1. Bringing UK fame to TSHIRT STORE August 2013 December
2013www.tshirtstoreonline.com /tshirtstoreuk
@tshirtstoreukTshirtstore
2. Who are TSHIRT STORE? - Street fashion retail chain with 18
stores throughout Sweden, Germany, China and UK - Network of
designers from around the world creating unique clothing - A brand
dedicated to doing good 100% GOTS and Fairtrade certified organic
cotton - Underground, expressive, individual, creative 3. The
Brief: - Raise national awareness of the brand - Launch the
flagship store and support new store roll out - Promote product
portfolio amongst online and offline fashion media and bloggers 4.
And now lets take a closer look at how we are doing just that and
more! 5. We built a target media list of national and regional
newspapers, lifestyle supplements, fashion magazines and
influential bloggers 6. We adopted a tailored media relations
approach focussing on where the greatest return will be secured.
Cutting through the noise! 7. We take our media relations
seriouslyMaking sure our key journalists get what they get what
they want, when they want it! 8. We carried out a thorough media
audit and organised desk visits with key journalists to introduce
them to the brand 9. We set up a full social ecosystem from scratch
incorporating; Facebook, Twitter, Pinterest, Instagram and Google+
10. We designed a new website to really set the brand aside from
its competitors and drive sales! 11. We gave the brand a voice and
created a blog to enable us to provide deeper content to engage
with our audience 12. Our blog posts showcase our campaigns and
profile the brands talented worldwide designers 13. Our well
planned activity matrix means we have a constant stream of news and
product stories to drive product placement 14. Twitter enables us
to have real conversations with our customers and influencers. We
listen and respondquickly and on brand. 15. We dont just promote
products on our Facebook page but instead we offer content that
resonates with our audience and entices them to engage 16.
Instagram provides the perfect photo-sharing platform for us to
successfully showcase TSHIRT STOREs culture and inspire consumers
with the latest trends 17. With these social fundamentals and our
press office in place we are able the elevate the brand awareness
further via creative campaigns and stunts! 18. We marked Movember
with a specially design charity t-shirt, WHISKERS, to promote our
Mo-Sistas Twitter competition The top five women with the most
inventive moustaches won a free tee 19. We organised and hosted a
media and blogger event to launch the opening of the new flagship
store in Leeds 30 journalists attended and we received 28 pieces of
coverage across regional newspapers, lifestyle and broadcast 20. We
teamed up with the infamous Graffiti Kings and carried out a stunt
in Trinity Leeds to create a buzz about the brand, positive word of
mouth and ultimately drive traffic to the store. 21. The YouTube
video we created has over 45,000 views. See why here 22. We run
multiple competitions on Twitter and Facebook to support our
strategy to grow the fan base quickly 23. To highlight the
diversity of the brand we invited bloggers to take part in our
style challenges 24. And to run unique competitions on their blogs
to push the range of products available. 25. So far, our strategic
planning, excellent media relations and the launch of the new
flagship store has successfully put TSHIRT STORE on the map in
terms of quality street fashion. 26. And has enabled us to generate
some amazing pieces of coverage results from scratch 27. Ultimately
our PR and social media activity has resulted in increased sales
and conversions to date. 28. 2014 is going to be a big year for
TSHIRT STORE!
