12
Expert Speakers Include: www.telematicsdetroit.com SAVE $200 when you register before April 8. Priority code inside. Diamond Sponsors Platinum Sponsors Innovation Sponsors Gold Sponsors Folder Sponsor Cocktail Party Sponsor Co-Sponsor Badge Sponsor Lanyard Sponsor Telematics is Here to Stay! Take Note of Consumer Demands As the Car Becomes the Ultimate Mobile Device Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue Visit www.telematicsdetroit.com for all the latest announcements 11 TH ANNUAL Organized by: Telematics Detroit 2011 CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for exclusive keynote sessions, 5 focused tracks, and unrivalled networking to engage in high level business discussions that will set the pace of future telematics! The 9th Annual Telematics Awards recognize and celebrate global industry leadership. The winners will be announced at an exclusive ceremony and gala dinner, June 7, 2011 at the Hotel Baronette, the night before the conference & exhibition! The world’s largest and most exciting telematics focused exhibition, covering 43,000 sq ft, boasting 100+ booths, multiple demos and brand new product launches. Attracting 1,800+ executives Telematics Detroit is the ONLY floor to walk in 2011! Digital Location Sponsor Bag Sponsor THE WORLD’S BIGGEST AND MOST RELEVANT TELEMATICS EVENT June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA TELEMATICS PROVES INDISPENSABLE FOR THE AUTOMOTIVE INDUSTRY: Understand the true value proposition of the telematics services bundle for automakers and evaluate the role of telematics as a ‘closing tool’ to secure customers SMARTPHONES VS. EMBEDDED UNITS FOR DYNAMIC CONTENT INTEGRATION: Debate which services are best placed on embedded models and which are best suited to mobile platforms and build hybrid solutions to attract 3rd party developers and keep pace with changing OEM perceptions USDOT SHEDS LIGHT ON DRIVER DISTRACTION ISSUES: Get to grips with research results, impending legislations and the impact they will have on telematics services such as streaming media to devise solutions which are innovative yet fulfill Govt. requirements ELECTRIC VEHICLES TO MAKE TELEMATICS TRULY RELEVANT: Discuss current automaker-utility demos, tech trials and pilot results to evaluate which telematics systems will best provide routing information, nearest charge source etc. to beat consumer ‘range anxiety’ and increase EV adoption MUTUALLY BENEFICIAL SOLUTIONS FOR AUTO OEMS & INSURERS: Analyze business models and strategies to share data collected by on-board telematics devices and fast-track insurance pilot schemes and data collection exercises to develop win-win insurance telematics solutions And many more sessions on topics such as FLEET TELEMATICS, NEXT-GEN INFOTAINMENT, NAVIGATION, COMPELLING HMI, EMERGING MARKETS…..

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Page 1: Telematics Detroit 2011

Expert Speakers Include:

www.telematicsdetroit.com

SAVE $200when you register before April 8.

Priority code inside.

Diamond Sponsors Platinum Sponsors Innovation Sponsors Gold Sponsors Folder Sponsor

Cocktail Party Sponsor Co-SponsorBadge Sponsor Lanyard Sponsor

Telematics is Here to Stay! Take Note of Consumer Demands As the Car Becomes the Ultimate Mobile Device

Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue Visit www.telematicsdetroit.com for all the latest announcements

Open Now to view the full conference program visit www.telematicsdetroit.com

11th annual

Organized by:

telematics Detroit 2011

CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for exclusive keynote sessions, 5 focused tracks, and unrivalled networking to engage in high level business discussions that will set the pace of future telematics!

The 9th Annual Telematics Awards recognize and celebrate global industry leadership. The winners will be announced at an exclusive ceremony and gala dinner, June 7, 2011 at the Hotel Baronette, the night before the conference & exhibition!

The world’s largest and most exciting telematics focused exhibition, covering 43,000 sq ft, boasting 100+ booths, multiple demos and brand new product launches. Attracting 1,800+ executives Telematics Detroit is the ONLY floor to walk in 2011!

Digital Location Sponsor Bag Sponsor

the WorlD’s Biggest anD Most relevant teleMatics event

June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA

TELEMATICS PROVES INDISPENSABLE FOR THE AUTOMOTIVE INDUSTRY: Understand the true value proposition of the telematics services bundle for automakers and evaluate the role of telematics as a ‘closing tool’ to secure customers

SMARTPHONES VS. EMBEDDED UNITS FOR DYNAMIC CONTENT INTEGRATION: Debate which services are best placed on embedded models and which are best suited to mobile platforms and build hybrid solutions to attract 3rd party developers and keep pace with changing OEM perceptions

USDOT SHEDS LIGHT ON DRIVER DISTRACTION ISSUES: Get to grips with research results, impending legislations and the impact they will have on telematics services such as streaming media to devise solutions which are innovative yet fulfill Govt. requirements

ELECTRIC VEHICLES TO MAKE TELEMATICS TRULY RELEVANT: Discuss current automaker-utility demos, tech trials and pilot results to evaluate which telematics systems will best provide routing information, nearest charge source etc. to beat consumer ‘range anxiety’ and increase EV adoption

MUTUALLY BENEFICIAL SOLUTIONS FOR AUTO OEMS & INSURERS: Analyze business models and strategies to share data collected by on-board telematics devices and fast-track insurance pilot schemes and data collection exercises to develop win-win insurance telematics solutions

And many more sessions on topics such as FLEET TELEMATICS, NEXT-GEN INFOTAINMENT, NAVIGATION, COMPELLING HMI, EMERGING MARKETS…..

Page 2: Telematics Detroit 2011

Welcome to the 11th Annual Telematics Detroit Conference, Exhibition & Awards

Organized by:

For the full speaker line-up and the most up to date Telematics Detroit information visit www.telematicsdetroit.com

Expert Speakers Include:

Ten strong years of global business intelligence has exposed compelling innovation, tech upgrades and ‘out of the box’ thinking. Telematics has carved its niche in the auto industry. Born from simple safety and security services, 2011’s market sees complex tech developments and ‘Gen Y’ consumer demands. These advances have revolutionized the driving experience!

By 2016 the industry will be a $6 billion market! Now is the time to streamline your product strategies, aligning tech developments with ever changing consumer demands, for maximum ROI through 2011 and beyond.

Telematics Update has kept the industry’s finger on the pulse of cutting edge announcements, partnership deals and their resulting impact on the market. Providing the answers you need, for challenges you face today, and those to emerge over the next 12 months!

Telematics Detroit 2011 brings you hard hitting topics such as:

Telematics proves indispensable for the automotive industry Key consumer requirements unveiled USDOT research results for driver distraction: How

to work around impending regulations Smartphone vs. embedded vs. hybrid solutions

Telematics becomes relevant through Electric Vehicles and V2X communications Apps & content integration: How to build

partnerships and overcome data concerns Partner with vertical markets to conceptualize

on board data Essential commercial, ADAS, navigation & LBS

updates

Plus many more – open the brochure now to take a look!

Nowhere else can you receive up-to-the-minute business intelligence that touches on every aspect of your telematics strategy. We have recruited speakers with game changing solutions and insights. Including: Toyota, Hyundai, Nissan, GM, Nokia, Ford, Liberty Mutual, American Family, Visteon, OnStar, Kia, NHTSA and more…

Of course don’t just take our word for it:

“Awesome - Everyone should attend” Ford Motor Company

“The show was organized very well. A wonderful opportunity to learn emerging trends. Very up to date and futuristic presentations” General Motors

The 11th annual Telematics Detroit boasts of: 80+ expert telematics speakers Largest Exhibition to date! 100+ booths, demos

and product displays

5 focused tracks – more than ever before Tailored networking opportunities Telematics Awards Ceremony & Gala Dinner to

celebrate industry leadership

Unrivalled networking tops off Telematics Detroit as the one-stop-shop for all your business needs! Anyone who’s anyone in the telematics industry, will be at the show, all under one roof!

“Networking opportunities better than anywhere else.” Nokia

Reserve your front row seat today, making full use of early booking discounts (via our website or the registration form enclosed in this brochure)

The Telematics Update team looks forward to welcoming you in Detroit this June.

Kind Regards

Ruthana Foulkes Conference Director, Telematics Update

We are proud to state that Telematics Detroit is the world’s biggest and most relevant telematics focused event, and delivers year on year – this is our guarantee to you!

Barry Ratzlaff, Director - Service Operations, Hyundai

David Strickland, Administrator for NHTSA, U.S. Department Of Transport

Douglas Landaeta, Senior Program Manager, Nissan

Mickael Gustavssen, Connectivity HUB Leader, Volvo

Siani Kiyonaga, , Business Development Manager, Toyota

Greg Ross, Vice President of Business Extensions, OnStar

Mike Slattery, Consumer Innovation, LibertyMutual

Robin Harbage, C-Counsel Consultant, EMB

John Beal, Vice President Modelling, LexisNexis

Guy Story, CTO & Chief Scientist, Audible

Mark Smith, Vice President - Strategic Consulting, GE Fleet Capital Services

Thilo Koslowski, Vice President Automotive Vehicle ICT, Gartner

Partha Goswami, Technology Manager, General Motors

Henry Bzeih, National Manager - Connected Car, Kia

Ron Medford, Deputy Administrator for NHTSA, U.S. Department Of Transport

Patrick Polking, Senior Director, ESPN

Jim Pisz, Corporate Manager Advanced Technology, Toyota

Telematics is here to stay! Cash in on next gen industry opportunities to position your service for maximum market share!

“ TU has again demonstrated

why TU Detroit is the US event that can’t be missed for those involved in the development of the next generation of connected cars.

Page 3: Telematics Detroit 2011

AWARDS

The Telematics Update Awards, June 7, 2011The Awards Ceremony and Gala Dinner will be hosted at the Hotel Baronette (the evening before the conference commences).

Judged by a panel of independent industry experts, the Telematics Update Awards, reward industry innovators and pioneers with global recognition!

NOMINATIONS ARE NOW OPEN! Visit www.telematicsawards.com for more information and to nominate your company for a Telematics Update Award.

Telematics Detroit 2011 at a GlanceOrganized by:

Connect with Telematics Update on and become a part of the global buzz surrounding Telematics Detroit 2011 today!

Barry Ratzlaff, Director - Service Operations, Hyundai

David Strickland, Administrator for NHTSA, U.S. Department Of Transport

Douglas Landaeta, Senior Program Manager, Nissan

Mickael Gustavssen, Connectivity HUB Leader, Volvo

Siani Kiyonaga, , Business Development Manager, Toyota

Greg Ross, Vice President of Business Extensions, OnStar

Mike Slattery, Consumer Innovation, LibertyMutual

Robin Harbage, C-Counsel Consultant, EMB

John Beal, Vice President Modelling, LexisNexis

Guy Story, CTO & Chief Scientist, Audible

Mark Smith, Vice President - Strategic Consulting, GE Fleet Capital Services

Thilo Koslowski, Vice President Automotive Vehicle ICT, Gartner

Partha Goswami, Technology Manager, General Motors

Henry Bzeih, National Manager - Connected Car, Kia

Ron Medford, Deputy Administrator for NHTSA, U.S. Department Of Transport

Patrick Polking, Senior Director, ESPN

Jim Pisz, Corporate Manager Advanced Technology, Toyota

CONFERENCE

Telematics Detroit Conference, June 8-9, 2011, Suburban Collection ShowplaceDay Two – June 9

MORNING KEYNOTES AND PLENARY SESSIONSGet to grips with game changing business models and tech upgrades for market share through 2011 and beyond!

NETWORKING LUNCH

AFTERNOON TRACKS (PARALLEL)

TRACK 1: INFOTAINMENT & CONTENT FOR AUTOMOTIVE Analyze next generation HMI upgrades and combat

government distraction concerns

TRACK 2: TELEMATICS FOR ELECTRIC & HYBRID VEHICLES Understand necessary infrastructure communication

demands for wide spread data transfer

TRACK 3: INSURANCE AND AUXILIARY TELEMATICS SERVICES MARKETS

Look at emerging global markets and expanded industry opportunities

TRACK 5: COMMERCIAL TELEMATICS & FLEET TECHNOLOGY UPDATES Assess new fleet market opportunities and their required

technologies

CLOSING KEYNOTESummarize the key learnings to consolidate your Telematics Detroit 2011 experience

EXHIBITION

Telematics Detroit: The Only Exhibition Floor You’ll Need to Walk in 2011!Enhance Your Product Knowledge:The Telematics Detroit 2011 Exhibition floor isa “can’t miss” opportunity to see, understand and experience new products in action. With over 100 booths, you’ll get up close and personal with the latest industry solutions all under one roof – in just 2 days.

Meet the Executives with Real Purchasing Power in the Telematics Ecosystem:Telematics Detroit hosts the biggest and most relevant global B2B exhibition, covering 43,000sq.ft and positioning you in front of 1,800 key decision makers from across the value-chain. Network and strike deals with the créme de la créme of the industry.

Face-to-Face Networking is Key to Survival in 2011:Telematics Detroit is an excellent opportunity to rub shoulders and meet with over 1,800 telematics professionals. Build relationships, and grow your contact list in 2011 to transform the future of your business. For more information visit www.telematicsexpo.com

Day One – June 8MORNING KEYNOTES AND PLENARY SESSIONSHear how the ecosystem is evolving to align your solutions with next-gen consumer demands

NETWORKING LUNCH

AFTERNOON TRACKS (PARALLEL)

TRACK 1: INFOTAINMENT & CONTENT FOR AUTOMOTIVE Learn key requirements for successful content integration

and service upgrades

TRACK 2: TELEMATICS FOR ELECTRIC & HYBRID VEHICLES Telematics becomes relevant: Capitalize on OEM strategies

for the EV market

TRACK 3: INSURANCE AND AUXILIARY TELEMATICS SERVICES MARKETS

Hear how auto OEM’s and insurers work in unison for enhanced business offerings

TRACK 4: NAVIGATION AND LOCATION BASED SERVICES Discuss advanced mapping features that are driving

consumer buy-in and re-subscriptions

NEW FOR 2011: CLOSING KEYNOTEExclusive OEM presentations and future strategies

NETWORKING COCKTAIL PARTY

You have to be in it to win it!

Page 4: Telematics Detroit 2011

ESSENTIAL OEM INSIGHTS

Become a Telematics Update VIP and stay bang up-to-date with the industryat www.telematicsdetroit.com

Adaptive Platforms to Help Synchronize New Service Upgrades Market trends and influences are driving demand for connected vehicles that customize to suit consumer demands. Machine-to-machine (M2M) delivery platforms are achieving this worldwide. Learn how to add and manage multi service

participants from tablets, gaming, app developers and other form-factors to deliver a localized and personalized in-vehicle experience Discuss the importance of architecture required for

hyper-individualized mobile clouds for consumers and enterprises to adapt for changing technology capabilities Understand how OEMs can best manage their

brand during the entire lifecycle of the vehicle via hyper-connectivity to cope with changing consumer expectations

Leo A. McCloskey, Vice President, Marketing, Airbiquity Inc.

Just Confirmed! 125 Years of Tech InnovationsJohann Jungwirth, President & CEO, Mercedes-Benz Research & Development

DAY 1 June 8, 2011Keynote Sessions

Telematics and Information Communication Technology (ICT) in 2011 and beyondWith 45% of vehicles in North America set to be connected by 2015, take a look at developments to date and assess next steps for revved up business strategies. Recognize the next array of disruptive

technologies that will dominate the market in 2011. We discuss emerging telematics platforms, device integration and HMI approaches amongst others Discuss new and revised OEM strategies and

work-out how this revolutionized approach will benefit the entire value chain Develop solutions to capture the biggest

automotive market segment. Practical tips for providing relevant and cost-effective LBS solutions for entry-level and mid-range vehicles

Thilo Koslowski, Vice President Automotive Vehicle ICT, Gartner

Winners and Challengers in the Connected Vehicle Value-Chain Complex consumer demand is forcing the traditional telematics players to evolve and partner with new players. Hear how to exploit cross-industry partnerships. Debate how different industry players such

as TSPs and wireless carriers will diversify offerings to bring their solutions in line with evolving market dynamics Examine the evolving value chain and

resulting business models such as revenue sharing to get to grips with who you should be partnering with for continued success Highlight benefits of wireless carriers’

business models such as preventative maintenance and OEM incentivized loyalty programs to strike transparent alliances

Kal Mos, Senior Engineering Director, Mercedes-Benz Research & DevelopmentMartin Rosell, Managing Director, WirelessCarPaola Carrea, Director - Telematics & Consumer Electronics, Magneti MarelliSai Yagnyamurthy, Manager - Business Solutions, VerizonDavid Jumpa, Senior Vice President - Global Business Development, Airbiquity Inc.Heri Rakouth, Manager, Technology Exploration, DelphiModerator: Thilo Koslowski, Vice President Automotive Vehicle ICT, Gartner

Key Consumer Requirements Unveiled Tech capabilities are increasing exponentially. Learn how to align next-gen tech with consumer demands to achieve growth. Analyze consumer survey results to compare

and contrast traditional services such as navigation versus next-gen offerings such as automatic 24 hour concierge services to build bespoke entry solutions Assess whether consumers require daily

in-car access to content upgrades such as Netflix to determine the resulting browser capabilities Determine the need for social networking

within the vehicle; hear how it will aid the in-car environment by providing systematic updates of location or passenger only access

Doug Landaeta, Senior Project Manager, NissanPartha Goswami, Technology Manager, General MotorsJoe Beiser, Connected Services Global Strategy & Business Development, Ford Motor Company

Case Study: Vital Lessons Learnt from the Market PlaceAfter a newly launched Plug-in Hybrid On Call system, get the full low down on the challenges that have been overcome and success factors from a 10 year connected vehicle system development process. Some of the key players discuss what’s next in store!Mikael Gustavssen, Connectivity HUB Leader, VolvoPer Lindberg, Global Business Development Executive Automotive, TelenorMartin Rosell, Managing Director, WirelessCar

The Ins & Outs of the Connected Auto Business Case Key takeaways from +12 years of telematics

R&D such as realistic time-to-market schedules to build robust solutions Understand Auto OEM mind-sets about

safety & security concerns, consumer loyalty schemes and emerging technology drivers to integrate innovative service options

Examine the role of service providers in the emerging business chain and resulting business models to build partnerships for continued success

Martin Rosell, Managing Director, WirelessCar

NEW for 2011: Smartphone Integration Report from Telematics UpdateReceive a brand new business intelligence report with your platinum pass!

Inside track on opportunities and limitations of integration solutions Pinpoint OEM & supplier strategies and preferences Regulatory and legislative perspectives on driver distraction and data security What does smartphone integration mean for EVs? 100% independent peer-reviewed in-depth analysis

We’re working with telematics experts to research and publish reports assessing strategic importance of creating a seamless connected ‘vehicle experience’. Smartphones will play a vital role in this evolution – but with a perplexing array of solutions and no sign yet of convergence around a particular model, the question is ‘How?’

FIND OUT MORE on the conference website, at the report site www.telematicsdetroit.com/report or by emailing James Tallack, Research Manager, at [email protected]

Page 5: Telematics Detroit 2011

CRUCIAL SESSION

EXCLUSIVE FOR 2011

Follow Telematics Update on at http://twitter.com/Telematicsupdte for the latest industry insights and Telematics Detroit announcements – look for #DT11

DAY 2 June 9, 2011Keynote Sessions

Telematics Proves Indispensable for the Automotive IndustryTelematics is offering automakers a much needed lifeline. Understand the resulting OEM strategies and its impact to inspire future trends and working methods. Understand the true value proposition of the

telematics service bundle for the automaker. See how these services will revolutionize OEMs’ future business and vehicle upgrades Discover the full use of remote diagnostic data,

such as design fault identification and see how it can open up fresh revenue streams via cross-industry data swaps Hear how Auto OEMs view safety and security

concerns such as driver distraction and ‘hacking’ of on board systems and develop OEM ratified solutions

Doug Landaeta, Senior Project Manager, NissanHenry Bzeih, National Manager, Kia MotorsBarry Ratzlaff, Director – Service Operations, HyundaiModerator: Ralf Hug, President, Trajectory Group

USDOT Sheds Light on Driver Distraction IssuesAs we investigate solutions that bring copious amounts of content into the vehicle, the USDOT has become more vocal about driver distraction concerns. Analyze the true level of USDOT concerns to

work-out how your solutions strategy will need to evolve in order to maintain market progression Look into Government-led research results and

techniques to understand how to steer future commercial developments to stay one step ahead of the curve First-hand information on what legislations and

Government directives are being considered and gauge its impact on the industry in general and your offerings in particular

David Strickland, Administrator for NHTSA (National Highway Traffic Safety Administration), U.S. Department Of Transportation

Wireless Carriers Upgrade & Reposition for Market Share Understand the true potential of 4G/LTE to

provide a strong, high-speed, nationwide coverage to enable both traditional and emerging telematics services Learn how to incorporate wireless carrier

learnings such as successful deployment of subscription models into your business to provide a unified experience to end-users Evaluate next-gen wireless carrier offerings

for increased data streaming in order to future proof embedded modules and related solutions

Aparna Khurjekar, Executive Director, Verizon

Aftermarket Revolution: Build Partnerships to Secure Consumers Analyze emerging opportunities for

aftermarket solutions to ensure you are building products that are in-sync with today’s consumers Discuss security and alternative services

that are proving successful for aftermarket solutions to fully understand the service portfolio aftermarket solutions can sustain Learn how to build partnerships with retail

outlets to maximize marketing & installation opportunities outside of car dealerships to strengthen your portfolio

Greg Ross, Vice President of Business Extensions, OnStar

Smartphone vs. Embedded Units for Ultimate Content IntegrationIntegrating smartphone functionality versus an embedded head unit has sparked debate over recent years! Understand the viability and potential of resulting hybrid models. Assess the tech behind smartphone

integration such as UI, function control placement and disabling models to retain full and safe service functionality Discuss the impact smartphone integration

will have on the embedded business model and see how the dashboard will be adapted to accommodate ‘Gen Y’ demands for hyper connectivity Discern which services are best placed

on embedded models such as remote diagnostics or security and which will best suit mobile platforms to build combined solutions

Frank Hirschenberger, Director, Customer Advanced Technology Solutions, ATX Group

Transform Cars into the “Ultimate” Connected DeviceExplore how the automotive telematics and infotainment industry will benefit from a first-mover position in implementing next-generation application platforms. Explore how emerging platforms that

leverage standards like Flash, HTML 5, and Java will help cars eclipse the most advanced consumer devices in both capability and connectivity Learn how to develop applications that

enable content and application logic to “float” among devices and the cloud, creating new business models and consumer experiences Assess the opportunity for connecting cars

to healthcare systems and digital homes, to maximize your business portfolio

Andy Poliack, Director - Business Development Automotive, QNX

Closing Keynote Summarize the key learnings to consolidate your Telematics Detroit 2011 experience!

Roger Lanctot, Senior Analyst & Director for Business Development, Strategy Analytics

“ The event helped

us determine our business agenda for the rest of the year.

KEYNOTE SPEAKERS INCLUDE:

Page 6: Telematics Detroit 2011

CRUCIAL SESSION

Call Telematics Update on (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global) to speak to a member of the Telematics Detroit team

TRACK 1 June 8 & 9, 2011Infotainment & Content for Automotive

The Art and Science of Building Automotive Applications With the recent unveiling of Entune, Toyota enters the world of Automotive Apps. Discuss the automotive requirements for successful app integration.

Understand the OEM psyche to gauge which drivers are influencing filtering, ranking and eventual selection of in-vehicle apps to build long term partnerships and dynamic solutions

Evaluate how cloud hosted systems will combine dynamic content with in-car operations to deliver the ultimate driver experience via a pure off-board model

Learn how governance, utility, perceived value, time, effort, cognitive processing and simplicity all have a voice in the process for successful application implementation

Jim Pisz, Corporate Manager Advanced Technology, Toyota

How to Re-Define Operating Systems With so many competing OSs in today’s market, software development and implementation is a minefield. Hear which OS is gaining traction with the automakers.

Which platforms meet auto-grade requirements? We examine Android, QNX, GENIVI, Terminal Mode etc. to work-out how to improve the interaction between the head-unit and the phone

Become an expert in open and closed OS and related application APIs to understand how platforms will be licensed and evaluate the emerging options for 3rd party developers

Analyze the likelihood of standardized OS and APIs to reduce development costs to entice 3rd party developers to move towards the auto environment

Kyle Walworth, Senior Manager of Global Hardware and Software Architectures, GENIVI/Visteon

Andy Poliack, Director - Business Development Automotive, QNX

Andrew Till, CTO and Head of Solutions Development, Teleca

Floris Van de-Klashorst, Director for Automotive, Nokia

Developer Requirements for Auto SuccessExamine the business of connected cars from a fresh perspective to gauge what the automotive industry needs to offer mobile and web players.

Gauge who is driving development and whether R&D costs lie with OEMs, tier ones, web developers, wireless carriers or a combination of all to work-out business strategies

Identify the best opportunities for developers in aftermarket and OEM subscription channels and compare revenue percentages splits, lucrative strategies etc.

Establish best methods of personalized and market competitive content delivery for both passengers and drivers that compel cross-demographic adoption and maximize in-vehicle infotainment (IVI) profits

Guy Story, CTO & Chief Scientist, Audible

Patrick Polking, Senior Director, Disney & ESPN

Jessica Steel, Executive Vice President of Business Development, Pandora

Infrastructure and Data Plan ConcernsStrategy Analytics predict that the global mobile M2M market will reach $57 billion by 2014. Plot carrier migration paths & assess trends in data usage to re-align monetization strategies.

Hear carriers spell out regional plans for in-vehicle data usage and the future structure of data plans to prepare for strategies for imminent market conditions

Identify network improvements to ascertain when and how increased coverage will enhance your market offerings and whether to implement 2.5G, 3G or 4G connectivity

Hear how current wireless frameworks, aggregation software and back-end systems can be utilized for your forthcoming solutions to upgrade where required for higher bandwidth

Sai Yagnyamurthy, Manager - Business Solutions, Verizon

Angel Mercedes, Business Development Manager, T-Mobile

Digital Media on the Go: Seamless Consumer Entertainment Experiences from Home into the CarEmerging trends in the automotive infotainment market are changing the digital entertainment landscape and increasing the need for compatibility between home and mobile networks.

Assess use cases for deploying music, video, infotainment and apps in-car as an extension of the home entertainment experience to grasp how your business will benefit

Hear how industry standards will enable seamless sharing of digital content between the home, the car and entertainment devices to compel consumer adoption

Discover the role of metadata and advanced recognition technologies in enhancing the consumer entertainment experience and enabling differentiation to increase usage and drive consumption

Zac Johnson, Product Manager, Rovi

Work Collaboratively with Government Bodies to Minimize R&D SpendAlign yourself with key bodies such as the USDOT and NHTSA, from product inception right until implementation in order to gain approval and reduce driver distraction and related issues.

Hear how to build and deploy solutions which are in line with existing and new Govt. legislations in order to develop services that have market longevity

Assess which specific HMI features such as flash-enabled displays are causing alarms and hear how to alleviate concerns by voice technology, intuitive interfaces etc. to re-focus R&D

Establish the balance between leveraging in-car apps and driver distraction to deliver a compliant yet tech-savvy platform

Gary Wallace, Vice President - Corporate Relations, ATX Group

Ronald Medford, Deputy Administrator for NHTSA, U.S. Department Of Transportation

Page 7: Telematics Detroit 2011

ESSENTIAL REFERENCE POINTS

FUTURE VIEW

Check out the latest speaker line-up and session announcements at www.telematicsdetroit.com

TRACK 2 June 8 & 9, 2011Telematics for Electric & Hybrid Vehicles

Electric Vehicle 360 – How Telematics Completes the Circle? Receive a ‘status update’ on charging

infrastructure roadmaps, pricing models and solutions viability to see how your existing products will lend itself to the EV space

Learn which criterion such as market viability and economic impact will enable you to prime your business to ally itself with companies that have achieved recent government funding

Discuss current automaker-utility demos, tech trials and pilot results to evaluate how your offerings compare to competing systems

Veerender Kaul, Director - Automotive & Transportation, Frost & Sullivan

Automaker Blueprint - Foundations for EV and PHEV Growth Understand differing OEM business models to

scale up EV production and work out lucrative channels for telematics services and solutions

Will the intelligence for a smart EV infrastructure reside in-vehicle or off-board? Discuss advantages and feasibility to gauge which will be preferred by end-users

Discover the intricacies of EV architecture to discern whether communication modules will be embedded within the CAN bus or off-board to ensure data is accurately pulled from the vehicle

Siani Kiyonaga, Business Development Manager, Toyota

Telematics – a ‘Must Have’ for Connected EVs Explore which telematics systems will best

provide charge level data, routing information, nearest charge source etc. to beat consumer ‘range anxiety’ and increase adoption

How to bundle location based services (LBS) such as traffic, weather etc. with EV led solutions such as ‘charge level’ to open up new revenue streams

Discuss how telematics services, apps and RVD (remote vehicle diagnostics) will help electric utilities better manage load, demand and distribution networks

Siani Kiyonaga, Business Development Manager. Toyota

Leon Hong, CTO, Aibiquity Inc.

Human Machine Interface (HMI): The Latest Battleground of Infotainment A compelling and easy to use HMI is the key to attaining brand success. The iPhone and Ford SYNC preach the importance of user-experiences. Consider the latest developments and market opportunities.

Take a look at consumer multi-screen demands and UI options to ascertain the on-board connectivity and inter-platform communications

Learn from market dominant CE devices and recognize strategic partnerships i.e. Apple, Android, Microsoft, etc. and new software platforms and tech options to raise the bar of your market offerings

Quantify industry and OEM spend in time and development dollars and gauge the impact of compelling HMI to your balance sheet to ensure your business is achieving solid ROI

Joe Beiser, Connected Services, Global Strategy & Business Development, Ford Motor Company

Andy Poliack, Director - Business Development Automotive, QNX

Ty Roberts, CTO Co-Founder, Gracenote

Michael Tschirhart, Ph.D. Human Factors Technical Fellow and HMI R&D Manager, Visteon

Touchless Technologies for Updated HMI We reveal the best HMI solutions for

your organization! Learn which new technologies, tools and processes will strengthen your brand

Use existing in-vehicle system components such as infra-red based technology to diversify your HMI offerings and placate driver distraction concerns

How to make the most of natural human motion for intuitive system control at a low price point

Philippe Plantier, Chief Scientific Officer, H2i Technologies

Which Charger? On the Road, On the Move, or, At HomeFor EVs to gain consumer acceptance, charging infrastructure must be accessible. Evaluate various charging infrastructures such

as fast charging, wireless charging, embedded systems etc. to see which will prove successful and with which type of EVs Pick out operational lessons from various pilots

including best station locations, tech. for secure charging and installation provision to devise a viable adoption strategy Gather alternatives to conventional plug-in

charging. Assess differing models such as battery leasing, battery swapping, range extension technologies etc.

Mariana Gerzanych, CEO, 350Green

Place your Solutions on the V2G (Vehicle-to-Grid) Map Understand V2G communication requirements

such as charge level or point availability and the amount of co-operation required to bring connectivity into the equation Discover range options and advanced services such

as time-to-charge info and charging availabilities that V2G communications technology will bring into play Take a look at the required data transfer between

vehicle, charging station and the grid to assess the role of telematics for energy resource management

Per Lindberg, Global Business Development Executive Automotive, Telenor

How to Get a Commercial Move on V2X CommunicationsWhat steps need to be taken? Understand the cross-functional relationships

required between the Government, OEMs, standards agencies and other necessary players to implement a V2X infrastructure Examine the various stages of development and

hear what to expect from first applications such as weather and emergency information and how it will evolve to include safety services Discuss business models and consumer options

such as opt-in/out and subscriptions to understand how to build V2X capabilities and gain initial consumer buy-in

Henry Bzeih, National Manager, KiaPartha Goswami, Technology Manager, General Motors

Page 8: Telematics Detroit 2011

NEW FOR 2011

For details of this years exhibition visit: www.telematicsexpo.com

TRACK 3 June 8 & 9, 2011Insurance Services and Auxiliary Telematics Services Markets

Mutually Beneficial Solutions for Auto OEMs & InsurersFormulate a win-win relationship to monetize vehicle data and build useful driver profiles for insurers.

Analyze business models and strategies to share data collected by on-board telematics devices and fast-track through insurance pilot schemes and data collection exercises

Discuss generic OEM platform requirements and insurer data standards to implement across vehicles to develop agnostic solutions for a wide range of insurance options per customer

Outline back-end solutions, data aggregation options and filtering methods that use ready yet imperfect in-vehicle data-sets to build driver profiles

Doug Schumann, Director of Strategic Initiatives - White Stag Group, The Hartford

Fred Blumer, Vice President of Aftermarket and Data Services, Hughes Telematics Inc

Collect and Analyze Data Effectively to Create Driver Profiles Telematics will aid diversification and development of new insurance policies. Learn how to successfully gather, transfer, consolidate and analyze data to furnish insurers with detailed reports.

Decipher the technologies involved, from device through to data aggregation software, to ensure all components are incorporated into your Usage-Based-Insurance (UBI) solution

See which aspects of driver behavior needs to be measured and analyzed to create service options such as Pay-As-You-Drive (PAYD) or Manage-How-You-Drive (MHYD)

Discuss the level of transmission rates and data volumes to conduct intricate risk analysis for advanced product development and pricing models

Nate Bryer, Manager, Allstate Insurance Company

Robin Harbage, C-Counsel Consultant, EMB

John Beal, Vice President Modelling, LexisNexis

American Family (Speaker Name TBC Soon)

Ride the Wave of Content Integration for UBI The industry as a whole is integrating smartphones and mobile applications to provide bespoke driving experiences for consumers. Is this a realistic development for insurance telematics?

Analyze how intrinsic to the vehicle insurance solutions are required to be, to assess the need for embedded platforms, or stability features for smartphone integration

Understand the potential of always-on, always with-you smartphone connectivity to target specified users and integrate insurance services such as easy-to-use claims procedures

Gauge transmission frequencies and host options such as the cloud to build data plans and back-end systems with consumer-friendly price points

Mike Slattery, Consumer Innovation, Liberty Mutual

The Rising Sun: Capture Telematics Related Opportunities in ChinaAs one of the largest and fastest growing economies, now is the time to integrate telematics services into the local psyche.

Gain clarity on country-specify regulations and map-out a business plan that complies with the regulatory environment in order to gain market acceptance

Hear which key market drivers such as consumer attitudes, available map data and network operator plans are most relevant to create the most desirable services bundle

Learn how OEMs are approaching the market to overcome cultural differences and bring your solutions in-line with automaker requirements for successful market uptake

Xiaopei Huang, Senior Manager, Visteon

Moderator: Roger Dewey, Managing Member, M2MV

Growth Hotspot: Telematics in Brazil Goes From Strength to StrengthProtocol ACP245 is imminent. Expand your global reach by building solutions in line with the anti-theft regulation ahead of implementation.

Overcome hurdles imposed by the Brazilian market place such as heavy taxes and consumer resistance to government involvement to devise practical manufacturing and back-end solutions

Analyze the advantages of utilizing ACP245 technology as a platform for complimentary services such as remote door lock & unlock to expand your services bundle

Address both consumer concerns and government regulations to implement a solution that will encourage trust and usage whilst meeting all legal requirements

Greg Geiselhart, Director Sales- NA, WirelessCar

Marcio Luz, Vehicle Telematics PM, Volvo

Tap Into Aftermarket Opportunities Analyze market opportunities for

aftermarket solutions to provide services to older vehicles and fully capitalize on residing on-board data

Discuss security and alternative services such as auto-financing that are monetizing vehicle centric data proving successful for aftermarket and OEM solutions

Learn of marketing opportunities outside of car dealerships to take your solutions mass market and build your consumer portfolio

Scott Luckett, Automotive Aftermarket Industry Associations, Aftermarket Industry Association

Angel Mercedes, Business Development Manager, T-Mobile

Moderator: Mark Licht, President, Licht & Associates

“ As a first time exhibitor

at this show the attendance and interest were above our expectations.

” u-blox

Page 9: Telematics Detroit 2011

For group bookings and Exhibition inquiries call Telematics Update at (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)

TRACK 4 June 8 & 9, 2011Navigation & Location Based Services

TRACK 5 June 8 & 9, 2011Commercial Telematics & Fleet Technology Updates

Map Enhancements to Aid ADAS (Advanced Driver Assistance Systems)We assess what type of ADAS functionality will evolve from enhanced navigation systems such as predictive front lighting to help differentiate services. Discuss the relevance of map

enhancements such as real time traffic data and see which OEMs are partnering with whom to align your strategy accordingly Learn how the latest solutions

from map suppliers will overcome concerns of positional accuracy and data relevance to win consumer confidence Gauge new cost-effective methods

for incorporating maps with ADAS to define a compelling business case for integrated functionality across car lines

Bob Denaro, Vice President ADAS, Navteq

Increase Regional Penetration of Local Navigation-Based Service Bundles Assess the service integration

requirements and the business models of connected services such as speed radar detection, tourist guides or coupon systems to provide locally adapted solutions suitable for regional extension Look at OEM pre-requisites for

efficient content aggregation and distribution networks to provide a service bundle with enough elasticity to fit into multiple markets Understand the resulting evolution

of processes such as management and control of the navigation-based applications set to build partnerships with global content providers

Cyril Zeller, Vice President Sales & Marketing, Mobile Devices

Intuitive Navigation for Increased Customer SatisfactionPenetration rates for GPS navigation are well over 30%. Current navigation adopters are calling for a natural experience to move the industry’s compass with enhanced visual features. Understand next-gen consumer

navigation requirements such as increased interest in natural routing guidance to develop enriched features and increase your consumer base Hear how enhanced mapping features

such as easily visible road elements will bring your business in line with the next wave of consumer telematics Learn how to close the gap between

navigation system’s functionality and consumer desire to harness the opportunity for increased adoption and market gains for all players

Tom Fox, Vice President Product Management Americas, Navteq

Connected Drivers: Automakers Discuss Unique Approaches to “Auto-Mobile” Integration of LBSAs the automotive industry races to connect their cars to the outside world, hear the role connected navigation will play to fully incorporate consumer demands and offer upgradeable services. Decide which driver-centric services

such as traffic, parking, fuel prices or weather provide daily relevance to consumers and re-focus your services bundle to unlock consumer wallets Learn how navigation applications

can utilize multi UI functionality for a seamless home to vehicle connected services experience for enhanced consumer usage Pick-up and solve unique regional

issues and opportunities for deploying traffic and other types of driver services on a global basis

Moderator: Bill Schwebel, SVP of Marketing and Product Planning, INRIX

The Essential Annual Mobile Resource Market Update!The volume of MRM units in services are set to exceed 7 million units by EOY 2012 (from 3 million EOY 2009). Capitalize on opportunities for your business in the booming US industry and the world stage. Ascertain the drivers behind the MRM market recovery

and align your company strategy to take full advantage of lucrative channels Examine global market developments i.e. Latin America,

to identify opportunistic regional agendas that your business can profit from Get the latest update on market consolidation, M&A

activity and stakeholder synergies to ensure your business will capitalize on approaching market movements

Clem Driscoll, Founder & Managing Partner, C.J Driscoll & Associates

Light Commercial Vehicles (LCVs): Bridge the Gap Between Passenger and Fleet Vehicle TelematicsLCVs provide a platform that requires both personal and truck telematics. How should the fleet space prepare for phone based solutions and apps? Assess how to integrate navigation systems with back-

office CRM-based tools to improve operational efficiency Analyze which apps to customize for the commercial

industry. We take a look at driver scheduling , distraction and monitoring, enhanced navigation and specialized routing Gauge which apps will be resident on the smartphone

and work to truck OEMs’ requirements and which will be native to the commercial vehicle

Tom Gafford, CTO, Guidepoint Systems

Chrysler (Speaker Name TBC Soon)

The Convergence of Green Technologies

Understand how merging telematics, smart grids and electric vehicles will impact commercial fleets and get tips on approaches you should be considering as you plan for the future Learn how to develop a game plan and business case in

line with the green market in order to build a strategic roadmap for your fleet Learn how to leverage existing auto and grid technologies

to design, build and deploy the fleet of the future

Mark Smith, VP Strategic Consulting, GE Capital Fleet Services

Page 10: Telematics Detroit 2011

Contact the Telematics Detroit team at [email protected] or (US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585

Unrivalled Networking: Facts & Stats for Telematics DetroitOrganized by:

Telematics Detroit is attended by over 1,800 of the telematics industry’s leading decision makers. This is the world’s biggest gathering of telematics executives, and the forum is growing in scope, reputation and impact year on year!

28%20%

13%14%

12%7%4%

Auto OEM’s

Hardware/Device Manufacturers

Service Providers

Solution Developers

App Developers

Wireless Carriers

Consultants

Other 2%

Exclusive Online Networking CenterContact those hard-to-reach senior level executives up to 8 weeks pre and post event. No need to sift through the onsite delegate list, hoping to bump into your key future partners as you walk the floor. Book those crucial meetings, filling up your conference diary before you even arrive in Detroit.

Exclusive Networking EventWith over 1,800 industry leaders in attendance you’ll want a relaxed environment to meet, build relationships and do business – with those professionals important to your company. In conjunction with Telenor we’ve organized a networking party as a fruitful conclusion to day 1 of the conference (June 8). Make sure you keep your diary free for this important networking event!

Know who you’ll be rubbing shoulders with in June 2011View this breakdown of past attendees to see who’ll be attending Telematics Detroit 2011:

Telematics Awards 2011 (June 7)An unmissable networking opportunity with the crème de la crème of the telematics industy!Come and join us for the Gala dinner in the newly re-furbished Ballroom at the Hotel Baronette; an ideal way to meet industry professionals in a beautiful setting. Enjoy a delightful, varied menu and free flowing drinks.

The ONLY Focused Telematics Expo Top Reasons To Claim Your Prime Telematics Detroit Exhibition Space Today

Sign up now to secure the best booth on the Expo floor and give your products and services the competitive edge.

Meet directly with your best prospects and clients as Telematics Detroit is the one event where industry leaders make informed procurement decisions.

Sign up early to capitalize on pre-event visibility via our network of key industry players to guarantee that the industry and press talk about YOU!

Don’t forget that the Telematics Detroit Exhibition Floor is the place where all the deals are made; products are launched, showcased and demonstrated.

Do the right thing for your company and book your space at www.telematicsexpo.com before the floor sells-out!

80%

92%

93%

of 2010 attendees rated networking as excellent

of sponsors & exhibitors returned in 2010

of delegates rated our speakers as top-class

Key StAtS:

Break the ice at this pre conference event and there’ll be no awkward formal introductions needed at breakfast Day 1.

Page 11: Telematics Detroit 2011

11th annual

teleMatics Detroit 2011

TERMS & CONDITIONS Places are transferable without any charge. Cancellations before April 8, 2011 incur an administrative charge of 25%. If you cancel your registration after April 8, 2011 we will be obliged to charge the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged

to charge the full fee. The organizers reserve the right to make changes to the programme without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. Visit www.telematicsdetroit.com for more event information

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Pass Features PLATINUM PASS GOLD PASS SILVER PASS AUTO OEM PASS

Includes Telematics Update Market Intelligence Report* (Worth $1700)

Access to post conference audio recordings Access to presentation slides post conference (please note, some

slides may not be available at the request of the speaker and their company)

Full access to conference, workshops & exhibition Super Early Bird Price - expires 11 March 2011 $2990 $1695 $1495 $795

Early Bird Price - expires 8 April 2011 $3190 $1895 $1695 $995

Last Chance Price - expires 6 May 2011 $3290 $1995 $1795 $1095

Full price $3390 $2095 $1895 $1195

Awards Night Ticket $199

June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA

All Passes Include:Opening Keynote & Plenary Sessions

5 Focused Conference Tracks

Full Access to Exhibition Floor

Structured, Topic Specific Networking

Networking Cocktail Party, Lunches & Coffee Breaks

Access Online Networking Suite for 4 months

Post-Conference Presentation Slides

Secure your ticket to the annual Telematics Update Awards and Gala Dinner, June 7, 2011. This prestigious ceremony will be hosted at the Hotel Baronette. All the industry high achievers will be there to celebrate, recognize and network with the key players of 2011. TICKETS ARE ON A FIRST COME FIRST SERVE BASIS (ONLY 120 AVAILABLE) SO RESERVE YOURS TODAY!

*Smartphone Integration: Exclusive 2011 Telematics Update Market ReportReceive a brand new business intelligence report with your platinum pass!

• Inside track on opportunities of integration solutions• Pinpoint OEM & supplier strategies • Regulatory and legislative perspectives on driver

distraction and data security• 100% independent peer-reviewed in-depth analysis

We’re working with telematics experts to research and publish reports assessing strategic importance of creating a seamless connected vehicle ‘experience’.

FIND OUT MORE www.telematicsdetroit.com/report or email James at [email protected]

ONLINE

Page 12: Telematics Detroit 2011

www.telematicsdetroit.com

SAVE $200when you register before April 8.

Priority code inside.

11th annual

Organized by:

telematics Detroit 2011

the WorlD’s Biggest anD Most relevant teleMatics event

June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA

Industry Buzz about Telematics Detroit

Knowledge Partners:

Telematics is Here to Stay! Take Note of Consumer Demands As the Car Becomes the Ultimate Mobile Device

Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue Visit www.telematicsdetroit.com for all the latest announcements

Open Now to view the full conference program visit www.telematicsdetroit.com

1 GET THE LATEST INFORMATION AND ANALYSIS AT YOUR FINGERTIPS. With access to exclusive keynote sessions and 5 focused Conference tracks, you’ll gain more in just 2 days than from weeks of market research or the purchase of expensive reports. Your business will SAVE money and see immediate results by involving you in a forum where the future of telematics is discussed and finalized.

2 EXPERT SPEAKERS. The leading minds from all telematics specialities are hand-picked to share their vision and insight at Telematics Detroit. Profit from this knowledge and create powerful new strategies to overcome your business challenges.

3 UNRIVALLED NETWORKING. Claim your seat at the table with all the key industry decision-makers and thought-leaders to ensure you leave Detroit with your briefcase full of valuable contacts. Plus benefit from 4 months use of our online networking center to ensure you secure one-to-one meetings with hard-to-reach executives!

4 SENIOR LEVEL DESCISION-MAKERS IN ATTENDANCE. Rub shoulders with 1,800 of the leading executive telematics players from the U.S. and abroad to give your commercial enterprise a truly global perspective.

5 NO SALES PITCHES! Telematics Detroit is an independently researched forum committed to equipping you with the tools and expertise to drive your business forward. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.

Powerful Reasons To Attend Telematics Detroit

CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for exclusive keynote sessions, 5 focused tracks, and unrivalled networking to engage in high level business discussions that will set the pace of future telematics!

The 9th Annual Telematics Awards recognize and celebrate global industry leadership. The winners will be announced at an exclusive ceremony and gala dinner, June 7, 2011 at the Hotel Baronette, the night before the conference & exhibition!

The world’s largest and most exciting telematics focused exhibition boasts 100+ booths, multiple demos and brand new product launches. Attracting 1,800+ executives Telematics Detroit is the ONLY floor to walk in 2011!

“ The show is a great place to get an accurate

pulse on the telematics industry and to meet or keep in touch with industry leaders.

“ It is a unique opportunity to meet with all

the stakeholders in the telematics industry and learn about aspects face-to-face which you will not find in any journal or newsletter.

“ The Telematics show is one of the best

events to hear what companies are doing in many verticals. As well as a great opportunity to meet with customers and prospects.

“ Telematics Detroit exceeded

my expectations in terms of actionable content and networking opportunities.

“ The Telematics Update team pulled off yet

another stellar Telematics Detroit conference. INRIX will definitely be back in 2011. Well done!

1,800+ Attendees

5 Focused & Brand New Tracks

NEW & IMPROVED FOR 2011!100+ Booths! Our Biggest Expo Yet

40+ Vital Industry Topics

Over 80 of the Best Telematics Speakers Ever

20+ Hours of Focused Networking