Syndicate 5_Europe

8/7/2019 Syndicate 5_Europe

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Telecom Scenario of EuropeTelecom Scenario of Europe

Syndicate - 5



Consumer Preference (Kano Analysis)Consumer Preference (Kano Analysis)

LinearLinearExcitementExcitement

BasicBasic

Customer SatisfactionCustomer Satisfaction

Perf ormancePerf ormance

SMS

Voice

Internet Browsing

Premium VoicePremium SMS

High Speed Internet

International Roaming

Video Service

Gaming

Emergency service

HD Voice Service

Unlimited Free

SMS/VoiceFree Home Calling

50Mbps



RegulationsRegulations

NRAs are participants of a soNRAs are participants of a so--called Europeancalled EuropeanRegulators Group (ERG)Regulators Group (ERG)

Euro

pean Electro

nicCo

mmunicatio

ns Market(s)Euro

pean Electro

nicCo

mmunicatio

ns Market(s)Authority or EECMA was proposed in 2007Authority or EECMA was proposed in 2007

Body of European Regulators of ElectronicBody of European Regulators of ElectronicCommunications (BEREC) in 2009Communications (BEREC) in 2009

It also allows member states to set minimum qualityIt also allows member states to set minimum quality

levels f or network transmission serviceslevels f or network transmission services The law allows member states to disconnect internetThe law allows member states to disconnect internet

users f or illegally downloading copyrighted materialusers f or illegally downloading copyrighted material



European Electronic CommunicationsEuropean Electronic Communications

Market(s) AuthorityMarket(s) Authority

Pricing and supply conditionPricing and supply condition

Number portabilityNumber portability

Network and inf ormation securityNetwork and inf ormation security

Emergency calls (112)Emergency calls (112) eAcessibilityeAcessibility

Power and resources to NRAsPower and resources to NRAs

Promoting wireless economyPromoting wireless economy

Spectrum ManagementSpectrum Management

Digital DividendDigital Dividend



Major Events/DisruptionsMajor Events/Disruptions

2009 : 4G (LTE) launched in Scandinavia by TeliaSonera

2008 : Game changing G1 phone launched by T-Mobile

2007 : T-Mobile launches iPhone

2005 : First multi channel mobile television, MobiTV launched in UK

2004 : 3G subscriber reaches 2.6 million

2004 : Satellite communication fully liberalized 2004 : Price war in mobile and Broadband space & internet penetration : 25%

2003 : Mobile Penetration crossed 100% (Italy , Luxemburg)

2002 : Launch of WCDMA (Italy & UK)

2000 : 3G Auction started

2000 : T- Mobilewith nGames launched QuickStart Program

2000 : First advertisement News headline on SMS

1998 : Mobile Payment trail Finland & Sweden

1998: First ringtone downloaded in Finland (Elisa)

1993 : First person to person SMS sent in Finland

1992 : First Intnl roaming agreement between Vodaf one (UK) and Telecom Finland

1991 : first GSM network launched in Finland



Mergers and AcquisitionsEuropean telecoms operators concentrated on deals within Europe, notably in West,

Central and East European countries, and selected operators diversied their low

growth business at home by extending into regions like Africa

Key reasons f or M & A

Emerging markets

Costly Investments in infrastructure ( NGN)

Ref: M&A Telecom Insights 2010 PWC



Deal volume was highest in Russia(79). Deal activity rose by 68% in 2009 over2008 - Acquisition of a 30% stake in Rostelecom by the Russian DepositInsurance Agency and the Russian development bank, Vnesheconombank, f or1.5 billion.

- Russian government took an active role by acquiring a 20% stake in

the Indian mobile network Sistema Shyam TeleServices Ltd f or 530m.

The consolidation of Germanys xed-lined market continued in 2009.

A total of 31 telecoms deals involved German companies as either a target

or an acquirer a drop of 23% from the 42 deals of 2008.

The joint venture between the mobile phone subsidiaries of France Telecomand Deutsche Telekom in the UK

Acquisition of Sunrise by Orange Switzerland

Takeover of the mobile telephony activities of Holland's KPN in Belgium byMobistar

Senegalese mobile phone company Sonatel by France Télécom in April 2009

Spanish telecom Telefónica's (TEF) $9.6 billion takeover of Brazil's No. 1mobile-phone operator

Ref: M&A Telecom Insights 2010 PWC



Telecom Trends

Ref: Europe Digital Report 2010



Key Trends contd

Broadband technologies xDSL is popular technology contributing 30.5% of total

broadbandofferings f ollowed by fiber which is 26.2% and cablewhich is 24.7%

4G technologies Increase in LTE rollouts (in several Member States the 800 MHz

frequencies are being freed up, European carrier Telef onica plans to roll out in 6 countries)

- Several mobile WiMax (IEEE 802.16e) operators, including Clearwire, Sprint,

and Yota, have recently announced interest in LTE TDD.

Convergence New services in Fixed Mobile Convergence ,Providers like BTFusion, Deutsche telecom, Verizon Business gearing up

- IPTV As of 2009 Europe continues to lead the IPTV success

storywith a 51% growth over the12 months leading up to July 2009. In Q2 2009,

6% growth in Western Europe where France remains the champion IPTV

country and 12% in CEE, where new services in countries such as Poland, Czech

Republic, Slovenia and Russia are in demand.

Femto cells Growth in deployment, with companies like Vodaf one service,

which is f ocused on business customers, Telef onica O2which is targeting at

residential customers. AT&T is experimenting .



Telecom Ecosystem



Key Players End User Terminal Nokia ,Motorola ,Palm Apple ,HTC,

RIM ,Samsung Network Equipment Vendors-Ericsson,NSN,

ALU

Cellular Service Providers Vodaf one , BT, Telef onica,T-

Mobile,Telenor etc Satellite Service Providers Kempa Satellite

Networks,Bluestar (Spain), Skyway( Germany)

Wireline broadband providers BT broadband,

Broadband Spain Service Delivery Platf orm - HP Service Delivery Platf orm

(SDP) 3.0 , Devoteam Teligent SDP ,Erricsson SDP

OSS/BSS Providers Accenture, Capgemini, IBM



What can be next??

Cloud Computing surge- The 451 Group presented

cloud computing adoption trails in Europe and Asia. About 57% op

spending is in the United States with 31% in Europe and 12% in Asia. The

numbers get even more polarizedwhen you only look at the adoption f or

infrastructure as a service. A full 93%o

f spending is in the United Stateswith 6% in Europe and 1% in the United States

Fibre Deployments - In 2009, Western Europe had only

about twomillion fibre broadband subscribers - a very low penetration

compared to North America and Asia Pacific



Thank YouThank You

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Syndicate 5_Europe