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ORGANizer – for life Team DownUnder – Stanford Tech Entrepreneur Opportunity Analysis Project, November 20

Team downunderoap nov 20

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Page 1: Team downunderoap nov 20

ORGANizer – for life

Team DownUnder – Stanford Tech Entrepreneur

Opportunity Analysis Project, November 20

Page 2: Team downunderoap nov 20

Sharing our insights..

The Idea

Lessons Learned & Changes Made 1. Does it solve a problem? 2. How did the feedback alter the solution? 3. Is there a $ market?

Conclusion – Is the idea worth pursuing?

Page 3: Team downunderoap nov 20

The Idea..

People have never been busier, nor needed more help to balance a busy schedule of goals, tasks, and work and life balance

ORGANizer helps manage setting and tracking of goals and tasks. It encourages balance in terms of prompting for activities in health, work, relationships – and combines leveraging web, mobile and “post it” notes for input

Organizer allows for importing and sharing tasks with other people and software programs, such as Outlook, Remember the Milk, and other organizer tools.

Page 4: Team downunderoap nov 20

Lessons Learnt & Changes MadeThe following points have been expanded on a slide each following

1. ORGANizer does address a problem that exists

2. The features of ORGANizer have been adjusted based on customer feedback

3. Market sizing indicates there is a market and spend in this area able to be targeted

Page 5: Team downunderoap nov 20

Lesson 1. Organizer Addresses a problem that exists today

• Approximately 30 people were surveyed using a combination of face to face and survey monkey

• None of the respondents we completely satisfied with their existing methods or tools of tracking tasks

• Many struggled to maintain work/life balance, and used a mix of paper notes and digital tools.

• As a result of our feedback we kept the idea and focused on how to optimize features and maximize integration with other organizational methods.

Page 6: Team downunderoap nov 20

Lesson 2. The features of ORGANizer have been changed quite significantly based on Customer feedback

• People wanted the ability to change the look and feel – we have made the setup flexible

• Most often people used “pen/paper/post-it” to make notes. The app will allow capture of these notes via camera and OCR programs.

• Customers usually had other tools to work with, we have factored integrating to including an open API. For example adding tasks to Outlook or Google Calendar to share or schedule.

• There was an increasing “generic note-taking” ability. The photo taking task tracked this

• Celebrating achievements is clearer and more motivating since tasks and subtasks have more meaning when contributing to a more important goal

Page 7: Team downunderoap nov 20

Lesson 3. Market Sizing Indicates there is a market, but…

• There is a market, precedent and spend – indicating there is a market

• Reviewed global internet users (2.4b)• English speaking (primary 240m)• Target market (15-65, male/female)• Number apps in productivity downloaded• Competitor offerings and site visits, time on those sites, # downloads, average price ($1.81)• Considered size of non digital personal/life coaching per monthly spend ($240-$520) & market size

($600m-$1tr)• Refer eg alexa.com, quixey.com, worldinternetstats, ericsson consumerlab, 148.apps.biz/app-store-metrics

• We recognize & are comfortable there is a large unknown based in API community, partners, usage trends

• Our approach would be to limit investment, observe usage, and establish metrics that better helped the business model evolve

Page 8: Team downunderoap nov 20

Is the Idea Worth Pursing?

We were encouraged there is market need, widely applicable, market size and good feedback on features not addressed by existing tools

Based on this, some would pursue the ORGANizer concept

A personal insight is that we chose our startup idea based on what was achievable regarding the team, timeframes for the course and relevance to broad numbers of consumers

In practice, as a team we would prefer to leverage the learning from this course toward an idea that could change the world – and therefore not likely prioritize pursing this one.

We all feel strongly we’ve learnt lessons and developed skills to allow us to progress a “game changer” in place of ORGANizer, next

Page 9: Team downunderoap nov 20

Team Downunder

Thanks & we appreciate

your feedback!