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Tagg--The Pet Tracker is a purpose-built pet tracking device that uses advanced GPS and wireless technology to track the pet’s location and activity from user’s computer or mobile device, 24 hours a day. If the pet strays from the Tagg zone, the Tagg system alerts the user by email or text message, so the user can find their pets on a map and bring them home. Track the pet’s daily and long-term activity levels to stay on top of its health and exercise. This tracker bundle comes with everything the pet owners need to get started. https://intouch-store.secure.force.com/ProductDetails?

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A marketing report about GPS dog collar, Tagg the Pet Tracker.

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Tagg--The Pet Tracker is a purpose-built pet tracking device that uses advanced GPS and wireless technology to track the pets location and activity from users computer or mobile device, 24 hours a day. If the pet strays from the Tagg zone, the Tagg system alerts the user by email or text message, so the user can find their pets on a map and bring them home. Track the pets daily and long-term activity levels to stay on top of its health and exercise. This tracker bundle comes with everything the pet owners need to get started.https://intouch-store.secure.force.com/ProductDetails?sku=KITM1011T&viewState=DetailView&cartID=&g=&__utma=30643902.350904067.1365426054.1365866756.1366454422.13&__utmb=30643902.4.9.1366454446569&__utmc=30643902&__utmx=-&__utmz=30643902.1366454422.13.8.utmcsr=yahoo|utmccn=(organic)|utmcmd=organic|utmctr=tagg%20tracker&__utmv=-&__utmk=213271062Marketing MixProductProduct variety

The pet owners are the users of the Tagg Tracker that decreasing and preventing the pets lose is the one and only goal which helps the pet owners to find their dogs or cats through GPS. Tracking the pets daily activities and sharing the data with vets and friends like locations on map of the pets and comparing activity levels day to day for the pets are more convenient than before.Quality

The battery life of the Tagg Tracker can be up to 30 days. However, it depends on different factors such as the size of the property and the time the pet is not in the range of the docking station. The docking station is a charger. It also turns the Tagg Tracker into power saving mode when the pet is within 150 to 200 feet from the docking station. For example, when the pet is in the range of the docking station all the time, the battery of the Tagg Tracker can last up to 30 days. When the pet is in the range of the docking station all the time but has one daily 15 minutes walk, the battery life of the Tagg Tracker reduces to 14 to 20 days. When the pet is not within the range of the docking station, the battery of the Tagg Tracker can only last for 4 days. Also, the number of walls between the docking station and the pet affects the ability of the Tagg Tracker to receive signals from the docking station.

Moreover, the Tagg Tracker is small, lightweight, and tough. It handles wherever the pet goes and the activities of the pet, including all the jumping, running, digging, swimming, crawling, and sleeping.Design

The Tagg Tracker has a contemporary design with two colours, white and grey. It can easily attach to the pet's existing collar.

The Tagg Tracker is designed to be user-friendly. Users can use the Pet Tracker free mobile app, which is provided on the Tagg website, to keep in touch with their pets. Users can find their pets locations on the Tagg map in a quick and easy way, by using the Tagg mobile website, the Tagg app, or sending a text LOCATE to the Tagg. The Tagg will send the address of the locations of the pets.

Not only finding the locations of the pets, the users can also get the driving directions form the app. The app also provides the locations of the nearby places, such as vets, dog parks, and pet stores.Features

The Tagg Tracker can find any 10-pound or heavier pets with waterproof materials, so pets can wear this Tagg Tracker everywhere even for a light swim or rainy days. The purpose of building this pet tracking device which uses advanced GPS and wireless technology such as iPhone, iPad is to help pet owners tracking their pet's location and activity in order to find their lovely pets anywhere and anytime.

Also, the Tagg system helps pet owners through the email and they can find the pets on map with their phones quickly. Most of the vets agree that it would be useful if pet owners have a device which tracks and manages a dog's activity level.

Brand name

Tagg - The Pet Tracker is produced by Snaptracs Inc., a wholly owned subsidiary of Qualcomm Technologies Inc., the world leader in mobile technologies. Their mission is to make peoples lives easier and safer.Packaging

The purchase of the Tagg tracker includes a Tagg tracker, a docking station, a set of collar clip assembly, and a power kit. It also include 3 months of the Tagg tracker service, a Tagg pet family plan which is available for up to 9 pets, and 30 days refund policy.

Since the Tagg tracker is mainly for personal use only and it is not a gift, the Tagg does not focus on the packaging of the Tagg tracker. For example, the Tagg tracker does not use attractive packaging like Japanese food.

Size and Weight

The Tagg Tracker is measuring 3.18" long, 1.49" wide, and 0.77" tall.

It weighs 1.16 oz.

Services

To help in getting the most out of the Tagg Tracker system, the Tagg provides user guides in their website, including helpful topics in the quick reference table, d printable guides and legal information for detailed information. Users can also search for answers, or download the User Guide or Quick Start Guide.Moreover, users can watch video tutorials on the Tagg website. The video tutorials include topics such as How It Works, Whats In the Box, Setup and Activation, Collar Attachment, and Notifications.

Users can tell their questions, comments, and ideas to Tagg by making phone calls or by emails. The most common questions about Tagg are listed in the Answer Center. Users can check these questions whenever they want to.

There is also a live chat service on the Tagg website. Users can contact Tagg everyday from 10a.m. to 7p.m.

Warranties

The Tagg Tracker hardware includes a 12-month limited warranty. If the Tagg Tracker is not modified and is used properly, and in accordance with the product documentation, it will be free from a reproducible defect that eliminates the functionality or successful operation of a feature critical to the primary functionality or successful operation of the product for a period of 1 year from the date of retail purchase by the original end-user purchaser or first use of the product.Returns

If the users are not satisfied with their Tagg products, they can ask for a full refund, which includes taxes and ground shipping costs but excludes expedited shipping costs, within 30 days of shipment.

Price

Listed price

The listed price of the Tagg Tracker is USD$99.95, which is around HKD$800. The price includes first 3 months service of the product. It is free for shipping product to United State.

There are two service plans of the Tagg Tracker, the Tagg Service Plan and the Tagg Pet Family Plan.

In the Tagg Service Plan, the Tagg service costs USD$7.95 per month after the first 3 months of service included in the purchase of the Tagg Tracker ends. The payment requires automatic billing, which begins once the included service has ended. However, there is no service commitment and no activation fee.

In the Tagg Pet Family Plan, the pet tracker was designed to work with more than one pet. If the user has multiple pets in household and would like to monitor the pets with the Tagg service, the user only needs to buy the Add-a-Pet Tracker for each additional pet. Each Add-a-Pet Tracker costs a low monthly service charge of only USD$0.95 per month. However, the users can only buy a maximum of nine Add-a-Pet trackers in this plan.

Payment period

The Tagg product requires lump-sum payment. Installments are not allowed.

Credit terms

The Tagg accepts American Express, Discover, Master Card, and Visa credit cards, as well as all debit cards with a Master Card or Visa logo. However, pre-paid cards, money orders, or checks are not accepted.Discounts and Allowances

There are no discounts and allowances for the Tagg products.

Place

Channels and Locations

The Tagg Tracker is currently sold online at www.tagg.com, Amazon.com, Target.com, Apple.com, Petco.com and at Apple, Target, BestBuy, Verizon and Sams Club retail stores, and veterinarian offices nationwide in USA.TransportThe Tagg Tracker will be shipped to customers by 5-10 business days after customers have placed their orders. Customer can choose to pay an extra fee from USD$14.95 to USD$19.95 in order to have a shorter delivery time if they want to have the Tagg Tracker earlier.As each item is shipped from warehouse, the Tagg will send a shipment notification email including the carrier name and tracking number to customers. Customers can click the link to view the status of package on the carriers website.Customers can also request to pick up package at Snaptracs Inc. carrier's local facility.Inventory

The Tagg Tracker has their inventory in warehouses of carriers and retailers.

PromotionThe Tagg has participated in many events. They joined four exhibitions in April. They are Houston Pet Expo on 13th April, DogFest on 13th April, Americas Family Pet Expo on 19th April and Phoenix Pet Expo on 20th April.

First of all, Houston Pet Expo was held at Reliant Centre, 1 Reliant Park, Houston, TX. This event included a pet costume contest, low-cost vaccinations, giveaways, pet adoptions, live entertainment, obedience demonstrations, and the latest and greatest pet products. Admission is free and all pets are allowed to enter. The Tagg Tracker was shown to public as promotion.

Secondly, the DogFest was held at Duboce Park, San Francisco. The DogFest has 5-year history. There were live entertainment, face painting, carnival games, delicious food, a dog show, an auction, etc. The Tagg Tracker was shown in the DogFest.

Thirdly, Americas Family Pet Expo was held at the Orange County Fair & Event Center in Costa Mesa, California. It is the largest pet and products expo. So, this event attracts lots of pet owners, which is efficient to promote the Tagg Tracker. The expo includes pet adoptions, presentations from animal experts, competitions, police K-9 demonstrations, live entertainment, learning opportunities, etc.

The last one is the Phoenix Pet Expo. This free event was held at the University of Phoenix Stadium. The Phoenix Pet Expo provided giveaways for pet owners, discounted vaccinations, pet adoptions, agility demonstrations, free nail trims, etc.

The Tagg Tracker is awarded lots of medals.1. The Tagg Tracker has been awarded the 2012 Bronze International Design Excellence Award (IDEA) by the Industrial Designers Society of America (IDSA). The Tagg systems smooth design and the best engineering within the class surprised the judges. The award is in the Communication Tools category.The IDEA has started since 1980. Its purpose is helping business and public know about the effects of industrial design on improving quality of life. The judges are designers from design consultancies, corporations, and universities, who can give marks professionally. Therefore, the marking is fair and professional.

2. The Next Big Zing Awards selected the Tagg Tracker as a winner in Pets category. The Next Big Zing Awards is for the hot and innovative products of the year. The marking is depended on marketability, package design, retail placement, and consumer excitement.The Tagg Tracker has won this award. Definitely, this award would help to promote the Tagg Tracker.

3. The LAPTOP Magazine Contest is about mobile technology in daily life. The magazine has awarded the Tagg Tracker the Amazing iGADGETS of 2012 award. The reason why the Tagg Tracker can impress the judges is that the free app on i-phone and android gadgets can communicate with the Tagg Tracker greatly.4. The Tagg Tracker has also been the winner of the 7th Annual 2012 Hot Companies and Best Products Awards in the Hot Technologies category. The annual Hot Companies and Best Products Awards program encompasses the worlds best information technology.5. The Mens Journal magazine selected the Tagg Tracker to be on its Gear of the Year list of products. A team of judges including writers, editors, and correspondents examine more than a hundred of new products and only select top 43 products on the list. This selection has consumed 12-month time of the judges. The Tagg Tracker is on the list with well-known innovative products like Apple iPad 2. This shows how the power of the product is.6. The Tagg Tracker is on the award list of the International CES Innovations 2012 Design and Engineering Awards Honoree. Products are on list before taking a series of judgments by professional groups including independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics.

7. The Tagg system was named in CTIA's 2011 Hot for the Holidays" award in the Globetrotter category. The Tagg Tracker beat other new wireless products. Op-tier media outlets, analyst firms, and industry influencers from Wired, The New York Times, Mashable, Wireless Week, Electronista, IDC, and others also help to judge the products.The Tagg also has also developed pages and videos on Twitter, YouTube and Facebook. Using these modern communication networks attracts potential customers and let them know more about the Tagg Tracker. Also, Facebook can promote the Tagg Tracker quickly within groups of users. A person clicked like button and hundreds of friends of the person will notice this product. If one of them clicked like again, this will create a wave reaction. Even none of them click like, at least they have noticed the Tagg Tracker. Lots of Americas public media have reported this method, such as ABC Gadget Guide, New York Post, CNBC, American Way Magazine, etc.

Acting as a member of some Expos can help to promote the Tagg Tracker in the community. The Tagg joined different America Expos. This would let people know the Tagg Tracker has existed. More than that, visitors of Americas Family Pet Expo, the largest pet and products expo, are the good potential customers because they are pet owners and hope something in expo can improve the quality of life of their pets.No promotion can be better than joining a well-known competition and won an award to earn the honor within the competitors and let people know their product. Getting awards can help to persuade consumers to buy the product. This creates a psychological effect that being a winner means it is a good product.Target Segment

Market segmentation addresses the first simple-sounding marketing question: What customers will we serve?

Since there is no single way to segment a market, here we will look at different segmentation variables for Snaptracs, Inc. in order to view the market structure.

Geographic Segmentation

Currently, the Tagg Tracker is only available nationwide in the United States, including Hawaii and parts of Alaska. So, Snaptracs Inc. only sells the Tagg Tracker in the United States.

The Tagg system is not based on a range or distance from user's home or docking station. It will locate and track user's pets anywhere in the United States where there is Verizon Wireless network coverage.However, the Tagg zone does operate based on a range. The Tagg zone is the safe zone around user's house, where user's pets spend most of their time. If the pets leave the Tagg zone, the system can quickly notify the user via text and email. User can set the size of the Tagg zone from a radius of 75 to 1,000 yards.Because of these user-friendly features, the Tagg Tracker can provide service to user in any density like urban or rural and any climate.

Demographic Segmentation

The Tagg tracker is designed to be user-friendly, it is simple to get the Tagg Tracker up and running. User of over six years old and primary school education level can be taught to use Tagg Tracker. Also, all kind of families can use the pet tracker, the only condition of using it is they have a pet. Lastly, the price of the Tagg Tracker is only USD$99.95 and is USD$7.95 per month after the first 3-month service ends. Most of the pet owners can afford the Tagg Tracker. So, annual income group of over USD 20,000 is Sanptracs Inc.'s potential customer.

Psychographic Segmentation

Thats not to say that the Pet Tracker is totally inexpensive- USD$99.95 for the package with the first 3-month service and is USD$7.95 per month after the first 3-month service ends. Since the reasonable price of the Tagg Tracker, all Social class except Lower lowers and Upper lowers can be Snaptracs Inc.'s potential customer.

Moreover, lifestyle of users of the Tagg Tracker should be pet lovers.

Behavioral Segmentation

Due to the product features, users of the Tagg Tracker should use it in a regular occasion and heavy usage rate. The major benefits gained from the Tagg Tracker to users are good quality, reliable service, convenience and fast speed of service. A different mix of benefits make all pet owners can be served by Snaptracs Inc.

For the user status, a new pet owner can be turned into the Tagg Tracker's potential user and regular user. Other pet owners can also be the Tagg Tracker's potential users. Only people who do not have a pet cannot be the pet tracker's potential users.

Since the Tagg Tracker can provide reliable and convenient service to users, pet owners will have enthusiastic and positive attitude towards the product. Pet owners will aware this kind of products and have interest to buy the Tagg Tracker.

Positioning

Snaptracs Inc.s mission is to make peoples lives easier and safer. Their product, Tagg--The Pet Tracker, creates the image successfully that it is convenience, reliable, user-friendly, affordable, designed for pet lovers, and it is born out of their love of dogs.

Convenience

Users can use The Tagg-The Pet Tracker free mobile app to find the locations of their pets on the Tagg map. Even the users are not near their pets, they can track their pets and get the driving directions to the pets current location by using their mobile device. Besides, users can use the Tagg mobile website or text LOCATE to the Tagg to find their pets. Moreover, by using the Pet Tracker free mobile app, the users can find places nearby, such as vets, god parks and pet stores.

Reliable

Users can set the Tagg zone of their pets, which is the area where their pets spend most of the time. When the pets leave the Tagg zone, the users will receive an alert by text or email. This function ensures users can know their pets locations and find them before their pets get lost.

Users willreceive a text or email when the battery power of the Tagg Tracker runs low, and also when it is fully charged and ready to go back to their pets. This self-monitoring function of the Tagg Tracker ensures users know when to charge or put the Tagg Tracker back to their pets immediately, which lowers the risk of pet lost when the pets are not wearing the Tagg Tracker.

User-friendly

It is simple and easy to get the Tagg Tracker up and running. The users only need to create their accounts, activate the Tagg Tracker, and set up the Tagg zone. After that, the users can use the Pet Tracker free mobile app or the mobile website to track their pets whenever and wherever.

Affordable

The price of the Tagg Tracker is only USD$99.95 and is USD$7.95 per month after the first 3-month service ends. For each Add-a-Pet Tracker for each additional pet, it is USD$0.95 per month. For the pet supplies, the price of the Tagg Trackers is not expensive and is reasonable. Most of the pet owners can afford the Tagg Tracker

Designed for pet lovers

Apart from finding the locations of users pets, the Tagg Tracker also tracks the pets activity levels, including every run, snooze, walk, and sniff. Pet owners can therefore be proactive about their pets health that whether their pets get enough exercise or not.

Moreover, in the activity tracking, the Tagg Tracker shows charts to the users, such as activity snapshot, activity timeline, total hours active, and 90-day activity timeline. These detailed, easy-to-use charts give users a completed picture about their pets. They can find out whether there is a problem about their pets health or not. If there are any problems, the users can share these charts with their pets vets to make corresponsive decisions.

Marketing Environment with Particular Attention to Customers' NeedsCustomers demand products with benefits that add up to the most value and satisfaction. Satisfied customers will buy again and tell others about their good experience. Dissatisfied customers often switch to competitors and disparage the product to others. Lets see how Snaptracs Inc. satisfy customers needs.Useful and user-friendly

For most pet owners, the four legged furry beings that live with them are not just pets, but are part of the family. That means they worry about them just like they do about their children. With kids and other loved ones, they can call them on the phone when they want to check up on them. But how do you keep an eye on your pets when youre not with them? A video surveillance system is an option, but that only works when the pet is in the house or your yard. Once they are out of the cameras view, you are stuck.The Tagg Tracker is a clever solution that uses GPS technology to help pet owners to locate their pets at any given moment and alerts them when they stray out of a predefined zone. The product works perfect. It is very light and compact, and has a long battery life up to 30 days. Users can attach it to the collar, and would not affect the dog's mobility. The Tagg Tracker is able to track down and find the pets easily. When users turn on the tracking feature, they will receive an email with their pets locations every 3 minutes for 30 minutes.

Reasonable price

Thats not to say that the Tagg Tracker is totally inexpensive it is USD$99.95 for the package with 3 months of monitoring service, and USD$7.95 per month after that. Compared to other alternatives though, this is easily the best all-in-one solution by far.Before and after buying service Snaptracs Inc. provides a lot of information for customers to read before they buy it. For example, user guides are available to print and customers can use the search function in the PDF, and video tutorials will show them how to get started. Also, there are FAQs, answers and contact ways to solve customers problems too. Not only the information the Tagg provided, but also the Tagg supports in real-time chatting and 24 hours Answer Center are where customers can find answers to the most common questions about the Tagg Tracker as well.If customers have any problems, Snaptracs Inc. is willing to resolve the problems of the Tagg for customers. More than that, Customers who have complaints about the Tagg system can contact the customer service center for help or for instructions on how to return the Tagg Tracker for a refund within 30 days of purchase and the Tagg Tracker hardware includes a 12-month limited warranty.

Competition

1. i-gotU USB GPS (GT-120)

AlertThe Tagg Tracker and the i-gotU USB GPS (GT-120) have same function that alert when the pets reach a place or leave a place. GT-120 provides three LED lights to alert while the Tagg Tracker alerts with text.Battery charge reminderThe red LED light of GT-120 flashes every 5 seconds, which means the battery needs to be charged and GT-120 will stop the track recording. GT-120 does not send a text or email to notice users when the battery is running out or fully charged while the Tagg Tracker does. The Tagg Tracker is more user-friendly than GT-120.BatteryGT-120s battery can be used for 30 days. The battery life is same as the Tagg Tracker. GT-120s battery can be estimated according to the using time of each GPS mode to find out when it needs to be charged to maintain the tracking record.GT-120 has a seal up process. Therefore, it is impossible to replace the battery of GT-120. If the battery of GT-120 is broken, it will not keep on work. It is inconvenience for users.ShapeGT-120 is rectangular that users can put it at everywhere of their pets. Most body parts of the pets can handle to use it. The Tagg Tracker is bow-shaped. It stands for the shape that customers want.DesignGT-120 is simple designed as it is white while the Tagg Tracker can be white or grey. The colour choices of the Tagg Tracker are more than that of GT-120. The size of GT-120 is 44.5 x 28.5 x 13 mm, which is smaller than the Tagg Tracker.WeightCompared with the weight, GT-120 is 0.7oz but Tagg pet tracker is 1.16oz. Tagg is heavier 0.46oz. Its because GT-120 have a uncomplicated design. Also, the function of GT-120 is less than Tagg. Its may be one of the reason, therefore GT-120 is the lightest. Pets will be more relaxed when they outgoing.Water proofBoth the Tagg Tracker and GT-120 are water proof. However, GT-120 does not handle when the pets are having water activity, such as swimming.Other ApplicationsExcept the applications on pets, GT-120 can also record human travel tracking. Through the i-gotU Desktop software, GT-120 automatically saves digital photos and GPS waypoints on Google Maps, Google Earth and 3D images with the users revisited places, the journey recalling dynamic audio and video files when users travel.Moreover, users can export MHT or KMZ files containing geographic information and photos directly by using GT-120. Users can share their travel records and photos directly via email with friends and family.Tracking activities of petsBoth the Tagg Tracker and GT-120 cannot track the activities of pets. GT-120 can only track the locations of the pets while the Tagg Tracker can help pet owners to find the locations and understand the activity levels of the pets.GT-120 supports 11 kinds of language. Even first-time users can handle it easily. PriceThe price of GT-120 is the cheapest among the GPS trackers, which is around HKD$560. It can attract first-time users more easily.Apart from the physical product, users need to pay monthly to use the service of the Tagg Tracker but users do not need to do this with GT-120 because GT-120 works through the internet.ConclusionThe Tagg Tracker and i-gotU USB GPS (GT-120) have different advantages.For pet owners who have better economic capacity ability, the Tagg Tracker is recommended because it provides location tracking and activity level recording, which help users to understand the pets health.For first-time users and pet owners who have poor economic capacity ability, the i-gotU USB GPS (GT-120) is recommended. Although it only has simple function, it is cheaper then the Tagg Tracker. The pet owners can think about whether the GPS tracker is suitable for them or not.2. Garmin GTU 10

Alert

The Garmin GTU10 alerts users when the pets reach a place or leave a place. The Tagg Tracker has same function that alerts the users with text.

Battery Charge reminderThe Tagg Tracker has a greater competition edge than the Garmin GTU10. The Tagg Tracker will send users a text or e-mail to notice them the battery is running out or fully charged, which is totally user-friendly.

BatteryThe battery of the Tagg Tracker can last up to 30 days. It had been tested that it only needs to be charged once or twice a week. The Tagg Trackers battery can be used for at least 2.5-3days but the battery of the Garmin GTU10 can only be used at least 1 day. The Tagg Tracker gets the advantages on that.

Apps on Android or IOS for the Garmin GTU10 can be used to choose the modes to save energy for the battery. The modes are On Demand, Moderate, Balance, and Heavy.

The bottom of the Tagg Tracker can control the battery usage and tracking model. It is not as convenience as Garmin GTU10 because users have to hold their pets to change the mode. If the pet is naughty or emotional, the pet owner cannot change the mode easily. Therefore, the Tagg should develop controlling apps.CoverageThe Garmin GTU10 covers smaller area than the Tagg Tracker.

The covered area of Garmin GTU10

The covered area of the Tagg Tracker

Set up

In the PCMAG report, the Garmin GTU10 can be set up by connecting it to the computer, downloading a browser plug-in, and connecting the device to the users free-to-create Garmin account. It is not as easy as the report wrote. It takes a few tries and reboots to get the plug-in, which only works with Firefox and Internet Explorer to detect the Garmin GTU10.

Shape

The Tagg Tracker makes small breed dogs such as puddle difficult to move. Instead, Garmin GTU10 has no problem with this because it is not bow-shaped and can be hanged on any subject with a place for hanging.

DesignThe design of the Tagg Tracker is better than that of Garmin GTU10. The Tagg Tracker is thinner than the Garmin GTU10. Its engineering design and the smooth system design help the Tagg awarded the 2012 Bronze International Design Excellence Award by Industrial Designers Society of America.

Weight

Compared with the weight, Garmin GTU 10 is 1.71 oz but the Tagg Tracker is only 1.16oz. The Garmin GTU10 is 0.55oz heavier. It maybe just a small difference for people. The Tagg Tracker is more than 32% lighter. The shape of Garmin GTU10 is rectangular shape to make the weight acts on a point while the Tagg Trackers shape can distribute the weight equally on pets neck. Even 0.55oz difference, the weight may bring some pains on pets if it is hanged on neck for a long timeOther Applications

Garmin GTU10 has wider applications. It can stick on school bags or handbags that can help human for management on property. Some security companies can use this device to double protect clients properties. It can also help tourists to locate the belongings they lost. The worst thing for tourists is to lose belongings in foreign countries where they cannot find a way to find them easily due to their careless. Garmin GTU10 can help them to solve this problem.Compared with the product variety, the Garmin Company has different devices for different uses. It has GPS for car location, sports that can track the speed and the distance you swim or run by using GPS, camera, etc.

Water proof

The Tagg Tracker and the Garmin GTU10 are both water proof. The advantages are even.

Tracking activities of pets

The Tagg Tracker can track the activity levels of pets but Garmin GTU10 cannot. It can also help pet owners to understand how their pets act without their controls. Pets are like human. They move less when sickness or winter. The Tagg Tracker provides four activity levels recording, including resting, lightly active, moderate active, highly active, which can help users to make statistics. This kind of information also help vets to cure pets.

Price

Reviews show that consumers think the Tagg Tracker and Garmin GTU10 are too expensive. They are both monthly payment for the GPS service. The Tagg Trackers price is cheaper than Garmin GTU10. The Tagg Tracker costs USD$99.95 for the first 3-month service while Garmin GTU10 costs USD$155 for the first year. After the first year, users of Garmin GTU10 have to pay at least USD$50 for each following year while the Tagg Trackers users have to pay USD$7.95 per month, which is USD$95.4 per year. The Tagg Tracker is more expensive than Garmin GTU10. However, the Tagg Tracker service can be cancelled whenever the users want. The Tagg Trackers plan is more flexible than that of Garmin GTU10.

The Tagg also provide family plan that can allow nine dogs to use the service at the same time, which can help to cut the cost for users and this may attract more customers.ConclusionThe Tagg Tracker is a good device for pets due to the light weight, warm-hearted battery reminder, water-proof and large coverage in America, and user-friendly setup. It totally beats the competitors, Garmin GTU10, on the advantages.However, is the Tagg Tracker totally perfect? Absolutely not!

The high price, not stable battery life, non-multifunctional will make consumers think over again before buying it.Recommendations

Service plan

The Tagg Tracker service plan costs USD$95.4 per year while its competitors cost USD$50 per year only. If the Tagg does not reduce the price of the Tagg Tracker, it will fail to keep loyal customers. The Tagg can provide different service plans that cost different according to the period of the plans, for example, lower price per month for longer service plan.

Map Tracker

The map tracking function only let the users see the surrounding of the pets and take a long time to upload where the pets are. The Tagg Tracker should also provide the name of the locations of the pets to increase the efficiency in finding the pets, for example, the Tagg can cooperate with Google Map. If this is done, the sales of the Tagg Tracker must increase immediately.Coverage

Not all area in America can be covered by the Tagg Tracker. The coverage in America should be improved because there are still somewhere uncovered. Also, the coverage can involve other Europe countries, even Asia countries.

Searching function

The Tagg Tracker can search the users pets and nearby places but not pets of other users. The Tagg can add a function to the Tagg Tracker to search nearby pets. The pet owners can then meet and share the pets news with each other. Not only helping pet owners to develop their social network, but also increasing the pet owners interest in walking dogs.

Battery life

The battery of the Tagg Tracker can only last for 4 days if the pet is not within the charging area but it can last for 30 days if the pet is in the area all the time. The minimum battery life is too short for regular usage. The Tagg should increase the battery life of the Tagg Tracker and make the battery life more stable.

Battery usage control

The Tagg Tracker turns into power saving mode only when the pet is in the range of the charging area. The Tagg should add a function into the Pet Tracker app that it can choose to use which battery mode and tracking mode automatically.

Emotional detector

The Tagg can install an emotional detector in the Tagg Tracker to help new pet owners to notice the emotions of the pets. For example, the Tagg can introduce the technology from Japan that the data of the emotion is processed and shown on smart phone of the users when the emotional detectors detect a new emotion from the pets. This technology promotes the relationship of dogs and owners.

However, since this technology is new, it should be tested for usefulness, safety and other important keys before using it in the Tagg Tracker.

Intelligence chip

An intelligence chip can be installed in the Tagg Tracker to store the health history of the pes. If the pets get sick in foreign place, the vets can know the inborn sickness of the pets. The Tagg can cooperate with vet clinics by providing free intelligence chip readers to them. This may attract more customers. The intelligence chip reader can enter the personal information of the pets that can help for dog lost.

Trade inIf the users want to change for a new version of the Tagg Tracker, the cost will be quite expensive. The Tagg can provide a service that customers can trade in the old version of the Tagg Tracker to change for a new one with lower price. This can also help to promote new visions of the Tagg Tracker.

Promotion

The Tagg Tracker is promoted on online shops only. To attract more customers, the promotion should be wider, for example, in vet clinics and pet shops. So, the customers can see the actual products but not the photos or descriptions only.

Size

The Tagg Tracker is measuring 3.18" long, 1.49" wide, 0.77" tall, and weighs 1.16 oz. It is too large and heavy for small pets. The Tagg can provide another version of Tagg Tracker that is smaller and lighter.

Design

The Tagg Tracker has two colours, white and grey. More colours should be provided to attract more customers as some pet owners see the Tagg Tracker as an accessory for the pets. Also, the Tagg can provide customized Tagg Tracker, for example, printing the name or the photo of the pets on the Tagg Tracker.