages and four postpaid packages.

    TELENOR PACKAGES

    Telenor Prepaid Packages

    Telenor Talkshalk (Talk Shawk)A1

    Telenor Talkshalk (Talk Shawk)Har Second

    Telenor Talkshalk (Talk Shawk)Har Minute Telenor Talkshalk (Talk Shawk)

    30 Second Djuice Djuice Jagtay Raho

    Telenor Postpaid Packages

    Persona EASY Persona SIMPLE Persona FREE

    CURRENT SPECIAL TELENOR OFFERS

    Telenor Sim Lagao Offer

    Get 100 free minutes and 100 free SMS

    Qualifying Customers:

    Customers who have not done any activity since 10th February 2009 willbe able to avail this campaign

    To check if you are part of the campaign: Call IVR 2222 or send an SMScontaining FREE to 2222

    Call IVR 2222. (charges are Rs. 1 + tax per min) or Send an SMScontaining FREE to short code 2222 to avail the 100 free minutes and

    100 free SMSs. (charges are Rs. 1 + tax) the 100 free minutes and 100

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    free SMSs will be posted to the subscribers account with in the next 48hrs

    Validity of Free Minutes & Free SMSs: 15 days after the free minutes andSMS have been posted to the subscribers account

    If the qualifying customers have lost/damaged their SIM they can get areplacement SIM free of cost (Only once) from any Telenor Sales andService Centre or Franchise during the duration of this campaign

    This Offer is being launched for all prepaid packages This is a limited time Offer The qualified subscriber will have to call IVR 2222 or send an SMS to

    short code 2222. He will get 100 Free minutes and 100 free SMSs postedto his/her account. The 100 free minutes and 100 free SMSs will be

    posted to the subscribers account within 48 hrs All prepaid customers who have not done any activity since 10th February

    2009 will be able to avail this campaign

    This offer is valid on following packages:Talkshawk per minTalkshawk 30 secTalkshawk per secTalkshawk A1djuicedjuice jagtay raho

    MOBILE BANKINGIn 2008, Telenor bought Tameer Microfinance Bank

    for its upcoming project related to Mobile Banking. They

    named it 'easy paisa' and called the product is a part of

    'Branchless Banking' and successfully launched the

    product in 2009.

    easy paisa Facilities

    Utility Bill Payment (UBP)

    Money Transfer (within Pakistan only but Inter Bank Monet Transfer is

    also among future projects)

    Mobile Wallet

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    EASYPAISA BANKINGSERVICESMADEEASY

    In 2009, Telenor Pakistan partnered with Tameer Micro Finance Bank to

    introduce branchless banking for the first time in Pakistan.

    Opening a bank account can be a tedious process, and using conventional

    bank services is not always efficient or practical. Easypaisa, however, makes it

    easy and secure for ordinary Pakistanis to pay bills, transfer money and even