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Roger Tym & Partners 11-15 Dix's Field Exeter Devon EX1 1QA t: 01392 210868 e: 01392 210869 e: [email protected] Final Report December 2010 Taunton Deane Borough Council Retail and Leisure Study Volume 3: Final Appendices

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Page 1: Taunton Deane Borough Council · Final Report December 2010 Taunton Deane Borough Council . ... Primark, 27-30A East Street . 162 . 350 . 512 . 54 . 11 . Taunton Studio Gallery, 40

Roger Tym & Partners 11-15 Dix's Field Exeter Devon EX1 1QA

t: 01392 210868 e: 01392 210869 e: [email protected]

Final Report December 2010

Taunton Deane Borough Council

Retail and Leisure Study Volume 3: Final Appendices

Page 2: Taunton Deane Borough Council · Final Report December 2010 Taunton Deane Borough Council . ... Primark, 27-30A East Street . 162 . 350 . 512 . 54 . 11 . Taunton Studio Gallery, 40

RTP Job Number - A655

ROGER TYM & PARTNERS

11-15 Dix's Field

Exeter

Devon

EX1 1QA

t

f

e

w

(01392) 210 868

(01392) 210 869

[email protected]

This document is formatted for double-sided printing.

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CONTENTS

APPENDIX 1 ....................................................................... PEDESTRIAN FLOW COUNTS

APPENDIX 2 .......................................................... INFLOW OF TOURISM EXPENDITURE

APPENDIX 3. ............ .COMPARISON OF MARKET SHARES BETWEEN 2004 AND 2010

HOUSEHOLD SURVEYS

APPENDIX 4 ...................................................................... TOWN CENTRE BOUNDARIES

APPENDIX 5 ..................................................................................................... GLOSSARY

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Page 5: Taunton Deane Borough Council · Final Report December 2010 Taunton Deane Borough Council . ... Primark, 27-30A East Street . 162 . 350 . 512 . 54 . 11 . Taunton Studio Gallery, 40

APPENDIX 1 Pedestrian Flow Counts

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Page 7: Taunton Deane Borough Council · Final Report December 2010 Taunton Deane Borough Council . ... Primark, 27-30A East Street . 162 . 350 . 512 . 54 . 11 . Taunton Studio Gallery, 40

Pedestrian Flow Count

Taunton Town Centre

NEMS Market Research undertook a pedestrian flow count in Taunton town centre in

March 2010. The following flow count data for Taunton town centre has been collected

and analysed using the same methodology adopted by Pedestrian Market Research

Services (PMRS) in the Taunton Town Centre Viability and Vitality Study 2005, this has

been to ensure comparability between the data collected for both retail studies. The

enumeration points used previously in Taunton in 2005 were used in 2010. Figure 1

shows the count location points used for the survey.

PMRS’ methodology as presented in the Taunton Town Centre Viability and Vitality Study

2005, and used in by NEMS Market Research in 2010 is as follows:

The numbers given in Table1 represent estimates of the total number of pedestrians

passing each site over a six hour period between the hours of 10.00am – 5:00pm on

Friday and Saturday, and during the whole week (Monday-Saturday). The totals

given for Friday and Saturday represent samples which are grossed up by a factor of

30, the reciprocal of the sampling fraction, to allow for the fact that on either day

pedestrian movements were counted for a total of 12 minutes out of a possible 6

hours.

The numbers given for the whole week are the sums of those given for Friday and

Saturday grossed up by a second factor of 2.353 to allow for the days Monday –

Thursday which were not enumerated. This latter factor is an average based upon a

series of previous counts conducted throughout the week (Monday – Saturday).

Unless otherwise indicated, the enumerators are instructed to count pedestrians

passing the count point in both directions, with the exception of children under the age

of eight, vagrants, post-persons, traffic wardens, police, and delivery men. In the case

of vehicular streets, the full pavement width outside the unit indicated is enumerated,

and in the case of pedestrianised streets and shopping malls, half or full width is

enumerated.

The indices given in the table for Friday, Saturday, and the whole week are

percentages based upon average recorded flow of all 30 count points, which is

benchmarked at 100 percent. The chart shows the indexed count points relative to

the average pedestrian flow, and indicates the locational hierarchy throughout the

centre.

In 2010, enumerators were refused entry to conduct the pedestrian flow count in the Old

Market Centre on two occasions on the Friday. Therefore, the week counts and indexes

given for locations 20 and 23 are not complete and should not be compared with the other

locations.

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Figure 1: Taunton Town Centre Pedestrian Flow Count Locations

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Table 1: Taunton Pedestrian Flow Count Data 2010

FRIDAY SATURDAY WEEK NO OCCUPIER STREET & ADDRESS NOTE COUNT INDEX COUNT INDEX COUNT INDEX 1 LITTLE FISH 38 Station Road 2.10 46 1.59 20 8.68 30 2 ANTIQUE CENTRE 58 Bridge Street 2.82 61 1.71 22 10.66 36 3 REED HOLLAND ASSOCIATES 16 Bridge Street 2.64 57 3.99 51 15.60 53 4 CAROL ANNE 51B St James Street T 3.27 71 4.50 57 18.28 62 5 RED HOT RAZZBERRY 28 North Street 7.95 172 10.65 135 43.77 149 6 BHS 41-44 North Street 8.01 174 19.50 247 64.73 220 7 RIVER ISLAND 56 North Street 9.21 200 19.50 247 67.55 230 8 ANN SUMMERS 37-38 Fore Street 10.98 238 8.70 110 46.31 157 9 T MOBILE 5-6 East Street 5.67 123 22.20 281 65.58 223

10 PRIMARK 27-30A East Street 4.86 105 10.50 133 36.14 123 11 TAUNTON STUDIO GALLERY 40 Eastgate 3.12 68 4.68 59 18.35 62 12 CARPETS R US 7 East Reach 2.10 46 3.36 43 12.85 44 13 HAYES WOOL 150 East Reach 0.81 18 1.74 22 6.00 20 14 VACANT 53 East Street 1.53 33 2.28 29 8.96 30 15 THE ENTERTAINER 6-10 County Walk T 7.65 166 9.00 114 39.18 133 16 MARKS AND SPENCER 66 East Street T-A 1.14 25 1.14 14 5.36 18 17 MARKS AND SPENCER 66 East Street 8.58 186 14.58 185 54.50 185 18 SUPERDRUG Paul Street T 3.60 78 6.96 88 24.85 84 19 VACANT 17 Old Market Centre T 6.87 149 14.64 186 50.61 172 20 WARRENS 33 Old Market Centre T 0.00 0 10.62 135 24.99 85 21 BHF FURNITURE AND ELECTRICAL 21-22 High Street T 4.56 99 4.62 59 21.60 73 22 HATCHERS 9-13 High Street T 5.37 116 9.18 116 34.24 116 23 CLAIRES ACCESSORIES 19 Old Market Centre T 0.00 0 6.54 83 15.39 52 24 EWM CLOTHING 10 Fore Street 6.78 147 9.54 121 38.40 131 25 AQUASCENE 18 High Street T 6.72 146 6.24 79 30.49 104 26 HMV 27 Fore Street 7.89 171 13.62 173 50.61 172 27 LONDON CAMERA EXCHANGE 6 North Street 5.10 111 8.46 107 31.91 108 28 DEBENHAMS 19 North Street 6.06 131 3.84 49 23.29 79 29 MARTIAN RECORDS 3B The Bridge 2.07 45 2.64 33 11.08 38 30 TAUNTON AQUARIUM CENTRE 35 Bridge Street 0.93 20 0.21 3 2.68 9

AVERAGE 4.61 100 7.89 100 29.42 100

Note T – total street/mall width counted Note C – count affected by construction work COUNT – results shown in thousands

Note A – enumerated on adjacent street RED – busiest recorded footfall INDEX – percentage of average flow (benchmarked at 100)

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Figure Error! No text of specified style in document.: Taunton – Ranked Count Points (based on the indexed flow for the week)

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250

300

7 9 6 17 19 26 8 5 15 24 10 22 27 25 20 18 28 21 11 4 3 23 12 29 2 14 1 13 16 30

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Count Points

FRIDAY SATURDAY WEEK

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Table 2 illustrates the pedestrian flow count data collected for 12 minutes at each location

and the total across the two days. The index here is set against the highest count taken

across the two days.

Table 2: Pedestrian flow count in Taunton Town Centre for twelve minutes

Location Number

Location Friday 26th

March Saturday 27th

March Total Index

1 Little Fish, 38 Station Road 70 53 123 13 2 Antique Centre, 58 Bridge Street 94 57 151 16

3 Reed Holland Associates, 16 Bridge Street

88 133 221 23

4 Carol Anne, 51B St James Street 109 150 259 27 5 Red Hot Razzberry, 28 North Street 265 355 620 65 6 BHS, 41-44 North Street 267 650 917 96 7 River Island, 56 North Street 307 650 957 100 8 Ann Summers, 37-38 Fore Street 366 290 656 69 9 T Mobile, 5-6 East Street 189 740 929 97 10 Primark, 27-30A East Street 162 350 512 54 11 Taunton Studio Gallery, 40 Eastgate 104 156 260 27 12 Carpets R Us, 7 East Reach 70 112 182 19 13 Hayes Wool, 150 East Reach 27 58 85 9 14 Vacant, 53 East Street 51 76 127 13 15 The Entertainer, 6-10 County Walk 255 300 555 58

16 Halfway down pedestrianised Billet Street 38 38 76 8

17 Marks and Spencer, 66 East Street 286 486 772 81 18 Superdrug, Paul Street 120 232 352 37 19 Vacant, 17 Old Market Centre 229 488 717 75 20 Warrens, 33 Old Market Centre 0 354 354 37

21 BHF Furniture and Electrical, 21-22 High Street 152 154 306 32

22 Hatchers, 9-13 High Street 179 306 485 51

23 Claires Accessories, 19 Old Market Centre 0 218 218 23

24 EWM Clothing, 10 Fore Street 226 318 544 57 25 Aquascene, 18 High Street 224 208 432 45 26 HMV, 27 Fore Street 263 454 717 75

27 London Camera Exchange, 6 North Street 170 282 452 47

28 Debenhams, 19 North Street 202 128 330 34 29 Martian Records, 3B The Bridge 69 88 157 16

30 Taunton Aquarium Centre, 35 Bridge Street 31 7 38 4

Wellington

Flow counts in Wellington were collected at eight different locations over six different days

which included one weekend day, at the end of March. The results in table XXX below

are average counts for a five minute period. The index here is set against the highest

average count taken across the six days.

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Figure 2: Wellington Town Centre Pedestrian Flow Count Locations

Table 3: Wellington Pedestrian Flow Count

Location Number Location

Average Total per

5 Minutes Index

1 58 High Street 11 26 2 40 - 42 High Street 19 45 3 6 Lancer Court 30 72 4 15 High Street 42 100 5 2 North Street 22 53 6 7 Fore Street 26 63 7 12 South Street 25 60 8 33 Fore Street 20 47

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APPENDIX 2 Inflow of Tourism Expenditure

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Inflow Expenditure to Taunton Deane from Visitors and Tourists

Here we set out our methodology and data sources used to estimate the infflow of retail

and leisure expenditure from tourist visitors. Visitor spending on retail goods is an

important component retailers’ vitality. The spending of such visitors should be taken into

account in the quantitative comparison and convenience goods floorspace need

assessment.

The assessment includes spend from staying visitors and day visitors. Day visitors can be

defined as a non-regular visit away from home for a duration of 3 hours or more. There is

a small chance that some day trips to Taunton will be from study area residents, which

would introduce an element of double counting. However this is likely to be relatively

insignificant and it is not possible to disaggregate the spending of day visitors by their

origin.

The Value of Tourism Report 2007 for Somerset1 gave the number of annual visitors to

Taunton Deane as 2.0m of which, 84 per cent are attributed to tourist day visits, the

remaining 16 per cent were overnight staying visitors. The Value of Tourism report

disaggregates visitor spend within Taunton Deane into a number of useful categories,

including retail shopping and food and drink (restaurants, cafes and bars). Visitor

expenditure is summarised in the table below.

Table 1: Visits and expenditure in Teignbridge by category, 2007

Visitor No.s (m)

Retail Shopping Spend (£m)

Food and Drink Spend (£m)

Day Visitors 1.68 29.22 28.73

Staying Visitors 0.32 7.19 10.50

Total 2.00 36.41 39.23

Source: South West Tourism (2007) The Value of Tourism

The data does not provide a breakdown for retail shopping between convenience goods

and comparison items, however for the purposes of the retail study it is necessary to try

and split the spend between food and non-food expenditure. For staying visitors, it is

assumed that the majority of these visitors will undertake some convenience food

shopping as part of the retail spending. Day visitors are less likely to undertake

convenience shopping during their visit. Given the absence of survey data we make a

working assumption that staying visitors spend 20 per cent of their retail expenditure on

convenience (with the remaining 80 per cent on comparison goods) and day visitors

spend 10 per cent on convenience and the rest is given to comparison. Visitor

expenditure is summarised in the table below.

1 South West Tourism (2007) Value of Tourism 2007: Somerset.

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Table 2: Breakdown of retail spend into comparison and convenience (per annum)

Retail Comparison Spend (£m)

Retail Convenience

Spend (£m)

Day Visitors £26.30 £2.92

Staying Visitors £5.75 £1.44

Total £32.05 £4.36

Source: South West Tourism (2007) The Value of Tourism

In absence of any robust sources of information on the likely changes in volume of tourist

visitors to the sub-region, especially long term forecasts to 2031, we have not allowed for

any changes in supply. With regard to changes in tourist expenditure there is some data

from South West Tourism’s State of Tourism South West Report (2003) which provides

market forecasts for visitor numbers and expenditure within the South West to 2011.

However, given that this data is several years out of date, does not account for recent

recessionary economic change and only looks to 2011 we have opted to use the study

wide per annum growth rates which are applied to residents’ expenditure growth for

comparison and convenience goods and the leisure rate of 1.9 per cent per annum for

food and drink expenditure2.

The levels of expenditure attributed to tourism visits are presented in Table 3 below. The

resulting growth in tourism expenditure is therefore a component of retail and leisure

expenditure which will contribute to the need for new floorspace within the district.

Table 3: Forecast Inflow of tourism expenditure for retail and leisure spend (£m)

2010 2016 2021 2026 Change

09-31 Comparison Goods £35.22 £42.55 £49.81 £58.30 £23.08

Convenience Goods £4.32 £4.59 £4.77 £4.99 £0.67

Leisure: Food and Drink £41.51 £46.47 £51.06 £56.09 £14.59

2 Sourced: Experian (2009) Retail Planner Briefing Note 7.1.

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APPENDIX 3 Comparison of Market Shares Between 2004 and 2010 Household Surveys

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Table 1: Main Food Shopping Market Shares

Zone 1999 Shopping Destination 2004 Shopping Destinations 2010 Shopping Destinations

1 - Taunton

Asda, Taunton (37%) Asda, Taunton (35%) Asda, Taunton (32%) Safeway, Taunton (25%) Safeway/Morrison, Taunton (12%) Morrisons, Taunton (17%) n/a Tesco Taunton, (28%) Tesco, Tangier, Taunton, (15%) Sainsbury, Hankridge Farm (12%) Sainsbury, Hankridge Farm (8%) Sainsbury, Hankridge Farm (13%)

Sainsbury, Taunton (18%) Sainsbury, Taunton (8%) Sainsbury, Billet St, Taunton (13%)

2 - Wellington

Somerfield, Wellington (24%) Somerfield, Wellington (27%) Asda, Wellington (26%) Kwik Save, Wellington (16%) Waitros, Wellington (11%) Co-op, Wellington (18%) Tesco, Taunton (21%) Tesco, Taunton (13%) Sainsbury, Hankridge Farm (18%) Sainsbury, Hankridge Farm (10%) Safeway, Taunton (9%) Co-op, Wellington (8%) Co-op, Wellington (10%) Asda, Taunton (15%) Asda, Taunton (8%) Asda, Taunton (9%)

3 - South East Rural Taunton

Sainsbury, Hankridge Farm (33%) Sainsbury, Hankridge Farm (29%) Sainsbury, Hankridge Farm (31%) Asda, Taunton (32%) Asda, Taunton (29%) Asda, Taunton (24%) Safeway, Taunton (10%) Safeway, Taunton (6%) Morrisons, Taunton (11%) Tesco Taunton (27%) Tesco Taunton, (8%) Sainsbury, Taunton (15%) Sainsbury, Taunton (8%) Sainsbury, Billet St, Taunton (8%)

4 - Bridgwater

Sainsbury Bridgwater (34%) Safeway/Morrisons, Bridgwater (26%)

Sainsbury, Bridgwater (29%)

Asda, Taunton (4%) ASDA, Bridgwater (25%) Kwik Save, Bridgwater (7%) Somerfield, Bridgwater (5%) Morrisons, Bridgwater (26%) Safeway, Bridgwater (38%)

5 - Quantock Hills

Sainsbury, Bridgwater (43%) Sainsbury, Bridgwater (39%) Sainsbury, Bridgwater (36%)

Safeway, Bridgwater (40%) Safeway/Morrisons, Bridgwater (11%)

Morrisons, Bridgwater (31%)

Asda, Taunton (8%) Asda, Bridgwater (11%) Asda, Taunton (14%) ASDA, Bridgwater (18%)

6 - Bishops Lydeard

Asda, Taunton (32%) Tesco, Taunton (35%) Tesco, Tangier, Taunton, (18%) Safeway, Taunton (13%) Co-op Wellington (6%) Morrisons, Taunton (15%) Sainsbury, Hankridge Farm (10%) Asda, Taunton (25%) Asda, Taunton (13%) Somerfield, Minehead (12%) Sainsbury, Hankridge Farm (10%) Tesco, Minehead (10%)

7 — Minehead

Somerfield, Minehead (57%) Tesco, Minehead (52%) Tesco, Minehead (51%) Co-op, Minehead (5%) Co-op, Minehead (15%) Co-op, watchet (9%) Kwik Save, Minehead (7%) Kwik Save, Minehead (11%) Asda, Taunton (6%) Morrisons, Taunton (5%)

8 — North Tiverton Safeway, Tiverton (55%) Safeway/Morrisons, Tiverton (39%) Morrisons, Tiverton (45%) Tesco, Tiverton (10%) Somerfield, Tiverton (14%) Tesco, Tiverton (29%) Kwik Save, Tiverton (8%) Tesco, Taunton (11%) Sainsbury, Hankridge Farm (9%)

9 — Honiton Tesco, Honiton (24%) Tesco, Honiton (44%) Tesco, Honiton (32%) Somerfield, Cullompton (18%) Safeway/Morrisons, Tiverton (6%) Tesco, Collumpton (13%) Safeway, Tiverton (6%) Asda, Taunton (9%) Asda, Taunton (9%)

10 — Chard

Somerfield, Chard (16%) Tesco, Chard (33%) Tesco, Chard (34%) Tesco, Axminster (22%) Tesco, Axminster (13%) Tesco, Ilminster (10%) Tesco, Honiton (13%) Somerfield (12%) Sainsbury's, Chard (9%) Asda, Taunton (7%) Asda, Taunton (7%) Asda, Taunton (7%)

11 - Langport

Sainsbury, Hankridge Farm (20%) Tesco, Langport (67%) Tesco Metro, Langport (50%) Asda, Taunton (32%) Asda, Taunton (6%) Sainsbury, Hankridge Farm (15%) Tesco, Yeovil (10%) Asda, Taunton (10%) Sainsbury's, Street (10%)

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Table 2: Top-up Food Shopping Market Shares

Sector 1999 Shopping Destinations

2004 Shopping Destinations 2010 Shopping Destinations

1 - Taunton

Local store, Taunton (39%) Miscellaneous local shops (29%) Morrisons, Taunton (16%) Safeway, Taunton (15%) Tesco, Taunton (27%) Tesco, Tangier, Taunton (11%)

Sainsbury, Taunton (13%) Co-op, Taunton (11%) Sainsbury, Billet Street, Taunton (11%)

Asda, Taunton (11%) Asda, Taunton (10%)

Tesco Express, Lisieux Way Shopping Centre, Taunton (10%)

Co-op, Priorswood Place, Taunton (10%)

Other local/miscellaneous shops in Taunton Zone 1 (23%)

2 - Wellington

Somerfield, Wellington (31%) Kwik Save, Wellington (25%) Co-op, Fore Street, Wellington (31%)

Co-op, Wellington (20%) Somerfield, Wellington (23%) Asda, Longforth Road, Wellington (23%)

Kwik Save, Wellington (16%) Kwik Save, Wellington (25%) Waitrose, Wellington (15%) Local store, Wellington (22%) Somerfield, Wellington (23%) Wellington Town Centre (10%)

Miscellaneous local shops (30%) Other local/miscellaneous shops (22%)

3 - South East Rural Taunton

Local Store, Trull (19%) Safeway/Morrisons, Taunton (14%) Sainsbury, Hankridge Farm (19%) Asda, Taunton (11%) Asda, Taunton (10%) Tesco, Tangier, Taunton (10%)

Sainsbury, Hankridge Farm (11%) Tesco, Taunton (10%) Spar, St Micheal Road, Creech St Micheal (10%)

Sainsbury, Hankridge Farm (10%) Morrisons, Taunton (10%)

Sainsbury, Billet Street, Taunton (10%) Asda, Taunton (7%)

Miscellaneous local shops (31%) Sainsbury, Billet Street, Taunton (7%)

Other local/miscellaneous shops (48%)

4 - Bridgwater

Kwik Save, Bridgwater (12%) Sainsbury, Bridgwater (26%) Morrisons, The Broadway, Bridgwater (21%)

Safeway, Bridgwater (11%) Safeway/Morrisons, Bridgwater (14%)

Sainsbury, The Clink, Bridgwater (20%)

Sainsbury, Bridgwater (10%) Somerfield Bridgwater (11%) Asda, East Quay, Bridgwater (17%)

Somerfield, Bridgwater (10%) Iceland, Bridgwater (7%) Other local/miscellaneous shops (42%)

Local store, Bridgwater (12%)

5 - Quantock Hills

Local store, Cannington (25%) Co-op Williton (21%) Morrisons, The Broadway, Bridgwater (23%)

Safeway, Bridgwater (10%) Miscellaneous local shops (21%) Sainsbury, The Clink, Bridgwater (23%)

Local Store, Bridgwater (16%) Asda, East Quay, Bridgwater (15%)

Farmfoods, The Clink, Bridgwater (8%)

Combwich (8%)

Little's Grocers, Nether Stowey (8%)

Nether Stowey (8%)

Other local/miscellaneous shops (8%)

6 - Bishops Lydeard

Local store, Wellington (17%) Co-op Bishops Lydeard (25%) Co-op, Fore Street, Williton (17%)

Co-op, Wellington (9%) Tesco, Taunton (22%) Co-op, The Square, Wiveliscombe (12%)

Asda, Taunton (7%) Miscellaneous local shops (40%) Co-op, Church Street, Bishops Lydeard (10%)

Local store, Taunton (15%) Tesco, Wellington Road, Tangier, Taunton (8%)

Spar, West Street, Wiveliscombe (7%)

Other local/miscellaneous shops (48%)

7 — Minehead Somerfield, Minehead (20%) Tesco, Minehead (24%)

Tesco, Seaward Way, Minehead (20%)

Co-op, Minehead (13%) Spa, Dulverton (24%) Co-op, Liddymore Road, Watchet (14%)

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Local store, Dulverton (20%) Kwik Save, Minehead (14%) Co-op, The Avenue, The Parade, Minehead (14%)

Miscellaneous local shops (27%) Iceland, The Avenue, Minehead (10%)

Other local/miscellaneous shops (42%)

8 — North Tiverton

Safeway, Tiverton (18%) Tesco, Langport (24%) Spar, Newton Square, Bampton (21%)

Local store, Tiverton (11%) Spa, Bampton (22%) Bampton (7%)

Local Store, Bampton (40%) Somerfield, Tiverton (11%) Tesco, Blundells Way, Tiverton (21%)

Tesco, Tiverton (11%) Morrisons, Kennedy Way, Tiverton (29%)

Other local/miscellaneous shops (21%)

9 — Honiton

Local Store, Uffculme (15%) Tesco, Honiton (32%) Tesco, Sidmouth Road, Honiton (36%)

Co-op, Honiton (10%) Co-op, Honiton (13%) Honiton (12%)

Local Store, Willand (10%) Tesco, Tiverton (10%) Tesco, Station Road, Cullompton (7%)

Local store, Honiton (7%) Tesco, Taunton (10%) Other local/miscellaneous shops (46%)

Miscellaneous local shops (15%)

10 — Chard

Local Store, Axminster (16%) Tesco, Chard (26%) Tesco, Tapstone Road, Chard (34%)

Co-op, Illminster (11%) Somerfield, Chard (14%) Tesco, Shudrick Lane, Ilminster (13%)

Local store, Chard (11%) Co-op, Illminster (14%) Co-op, Fore Street, Chard (10%)

Tesco, Honiton (14%) Sainsburys, Holyrood Street, Chard (8%)

Miscellaneous local shops (30%) Other local/miscellaneous shops (36%)

11 - Langport Local store, Langport (53%) Tesco, Langport (40%)

Tesco Metro, North Road, Langport (89%)

Asda, Taunton (10%) Miscellaneous local shops (30%) Langport (7%)

Other local/miscellaneous shops (4%)

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Table 3: Non-Food Shopping Market Shares

Sector 2004 Shopping Destinations

2010 Shopping Destinations

1 - Taunton Taunton Town Centre (67%) Taunton Town Centre (44%) Taunton Retail Parks (28%) Taunton Retail Parks (18%) ASDA, Taunton (7%)

2 - Wellington

Taunton Town Centre (52%) Taunton Town Centre (39%) Wellington Town Centre (29%) Wellington Town Centre (17%) Taunton Retail Parks (12%) Taunton Retail Parks (11%) Exeter City Centre (7%)

3 - South East Rural Taunton

Taunton Town Centre (73%) Taunton Town Centre (44%) Taunton Retail Parks (12%) Taunton Retail Parks (13%) ASDA, Taunton (5%) Exeter City Centre (3%) Street Town Centre (3%)

4 - Bridgwater

Bridgwater Town Centre (55%)

Bridgwater Town Centre (29%)

Taunton Town Centre (34%) Taunton Town Centre (23%) Bridgwater Retail Park, The Clink

(7%) ASDA, Bridgwater (4%) Sainsbury's, The Clink (3%) Street Town Centre (4%)

5 - Quantock Hills

Bridgwater Town Centre (47%)

Taunton Town Centre (31%)

Taunton Town Centre (30%) Bridgwater Town Centre (29%) Taunton Retail Parks (8%) Bridgwater Retail Park, The Clink

(6%) Taunton Retail Parks (3%)

6 - Bishops Lydeard

Taunton Town Centre (70%) Taunton Town Centre (42%) Taunton Retail Parks (13%) Taunton Retail Parks (8%) Wellington Town Centre (5%) Wellington Town Centre (4%) Minehead Town Centre (5%) Exeter City Centre (4%) Bristol (3%)

7 — Minehead

Minehead Town Centre (48%) Minehead Town Centre (31%) Taunton Town Centre (34%) Taunton Town Centre (31%) Taunton Retail Parks (5%) Tesco, Minehead (3%)

8 — North Tiverton

Tiverton Town Centre (36%) Tiverton Town Centre (26%) Exeter City Centre (28%) Taunton Town Centre (22%) Taunton Town Centre (21%) Exeter City Centre (17%) Taunton Retail Parks (7%) Wellington Town Centre (3%)

9 — Honiton

Exeter City Centre (31%) Exeter City Centre (34%) Honiton Town Centre (22%) Taunton Town Centre (14%) Taunton Town Centre (24%) Honiton Town Centre (13%) Tiverton Town Centre (5%) Taunton Retail Parks (3%) Tesco, Honiton (2%)

10 — Chard

Taunton Town Centre (38%) Taunton Town Centre (38%) Chard Town Centre (18%) Chard Town Centre (11%) Exeter Town Centre (12%) Yeovil Town Centre (10%) Taunton Retail Parks (6%) Exeter Town Centre (7%) Taunton Retail Parks (6%) Illminster (5%)

11 - Langport

Taunton Town Centre (49%) Taunton Town Centre (30%) Bridgwater Town Centre (4%) Yeovil Town Centre (16%) Bristol & Cribbs Causeway (3%)

Langport Town Centre (7%)

Street Town Centre (9%) Taunton Retail Parks (7%)

Note: the 2004 column is from NLP's weighted data in Table 3C of Appendix C (2005 Retail Study)

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APPENDIX 4 Town Centre Boundaries

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Taunton Town Centre Boundaries

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Wellington Town Centre Boundaries

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APPENDIX 5 Glossary

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Glossary of Frequently Used Terms

Aggregate Retention Rate

Expenditure of residents of the catchment area which is spent in town, district and local

centres, in retail parks and in freestanding stores which are located within the catchment

area.

COICOP (Classification of Individual Consumption by Purpose)

A classification used to classify both individual consumption expenditure and actual

individual consumption.

Comparison Goods

Durable goods such as clothing, household goods, furniture, DIY and electrical goods.

Convenience Goods

Consumer goods purchased on a regular basis, including food, groceries toiletries and

cleaning materials.

Expenditure

The expenditure in the study area which is available for retail purchases. The expenditure

is a product of the population within the defined study area and the per capita, per annum

expenditure estimates derived from MapInfo/Oxford Economics

Expenditure Retention Rate

Is the amount of retail goods purchases by residents of a defined area expressed as a

percentage of how much expenditure is actually available. For example some residents

may chose to purchase items from other more distant locations and therefore the

retention rate will be reduced.

FOCUS

Is a data provider used by the commercial sector. It provides up to date information

regarding retailer requirements, recent property deals, town centre reports and general

market information

Goad Plans

Centre plans prepared by Experian, which are based on occupier surveys of UK town

centres and retail parks across the country. Provides information on retailer name,

floorspace and location.

Leakage

Expenditure which is generated in one area (e.g. the study area or specific zone) which is

spent outside of that area (e.g outside the study area or in a different zone).

Local Development Framework

The local development framework is a collection of documents that will guide future

development in the local area

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Localised Retention Rate

The proportion of expenditure on retail goods in a specific study zone which is spent in

town centres and stores located within that zone.

Management Horizons Europe (MHE)

MHE publish a UK Shopping Index which ranks retail venues in the UK, including town

centres, stand alone malls, retail parks according the strength of multiples and anchor

stores based in each location

Market Share

Market shares derived from the household survey results, which are based on on the

proportion of expenditure attracted to a particular centre or operator.

Multiple

National or regional “chain store” retailers. They are retailers that have a number of stores

located in various towns and cities across the UK.

Net Floorspace

Retail floorspace devoted to the sale of goods, excluding storage space etc.

Prime/Zone A Rents

Prime/Zone A rents indicate the rental value of the first six metres depth of floorspace in

retail outlets from the shop window. It provides a comparable indicator of the strength of

individual outlets within and between towns.

Regional Spatial Strategy (RSS)

The regional level planning framework for the regions of England. The RSS is the

strategic level plan charged with informing Local Development Frameworks.

Sales density

The term ‘sales density’ refers to centre/store turnover expressed as a proportion of sales

area and is presented as a monetary value per square metre figure. The higher the sales

density the more efficient the floorspace is operating.

Special Forms of Trading (SFT)

Defined as expenditure not directed to traditional floorspace and includes internet, mail

order, party plan, vending machines, market and road side stalls.

Study Area

This represents the household survey area, which is based on electoral wards

Yield

The yield is a simple benchmark which the property market uses to assess the

comparative attractiveness of different shopping centres. It is the ratio of rental income to

capital value and is expressed in terms of the open market rent of a property as

percentage of the capital value.