Team BOB-Oye Lucky Lucky Oye

8/8/2019 Team BOB-Oye Lucky Lucky Oye

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Submitted by- Team BOB

Nitin Sardana Dolly Khattri Jaya M.Dulani

(Marketing Head) (PR Agent) (Advertising Agent)


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Why Oye Lucky Lucky Oye ?

The movie bombed at the box office. It was about the rise of a small time crook to notoriety and

faux celebrity. It packs in so many layers: class envy and conflict, family dynamics, lower

middle class aspirations. Its genius however lies in wrapping the whole thing in an extremely

entertaining package. Despite of all this, the film did not do well because the marketing

strategies didnt go hand in hand with the greatness of the story. So, we thought of promoting it

in a different manner which could have effected in better earnings and ratings.

Film Marketing

As more and more producers and investors enter Bollywood, the need to backup your investment

has increased a great deal. A film is considered a product or an experience and a product with a

huge investment. This past year has seen some of the most expensive Hindi movies ever made.

Kambakht Ishq made with a budget of 60 crore, Jodha Akbar also about the same and Love Story

2050 made for a whopping 80 crore. Surpassing all these will be Blue made from over 100 crore.

Hence, marketing becomes essential for producers looking to ensure profits on their investments.

Marketing Strategies

y Advertising Railway Announcements: Even today almost 70% of the Indian population

travels through the railways so what better medium could be there to publicize the

movie than railway platforms. We will tie up with the railway authorities and the

regular announcements of taking care of your luggage could be modified to

Lucky namak chor jo ki police ki giraft se faraar ho gya hai, yahin kahin

ghoom raha hai, kripya apne samaan ki suraksha kare..Oye Lucky

Lucky Oye (with music)!!!


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Bill Boards: There will be huge bill boards put up in all the metros at prime

locations showing the name of the movie and with a message , Watch out for

LUCKY, he might be sitting next to you!!!

Social Networking: Personal Accounts, Blogs and Web pages would be createdin the name of the movie, with some teasers and pics from the sets posted on the

wall, which would be updated from time to time. The invitations would be sent to

as many people as possible keeping in mind the genres of the movie they like

watching.

Radio, TV and Theatres: Teasers would be shown on TV and theatres with a tagline Kamao toh Zero, Churao toh Hero. The publicity would also be done

through various radio channels wherein the RJs would ask the public to narrate

incidents related to thefts in their lives.

Cut outs and Printed glasses: We will put the cut outs of Abhay Deol and NeetuChandra saying Oye!!! Do come to the theatre near you on 28

thNovember to

know the truth. Till then take care of your belongings. Printed glasses would

also be used to serve the soft drinks and water in the theatre with Oye!!! written

on them.

Stickers: Huge Stickers saying Oye Lucky Lucky Oye!! would be put up atthe back of autos, trucks and buses.

y Publicity Gimmicks Theatres: We will hire people to stand in various multiplexes across the country

who would create a chaos like situation by acting like somebody has robbed them

and then the authority personnel at the theatres would shout, Lucky ka kaam

hoga, Kaha tha na bach ke raho!!!.

Posters: We would put small posters at the ticket counters saying Are you sureyou have locked your car properly???....LUCKY is here!!!. Posters near the

food counters would also be put up saying Are you sure you have all your

belongings??...Watch Out for Lucky!!!.

Cable Network: Promotions would be done through word of mouth of variousfamous TV characters in daily soaps like Suhaana (Sasural Genda Phool), Geet


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(Geet..hui sabse parayi) and ACP Pradyumna & Daya (CID) who would,

Appeal to public to take care of their belongings as Lucky is on the loose .A

CID episode would be telecasted that would show the various thefts of Lucky

which the CID would be investigating but would ultimately give up. The ending

note of the episode would be, Watch Lucky finally behind the bars in Oye

Lucky Lucky Oye!!!.

y MerchandizingWe would collaborate with Pantaloons to sell Oye Lucky Lucky Oye merchandise like T-

Shirts, Caps, Bags, Broaches, Toys etc with Oye!!! printed on them.

y Sponsored EventWe would launch a game named, OYE!!!Bring Out the Thief in You wherein the

contestants would be asked to find and steal various items hidden in different parts of the

set before anyone else does and the winner would be awarded and would be given a

chance to meet the real Lucky. The game would be viewed on prime TV channels.

y Opening of a Store (OYE!!! Chori Ka Maal Saste Mein): This would be a no profitstore in which we would sell various branded electronic, decorative, daily use products at

wholesale prices for one week and people would also be given a chance to book their

movie tickets in advance at the store and would also be given a chance to win free tickets

and merchandize through various contests held in the store itself.

y Last Minute Promotions: Free Tickets: People with names Bunty or Lucky would be given free movie

tickets for the first 3 days on showing their I cards.

TV ads: The last two days prior to the release of the movie, promotions would bechanged to ads with the artists from the movie saying, Finally, Lucky has been

caught, come and watch him confess his crime in front of millions of people

in a theatre near you on 28th

November.


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Sweat Shirt Plastic Cups

Oye!!!..Chori Ka Maal Saste Mein Store Bill Board

Sticker

AVOID PIRACY

Documents

Team BOB-Oye Lucky Lucky Oye