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8/3/2019 Team Diversity Management
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DIVERSITY MANAGEMENT
VGU - BIS 2010 - Intercultural Management
Lecturer: Prof. Dr. Barbara Winckler-Ruß
Students: Ho Minh Chuc ± Tran Phuong Mai
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Agenda
1. Definition
1. What is Diversity?
2. Workforce diversity
3. What is diversity management?2. Diversity Dimension
3. Why Diversity Management is important to organization?
1. The rationale for diversity management2. Advantages and disadvantages of diversity
3. Suggested effective way for diversity management
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Objectives
1. To understand the basic characteristics of DiversityManagement
2. To understand the benefits of Diversity Management
3. To promote effective approach for Diversity Management
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Can you see diverse characteristics?
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What is diversity?
Diversity represents Individual differences resulting from age,gender, race, ethnicity, religion, sexual orientation, and socioeconomic background.
Source: George, Jennifer and Jones, Gareth: Understanding and Managing Organizational Behavior, 6th ed., New Jersey, 2011
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What is diversity? (cont)
Diversity describes human qualities such as race, gender, and
ethnicity that are different from our own and that are outside the
groups to which we belong.
Source: Gibson, James, et al.: Organizations: Behavior, Structure, Processes, New York, 2011
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What¶s about Workforce diversity?
³Workforce diversity is the mix of people in organizations
in terms of gender, race, ethnicity, disability, sexual
orientation, and age, and demographic characteristics
such as education and socio-economic status´
Source: Langton, Nancy and Robbins, Stephen: Fundamentals of organizational behaviour, 3rd ed, Canada, 2006
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Workforce diversity (cont)
³Workforce diversity is a method of employment that gives everybody
opportunity regardless of race, religion, sex and other variables´
Source: Robinson, Lamar : Diversity Science Research Series. Volume I, Fultus Corporation - US, 2007
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What is diversity management?
³Diversity management is the task of recognizing, analyzing, and
bridging differences between groups and individuals in order to
maximize the value and creativity of each person as well as the
synergistic benefits to the organization.´
Source: Gillis, Tamara: The IABC Handbook of Organizational Communication: A Guide to Internal
Communication, Public Relations, Marketing and Leadership, US, 2006
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What is Inclusion?
³Inclusiveness or Inclusion is the degree to
which an organization¶s culture respects and
values diversity. It is the focus of an
organization¶s culture on welcoming and
supporting all types and groups of people.´
Source: Schermerhorn, John, et al.: Organizational Behaviour, 11 ed., US, 2010
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Layers of diversity
S ource: Hellriegel, Don & S locum, John and Woodman, Richard : Organizational Behaviour, 13 ed., U S , 2011
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Layer of diversity - Primary
Age Race
Gender Physical
Ethnicity
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Layer of diversity - Secondary
Education High school / B.S / Master
Work exp. Fresh / Junior / Senior
Income Low / Average / High
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Marital Status Single / Married
Religion Christian / Buddhism / Muslim
Geography North / South / Asia / Europe
Layer of diversity ± Secondary (cont)
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ParentalStatus
Divorce / Happy
BehaviorStyle
Open mind / Straight forward / Selfish
Layer of diversity ± Secondary (cont)
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Key Dimensions Of Diversity
Physical Challenges
Religion
Family Status
ValuesAge Sexual Orientation
Socio-Economic
Status
Appearance
Gender
Education
Level
Marital Status
Professional
Background
Workstyle
RaceMerging
Culture
Work/Life
Balance
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The rationale behind Diversity
management1. Globalization
2. Competitive Pressures.
3. Changing Workforce Demographics
4. Recognition and Desire for Diverse Viewpoints.
5. Legislation and Lawsuits
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Rationale: Globalization
- International Business requiresInternational Management
- Outsourcing
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Rationale: Competitive pressure
- Business going global
- New suppliers,
- New customers,
- New competitors, etc.
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Rationale: Changing Workforce Demographics
- Age: workers get older
- Gender: more educated women
- Ethnicity: increasing Asian, Hispanic,
Blacks
- Education: higher
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³By 2050, the U.S. population is expected to
increase by 50% and minority groups will make up
nearly half of the population«. The population of
older Americans is expected to more than double.One-quarter of all Americans will be of Hispanic
origin«. More women and people with disabilities
will be on the job.´
U.S. Department of Labor, Futurework: Trends and Challenges for Work in
the 21st Century. Washington, D.D. (Labor Day 1999).
US¶s Changing Workforce Demographics
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Rationale: Recognition and Desire
for Diverse Viewpoints³To have a great idea, have a lot of them.´ -
Thomas Edison
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Rationale: Legislation and Lawsuits
- Equal Employment
Opportunity (EEO)
-A
ffirmative A
ction ( AA
)
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Does diversity management give your
organization a competitive edge?
If so, how much is it connected to
your mission effectiveness?
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Advantages of Diversity management
Create a competitive advantage in:
1. Cost
2. Resource Acquisition
3. Marketing
4. Creativity
5. Problem solving and Decision making
6. System Flexibility
S ource:Gilbert, Jacqueline & S tead, Bette and Ivancevich, John: Diversity Management - A New Organizational Paradigm, Germany, 1999
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Advantages: Cost
- Reducing Turnover and Absenteeism.
- Increasing Productivity (Sales & Profits)
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Advantages: Resource Acquisition
- Good employer brand
- Attracting the best personnel as
the labor shrinks and changes.
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Advantages: Marketing
-Bringing insight and cultural
sensitivity to the marketing effort;
-Increasing market share.
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Advantages: Creativity
IncreasingC
reativity and Innovation.
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Advantages: Problem solving and
decision making-Bringing a wider range of
perspectives;
-More thorough critical
analysis.
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Advantages: System Flexibility
- Reacting to environmentalchanges faster and at less cost
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Barriers to Diversity
management1. Pre judice and Stereotyping
2. Discrimination
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Disadvantages of Diversity
management- Ambiguity, Complexity and Confusion
- Ineffective communication
- Difficult to reach a single agreement (i.e. consensus)
- Difficult to reach a specific action
leading to Conflict
Source: Langton, Nancy and Robbins, Stephen: Fundamentals of organizational behaviour, 3rd ed, Canada, 2006
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Disadvantages: Diversity±Consensus dilemma
³The tendency for diversity in groups to create ProcessDifficulties even as it offers improved potential for problem solving´
Source: Schermerhorn, John, et al.: Organizational Behaviour, 11 ed., US, 2010
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Is diversity management an
organizational process?
Is diversity management a legal
responsibility or a strategicallyvoluntary initiative ?
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³Diverse organizations will out-think, out-innovate and outperform a
homogeneous organization every single time´ ± A.G. Lafley (P&GCEO)
Successful Case studies
http://www.google.com/diversity
http://pg.com/diversity
³ At Google, we don¶t just accept difference ± we thrive on it. We celebrate it.
And we support it, for the benefit of our employees, our users, our culture and
students interested in the technology industry.́ ± Google
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Effective Diversity Management
EnsuringRepresentation
Focuses on inclusion/
exclusion decisions
Managing Workforce
Diversity
Focuses on accessing
talent
Diversity
Any collective mixture of
differences and similarities
Diversity
Any collective mixture of
similarities, differences, and
related tensions
Strategic Diversity
Management
Focuses on optimizing all critical
mixtures that impact the business
Understanding
Differences
Focuses on appr opriaterelationships
Dr. R. Roosevelt Thomas, Jr., D.B.A
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Common Diversity ManagementComponents
S ource: Mathis, Robert and Jackson, John: Human Resource Management, 12 ed., U S , 2007
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Diversity program: Diversity Training
- Awareness Training (self-aware, legal, cultural)- Sensitive Training (gay, lesbian)
- Special Training (languages, women, disabilities)
- Mentoring & coaching
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Diversity program: Work-life balance
- Workforce Flexibility- Family-friendly workplace
- Job-sharing scheme
- Virtual team
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Diversity program: Metrics as ROI of DiversityManagement
- Define the unit of measure for
diversity (Criteria; Scorecard, KPIs)
- Establish the accountability
- Assess the growth and improvement
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Diversity Management Process
S ource: Boston Consulting Group & European Association for People Management: Hard-Wiring Diversity into Your Business, 2011
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Jennifer M. George, Gareth R. Jones: Understanding andManaging Organizational Behavior, 6th edn, Prentice Hall,New Jersey, 2011
James L. Gibson, John M. Ivancevich, James H. Donnelly, Jr.,Robert Konopaske: Organizations: Behavior, Structure,Processes, McGraw-Hill, New York, 2011
Don Hellriegel, John W. Slocum, Richard W. Woodman:Organizational Behaviour, 13 edn, Cengage Learning, 2011
Tamara L. Gillis - The I ABC Handbook of OrganizationalCommunication: A Guide to Internal Communication, PublicRelations, Marketing and Leadership, Jossey-Bass, US, 2006
John R. Schermerhorn, James G. Hunt, RichardN.Osborn, Mary UhlBien: Organizational Behaviour, JohnWiley & Sons Inc., US, 2010
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