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Introduction to the concept of Web 2.0, and ways the changing technology landscape is changing the work of Cooperative Extension.
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Technology in Today’s World
How Web 2.0 Is Changing Extension’s Role
Dr. Diane BalesAssociate Professor,
Human Development and Family Science
Human Development Specialist, Cooperative Extension
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Quick Brainstorming
What technology tools do you have in your purse, backpack, or other bag right now?
Be as creative as you can!Write quickly; don’t stop to evaluate ideas
What Makes the Web Useful?
How do you find information?
Imagine that a friend comes to you looking for advice on how to lose weight. You don’t feel like an expert, so you go looking for information online. What would you do first?a. Post a question on Facebook
b. Look for a YouTube video
c. Search well-known companies like Weight Watchers
d. Do a Google search
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Web 2.0
The web is no longer just a source of static information
Users expect to contribute to contentContent changes much more quicklyCollected knowledgeHow do we know what to trust?
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The Online World Is Changing
Consumers expect to be in controlLess respect for expertise Learning is less linear and more chaoticLearning is embedded in a culture of speedWe are challenged by “info-glut” and
information anxietyNew technologies are creating
communities of learners
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Using the Web to Communicate
Websites Practical answers to relevant questions or issues Simple, but not simplistic, information Answer “WIIFM?” Design of website matters
Social Media Use for conversation, not just advertising Keep posts/pages updated! Don’t overdo number of posts
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Managing Information: Curation
Tools for Aggregating InformationFlipboard app Zite (for iPad/iPhone)Mashable – Family and Parenting
(mashable.com/family-parenting)
Tools for Curating a TopicScoop It! - Great Mentoring Paper.li – Great Parenting News
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One More Perspective
Technology changes how we think about the world…
But it’s not the only tool available!
