Upload
sherise-karis
View
28
Download
0
Embed Size (px)
DESCRIPTION
Task 2: Develop your ideas for an advertisement. Lois Stevenson, Louise Reilly, James Kirrane, Daryl MacNeill. Ideas. Melted Chocolate. Chocolate Pick ‘n’ Mix. Chocolate Ice-cream. Chocolate covered fruit. Ideas for Chocolate Product. Chocolate cake mix. Cookies/Cookie Dough. - PowerPoint PPT Presentation
Citation preview
Task 2: Develop your ideas for an advertisement
Lois Stevenson, Louise Reilly, James Kirrane, Daryl MacNeill
Ideas
Ideas for Chocolate Product
Chocolate Ice-creamChocolate Pick ‘n’ Mix
Chocolate cake mix
Twists on current products
Cookies/Cookie Dough
Special Edition Chocolate Bars
Chocolate covered fruit
Melted Chocolate
We have chosen to do a T.V. advertisement for a new Cadbury ice cream product.
Our Product
Our product is going to be a chocolate ice cream filled with chocolate brownies and a Cadbury styled ‘C’ in the middle as chocolate sauce. The product will be a home stock and
sold in most supermarkets and food stores. It will be affordable and not as expensive as Ben and Jerry ice-cream
because we feel that this brand would be our biggest competition.
ASA• What is ASA?
The ASA is a company responsible for regulating advertisements by making sure they follow the four rules (legal, decent, honest and truthful).
We are going to ensure that our advert follows and agrees with all of the ASA’s terms and regulations. Our advert will not be misleading or offensive to the audience. We will take
everything into consideration e.g. religion, race, gender, sexual orientation, disability and age.
An example of a confectionary product being observed due to it’s content was Antonio Federici - the three very wise ice cream men advertisement. This disobeyed rule 4.1. Thirteen
complaints were made due to it being offensive on religious grounds, especially because it was aired at Christmas time.
Meeting Cadbury’s Needs
Identifying - We will follow Cadbury’s marketing techniques by making our product's advert funny and not aimed at children under the age of 12. Purple is a corporate colour for Cadbury and they can be identified by just seeing the
colour and the text font.
Anticipating – The audience will keep thinking about this chocolate product because the advert will entertain them and stick in their mind. The product
will have a key role in the advert and will be shown that it can be used for any occasion e.g. during sad and happy times.
Satisfying – The advert will be truthful and comply with all of ASA’s regulations while still entertaining the audience.
Target Audience
Our target audience is women. This is because women tend to be the ones who buy the shopping therefore will be making the decisions whether to buy our product or not. When women are upset they tend to comfort eat,
this is why we have chosen to play on the idea and create an ice-cream just for females.
Advert Idea
We are planning to film a girl who has just been dumped by her boyfriend. The girl will be crying whilst watching a film, she then goes to get the ice cream. As she eats the ice cream it makes her feel better. We will
then have the slogan for the ice-cream saying: ‘Won’t desert you’
We do not have a budget for our advert, therefore we will be filming at Louise’s house. The genre for this
advert is comedy.
Our Advert
We have chosen to do our advert like this because it is relatable to women but also funny
at the same time. The actress has not been chosen yet because we
don’t know who will be the best at portraying the character.