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Technology Scouting Overview

Technology Scouting Overview

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The Technology Scouting Process consists of five Technology Intelligence steps plus the step of Technology Sourcing.

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Page 1: Technology Scouting Overview

Technology Scouting Overview

Page 2: Technology Scouting Overview

Technology Sourcing includes the identification of technology developments and the facilitation of the

sourcing of technology.

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Technology Intelligence

Technology Scouting

Technology Management

Identification, assessment and

usage of information on

technological developments

Acquisition, development,

storage, usage and selling of

technological knowledge

Building and using a

network of experts for

competitive advantage

Scouts facilitate the

sourcing of technology

Innovation Methodology: Technology Scouting

Provisioning of Technology

Intelligence to facilitate the

Technology Management

Scouts identify and assess

new technologies

Page 3: Technology Scouting Overview

Technology Scouting Process consists of five Technology Intelligence steps plus the step of Technology

Sourcing.

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Definition of search areas

Selection of information sources and methods to

employ

Collection of Data

Filtering, analyzing,

interpreting of data

Evaluation

and decision making

Usage of information and sourcing

of technologies Collection of

data

Innovation Methodology: Technology Scouting

Page 4: Technology Scouting Overview

Fuzzy-front-end of Innovation

Product specification and development

Prototype validation and testing

Market Launch

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Innovation Management

External Technology Sourcing

Storage, Internal generation and usage

of technological knowledge

Technology selling or licensing

Technology Management

Technology Sourcing supports the external sourcing of technology and the product specification and development.

Innovation Methodology: Technology Scouting

Page 5: Technology Scouting Overview

Factors Management Areas

Scouting Success

Factors

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Framework for Empirical Research: PLS –path analysis will be used to analyze the success factors of

technology scouting and how to organize it best.

Innovation Methodology: Technology Scouting

Defined Process

Functional interweavement

Formalized connection to R&D

Formulized connection to

Marketing

Methodological interweavement

Boundary spanner capabilities

Network Size

Technological competence

Internal Network

Organizational

Characteristics

Characteristics of

the Scouts

Management of

Scouting Network

Incentive System

IT-Support Tools

Balanced scout portfolio

Role Differentiation

Facilitation of

Technology

Scouting

Stimulation of

Innovation

Help in assessment of

technology

Contact to relevant sources

Sourcing needs identified

Support in acquisition of

technology

Successful acquisition

of technology

Input for R&D projects

Triggering of new R&D

projects

Triggering of new

business field

Page 6: Technology Scouting Overview

Project Planning: PLS-path analysis and in-depth case studies will be used to study organization and

success factors of technology scouting.

Quantitative Interviews/Case

Studies

Qualitative Interviews

Writing of Dissertation

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Model

Building

Model

Valuation

Build on the

Hypothesis of the

framework – 50

qualitative

Interviews are

conducted.

In depth case

studies will be

conducted for six

companies.

Modeling a

framework for

research on

success factors

of technology

scouting

In depth

interviews with

10 multinational

companies

Based on the

qualitative

data, partial

least-square

path analysis is

used to

validate the

hypothesis

The case

studies are

analyzed to

gain

knowledge of

best practices

The dissertation

will discuss

technology

scouting as of a

method of

technology

intelligence and

technology

management

Innovation Methodology: Technology Scouting

Page 7: Technology Scouting Overview

Motivation and Research Question: Further research on Technology Scouting is needed to identify success

factors and to give recommendation on how to organize it.

Motivation

Research Gap

Research Questions

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Increase in technology complexity

Globalization of R&D

Shorter product life cycles

Increasing volatility of markets

No sufficient research on ….

…success factors and

…organization of technology scouting and

...interaction with other function of the organization

What are the aims of Technology Scouting?

What are important success factors of Technology Scouting?

How should Technology Scouting be interweaved within the

company?

What organizational forms of Technology Scouting have proven

to be effective?

Innovation Methodology: Technology Scouting

Page 8: Technology Scouting Overview

www.harrisonhayes.com

Phone: 704.972.2412

Email: [email protected]

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