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Connecting with an engaged business audience – online & offline

Technology zone presentation final version

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Page 1: Technology zone presentation   final version

Connecting with an engaged business audience – online & offline

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Online resource for owners, directors and entrepreneurs

55,000 monthly visitors

65,000 opt-in decision makers

250,000 plus marketing database

Over 3,000 people have visited our events

Indexed for Google News

More traffic than; IOD, CBI & British Chambers

On a par with Managementtoday.co.uk

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Partnerships

Former ‘Dragon’ Doug Richard weekly blog

Content providers for Reuters Small Business

Online ‘Dragon’ Julie Meyer

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Daily Newsletters

Every weekday our opt-in audience of 65,000 business owners receives a subject specific email newsletter.

Our partner Conjungo, provides technology specific topics of interest.

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News that gets noticed

We are the main content providers for Reuters UK Small Business Channel

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Fresh Business Thinking Live! Old Billingsgate

8th September 2010 – Here is a link to the event sales brochure

This annual event will be visited by 2,000 paying delegates. They attend to:- Access independent unbiased information- To source suppliers- To research and compare business products and services- To get advise and guidance to help grow their business- To see and meet our leading writers and content providers face-to-face

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Technology & Innovation Zone

The Small to Medium Enterprise (SME) market is diverse, fragmented and difficult to reach via traditional marketing channels, yet SME’s make up the majority of UK businesses.

The Technology & Innovation Zone will

• Offer concise information to visitors• Allow sponsors to answer visitors questions• Showcase the latest technologies• Demonstrate the benefits of your products to a captive audience

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Technology & Innovation Zone

Participating organisations will be able to exhibit their products backed up by online banner advertising.

Visitors will have the opportunity to learn about today's technology and its business benefits in plain English via;

• Presentation theatres• Newsletters• Videos• Online via our ‘understand technology’ section

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Technology & Innovation Zone Hubs

The Technology and Innovation Zone will consist of a number of ‘Hubs’. Each Hub will promote two non-competing partners offering a solution to the ‘Hub’ themes of;E-commerce, Security, Cloud Computing, Communications, Hardware, Outsourcing and Technology Finance.

Each exhibitor will have;

•6 Months feature advertising on www.freshbusinessthinking.com

• 3m x 3m bespoke stand at Fresh Business Thinking LIVE! As part of the Technology Zone - September 8th Old Billingsgate Market (attracting around 2,000 -3,000 delegates).

• Online video interview filmed and hosted on www.freshbusinessthinking.tv

• Business profile on www.freshbusinessthinking.com, with dedicated microsite, linking to the technology channel on the site.

• 6 x advertorials in opt-in technology newsletters –sent to 65,000+ business owners and directors.

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Technology & Innovation Zone and Theatre

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Floorplan

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What our visitors say about us

“Extremely well organised, good mix of speakers and useful info. Overall I enjoyed the day" McCann Erikson

“I found all the talks interesting and a lot of help” Morrisons Solicitors LLP

“Practical stuff to go away and do” Energy PR

“Very informative, much information was relevant and will have an impact” Significan’t (UK) Ltd

“Well organised and a real balance of views, insight, focus and perspective.” UK Work Permits Ltd

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Who will visit the event?

40% of visitors will employ between 10 & 100 people and 50% will turn over in excess of £1 Million

Delegates who attend this event are not technology experts - they are business people from all disciplines who are looking for ideas, information and advice

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In our business you are only as good as your last event. Feedback from our last event ran in association with Microsoft showed that 97% of our audience would recommend the event to colleagues.

About our events

For more information please call 0845 5000 328

Get in touch