Chewing Gum toy figures

The new collectable item

The Problem

• Thinking about the “life-cycle” of a chewing gum …

• How does it change over time?• New In use Used (waste)• Solid Soft Solid• How could there be value added to the

existence of a chewing gum?

The Idea

• Do something with the chewing gum after its normal end-of-life

• Ideally this should– Add additional benefits– Remove some of the existing negatives

Provide the means to build your own toy figures from chewing after its normal use.

How it could work:

• People would collect their used chewing gums• Once collected a sufficient amount (and kept in

an airtight container preventing drying up of the gum) the gum is pressed into special moulds.

• Once dry the figure is removed from the mould and painted with non toxic and anti-bacterial paint.

• Once dried the figures can be played with …

The details

• People could buy sets consisting of:• Airtight storage container• set of moulds and color• Brushes and instructions

• The moulds would be made from material preventing sticking of the figures inside the mould.

• The paint would be killing off germs and “child proof” (non-toxic and non water-resolvent after drying)

• Teaming up with Organizations remarketing “personas” known from TV and movie (Star Wars, Simpsons, Mickey Mouse, …)

Why ?

• Adding to the “life-span” of a chewing gum• Reduction of waste• Business Oportunity for the makers of the

“Gum to Toy” sets• The “odd new present” that hasn’t been

around yet …

Next Steps

Pre order your first set of “Gums to Toys” online at

GumsToToys.com

Team Startup

This presentation has been prepared for the first Team Assignment of the Stanford University online course:“A crash course in creativity” April-June 2013

Team Startup:Vivekananda Vasipalli, Rotterdam, Netherlands Marcelo Lanzarotti, Chicago, Illinois Otman EL HOUNSRI, Strasbourg, Bas-Rhin, France Gilson Souza, Porto Alegre, Brazil German N. Montenegro, Corrientes City, Argentina Helmut Berié, Christchurch, New Zealand