Embed Size (px)
Citation preview
TABULATIONS FOR COMPETITIVE ANALYSAIS OF SCAN STEELS LTD.
1) What influences your decision to purchase SHRISHTI-TMT bars? Frequency Percentage
Price 7 17.5Brand Name 11 27.5
Reliability 6 15.0Performance 16 40.0
After sales service 0 0.040 100
40 100
17.5
27.5
15.0
40.0
Price
Brand Name
Reliability
Performance
After sales service
1) What influences your decision to purchase SHRISHTI-TMT bars?
17.5
27.5
15.0
40.0
Price
Brand Name
Reliability
Performance
After sales service
Frequency PercentageSHYAM DRI-SEL THERMAX 10 25.0
MSP GOLD THERMAX TMT BAR 6 15.0SPS STEEL-ELEGANT TMT 3 7.5
SHREE METALIKS-TITAN TMT 7 17.5
SHRISHTI TMT 14 35.040 100
2) Most preferred TMT Bar among people you know?
25.0
15.07.5
17.5
35.0
SHYAM DRI-SEL THERMAX
MSP GOLD THERMAX TMT BAR
SPS STEEL-ELEGANT TMT
SHREE METALIKS-TITAN TMT
SHRISHTI TMT
25.0
15.07.5
17.5
35.0
SHYAM DRI-SEL THERMAX
MSP GOLD THERMAX TMT BAR
SPS STEEL-ELEGANT TMT
SHREE METALIKS-TITAN TMT
SHRISHTI TMT
Frequency PercentageSuccessful Brand 28 70
Unsuccessful Brand 12 30
40
Frequency PercentageSEL THERMAX 16 40.0
MSP GOLD THERMAX 7 17.5ELEGANT 6 15.0
TITAN TMT 11 27.5
1) Do you think SHRISHTI TMT is a Successful Brand or Unsuccessful brand?
3) Which do you think is the toughest competitor to SHRISHTI-TMT?
70
30
Successful BrandUnsuccessful Brand
SEL THERMAX MSP GOLD THERMAX
ELEGANT TITAN TMT0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
40.0
17.515.0
27.5
70
30
Successful BrandUnsuccessful Brand
SEL THERMAX MSP GOLD THERMAX
ELEGANT TITAN TMT0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
40.0
17.515.0
27.5
Ranks I II IIIBrand Name 10 3 4
3 9 7
2 9 6
Performance 12 5 95 7 7
1 3 3
6 2 4
1 2 0
40 40 40
4) What influences your decision to purchase TMT bars?Rank-I Rank-II Rank-III
Brand Name 5 3 45 9 7
2 9 6
Performance 12 5 910 7 7
1 3 3
4) Influential factors while purchasing any TMT bar.
Range of ProductsRange of Prices
Trader Promotional Activities
Consumer Promotional Activities
AdvertisementsAfter Sales Service
Range of Products
Range of Prices
Trader Promotional Activities
Consumer Promotional Activities
Series10
0.10.20.30.40.50.60.70.80.9
1
#REF!#REF!#REF!
0
2
4
6
8
10
1210
32
12
5
1
6
1 IIIIII
4 2 4
1 2 0
40 40 40
Advertisements
After Sales Service
Series10
0.10.20.30.40.50.60.70.80.9
1
#REF!#REF!#REF!
0
2
4
6
8
10
1210
32
12
5
1
6
1 IIIIII
5 SHRISHTI TMT, a Successful Brand or Unsuccessful brand
28 7012 30
Frequency
PercentageSuccessf
ul BrandUnsuccessful Brand
70
30
Successful BrandUnsuccessful Brand
70
30
Successful BrandUnsuccessful Brand
6) Reason for being an unsuccessful brand
Frequency Percentage
Lack of Performance of product 0 0Limited Range of prices 3 25
Complicated Distribution network 1 8.3Lack of Promotional activities 8 66.7
12 100
3
18
Lack of Performance of product
Limited Range of prices
Complicated Distribution network
Lack of Promotional activ-ities
3
18
Lack of Performance of product
Limited Range of prices
Complicated Distribution network
Lack of Promotional activ-ities
7
FrequencyPercentageYes 10 25No 30 75
Satisfaction with the current media used by SHRISHTI TMT for advertisement.
25
75
YesNo
Satisfied
not satisfied
25
75
YesNo
Satisfied
8 If not satisfied, which is the most striking media for SHRISHTI to advertise?
FrequencyPercentageNewspape 4 13Magazine 3 10TV 14 47Internet 2 7Hoarding 5 17Radio 2 7
30 100
Newspaper Magazine TV Internet Hoarding Radio0
5
10
15
20
25
30
35
40
45
50
1310
47
7
17
7
Newspaper Magazine TV Internet Hoarding Radio0
5
10
15
20
25
30
35
40
45
50
1310
47
7
17
7
9 Trader incentives scheme by SCAN STEELS LTD. vis-à-vis the competitors.
FrequencyPercentageYes 0 0No 40 100
Yes No0
20
40
60
80
100
120
0
100
Yes No0
20
40
60
80
100
120
0
100
10.Value addition in SHRISHTI TMT to make it more competitive
Frequency Percentage
7 17.5
5 12.5
18 45
10 2540
Price induction
More schemes
Introduction of new incentive scheme
Nationalised Advertisements
17.5
12.5
45
25
Price induction
More schemes
Introduction of new in-centive scheme
Nationalised Adver-tisements
17.5
12.5
45
25
Price induction
More schemes
Introduction of new in-centive scheme
Nationalised Adver-tisements
