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The IIS University
CURRICULUM MBA
(Marketing, Finance, HR, IT & Systems and International Business)
FIRST YEAR
Trimester-I - The IIS University
Course Title Marks Credit
MBA-121 Principles and Practices of Management 100 4
MBA-122 Organization Behavior 100 4
MBA-123 Marketing Management - I 100 4
MBA-124 Human Resource Management – I 100 4
MBA-125 Managerial Economics 100 4
MBA-126 Business Communication & Soft Skills 100 4
Total 600 24
Trimester II - The IIS University
Course Title Marks Credit
MBA-221 Quantitative Applications in Management 100 4
MBA-222 Business Environment 100 4
MBA-223 Marketing Management-II 100 4
MBA-224 Human Resource Management – II 100 4
MBA-225 Financial Management-I 100 4
MBA-226 Seminar on Contemporary Management Issues 100 4
Total 600 24
Trimester III - The IIS University
Course Title Marks Credit
MBA-321 Production & Operation Management 100 4
MBA-322 IT for Management 100 4
MBA-323 Management Accounting 100 4
MBA-324 Research Methodology in Management 100 4
MBA-325 Financial Management-II 100 4
MBA-326 Written Analysis of Cases (WAC) 100 4
Total 600 24
SECOND YEAR
Trimester IV - The IIS University
Course Title Marks Credit
MBA-421 Summer Training Project Report 100 4
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MBA-422 Business Laws 100 4
Functional Electives (4) 400 16
Total 600 24
Trimester V - The IIS University
Course Title Marks Credit
MBA-521 Project Management & Appraisal 100 4
MBA-522 Industry Domain Knowledge 100 4
Functional Electives (4) 400 16
Total 600 24
Trimester VI- The IIS University
Course Title Marks Credit
MBA-621 Business Policy & Strategic Management 100 4
MBA-622 Corporate Governance & Business Ethics 100 4
MBA-623 Entrepreneurship 100 4
Functional Electives (2) 200 8
Total 500 20
Grand Total 1700 68
Functional Electives (Marketing)
Trimester IV- The IIS University
S. No. Title Marks Credit
MBM-421 Product & Brand Management 100 4
MBM-422 Consumer Behavior 100 4
MBM-423 Customer Relationship Marketing 100 4
MBM-424 Rural Marketing 100 4
Trimester V- The IIS University
S. No. Title Marks Credit
MBM-521 Retail Marketing 100 4
MBM-522 Integrated Marketing Communication 100 4
MBM-523 Sales and Distribution Management 100 4
MBM-524 International Marketing 100 4
Trimester VI- The IIS University
S. No. Title Marks Credit
MBM-621 Business to Business Marketing 100 4
MBM-622 Internet Marketing 100 4
MBM-623 Marketing of Services 100 4
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Functional Electives (Finance)
Trimester IV- The IIS University
S. No. Title Marks Credit
MBF-421 Investment Management & Portfolio Analysis 100 4
MBF-422 Financial System and Capital Market Operations 100 4
MBF-423 Insurance Management 100 4
MBF-424 Banking Services Operations 100 4
Trimester-V- The IIS University
S. No. Title Marks Credit
MBF-521 Financial Derivates 100 4
MBF-522 Fixed Income Market & Analysis 100 4
MBF-523 Financial Service & Products 100 4
MBF-524 Retail Banking 100 4
Trimester-VI- The IIS University
S. No. Title Marks Credit
MBF-621 Mergers & Acquisitions and Corporate Restructuring 100 4
MBF-622 International Finance & Forex 100 4
MBF-623 Legal Aspects of Banking & Insurance 100 4
Functional Electives (HR)
Trimester IV- The IIS University
S. No. Title Marks Credit
MBH-421 Organization Development: Nature, Origin and Prospects 100 4
MBH-422 Employee Recruitment and Selection 100 4
MBH-423 Compensation Management 100 4
MBH-424 Managing People & Performance in Organizations 100 4
Trimester V- The IIS University
S. No. Title Marks Credit
MBH-521 International Human Resource Management 100 4
MBH-522 Strategic HRM 100 4
MBH-523 Learning & Development 100 4
MBH-524 Managerial Effectiveness 100 4
Trimester VI- The IIS University
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S. No. Title Marks Credit
MBH-621 HR Planning & Information System 100 4
MBH-622 Employment Laws 100 4
MBH-623 Industrial Relations 100 4
Functional Electives (IT & Systems)
Trimester IV- The IIS University
S. No. Title Marks Credit
MBS-421 Computer Applications in Management 100 4
MBS -422 System Analysis & Design 100 4
MBS -423 IT Strategy 100 4
MBS -424 Introduction to Database Management System 100 4
Trimester V- The IIS University
S. No. Title Marks Credit
MBS -521 IT Infrastructure Management 100 4
MBS -522 Software Engineering & Project Management 100 4
MBS -523 e-Business 100 4
MBS -524 Knowledge Management 100 4
Trimester VI- The IIS University
S. No. Title Marks Credit
MBS -621 IT Consulting Management 100 4
MBS -622 Business Process Re-engineering 100 4
MBS -623 Enterprise Resource Planning 100 4
Functional Electives (International Business)
Trimester IV-The IIS University
S. No. Title Marks Credit
MBI-421 Foreign Trade Policy of India 100 4
MBI-422 International Marketing Management 100 4
MBI-423 Global Financial Markets and Instruments 100 4
MBI-424 Foreign Language For Business-I (German / French) 100 4
Trimester V-The IIS University
S. No. Title Marks Credit
MBI-521 Export-Import Procedures and Documentation 100 4
MBI-522 International Financial Management 100 4
MBI-523 International Supply Chain Management and Logistics 100 4
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MBI-524 Foreign Language For Business-II (German / French) 100 4
Trimester VI-The IIS University
S. No. Title Marks Credit
MBI-621 International Human Resource Management 100 4
MBI-622 Forex Management and Currency Derivatives 100 4
MBI-623 International Marketing Research 100 4
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Trimester - IV - The IIS University
Course Code: MBA - 421
Course Credit: 4.0
Course Name: Summer Training Project Report
Aims and Objectives • To enhance the practical knowledge of functioning of various
departments at corporate houses
Course Outline
The summer training project report Evaluation and presentation will be done by examiners. There will be no internal assessment. The student will submit
written report and make an oral presentation before a panel of examiners
(Principal/Dean or his or her nominee) The assessment of the report and its
presentation will be jointly done by the examiners.
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Course Code: MBA- 422
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Business laws
Aims and Objectives • To provide with practical legal knowledge of general business law issues and topics to help become more informed, sensitive and
effective business leaders.
• To understand fundamental legal issues pertaining to business
world to enhance ability to lead and delegate.
Unit Contents Lectures
I The Companies Act, 1956 – Formation of Company Company with Meaning & Characteristics and Kinds, Meaning of Corporate Veil, Registration & Incorporation-Memorandum of Association, Articles of
Association.
07
II The Companies Act, 1956 – Functioning of Company Prospectus, Shares, Shareholders & Members, Directors: Position, appointment,
removal, power & duties, Meetings.
09
III The Consumer Protection Act, 1986
Definitions of Consumer, Person, Goods, Service, Trader,
Manufacturer, Meaning of Consumer Dispute, Complaint, Unfair
Trade Practices, Restrictive Trade Practices; Consumer Protection
Councils; Consumer Disputes Redressal Agencies
10
IV Partnership Act, 1932
Nature of partnership, Relations of partners to one another, Relations
of partners to third parties, Incoming and outgoing partners,
Dissolution of firm, Registration of firms.
07
V Intellectual Property Rights
Introduction, Characteristics, & Types of Intellectual Property, Intellectual Property Laws in India - Trade Marks Act, 1999, The
Patent Act, 1970, The Copyright Act, 1957.
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• V.S. Datey, Students' Guide To Economic Laws - 2006, Taxmann Publications
Pvt.Ltd., New Delhi
• Avatar Singh, Company Law, Eastern Books Company, Lucknow.
• Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill, 2007
• P. Saravanavel & S. Sumathi, Business Law for Management, Himalaya
Publishing house, 2004.
• P. Kasliwal, Intellectual Property Rights,CBC, First Edition, 2009.
Other readings:
• M C Kuchhal, Business Law –Vikas Publishing House, 4th. Edition, 2005.
• S.S. Gulshan & G.K.Kapoor, Business Laws, New Age International, 2004
• K. R. Bulchandani, Business Law, Himalaya Publishing house, 2009.
• N.D. Kapoor, Mercantile Law,2005 Sultan Chand & Sons, New Delhi, 2005
• S.K. Tuteja, Business Law for managers,1st edition Sultan Chand & Sons, New
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Delhi
• Majumdar A.K. and Dr. Kapoor G.K.., Company Law & Practice, Taxmann
Publications Pvt. Ltd., New Delhi.
• G. Prasad, Business and corporate law, Jai Bharat Publishers 2007
• Bare Text of the relevant Act
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Trimester - V - The IIS University
Course Code: MBA-521
Course Credit: 4.0
Total No of Lectures Allocated:40
Time: 4 Lecture Hours / Week
Course Name: Project Management & Appraisal
Aims and Objectives • Explore students to all aspects of Project Management covering project
identification, formulation, planning, scheduling & control,
• Enable students to acquire the concepts, tools & techniques of project
management
• Inculcate in the students the expertise required for formulating project ideas and projecting cash flows as well as evaluation of project
proposals.
Unit Contents Lectures
I Introduction to Project Management
Definition, functions, evolution of project management, classification of
projects, product life cycle, project appraisal, managing risks in projects
07
II Project Feasibility Study
Developing a project plan, market and technical analysis, financial analysis, evaluation of project proposals, risk analysis, sensitivity analysis and social cost
benefit analysis
08
III Project Planning
Planning fundamentals, project master plan, work breakdown structure and
other tools of project planning, work packages, project organization structures
and responsibilities
08
IV Project Scheduling, CPM, PERT & Resource Allocation
Tools and techniques for scheduling development, crashing of networks, time-
cost relationship
10
V Project Cost Estimation & Budgeting
Cost estimating process, elements of budgeting, project cost accounting and
management information systems, cost schedules & forecasts, project control
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Project Management for Business and Technology by John M. Nicholas,
Pearson Education.
Other readings:
• Project Management – A Managerial Approach by Jack R Meredith, JW &
Sons.
• Projects: Planning, Analysis, Financing, Implementation & Review by
Prasanna Chandra, Tata Mc-Graw Hill.
Course Code: MBA- 522
Course Credit: 4.0
Course Name: Industry Domain Knowledge
Aims and Objectives: • To create awareness regarding current trends, issues and
happenings related to corporate world.
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Course Outline
Each student will be expected to take up a field project in the beginning of the Semester.
They will be required to do a power point presentation and a panel of examiners will
evaluate the presentation.
Students will also participate in Group discussion and personal Interview and will be
evaluated by a panel of examiners.
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Trimester - VI – The IIS University
Course Code: MBA- 621 Course Name: Business Policy & Strategic
Management
Course Credit: 4.0
Total no. of Lectures Allocated: 40
Time: 4 lecture hrs per Week
Aims and Objectives • Paper has been designed such that it enables
the students to understand the various components of Business environment, and
device strategies to face global competition.
Unit Contents Lectures
I Introduction
Business policy-Evolution of the concept. Difference between business policy and strategic management, Introduction to Strategic Management-Concept,
Importance of strategic Management, Strategic Management Process, Strategic
Decision Making, Corporate governance.
09
II Scanning the Environment
Environmental Scanning and Industry Analysis, Internal Scanning –
Organizational Analysis
07
III Strategy Formulation
Situation Analysis and Business Strategy, Corporate Strategy-Directional,
Portfolio, and parenting strategy, Functional Strategy and Strategic Choice.
12
IV Strategy Implementation
Organizing for Action, Staffing and Directing, Global Issues for 21st. Century
06
V Evaluation and Control
Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines
for Proper Control.
06
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison
Wesley Longman.
• Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw
Hill,12th. Edition, New Delhi.
• Thompson & Strickland, Strategic Management-Concepts and Cases; Tata
McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001
• Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management,
John Wiley & Sons, 1st Ed., 2001. Other Readings:
• J.D. Hunger and T. L. Wheelen, Strategic Management and Business Policy, Pearson Education, N.Delhi ,12th Ed. 2010.
• John A. Pearce & R.B. Robinson, Strategic Management - Strategy Formulation and Implementation, AIBT Publishers & Distributors, New
Delhi, 3th Ed. 2001.
• V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New Delhi; 2nd Ed. 2000.
• Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate Strategy, MacMillan India Ltd. New Delhi.
• P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New
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Delhi, 8th Ed. 2000.
Course Code: MBA - 622
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Corporate Governance and Business Ethics
Aims and Objectives • To improve ethical reasoning by correlating moral concepts to
business practices and clarification of the values that determine
managerial behaviour.
• To understand Indian Ethos & Values, practices of Indian industry
and business.
Unit Contents Lectures
I
Corporate Governance An Overview
Management of corporate governance, duties, responsibilities, attributes and
liabilities of corporate board, models of corporate governance, recent development in corporate governance, corporate governance in India –
corporate governance reforms, corporate governance standards and practices
in Indian industries.
8
II
Business Ethics
Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics
& moral standards; Ethics & Moral Decision Making, Corporate Social
Responsibility
8
III
Ethical Issues
Related with Advertisements, Finance, Investment, Technology; Secular versus
Spiritual Values in Management; Work ethics, concept of Swadhram.
6
IV
Gandhian approach in Management and Relevance of Bhagvad Gita in
Management
Gandhiji’s doctrine of Satya & Ahinsa, Concept, importance, Doctrine of Karma
i..e Nishkama Karmayoga, Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory
of Sanskaras, Bhagvad Gita & Self Management.
10
V
Indian Ethos
Need, purpose & relevance of Indian Ethos; Salient features (Brain Stilling,
Total Quality Mind, Intuition, Intellectual rational brain V/s Holistic-Spiritual
Brain, Holistic Approach for Managers in Decision Making)
8
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• U.C Mathur, Coroporate Governance and business ethics MacMillan, 2009
Other readings:
• C.V Baxi, Corporate Governance, Excel Books, 2009
• Jyotsna Diwan Mehta, Priti Gupta, Business Ethics and Ethos, Pragati
Prakashan, 2009-10
• Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2009
• Keshav Prasad, Corporate Governance, Printice Hall Learning, 2009
• A.R Rao Business Ethics and Professional Values, Excel Books, 2009
• Balachandran & Chandrasekaran, Corporate Governance & Social
Responsibility, Printice Hall Learning, 2009
• Prof. P. S. Bajaj & Dr. Raj. Agarwal, Business Ethics: An Indian Perspectives,
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Wiley India Editor, 2010
• Velasquez, Business Ethics: Concepts & Cases, Printice Hall Learning, 2010
• Roverta G. Monks, Nill Minow, Corporate Governance, Wiley India Editor,
2010
• Frederickson & Ghere, Ethics in Public Management, Printice Hall Learning,
2007
• Das, Corporate Governance in India, Printice Hall Learning, 2009
Course Code: MBA- 623 Course Name: Entrepreneurship
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives • To explain development of entrepreneurs and
inculcate in the students the expertise
required for creating and starting the venture.
• This course enables the students to study the
strategies that will cultivate every student’s entrepreneurial mindset and helps in
preparing them to launch their own business
venture in the future.
Unit Contents Lectures
I Introduction to Entrepreneurship
Entrepreneur – meaning, importance, Qualities, nature, types, traits, culture,
similarities and economic differences between Entrepreneur and Intrapreneur.
Entrepreneurship development, its importance, Role of Entrepreneurship,
Entrepreneurial environment.
08
II Evolution of Entrepreneurs
Entrepreneurial promotion, Training and developing motivation factors,
mobility of Entrepreneurs, Entrepreneurial change, occupational mobility-
factors in mobility, Role of consultancy organizations in promoting
Entrepreneurs, Forms of business for Entrepreneurs
08
III Creating and starting the venture
Steps for starting a small industry - selection of types of organization
04
IV Managing, growing and ending the new venture
Preparing for the new venture launch–early management decisions Managing
early growth of the new venture- new, venture expansion strategies and issues,
Going public, ending the venture.
10
V Entrepreneurship Development and Government
Role of Central Government and State Government in promoting
Entrepreneurship, Introduction to various incentives, subsidies and grants,
Export Oriented Units, Fiscal and Tax concessions available. Women
Entrepreneurs Reasons for low / no women Entrepreneurs, their Role,
Problems and Prospects
10
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Vasanth Desai “Dynamics of Entrepreneurial Development and Management
Himalaya Publishing House.
Other readings:
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• N.P.Srinivasan & G.P.Gupta," Entrepreneurial Development ", Sultanchand &Sons. P.Saravanavelu "Entrepreneurship Development ",Eskapee
Publications.
• Satish Taneja, Entrepreneur Development ", New Venture Creation.
• Robert D.Hisrich, Michael P.Peters, " Entrepreneurship Development, Tata
McGraw Hill edition
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Functional Electives (Marketing)
Trimester – IV – The IIS University
Course Code: MBM-421
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Product & Brand Management
Aims and Objectives • To present a contemporary view of the role of Product and Brand
management.
• To equip the students with the various dimensions of product
management such as new product development, product life cycle, and
product-line decisions.
• To explore the various issues related to Brand Management and to
enhance the understanding and appreciation of this important
intangible strategic asset.
• To develop a critical understanding of the processes involved in building and managing brands.
Unit Contents Lectures
I
Product Management
Marketing Mix and Product Strategy – Integrated Approach,
Levels of a Product, Product-Mix Decisions
08
II
Product Offering Decisions
New Product Development, Product Life Cycle Management,
Category Management
08
III
Strategic Brand Management
Concept of a Brand, Brand Name, Types of Brands, Brand
Image, Identity, Personality and Brand Positioning
08
IV
Brand Equity Management and Brand Valuation
Brand Loyalty, Brand Equity and Brand Building, Managing,
Financial Evaluation and Accounting for Brands
08
V
Growing and Sustaining Brand Equity Introducing and Naming New Products and Brand
Extensions, Managing Multi-Brand Portfolios, Managing
Brand Decline and revitalisation, Building Global Brands
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Lehmann: Product Management; Tata McGraw Hill International.
• Kevin Lane Keller: Strategic Brand Management (4th Ed.); Kogan Page, 2008.
Other readings:
• Moore William L., Pessemier: Product Planning & Management, McGraw Hill
International.
• Wheelwright, Steven C and Clark, Kim b: Revolutionizing Product Development:
Quantum Leaps in speed efficiency and quality, New York, Free press.
• Tycott, Paul: Innovation Management and New Product Development, Pitman,
London.
• Kapferer, Jean Noel: The New Strategic Brand management, Kogan Page.
• David A.Aaker: Building Strong Brands; The Free Press.
• Harsh V Verma, Brand Management: Text and Cases, Excel Books.
• David A. Aaaker: Brand Portfolio Strategy, Free Press.
• S.A. Chunawalla, Brand Management, Himalaya Publishing House.
• M. G. Parameswaran: Building Brand Value, Tata McGraw-Hill.
• Subroto Sengupta: Brand Positioning, Tata-McGraw-Hill.
• S. Ramesh Kumar: Managing Indian Brands, Vikas Publishing House.
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• Subroto Sengupta, Brand Positioning, Tata McGraw-Hill.
• Ulrich, Product Design and Development, Tata Mcgraw-Hill.
Course Code: MBM-422
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Consumer Behavior
Aims and Objectives • To develop a comprehensive picture of the consumer psychology in
order to explain consumer motivation, learning, personality, perception, and attitude formation.
• To develop an understanding of consumer’s social and cultural setting to examine how group involvement and membership influence one’s
actions as consumer.
• To integrate the various psychological, social and cultural concepts and build a useful conceptual framework that would equip the students for
practical application of consumer behavior principles on strategic
marketing decisions.
Unit Contents Lectures
I
Introduction to Consumer Behavior
Consumer Behaviour Strategic Applications, Consumer Research and Market Segmentation, Key Determinants of Buyer Behaviour, Family
Influences, Group Influences, Cultural Influences and Social Class Influences
on consumer behavior
08
II
Understanding Buyer Behavior
Consumer Motivation, Perception, Learning and Personality, Formation
and Modification of consumer attitudes
08
III
Consumer Decision Making Process
Consumer Decision Process- Situational Influences, Problem Recognition, Information Search, Evaluation of Alternatives and purchase, post-purchase
process
08
IV
Models of Consumer Behavior
Traditional models, contemporary models- Nicosia model, Howard Sheth
model, Engel-Blackwell-Miniard model.
08
V
Organizational buying behaviour and consumerism
Influences on organizational buying Behaviour & organizational Buying Behavior Process, ethical issues in consumer behaviour.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Schiffman and Kanuk: Consumer Behaviour (Ninth Edition): Pearson Prentice Hall, Indian Reprint, 2009.
Other readings:
• Engel James F, Blackwell Roger and Miniard P. W: Consumer Behaviour; Thomson South Western.
• Loudon & Della Bitta: Consumer Behavior (fourth Edition); Tata McGraw-Hill Publishing Company Limited, New Delhi.
• Solomon: Consumer Behavior Buying, Having, and Being (Sixth Edition); Pearson Education (Singapore) Pte. Ltd., Indian Reprint.
• Lindquist & Sirgy: Shopper, Buyer and Consumer Behavior (Second Edition); Biztantra.
• Hawkins, Consumer Behaviour: Building Marketing Strategy
• Del I Hawkins, Roger J Best, Kenneth A Coney, Amit Mookerjee, Consumer Behavior: Building Marketing Strategy, Special Indian Edition, Tata McGraw-Hill.
• S. Ramesh Kumar: Conceptual Issues in Consumer Behavior - The Indian Context
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(First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print.
Course Code: MBM-423
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Customer Relationship Marketing
Aims and Objectives • Emphasize on the importance of acquiring customers and retaining them for a life time.
• To provide a conceptual understanding of CRM, its processes, and structure.
• To enable participants to develop analytical approaches, methodologies, tools, and techniques for applying CRM.
Unit Contents Lectures
I
Introduction to Customer Relationship Management
Definition and Significance of Customer Relationship Marketing, CRM – Internal and External Considerations, CRM Strategy Planning,
Customer Satisfaction Index, Customer Life Time Value and Customer
Equity, Relationship Life Cycle
08
II
Building Customer Relationship Management
Requisites for Effective Customer Acquisition, Customer Interaction
Management, Customer Retention Process, Strategies to Prevent
Defection and Recover Lapsed Customers
08
III
CRM Process Introduction and Objectives of a CRM Process, CRM Business
Transformation, CRM Process for Marketing Organisation, Insight into
CRM and e-CRM
08
IV
CRM Implementation
Framework for Successful CRM, Implementing CRM Process,
Client/Server CRM Model, Integration of CRM with ERP System,
Barriers to effective CRM
08
V
Trends and Issues in CRM
Integration of CRM with Data Warehouse, Technology Challenges and
Issues in CRM, CRM in B2B, and B2C Markets
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Alok Kumar, Chabbi Sinha & Rakesh Kumar, Customer Relationship Management: Concepts & Application Biztantra, Delhi, 2007
• H Peeru Mohamed, A Sagadevan, Customer Relationship Management- A Step-by-Step Approach, Vikas Publishing House Pvt. Ltd., Delhi, 2008
Other readings:
• Jill Dyche: The CRM Handbook, Pearson Education.
• Barnes James G: Secrets of Customer Relationship Management, McGraw Hill.
• Burnett Ken: The Handbook of Key Customer Relationship Management, Pearson Education.
• Zikmund G Williams, Mcleod Raymond, Gilbert W Faye, Customer Relationship Management.
• Jagdeesh N. Sheth, Atul Parvatiyar, G. Shailesh, Relationship Management: Emerging Concepts, Tools, and Applications, Tata Mcgraw-Hill Publishing
Company Limited.
• Jagdish N Sheth: Handbook of Relationship Marketing, Response Books.
• Davis F. W., Mandrodt K. B.; Building a Customer Responsive Organization – The Quality Way, Maya Blackwell Imprint.
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• Paul Greenberg, Customer Relationship Management at the speed of light, Second Edition, Tata McGraw Hill
Course Code: MBM-424
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Rural Marketing
Aims and Objectives • To make students understand the rural market environment.
• To provide an understanding of the changing profile of the rural consumer, its consumption pattern, and buying process.
• To understand the inherent problems associated with rural marketing and developing product, price, distribution and communication
strategies for different segments of rural markets which can be
successfully adopted.
• To expose the students to the innovations developed by Indian firms as
well as MNCs for the Rural Markets.
Unit Contents Lectures
I
Introduction to Rural Marketing
Rural Marketing Perspectives, Opportunities and Challenges,
Profile of Urban/Rural Markets, Rural Marketing Environment
08
II
Tapping Rural Market
Rural Consumer Behavior, Rural Market Research,
Segmenting, Targeting, and Positioning in Rural Markets
08
III
Rural Marketing Mix-I
New Product Development for the Rural Market, Rural Market and Product Life Cycle, Product Strategy in Rural Markets,
Pricing Strategy in Rural Markets
08
IV
Rural Marketing Mix-II
Distribution Strategy in Rural Markets, Organised Rural
Retailing, Communication Strategies for Rural Markets
08
V
Future of Rural Marketing
Future of Rural Marketing in India, Innovation in Rural
Markets, IT for Sustainable Rural Development
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Balram Dogra and Karminder Ghuman, Rural Marketing- Concepts & Practices, Tata McGraw Hill, First Edition, 2008
Other readings:
• Pradeep Kashyap, Siddharth Raut: The Rural Marketing Book, Biztantra Publishing.
• Sukhpal Singh: Rural Marketing Management, Vikas Publishing.
• T. T. Gopalswami: Rural Marketing, Wheeler Publishing.
• Rajgopal: Rural Marketing, Rawat Publishing, Jaipur.
• Sanal Kumar, Velayudhan: Rural Marketing - Targeting the Non-Urban Consumer, Sage Publications
• C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan: Rural Marketing, Text & Cases, Pearson Education.
• N. V. Badi and R.V. Badi , Rural Marketing, Himalaya Publishing House.
• Awadesh Kumar Singh & Satyaprakash Pandey, Rural marketing –Indian Perspective, New Age International Publishers.
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Trimester – V – The IIS University
Course Code: MBM-521
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Retail Marketing
Aims and Objectives • To expose students to the different ways of approaching the retail marketplace, to learn a set of retail marketing principles and to feel
more confident about practical uses of retail marketing.
• To create a comprehensive application of marketing concepts to the discipline of retail management.
• To provide an understanding of specific retail marketing concepts like store design, visual merchandising, retail location strategies,
management of retail brand.
Unit Contents Lectures
I
Introduction to Retail Marketing Retail Marketing in India- Basic Concepts, Opportunities and Challenges,
Retail Organisation and Retail Formats, Trends in Retailing
08
II
Strategic Planning in Retailing
Identification of Consumer Characteristics, Shopping Behavior, Targeting
Customers and Gathering Information
08
III
Marketing Strategies for Retailing
Retail Branding Strategies, Role of Private Labels, Retail Pricing and Retail
Promotional Strategy, Retail Salesperson
08
IV
Store Location and Merchandise Management.
Retail Store Location Strategies, Trading Area Analysis, Site Selection, Retail
Store Design and Visual Merchandising, Developing and Implementing
Merchandise Plans
08
V
Managing a Retail Business
Operational Dimensions of Retailing, Management of Service and Quality in
Retailing, Human Resource Management in Retail Organisation, Integrating and Controlling Retail Strategy
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Berman, Barry and Joel R Evans: Retail Management, A Strategic Approach,
Pearson Prentice Hall, 2008.
Other readings:
• David Gilbert: Retail Marketing Management, Prentice Hall.
• Gibson G Vedamani: Retail Management: Functional Principles and Practices,
Jaico Publishing House.
• Michael Levy, Barton A Weitz: Retailing Management, Tata McGraw Hill.
• James R. Ogden and Denise T. Ogden: Integrated Retail Management, biztantra.
• Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava: Retail Management, Oxford University Press.
• Swapna Pradhan: Retailing management, Text & Cases, Tata McGraw Hill.
• P.K. Agarwal, N.C. Bansal, Rajan Yadav, Manoj Kumar, Retail Management, Pragati Edition, First Edition.
• A Sivakumar, Retail Marketing, Excel Books.
• Bhalla , Visual Mechandising, Tata McGraw Hill
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Course Code: MBM-522
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Integrated Marketing Communication
Aims and Objectives • To equip participants with strategies, plan, and implementation of a
multi-channel communications program in synergy with the other
marketing mix strategies.
• To develop an understanding of the economic justifications for
marketing communications
• To sensitize the students to legal and ethical considerations in the
formulation and the implementation of marketing communications
strategy.
Unit Contents Lectures
I
Introduction to Integrated Marketing Communications
Role of IMC in Marketing Process, Promotion Mix and Integrated
Marketing Communications Program, Developing and Control of
marketing communication, marketing communication planning
procedure
08
II
IMC Advertising Tools Advertising objectives and planning, Types of advertising, The
advertising Agency, Creative Strategy- Types of Appeals, Message
Strategies and Execution framework, Media Planning and Strategy,
Measuring Advertising effectiveness
08
III
IMC Promotional Tools-I
Personal Selling, Sales Promotions-Trade Promotions and Consumer
Promotions, Web Advertising
08
IV
IMC Promotional Tools-II Direct Marketing, Event Marketing, Public Relations, Unconventional
Promotional Media
08
V
IMC Integration Tools
Implementation and Evaluation of Integrated Marketing Program,
Legal and Ethical Considerations of Communication Strategies
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• George E. Belch & Michael A. Belch: Advertising & Promotions, An Integrated Marketing Communications Perspective, Tata McGraw Hill.
Other readings:
• Clow Kenneth E, Baack Donald: Integrated Advertising, Promotion and Marketing Communications, Prentice Hall of India Pvt. Ltd.
• Kruti Shah, Alan D. Souza, Advertising & Promotions: An IMC Perspective, Tata McGraw Hill.
• Aaker, David A., Myers John, G., and Batra, Rajiv: Advertising Management, Pearson Education.
• Russel, J. Thomas and Lane, Ronald: ‘Kleppner’s Advertising Procedure’, Pearson Education.
• Dunn, S. Watson and Barban, Arnold M: Advertising – Its Role in Modern Marketing, The Dryden Press
• S. H. H. Kazmi and S. K. Batra: Advertising and Sales Promotion, Excel Books
• John Philip Jones: How to Turn Advertising Expenses into Investments, Pearson Education.
• S N Murthy, U Bhojanna, Advertising-An IMC Perspective, Excel Books.
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Course Code: MBM-523
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Sales and Distribution Management
Aims and Objectives • To familiarize the students with the importance of gaining market
access and coverage as well as providing customer services through proper design and management of sales force, marketing channels,
physical distribution systems in the context of the Indian marketing
environment.
• To make the students understand the key principles of organizing and managing Sales force.
• To make the students aware of the key principles in designing, managing, evaluating, and modifying marketing channels and physical
distribution system in the context of changing Indian marketing
environment.
Unit Contents Lectures
I
Introduction to Sales Management Nature and Scope of Sales Management, Selling Process and Theories of
Selling, Objectives, characteristics and features of Personal Selling,
Sales Personnel Planning Process
08
II
Sales Force Management
Recruiting, Selecting, Training & Development of Sales Force,
Compensation and Motivation of Sales Personnel, Evaluation of Sales
Personnel
08
III
Sales Management Sales Forecasting, Designing and Allocation of Territories, Managing
Sales Quota, Sales Budgeting and control, Sales Organization
08
IV
Distribution Channel Management- An Introduction
Characteristics and significance of Marketing Channels, Channel Design
and Planning, Managing Marketing Channels, Evaluation of Channel
Performance
08
V
Physical Distribution Management Objectives, Role and importance of Physical Distribution, Components
of Physical Distribution, Transportation, Warehousing and Inventory
Control System, Strategic issues in Physical Distribution, Integrated
Logistics Management
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Still, Cundiff, & Govoni: Sales Management, Prentice Hall
• Stern, L. W., El Ansari, A. I. Coughlan, A. T.: Marketing Channels. Prentice Hall Other readings:
• Patrick Forsyth: Marketing and Selling of Professional Services, Kogan Page
• Tapan K. Panda and Sunil Sahadev, Sales and Distribution Management, Oxford University Press.
• Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras: Sales Management: A Global Perspective, Routledge Group.
• Noel Capon: Key Account Management and Planning, The Free Press
• Robert L. Jolles: Customer Centered Selling, The Free Press
• Neil Rackham: Major Account Sales Strategy, McGraw Hill
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• Donald J. Bowersox: Strategic Marketing Channel Management, Tata McGraw-Hill
• Bert Rosenbloom: Marketing Channels, South-Western
• Pingali Venugopal: Marketing Channel Management, Response Books.
• Bowersox, Strategic Marketing Channel Management
• Futrell, Fundamentals of Selling, Tata McGraw Hill.
Course Code: MBM-524
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: International Marketing
Aims and Objectives • To understand the range of strategic options open to companies competing internationally
• To enhance the students understanding of International Marketing Environment
• To make Strategic and Operational Marketing decisions in the context of different, complex International marketing
environments
Unit Contents Lectures
I
International Marketing: An Introduction
Concept of International Marketing, International Marketing
vs. Domestic Marketing, International Marketing
Environment, International Marketing Strategies, GLOCAL
Marketing
08
II
Market Entry Strategies
International Marketing Research and Opportunity Analysis, Market Selection Process, Market Entry Modes, Framework,
Structure and Strategies
08
III
International Marketing –Mix Decisions-I
International Product Management, Product Policy, Product
Life Cycle, New Product Development, International Pricing
objectives, methods and strategies
08
IV
International Marketing –Mix Decisions-II
Management of International Distribution and Logistics, International Marketing Communications Strategy
08
V
International Marketing Planning and Documentation
International Marketing Risks, International marketing
Planning and organisation, Future of International Marketing,
Export Procedures and Documentation
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata McGraw Hill, 2008.
• Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis, Development and Implementation, Thomson Business Press, India edition.
Other readings:
• Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education.
• Cateora R Philip & Graham L John: International Marketing, McGraw Hill.
• Subhas C. Jain: International Marketing, South Western.
• Jean-Pierre: Global Marketing Strategies, biztantra.
• Rakesh Mohan Joshi: International Marketing, Oxford University Press.
• Warren J. Keegan: Global Marketing Management, Pearson Education.
• Francis Cherunilam, International Marketing, Himalaya Publishing House.
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Trimester – VI – The IIS University
Course Code: MBM-621
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Business-to-Business Marketing
Aims and Objectives • To bring out the distinctive aspects of Business–to–Business (B2B) Marketing and the need for a B2B paradigm.
• To explain how business firms are to be understood as customers and the significant differences in segmentation bases between the business
market and consumer market.
• To give exposure to the various tools, techniques, and procedures appropriate to B2B Marketing.
• To enhance their problem-solving and decision-making abilities in the real life business situations.
Unit Contents Lectures
I
Introduction to Business Marketing
Meaning and Scope of Business Marketing, Characteristics of Business Markets, Differences between Business and Consumer Marketing, Environment of
Business Marketing, Understanding Business Customer’s Buying Process and
Behavior
08
II
Strategic Marketing Planning
Business-to-Business Marketing Strategy Planning Process, Sustaining
Customer Relationships, Assessing Market opportunities, Business Market
Segmentation and Positioning
08
III
Managing Products and Pricing for Business Markets
Managing Product innovation and New Business Product Development,
Business–to-Business Product Decisions and Branding, Pricing objectives,
methods and policies for Business Markets
08
IV
Business Marketing Communications
Advertising and Sales Promotion, Managing the Personal Selling Function,
Trade Fairs and Exhibitions, Public Relations
08
V
Managing Business Marketing Channels Channel Strategy: The Structural elements, Dealer Evaluation, Formulating
Channel Strategy, Marketing Logistics, Physical Distribution and Customer
Service
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Michael D. Hutt & Thomas W. Speh: Business Marketing Management : B2B, Ninth India Edition; Published by Thomson South-Western, 2007.
• Ross Brennan, Louise Canning, Raymond McDowell, Business-to-Business Marketing, Sage Publications, 2007.
Other Readings :
• Shapiro, Kasturi Rangan, & Moriatry: Business Marketing Strategy.
• Vitale Giglierano: Business To Business Marketing; South-Western/Thomson Learning.
• Havalda, Business Marketing : Text & Cases, Tata McGraw Hill.
• Robert R. Reeder, Edward G. Brierty, Betty H. Reeder: Industrial Marketing
Analysis, Planning & Control, Prentice Hall.
• Steve Minnet, B2B Marketing: Financial Times/Prentice Hall.
• Robert L. Jolles: Customer Centered Selling, The Free Press.
• Daniel Michel, Peter Naude, Robert Salle and Jean-Paul Valla, Business-to-
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Business Marketing, Palgrave Macmillan,
• Milind T. Phadtare, Industrial Marketing, PHI.
• Don Peppers and Martha Rogers: One to One B2B: Customer Development Strategies for the Business-to-Business World, Doubleday Currency.
Course Code: MBM-622
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Internet Marketing
Aims and Objectives • To develop a framework for understanding the forces driving the Internet revolution in marketing and business.
• To serve as a bridge between the new technology and the relevant areas of existing marketing knowledge.
• To focus on cutting-edge business models that generates revenue while delivering customer value.
Unit Contents Lectures
I
Introduction to Internet Marketing Emergence of Internet Marketing, Internet Marketing Environment, Strategy
and Performance, Internet User Characteristics and Behaviour,
08
II
Strategic Internet Marketing
E-Marketing Plan, E-Marketing Planning Process, Online Marketing Research,
Targeting Market Segments and Communities, Differentiation and Positioning
Strategies
08
III
Internet Marketing Management-I
New Product Development and the Net, Brand Building and the Net, Pricing in an Online World
08
IV Internet Marketing Management-II
E-Marketing Communications, , E-Distribution and E-Commerce
08
V
Issues in Internet Marketing
CRM in E-Business Strategy, Customer Support and Online Quality, Cyber
Marketing in Emerging Economies, Ethical and Legal issues in Internet
Marketing
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Ward Hanson: Principles of Internet Marketing, Thompson Learning
Other readings:
• Rafi Mohammed, Robert J. Fisher, Bernard J. Jarworski: Internet Marketing, Tata
McGraw-Hill.
• Judy Strauss, Adel El-Ansary and Raymond Frost: E-Marketing, Third Edition,
Prentice-Hall India.
• Jerry Wind and Vijay Mahajan: Digital Marketing (Global Strategies from the
World’s Leading Experts), John Wiley & Sons.
• Jim Sterne: World wide Web Marketing, John Wiley & Sons, (Integrating the Web
into Your Marketing Strategy).
• Herbert Meyers & Richard Gerstman(Ed): Branding @ the digital age, Palgrave.
• Deirdre Breakenridge: Cyber Branding, Financial Times/Prentice Hall (Brand
Building in Digital Economy).
• Lawrence, Jennings, and Reynolds: eDistribution, Thompson Asia Pte Ltd.,
Singapore.
• Matt Haig: B2B E-Commerce Handbook (How to transform your business-to-
business global marketing strategy), Kogan Page.
• Adrian J Slywotzky, David J Morrison: How Digital is your Business, Nicholas
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Brealey Publications.
Course Code: MBM-623
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Marketing of Services
Aims and Objectives • To explain why there is a need for special services marketing discipline; the challenges for services marketing; and how to deal with
them.
• To acquaint the students with elements of services marketing mix, ways to manage the service delivery process and strategies to
effectively implement Services marketing.
Unit Contents Lectures
I
Introduction to Services Marketing
Understanding Services, Differences in Goods versus Services, Emerging Service Environment, Classification of Services, Service Quality
08
II
Understanding Service Consumers and Markets
Consumer Behavior in Services, Segmentation, Targetting and
Positioning Services
08
III
Elements of Services Marketing
Elements of Services Marketing Mix, Service offer, Pricing of Services and
Revenue Management, Designing Integrated Services Marketing
Communications, Location and Service Channels
08
IV
Managing Service Delivery Process Managing Physical Evidence of Services, Managing People for Service
Advantage, Designing and Managing Service Processes
08
V
Implementing Services Marketing
Improving Service Quality and Productivity, Customer Feedback, Service
Failures and Recovery Strategies
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Valarie A. Zeithaml & Mary Jo Bitner - Services Marketing: Integrating Customer Focus Across The Firm, Third Edition, 2004; Tata McGraw-Hill Publishing
Company Ltd, 2008.
Other readings:
• Christopher H. Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing: People, Technology, Strategy (A South Asian Perspective) Fifth Edition 2007;
Pearson Education
• Cengiz Haksever, Barry Render, Roberta S. Russel, and Robert G. Murdic: Service Management and Operations (Second Edition 2003); Pearson Education
(Singapore) Pte., Ltd.
• Kenneth E. Clow & David L. Kurtz: Services Marketing, Biztantra Publication
• Nimit Chowdhary & Monika Chowdhary, Textbook of Marketing of Services-The
Indian Experience, Macmillan India Ltd., 2005.
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Functional Electives (Finance)
Trimester – IV – The IIS University
Course Code: MBF-421
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Investment Management & Portfolio
Analysis
Aims and Objectives • To develop an understanding of practices of investment analysis and management in business context.
• To develop the students’ ability to use financial information in business analysis and manage return on investment.
• To understand various practices of capital market research theory and use of information in pricing financial instruments.
• To familiarize the students with the current models of research and evaluation in the Investment market.
Unit Content Lectures
I Investment : An introduction
Concept of investment-investment objectives, characteristics of investments,
investment avenues, Motives of investment, Types of investors, investment vs. speculation, investment vs gambling, and gambling vs speculation.
08
II Pricing and Valuation of securities:
Valuation of Equity- one year holding period, multiple year holding period,
constant growth model, multiple growth model, dividend discount models
Valuation of Bonds: Coupon Rate, Current Yield and Yield to Maturity
09
III Introduction to portfolio management
Need for portfolio management and Portfolio Management Process & Analysis.
Expected Return of a Portfolio, Risk of a Portfolio, Asset allocation process, types of asset allocation
06
IV Models for portfolio management
Markowitz model, Sharpe’s Single Index Portfolio Selection Method, Capital
Asset Pricing Model, Arbitrage Pricing Theory, Basics of- Portfolio analysis,
Portfolio Revision and Portfolio Evaluation.
09
V Analysis for performance evaluation
Fundamental Analysis- Economic analysis, Industry analysis, Company analysis and Technical analysis- Dow Theory, Support and Resistance Level, Moving
Average, Relative Strength Index
08
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Book:
• Investments, William F Sharpe, Gordon J Alexander, and Jeffery V Baily, Sixth
Edition. Prentice Hall, 6th Edition,2009.
• Security Analysis and Portfolio Management by Donald E Fisher and Ronald J.
Jordon, Prentice Hall, 6th Edition,2009
• Investment Analysis and Portfolio Management, Prasanna Chandra, Tata
McGraw Hill, 3rd Edition, 2009.
• Modern Portfolio Theory and Investment Analysis by Elton & Guper, John Wiley,
2008.
• Investments Analysis and Behavior by Mark Hirschey and John Nofsinger,
McGraw- Hill, 2008 Other readings:
• Investments, Zvi Bodie, Alex Kane, Alan J Marcus, Pitabas Mohanty, McGraw Hill, 8th Edition,2009
• Security Analysis and Portfolio Management, Excel Books,2009
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• The 7 Deadly Sins of Investing: How to Conquer Your Worst Impulses And Save Your Financial Future, Maury Fertig, Amacon, 2006
Course Code: MBF-422
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Financial System and Capital Market
Operations
Aims and Objectives • The course will consider the economic principles underlying the working of national and international financial institutions. It aims to
cover the basic theory and operation of financial systems from an
economist’s viewpoint. The stress is on financial instruments, markets in which they are traded, and attendant structures.
• This course is intended to serve as a base for understanding bigger deeper issues in financial services and products, derivatives and risk,
perspectives.
Unit Content Lectures
I The Financial System: An Introduction
Introduction, Components of the Formal Financial System, functions of a
financial system, key elements of a well functioning financial system, financial
system designs, nature and role of financial institutions and financial markets
06
II Reforms in the financial system
Indian financial system in the pre reform period, objectives of financial system
reforms, a macro economic frame work analysis for exploring the role of the
financial system in the economy.
05
III Capital Markets
Organization and structure of markets- Primary market and secondary market, Role of Stock Exchanges in India, Dematerialization of securities and its need,
Depository / Depository Participant, Brokers and their role in Capital Market,
Secondary Market - Screen based versus Open Out Cry, Stock Market Indices.
12
IV Regulations for Public Issue
SEBI guidelines for public issue, IPO Process, Conventional Method versus Book
Building Route (Fixed price versus price range), DIP Guidelines , Public Issue
versus Private Placement, Listing Eligibility Requirements, IPO Process,
Conventional Method versus Book Building Route (Fixed price versus price range), DIP Guidelines.
11
V Legal Frame Work
SEBI Act, Insider Trading Regulations, Corporate Governance Guidelines, Buy
Back of Shares, ESOPs, Investor Protection Guidelines.
06
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Book:
• M.Y. Khan, and P. K. Jain, Indian Financial System, Tata McGraw Hill,2009
• L.M. Bhole, Indian Financial Systems and Markets, Tata McGraw Hill,2009
• Kohn Meir, Financial Institutions and Markets, Tata McGraw Hill, 2009.
• Security Analysis and Portfolio Management by Donald E Fisher and Ronald J. Jordon, Prentice Hall, 6th Edition,2009
• Investment Analysis and Portfolio Management, Prasanna Chandra, Tata McGraw Hill, 3rd Edition, 2009
• SEBI Manual, 2 Vols,2010, Taxman Other readings:
• Business World. Business India
• Finance Review. Economic Times
• RBI and SEBI websites.
• NSE and BSE websites
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Course Code: MBF-423
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Insurance Management
Aims and Objectives • To establish the context of the life insurance industry as part of the financial services industry
• To familiarize students with the diverse aspects of ‘risk’ and its relationship with the insurance business.
• To give students an overview of the structure of modern insurance organizations
• To acquaint students with the salient features of the operations performed by insurance companies
• To acquaint the students with the regulatory environment of and framework of IRDA for the insurance industry.
Unit Content Lectures
I Introduction to Risk and Insurance Concept of insurance, purpose and need of insurance, basic principles of
insurance – utmost good faith, insurable interest material facts, indemnity,
proximate cause. Insurance as a social security tool, role of insurance in
economic development. Risk and its management, objectives of risk
management, risk identification and measurement, pooling arrangement and
diversification of risk.
10
II Life Insurance Basic principles of life insurance, functions of life insurance, life insurance
product – endowment, life annuities, unit and index linked, pension funds,
Calculation of Premium and Settlement of Claim, Government’s role and
contribution of LIC of India as economic & social security. Duties and rights of
insurance agent, working system of insurance agent, Insurance Agent under
Insurance Act 1938, IRDA (Licensing of Insurance Agent) Regulation 2000,
Bancassurance
10
III Fire Insurance
Characteristics or nature of fire insurance, significance of fire insurance,
principles of fire insurance, procedure of effecting fire insurance, types of fire
insurance policies, claim procedure under fire insurance
08
IV Marine Insurance
Meaning and scope of marine insurance, procedure effecting marine insurance,
types of marine polices
04
V Legal Framework Insurance Act 1938, Insurance (Amendment) Act, 2002, IRDA Regulation 2002,
General Insurance Business (Nationalisation) Amendment Act, 2002, Recent
Developments in the insurance sector
08
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Books:
• Principles of Risk management and Insurance (9th Edition) – George E. Rejda, Pearson Education, 2009.
• Fundamentals of Risk & Insurance (9th Edition) - E.J. & Therese Vaughan, John Wily & sons, 2007.
Other readings:
• Life and Health Insurance (13th Edition) - Kenneth Blackawd Harold Skipper, Pearson, 2009.
• Life Insurance, ICFAI University Press, 2009.
• R.B.I. Bulletin.
• IRDA Journal.
• Asia Insurance Post.
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• FORTE Insurance Journal
• www.Insuranceinstituteofindia.com
Course Code: MBF-424
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Banking Services Operations
Aims and Objectives • The objective of the course is to develop the skills required for understanding the banking sector in India. Banking Service Operation
will enable the management student to have an insight to the banking
sector and how it works.
Unit Content Lectures
I The Organization and Structure of Banking Industry The Organization and Structure of Commercial Banking Industry, Types of
Banking, Role and Functions of Banks , Mergers and Acquisitions Reshaping the
Structure and Organization of the Banking Sector.
08
II Changing Scenario of Banks
Banker-Customer Relations, Know your Customer (KYC) guidelines, Different
Deposit Products, Principles of lending – various credit Products/ Facilities –
working capital and term loans, Innovation In Banking- ATM, Bancassurance,
Concept- Virtual Banking, Universal Banking.
08
III Corporate Banking
Nature,developments,consortium finance, multiple banking arrangements and
loan syndication. Introduction to electronic banking – electronic banking,e-
banking,intrnet, ecommerce, ebanking in India, risk in e-banking, payment and
settlement system, RTGS and clearing house.
09
IV Rural Banking Rural Finance, Constraints of Rural Finance in India, Regional Rural Banks,
NABARD, Concept of Micro Finance.
07
V International Banking
Introduction, Types of International Banking, Regulation of International
Banking, Services Supplied by Banks in International Markets, Challenges for
International Banks in Foreign Markets.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Books:
• Peter S Rose and Sylvia C. Hudgins, Bank Management & Financial Services, Tata McGraw Hill, 7th Edition, 2010
• P.N. Varshney, Indian Financial System & Commercial Banking, Sultan Chand & Sons, 2007
Other readings:
• Vijayaragavan Iyengar, Introduction to Banking, Excel Books, 2009
• Padmalatha Suresh and Justin Paul, Management of Banking and Financial Services, Pearson, 2 nd Edition, 2010
• Dr S Gurusamy, Banking Theory Law and Practice, McGraw Hill, 2008
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Trimester – V – The IIS University
Course Code: MBF-521
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Financial Derivatives
Aims and Objectives • To enable students to have a detailed understanding of the special
characteristics of derivatives including forwards, futures, swaps,
options and others, and their relationship to the underlying cash
securities.
• To be able to use these instruments to address a wide range of trading and investment objectives.
• To understand and be able to control the risks of financial derivatives and derivatives portfolios.
Unit Content Lectures
I Brief history and background of derivatives
Evolution of Commodity, Currency, Stocks and Interest Rate Derivatives.
Structure of derivative markets- Exchange traded markets and Over the
counter markets, forwards, futures, options, swaps and other derivative
contracts. Types of traders: Hedgers, Speculators and Arbitragers. Overview of
Indian Derivatives Market.
04
II Mechanics of Derivatives market Background, Exchange Structure Requirements for membership of various
markets and exchanges. Exchange revenue sources and costs, roles and
responsibilities of market. Contract specification, Exchange clearing, Settlement
and margins system, Types of traders and types of orders, Regulation, reasons
for trading: risk management, speculation and arbitrage.
08
III Pricing Derivatives
Investment assets v/s consumption assets, short selling, Forward price of an investment asset, valuing forward contracts, Futures price of stock indices
,forward and futures contracts on currencies, futures on commodities, interest
rate futures, cost of carry model, relationship between futures and spot price
(cost of carry and reverse cost of carry) difference between futures and
forward price.
10
IV Trading Strategies involving Futures, Options and Swaps
Hedging strategies using futures, basic option trading strategies, Spreads and combination strategies, Currency and interest rate swaps.
10
V Option Pricing
Factors affecting option prices, upper and lower bound for option prices, put
call parity, Pricing options: Black and Scholes model, binomial trees.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Book:
• Future, Options and Derivatives, John C Hull, Prentice Hall of India, 2008.
• Robert W. Kolb, Futures, Options, and Swaps, 3rd edition, Blackwell Publishers, 2008.
Other readings:
• Robert A. Jarrow, and Stuart M. Turnbull, Derivative Securities, 2nd edition, South-Western College Publishing, 2007.
• Economics Times,
• Financial Times,
• NSE Report, and
• Derivatives Exchange reports.
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Course Code: MBF-522
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Fixed Income Market & Analysis
Aims and Objectives • To analyze the fixed income securities markets and its implications for investments.
• To understand market characteristics, instruments, selling techniques of debt securities.
• To understand the pricing and valuation issues of fixed and floating rate instruments.
• To evaluate Risk and return of fixed income securities and their derivatives.
• To study the role of government, corporate and institutional investors in the debt market.
Unit Content Lectures
I Fixed Income Securities Markets Overview of Markets, Participants and Scope, Regulatory Framework of Fixed
Income Securities Market. Overview of Fixed Income Securities in Emerging
Economies
06
II Form and Structure of Securities
Various Types of Securities and their working, Organization and Conduct of
Debt Market and the Mechanism, Auction and Selling
08
III Debt security analysis
Bonds and Debenture valuations Yields, and Duration, Forecasting Techniques, Corporate Debt Markets, Structure, Rating, Spread, Issuers and Investors
Perspectives, Valuation
10
IV General Principles of Credit Analysis
Meaning of Default Risk, Credit Spread Risk, Downgrade Risk, Credit Ratings,
Credit Analysis- Assessing Borrower’s Character (including the quality of
management) and capacity to pay (including sources of liquidity), Key ratios
used by Credit Analysis to assess the ability of a Company to satisfy its debt obligation & limitations of these ratios, Corporate Governance ratings
06
V Introduction to Bond Portfolio Management
Investment Management Process- setting the investment objectives, developing
& implementing a portfolio strategy, monitoring the portfolio & Adjusting the
portfolio. Types of Benchmark- Liability Structure & Bond Index, Investment
Objective of a Funded Investor, Major Broad- Based Bond Market Indexes, and
Constraints imposed on managers and investors, Key Elements of Developing & Implementing a Portfolio Strategy, Active Strategies vs Passive Strategies.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Books:
• Fixed Income Markets and Their Derivatives, Suresh Sundaresan, Thomson Press,2007.
• The Bond & Money Markets, Choudhary; Butterworth-Heinemann.2008.
• Fixed Income & Interest rate derivative analysis – Mark Britten – Jones, 2006.
• Fixed Income Securities – Fabozzi,MCgrawhill, 2008.
• Bartlett, W.W., Mortgage Backed Securities, NY. Inst. of Finance, 2009. Other readings:
• Economic Times, Financial Times
• NSE Report
• RBI Report
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Course Code: MBF-523
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Financial Services & Products
Aims and Objectives • To enable the students to have a detailed understanding of the financial
services and products in India. This course will help the students to
recognize which financial instruments are appropriate and required.
Unit Content Lectures
I Management Issues in Financial Service
An Overview, Reserve Bank and Financial system-Its role functions and
organization, Financial Instruments–Stocks, Debentures, Warrants,
Convertibles; Valuation of Different instruments and need for different types of
Financial Instruments.
10
II Financial Management of NBFCs
Capital Adequacy Norms, Issues relating to raising of public deposit, risk management strategies.
08
III Commercial Banking
Function of commercial banks and the services rendered by them, general
structure and methods of commercial banking, Mechanism of credit creation,
credit card service - operation issues, pricing issues
06
IV Merchant Banking Activities
Structuring financial instruments including hybrid instruments issues
Management –market making and book building, private placement, loan syndication, underwriting management mergers, acquisitions and buy backs
06
V Securitization
Special purpose vehicle - need for permission, operation structure business
model, functioning of a special purposes vehicle in the context of securitized
instrument , Factoring – activities of factoring companies, basic business model
of factoring, Stock broking, Functioning of primary dealers in money market –
currency dealer, money changer, depository organizations, clearing houses etc.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Book:
• M.Y. Khan, Financial Services, Tata McGraw Hill, 2009.
• L. M. Bhole, Indian Financial System & Markets, Tata McGraw Hill, 2009. Other Readings:
• V. A. Avadhani Marketing of Financial Services, Himalaya Publicatons.2008.
• Various notification of the Reserve Bank of India
• Economics Times
Course Code: MBF-524
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Retail Banking
Aims and Objectives • This course is designed for preparing the professionals to serve the financial services industry, and it will provide them with a
fundamental understanding of the retail banking industry on
completion of this course
• Explain customer needs met by retail banks
• Identify different types of banks and other financial institutions
• Describe the retail banking products and services offered by banks
• Discuss retail banking delivery channels used by banks
• Recognize risks facing retail banks and techniques used to manage
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these risks
• Understand how banks make money in retail banking.
Unit Content Lectures
I Retail Banking Customers
Retail Mantra–need for new retail focus in banking Customer types, Financial needs of customers; What customers value in general in banking services.
Retail Banking Institutions: Introduction to retail banking services by
Commercial banks, Finance companies, Retail brokerage firms, Insurance
companies Financial portals, Retail banking and the economy
08
II Different categories of retail lending
Consumer Loans, Housing Loans, Car Loans. Overview of appraisal and
sanction, processing, monitoring, security and documentation procedures.
06
III Retail Banking Products and Services Deposit services, Payment services, The new age money, Retail credit–macro
and micro perspectives, Housing / auto/consumer/ personal loans / SME
credit/ Micro credit. Retail Banking Delivery Channels: Branches, Self-service
terminals, Phone-based services, On-line services, Wireless services, Retail
banking–a technology led customer service.
10
IV Managing Risks in Retail Banking
Market risk (e.g., interest rate risk, prepayment risk) Credit risk, Liquidity risk,
Operational risk, Political/regulatory risk. Making Money in Retail Banking:
Sources of revenue, Sources of expense.
06
V Successful e-Business Strategies for Retail Banking
Assess an organization’s e-business strategy and examine ways to gain
competitive advantage, Explore opportunities and challenges of using the Web
as a channel to deliver customer value in retail banking, Learn successful e-
business models and best practices for online marketing and customer service.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Books:
• Achieving Excellence in Retail banking, John Wiley and Sons, Reinhold
Leichtful,2009.
• The Future of Retail Banking: Delivering Value to Global Customer: Books: Joseph
A. DiVanna by Joseph A. DiVanna.2008.
• Retail Banking - Emerging Trends : N Rajashekar ICFAI University Press
Hyderabad,2008.
Other readings:
• Islamic Retail Banking and Finance Global Challenges and Opportunities :Sohail
Jaffer: Euro money Institutional Investor 2005 Edition: 1st
• IIBF, Risk Management, Macmillian, 2007.
• Prasad K Nirmala and Chandras, banking and Financial System, 2006.
• Successful Web Portals in Retail Banking by Daniel Singer, Douglas Ross and Albert Avery John Wiley & Sons,2006.
• Banking Theory Law and Practice, Dr. S. Gurusamy, McGraw Hill, Education, 2007.
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Trimester – VI – The IIS University
Course Code : MBF-621
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Mergers & Acquisitions and Corporate
Restructuring
Aims and Objectives • To give an understanding to the students about the corporate restructuring process.
• To acquaint the students about the procedures of mergers and acquisitions.
Unit Content Lectures
I Mergers
Mergers in the nature of acquisitions and amalgamations. types of merger –
motives behind mergers – theories of mergers – operating, financial and
managerial synergy of mergers – value creation in horizontal, vertical and conglomerate mergers – internal and external change forces contributing to
M & Activities.
06
II Corporate restructuring
different methods of restructuring – joint ventures –
sell off and spin off – divestitures – equity carve out – leveraged buy outs
(LBO) – management buy outs – master limited partnerships – employee
stock ownership plans (ESOP).
08
III Merger Process
Dynamics of M&A process- identification of targets negotiation-
closing the deal. Five-stage model – due diligence. Process of merger
integration – organizational and human aspects –managerial challenges of M&
A.
06
IV Valuation
Valuation approaches – discounted cash flow valuation – relative
valuation – valuing operating and financial synergy – valuing corporate control – valuing of LBO
Methods of financing mergers – cash offer, share exchange ratio – mergers as a
capital budgeting decision.
10
V Takeovers
Types, hostile takeover approaches, Takeover defenses – financial
defensive measures – Coercive offer and defense – anti-takeover
amendments – poison pill defense.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books :
1. Fred Weston, Kwang S Chung, Susan E Hoag – Mergers,
Restructuring And Corporate Control – Pearson Education, 4/e,2008. 2. Mergers acquisitions and Business valuation, Ravindhar Vadapalli
Excel books, 1/e 2009.
3. Ashwath Damodaran – Corporate Finance-Theory And Practice,
John Wiley & Sons, 2009.
Other Readings:
1. Sudi Sudarsanam – Value Creation From Mergers And Acquisitions,Pearson Education, 3/e, 2009.
2. Valuation for mergers Buyouts & Restructuring – Arzak Wiley
India (P) Ltd.2004.
3. Merger Acquisitions & Corporate Restructuring – Chandrashekar
Krishna Murthy & S.R Vishwanath, Sage Publication.2007
4. Weston, Mitchel And Mulherin - Takeovers,Restructuring And
Corporate Governance – Pearson Education, 4/e, 2003. 5. Shiv Ramu – Corporate Growth Through Mergers And Acquisitions
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– Response Books,2006.
6. P Mohan Rao – Mergers And Acquisitions – Deep And Deep
Publications,2007
7. Machiraju – Mergers And Acquisitions – New Age Publisherss 8. Ramanujam et al – Megers – TMH, 2009
9. Handbook of International Mergers & Acquisitions – Gerard Picot-
Palgrave Publishers Ltd. 2008.
10. Restructuring for Growth – John C. Michelson – TMH, 2008.
Course Code: MBF-622
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: International Finance & Forex
Aims and Objectives • The basic objective of this course is to give a fair understanding of the financial management at the global level. The paper aims in giving an
understanding to the participants about the foreign exchange markets,
risk involved in this market and also the short term and long term
financing aspects involved in international markets.
Unit Content Lectures
I Financial Management in a Global Perspective Increasing Independence in the Global Economy, Trends in International Trade.
Recent Developments In Global Financial Markets, Liberalization, Integration
and Innovation – Challenges of International Financial Management.
10
II International Monetary System and Financial Markets
An overview of Balance of Payments and International Monetary System. An
Overview of International Financial Markets, Exchange Rate Determination.
07
III International Financial Management Genesis international flow of funds. Exchange rate mechanism, balance of
payment, Risk: political and country risk.
06
IV Intricacies of Foreign Exchange Markets
Structure and participants-types of transactions mechanics of currency dealing-
exchange rate quotations-arbitrage-forward rates-evolution of exchange
control and foreign exchange market in India. Exchange rate computations.
07
V Parity conditions and borrowings in International Markets
Purchasing Power Parity, Covered Interest Parity. Short term and long term borrowings in international markets: short term funding and investment-
centralized vs decentralized cash management-pooling-exposure management.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Book:
• International Finance by Maurice Levis,Routledge.2009.
• Multinational Finance by Allan Shapiro,PHI,2008.
• International Finance by P.G.Apte,TMH,2009. Other Readings:
• International Financial Management by V. A. Avadhani,HPH.2007.
• Multinational Business Finance- David Eiteman, Arthur Stonehill, Michael Moffett, Pearson Education,2006.
• Cases in International Finance Michael Moffett, 2006.
Course Code: MBF-623
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Legal Aspects Of Banking & Insurance
Aims and Objectives • The objective of this course is to make the students aware of the
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legal framework of the Banking and Insurance Sector.
Unit Content Lectures
I Legal framework of regulation of banks – Control over organization of banks – Regulation of banking business- Returns- Inspection and winding up –
Banking Regulation Act, 1949 - RBI Act, 1934.
08
II Legal aspects of banking operations – Responsibility of paying banker-
Collecting banker - Indemnities- Bank Guarantees- Letters of Credit – Bill
Finance.
04
III SARFAESI Act, 2002: Introduction – Securitization of financial assets –
Enforcement of security interest – Banking Ombudsman Scheme, 2002-
Procedure for redressal of grievances – Arbitration procedure- Conciliation
10
IV Recovery of assets due to Banks and FIs Act, 1993- Tribunal and appellate
tribunals – Provisions and procedure of tribunals – Bankers Book Evidence Act
1891.
08
V Legal Aspects of Insurance Act 1938 Insurance Ombudsman – Contract of agency - Re-Insurance and Double-
Insurance. Insurance Documents – Insurance forms –Proposal forms – Cover
Notes – Certificate of Insurance – Policy Forms – Endorsements – Other
Documents.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References:
Text Books :
• IIBF. “Principles of Banking” Macmillan, New Delhi, 2009.
• IIBF, “Legal Aspects of Banking Operations” Macmillan, New Delhi, 2009.
• Gupta P.K, Legal Aspects of Insurance, Himalaya Publishing House, Mumbai,
2008
• National Insurance Academy, Legal & Regulatory Aspects of Insurance, Cengage
Learning, 2009. Reference Books:
1. Srivastava P. K. “Banking Theory& Practice” Himalaya publishing House, Mumbai,2007.
2. Natarajan and Gorden. “Banking Theory Law and Practice”, Himalaya
Publishing House, 2009.
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Functional Electives (HR)
Trimester – IV – The IIS University
Course Code: MBH- 421
Course Credit: 4.0
Total No of lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Organization Development: Nature, Origin
and Prospects
Aims and Objectives • The course is designed to assist students to understand the processes of change in organizations and implement various
behavioural science principles and practices in the form of
interventions towards the goals of effective organization
development.
Unit Contents Lectures
I Introduction:
Definition, Introduction & Foundations of Organisational Development: Conceptual Framework of OD, History of OD, First order & Second order
Change, Values, assumptions & believes in OD, Characteristics of OD,
Participation & Empowerment, Teams & Teamwork, Parallel learning
structures
4
II Managing the OD Process:
Components of OD process, Diagnosis, Diagnosing the system, its subunits &
processes, diagnosis using the Six-box Organisational Model, the program management concept: phases of OD programs, Third Wave Consulting: The
Action component: nature of OD intervention, analyzing discrepancies
10
III OD Interventions:
Definition, factors to be considered, choosing & sequencing intervention
activities, classification of interventions: individual (coaching, counseling,
training, behavioral modeling & mentoring), group (conflict management,
group facilitation, group learning, self-directed work teams, team building &
virtual teams), technical (structures, technologies, positions etc) & strategic
interventions (techno structural)
14
IV Organizational Change:
Concept, Scope, Models and Theories of Planned Change:
Force Field Analysis, Systems Theory, Normative Reduction Strategy,
Resistance to Change: Individual Resistance, Organizational Resistance to
change, Overcoming Resistance to Change. Approaches to Managing
Organizational Change: Lewin’s Three-Step Model, Action Research, Change
Agents’ , external and internal change agents, Skills, Knowledge and Style of
change agents, Role of change agents in Effective Change
6
V Contempory Issues:
The Future & OD: The changing environment, Fundamental strengths of OD,
Implications of OD for the client, ethical standards in OD, OD’ future, OD
consultants role, issues in consultant-client relationship.
6
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Organization Design & Development: Concepts & applications, Dr. Bhupen
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Srivastava, Biztantra
• An experiential approach to Organization Development, Harvey, D.F. &
Brown, D.R., 3rd edition, PH.
• Organizational Development: Behavioral Science Interventions,
French.L.Wendell, Bell.H.Cecil, Pearson Education
Other readings:
• Organization Development-Values, Process & Technology, Margulies, N. &
Raia, A.P., TMH.
• Organizational Theory & Design, Richard L Draft, Cengage Learning, 8th
Edition
• “OD Intervention and Change Management: In search of Rhythm Devine”, Aniruddh Banerjee & Rajlakshmi Saikia, The Human Factor, May-July 2006,
Vol. 1, Issue 2, pp. 7-13.
• “No quick fix in managing change”, Nilesh Mitra, The Human Factor, May-July
2006, Vol.1, Issue 2, pp. 81-84.
Course Code: MBH- 422
Course Credit: 4.0
Total No. of lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Employee Recruitment and Selection
Aims and Objectives • To understand and explore the operational issues involved in
recruitment and selection
• To understand the extent of innovation and contemporary
concerns and challenges in recruitment and selection
Unit Contents Lectures
I Job Analysis:
Meaning, definition & purpose. Methods of job analysis: job analysis interviews,
job analysis questionnaire, task analysis inventory, position analysis
questionnaire, subject expert workshops, critical incident technique,
Fleiscluann job analysis survey, functional job analysis, job element method,
repertory grid, critical incident technique
8
II Hiring Process:
Nature of hiring: regular, temporary, full time, part time, apprentice,
contractual, & outsourcing. Need analysis, cost analysis & job analysis. Internal
Hiring: meaning & definition of internal recruitment. Advantages &
disadvantages. Sources of internal recruitment: circulars, intranet, employee
referrals. Appointment or promotion. External hiring: meaning & definition of
external recruitment, sources of recruitment; their advantages &
disadvantages. Job advertisement: drafting, size & contents
8
III Screening Process:
Screening the candidates: Application Forms: bio-data & weighted application
blanks: meaning definition, purpose- taking a behavioral approach to
recruitment: spotting personality patterns, predicting the future, strategy vs
technique. Assessing what is needed: targeted interviewing, focusing on
behavior, assessing how person performs, successful candidates profile,
challenges in the interview, studying the CV
10
IV Testing & Interviewing candidate :
Testing: meaning, definition, purpose, advantages & disadvantages. Ability
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tests: clerical ability tests, mechanical ability tests, mental ability test & physical
ability test, personality assessment tests. Interviewing: planning the interview,
interview process: getting started, examining the 5 interview areas, examining
the strength & weaknesses, spotting the pattern, using the interview checklist,
conclusion of selection process
V Reference Checking & Appointment orders:
Meaning, definition & purpose. Verification of character, criminal antecedents,
previous work behavior & educational qualifications. Verification of community
certificates in public sector companies. Appointment orders: meaning,
definition & purpose
6
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Human Resource Management, Dessler Gary, Varkkey Biju, Pearson Prentice
Hall, 2008
• Staffing Organisation, Herbert G. Heneman III, Timothy A. Judge, 5th Edition,
McGraw Hill International
Other readings:
• The Open Book Management Experience: John Case.
• Human Resource Planning, Dipak Kumar Bhattacharyya, 2nd edition, Excel
Books
• Employee Selection, Lilly M Berry, Thomson Publications
Course Code: MBH- 423
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lectures/ Week
Course Name: Compensation Management
Aims and Objectives • The course aims to impart knowledge in the design, implementation
and administration of compensation and benefits in the
organisations, taking into account the legal provisions. This would enable the future HRD manager to leverage compensation in creating
a high performing organization.
• The course would facilitate the student to become a contemporary compensation manager by gaining insights into current practices of
compensation in Indian organizations
Unit Contents Lectures
I Introduction:
Compensation meaning, objectives, nature of compensation, types of
compensation, compensation responsibilities, compensation system, design
issues: compensations philosophies, compensation approaches, decision about
compensation, compensation: base to pay, individual vs team rewards,
perception of pay fairness, compensation as a strategy for attracting & retaining
employees
8
II Compensation Management:
Strategic compensation planning, determining compensation, development of a base pay system: job evaluation systems, the compensation structure- wage &
salary surveys, the wage curve, pay grades & rate ranges, preparing salary
matrix, broad banding
8
III Variable Pay & Executive compensation:
Strategic reasons for incentive plans, administering incentive plans, individual
8
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incentive plans-piecework, standard hour plan, bonuses, merit pay, group
incentive plans-team compensation, gain sharing incentive plans, enterprise
incentive plans-profit sharing plans, stock options, executive compensation:
elements of executive compensation & its management,
IV Employee Benefits and Allowances:
Benefits: meaning, strategic perspectives on benefits-goals for benefits, benefit
need analysis, funding benefits, benchmarking benefit schemes, nature & types
of benefits, employee benefits programs- security benefits, retirement security
benefits, health care benefits, time-off benefits
8
V Statutory provisions/legal framework: Wage legislation in India:
Payment of wages act; Minimum wages act; Bonus act; Social security
legislation-PF, ESI, Gratuity, Pension etc.
8
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Employee Reward: Michael Armstrong, Universities press India Limited
• Compensation & Reward Management, BD Singh, Excel Books
Other readings:
• Compensation Management in a Knowledge based world, Richard I. Andreson
10th edition, Pearson Education
• Compensation Management, Er Soni Shyam Singh, Excel Books
• The Compensation handbook: a state guide to compensation strategy and
design, 4th edition, Lance Berger, A., New York, McGraw Hill
Course Code: MBH- 424
Course Credit: 4.0
Total No. of lectures Allocated: 40
Time: 4 lecture hours per week
Course Name: Managing People and Performance in
Organizations.
Aims and Objectives • To understand the meaning and importance of the terms
performance management and performance evaluation.
• To explore different types of performance management and
evaluations criteria, techniques and programmes.
• To understand the process of review, feedback, counselling and
the skills required for it.
Unit Contents Lectures
I Introduction to Performance Management:
Concepts and Issues, Role of Performance Management in Organisational
Development; Framework for Performance Management. Appraisal System and
Its Implications–What is appraised? Who appraises? Periodicity of appraisal,
Purpose for which the appraisal data is used, Individual vs Team based
appraisal, Current performance and potential performance management
10
II Performance Management Systems implementation:
Determinants of performance, performance dimensions, approaches to measuring performance, diagnosing the causes of poor performance,
differentiating task from contextual performance, choosing a performance
measurement approach. Measuring results & behaviours, gathering
performance information. Conducting staff appraisal: introduction, need, skill
required, the role of appraises, appraisal methods, rater errors, data collection,
conducting an appraisal interview, follow up & validation
12
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III Performance management & employee development:
Personal development plans, 360 degree feed back as a developmental tool, performance management & reward systems: performance linked
remuneration system, performance linked career planning & promotion policy
6
IV Performance Management System and HRD Systems:
Role of the HRD Department – How can HRD department contribute to the
effectiveness of performance management system, biases of HRD department
and its impact on the effectiveness of the appraisal system
8
V Performance linked Compensation Management & performance consulting: - Development, First, Second, Third generation Balanced scorecard,
key components. Performance consulting: concept, the need for performance
consulting, role of the performance consulting, designing & using performance
relationship maps,
4
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Performance Management: Its about performing, not just appraising, Chadha,
Prem, McMillan.
• Performance Management, Herman Aguinis, Pearson Education, 2007
Other readings:
• Performance Management: Key Strategies and Practical Guidelines,
Armstrong, Kogan Page
• Appraising and Developing Managerial Performance, T.V. Rao.
• William B. Werther and Keith Davis.
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Trimester – V – The IIS University
Course Code: MBH- 521
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture hours per Week
Course Name: International Human Resource
Management
Aims and Objectives • This course is aimed to familiarize the students with the latest global
trends in HRM across differing countries, HR Systems & policies.
Management across borders requires global managerial staffing &
International decision-making.
Unit Contents Lectures
I Introduction:
Definition, Reasons for going global, approaches, difference between domestic
& international HRM, internationalisation of HRM: Socio-cultural context,
organisational dynamics & IHRM: Role of culture in International HRM,
organisational process in IHRM, linking HR to international strategies,
challenges of IHRM
8
II Recruitment, Selection & Staffing in International Context:
International managers-parent country nationals, third country nationals, host
country nationals, third country nationals, advantages & disadvantages of
different selection methods, different approaches to multinational staffing
decisions, recruitment methods using head-hunters, cross-national advertising,
e-recruitment; selection criteria & techniques, use of selection tests, interview
for international selection, international staffing issues
8
III Performance Management:
A conceptual background, constraints in global attainment, performance
management cycle, models, performance & appraisal in IHRM appraisal of
expatriate, third & host country employees, issues & challenges in international
performance management, country
8
IV Training & Development in International Context:
Context backdrop of international training, current scenario in international training & development, training & development of international staff, types of
expatriate training, HCN training, Career Development, repatriate training,
developing international staff & multinational teams, knowledge transfer in
multinational companies
8
V International compensation & Labor Relations:
Forms of compensation & factors that influence compensation policy, key
components of international compensation policy, key components of
international compensation, approaches to international compensation, compensation practices across the countries, social security systems across the
countries, global compensation: emerging issues
8
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• The Global Challenge-framework for international human resource
management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin
• International Human Resource Management-Peter J Dowling, Denice E Welch,
Cengage Learning
Other readings:
• International Human Resource Management, K Aswathappa, Sadhna Das,
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McGraw Hill Companies
• International Human Resource Management, Tony Edwards, Chris Rees,
Pearson Education
• International Human Resource Management- PL Rao, Excel Books
Course Code: MBH- 522
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Course Name: Strategic HRM
Aims and Objectives • The course is designed to provide linkages of Business Strategy to
HR Strategies-Policies & Systems.
• It is designed to equip the student with the tools & techniques essential for strategic contribution of HRM to organisational
success.
• Familiarising the students with the latest trends in HRM that
provide a strategic orientation to the function.
Unit Contents Lectures
I Understanding Strategic HRM:
Traditional vs. strategic HR, Typology of HR activities, "best fit" approach vs.
"best practice" approach, HR strategy and the role of national context, sectoral
context and organizational context on HR strategy and practices, investment
perspective of human resources
04
II Aligning HR systems with business strategy:
Sustained competitive advantage – how HR adds value to the firm – HR as
sacarce resource – non-substitutable resource, linking HRM practices to
organizational outcomes – assessing and reducing costs – behavioral impact of
HR practices – marginal utility models – auditing HR practices and department,
linking strategy to HRM practices – corporate HR philosophy and company
wide HR standards – HRM leading strategy formulation, alternative HR systems – universalistic – contingency – configurational, congruence and integrated HR
systems
12
III HR Strategy in work force utilization:
Efficient utilization of human resource – cross training and flexible work
assignment – work teams – non unionization, strategies for employee
shortages, strategies for employee surpluses. Strategies for performance and
development : Typology of performance types – marginal performers – under achievers – stars – solid citizens, managing employee ability – recruitment and
selection strategy typology, incentive alignment, psychological contracting
10
IV Evaluating HR Function:
Overview of evaluation – scope – strategic impact – level of analysis – criteria –
level of constituents – ethical dimensions, approaches to evaluation – audit
approach – analytical approach – quantitative and qualitative measures – out
come and process criteria, balanced score card perspective, bench marking, accounting for HRM – purpose of measuring cost and benefits of HRM –
approaches to HRM performances – employee wastage and turn over rates –
cost of absenteeism – measuring human resource cost
10
V HR Score card:
HR as a strategic partner and measurement challenge, seven step model for
implementing HR strategic role, creating an HR score card, measuring HR
alignment – two dimensions of alignment – assessing internal and external
04
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alignment – systems alignment map.
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Charles R Greer Strategic Human Resource Management- A General
Managerial Approach-Pearson
• Jeffrey A Mello, Strategic Human Resource Management, South western
Thomson Learning
Other readings:
• Managing Human Resources: Bohlander, Snell & Sherman.
• Strategic Management: Pearce II & Robinson J R.
• Human Resources Management-Gaining a competitive advantage, Noe,
Hollenbeck, Gerhart, Wright-IRWIN 2e.
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Course Code: MBH- 523
Course Credit: 4.0
Total No. of lectures allocates: 40
Time: 4 Lecture hours per week
Course Name: Learning & Development
Aims and Objectives • The course would facilitate understanding of the role, importance and place of training in organizations as well as the approach to adult
learning.
• It would equip students with both theoretical concepts and practical techniques to manage the training and development function in an
organization.
• The course would give an overview of identifying and analyzing training needs, planning and designing training and development
programmes, delivery of training, training methods, training evaluation
and contemporary training practices in Indian organizations.
• The course would facilitate the appreciation of various traditional and innovative media and methods for delivering training and insight into
how to be an effective trainer.
• The course also involves an understanding of the techniques and
approaches to management development.
Unit Contents Lectures
I Introduction to Employee Learning and Development in Organizations:
Learning, the forces influencing working & learning, classification of learned capabilities, learning theories-reinforcement theory, social learning theory, goal
theories, need theories, expectancy theories, adult learning theory, information
processing theory; the basic principles of learning, the learning process, mental
& physical processes, the learning cycle, age influences on learning,
instructional emphasis for learning outcomes
10
II Training & Learning:
Introduction, relationship, meaning, designing effective training, forces
influencing working & learning, training practices, strategic training, training
needs assessment. Transfer of learning: introduction, training design, work
environment characteristics influencing transfer, organizational environments
encouraging transfer, implementation of the training programme
08
III Training Methods
Traditional training methods: presentation methods, hands-on methods, group
building methods. Choosing training methods. E-learning & use of technology in training, technology & multimedia, computer-based training, developing
effective online learning, blended learning, simulations, simulations, mobile
technology & training methods, intelligent tutoring systems, distance learning,
technologies for training support, learning management systems, systems for
training delivery
08
IV Evaluation of Training & Employee development:
Reasons for evaluating training, overview of the evaluation process, outcomes
used in the evaluation of training programs, determining whether outcomes are good, evaluation practices, evaluation designs, threats to validity, types of
evaluation designs, considerations in choosing as evaluation designs,
determining ROI, determining costs, measuring human capital & training
activity. Employee Development: introduction, approaches to employee
development, the development planning process, company strategies for
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providing development, special issues in training & employee development
V Contemporary issues in Learning & Development:
The future of learning & development: introduction, learning for virtual work
arrangements, focus in content & use of multiple delivery methods, capturing & sharing intellectual capital, increased use of true performance support,
performance analysis & learning for business enhancement, use of training
partnerships & outsourcing training, training & development from a change
model perspective, key issues in implementing change
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Training for Development, Lynton, R.P. & Pareek, U., Vistaar Publications.
• G. Pandu naik-HRD Solutions for excellence-T&D, Text Research & Cases, Excel
Books
Other readings:
• Training for Organizational Transformation, Lynton R.P & Pareek Udai, Sage
Publication.
• How to plan and design training programmes, Rae Leslie, Infinity Books.
• Training for Development-All you need to know, Sahu, R.K., Excel Books.
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Course Code: MBH- 524
Course Credit: 4.0
No of lectures: 40
Time: 4 lecture hours per week
Course Name: Managerial Effectiveness
Aims and Objectives • To internalise the role of positive attitude in all spheres of human
endeavour.
• To understand and review the process of managerial effectiveness.
• To understand the reality and relevance of managerial job
Unit Contents Lectures
I Managerial Job:
Definition & descriptive dimensions, methods, models & time dimensions, job
behavior-effective & ineffective, managerial job behavior-functional & level
differences
8
II Designing managerial job:
Identifying managerial talent, selection & recruitment, management skill
development, managerial motivation, pay & rewards
8
III Management criteria & managerial effectiveness:
Effective management criteria: performance appraisal measures, feedback,
career management, balance scorecard; Managerial effectiveness: concept &
definition, the person, process & product approaches, bridging the gap
8
IV Measuring Managerial effectiveness & Issues:
Current practices in Industry & Government, effective manager as an optimizer. Issues in Managerial effectiveness: organizational process, climate, leadership
& Group influences, job challenges, competition & managerial styles
8
V Contemporary Issues:
Self development, negotiation skills, development of competitive spirit,
knowledge management, fostering creativity & innovation, management of
creativity & innovation
8
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Chakraborty, Managerial Effectiveness & Quality of Work life Indian Insights,
1st edition, Tata McGraw Hill, 2007
• S. Naranyan Roa, Counselling & Guidance, Tata McGraw Hill, 2nd Edition,
2007
Other readings:
• Adwin, C.M., Park, C.L. & Spiroo, A. III (Ed.) Handbook of health psychology
and aging. New York: Sinlford Press
• Gary Yuki, leadership in Organisation, Pearson Education, 2007
• Strategic Human Resource Leader, Jaico Publishing
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Trimester – VI – The IIS University
Course Code: MBH- 621
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture hours per week
Course Name: HR Planning & Information Systems
Aims and Objectives • To discuss the concept and importance of human resources
planning in organisations
• To describe the critical linkages that exist between strategic
planning and human resources planning
• To identify the factors that shape an organisation’s demand for
human resources
• To describe the methods used to forecast the demand for human
resources
• To explain the role of skill inventories in developing succession
plans
• To recommend solutions to staffing shortages or surpluses
• To identify reasons why a computerized human resource planning
system could be useful to an organisation.
Unit Contents Lectures
I Concept and Benefits of HR Planning:
Macro level HR Planning and Labour Market Analysis, Micro level
(Organisational) HR Planning, HRP components, benefits and process
8
II Job Analysis:
Meaning and definition, job analysis process, techniques of Job Evaluation, Job Design and Role Analysis and Job Enlargement and Enrichment, competency
based approach
8
III Workforce analysis and forecasting:
Forecasting manpower needs, process, projecting future talent
supply,Workload Analysis, Work force flow mapping, Models and techniques of
human resource demand and supply forecasting, Wastage Analysis, scenario
forecasting, regression analysis
8
IV Human Resource Information System: HRIS A Framework: Concept,
Management, Information, System, HRIS definitions, Nature & Scope, Characteristics, Functions, Importance & Failures,
and
MIS & Use of Computers.
Management Process: Introduction to management, Approaches to
management,
Functions of the manager, HRIS: A support to the management, Management
effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A
tool for management process
8
V Important Concepts:
Human Resource Audit, Behavioural factors in human resource planning and Skills Inventory, challenges of succession management, replacement analysis,
career planning and its process, Human Resource Valuation and Accounting
10
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
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• Human Resource Planning, Bramham J., Institute of Personnel Management,
London
• Human Resource Information System: Development and Applications,
Kavanagh, M. J. etc., PWS-Kent, Boston
Other readings:
• The Manpower Planning Handbook, Bennison, M and Casson, J., McGraw Hill,
London.
• Human Resource Valuation: A Guide to Strategies and Techniques, Belkaoui,
A.R. and Belkaoui, J.M., Quorum Books, Greenwood.
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Course Code: MBH- 622
Course Credit: 4.0
Total No. of lectures allocated: 40
Time: 4 lecture hours per week
Course Name: Employment Laws
Aims and Objectives • This course is designed to understand basic concept behind procedural substantive and protective legislation relating to
employment laws.
Unit Contents Lectures
I Employment Legislations:
Contract Labour (Regulation and Abolition) Act, 1970, Employment exchanges
(compulsory notification of vacancies) Act 1959.
06
II Compensation Legislations:
Payment of Wages Act, 1936, Minimum Wages Act, 1948, Equal Remuneration
Act, 1976, Payment of Bonus Act,1965
08
III Social security Legislations:
Employee’s State Insurance Act, 1948, Employees Provident Fund and
Miscellaneous Provisions Act, 1952, Payment of Gratuity Act, 1972, Workmen’s
Compensation Act, 1923, Maternity Benefit Act, 1961
10
IV IR Legislations:
Trade Union Act, 1926, Industrial Dispute act, 1947-Authorities Under this Act,
Notice of Change, Procedures, Powers and Duties of Authorities, Strikes and
Lock-Outs, Lay off and Retrenchment, Unfair labour practices and penalties
10
V Work place Legislations:
Factories Act, 1948 (Safety of welfare provisions), Industrial Employment
(Standing Orders) Act, 1946(Setting up of model standing orders)
06
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• State and Labour in India: AN Vaid, Asia Publishing House, Bombay
• Labour Relations Law in India: SL Agarwal
• Law and Practice Relating to Lay off. Retrenchment and Closure VP Arya,
Oxford and IBH Publishing Co., Delhi
Other readings:
• Report of National Commission on Labour: Govt. Of India
• The Indian Labour Year Book (Latest Issue). Ministry of Labour Govt. of
India.
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Course Code: MBH- 623
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 lecture hours per week
Course Name: Industrial Relations
Aims and Objectives • The course is directed towards understanding of conceptual and
operational aspects of issues relating to industrial relations
Unit Contents Lectures
I Industrial relations Introduction:
Introduction, Complexity of industrial relations, conflict, industrial relations as
a field of study, pluralism, Dunlop’s Industrial Relations System, Characteristics
of the Indian IR system
08
II Industrial Relations System in India:
Labor Policy: introduction, Phases of labor policy till sixth policy. Settlement of
Disputes: Role of the state, the dispute settlement machinery and it
instruments, legislations
08
III Collective Bargaining:
Definition, Nature and Flexibility, theories, problems, objectives of bargaining,
environment of collective bargaining, pre-conditions, legality, structure of
bargaining, steps in negotiation process, formats of agreements and their issues
and concerns, specific agreements.
08
IV Grievance Handling and Labor Welfare:
Grievance handling, causes of grievances, formal systems, labor welfare.
Concept of labor welfare, development in labor welfare, welfare provisions,
social security
08
V Workers’ Participation in Management:
What is participation, why participation, participation in India, failure and its
reasons, role of industry in workers participation
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Labour Problems in the Industrialization of India: Charles Harward
University Press, Cambridge.
• Unionism in a Developing Economy: CK Jhohari, Shtirm Centre of Industrial
Relations, New Delhi
Other readings:
• Report of the National Commission on Labour
• India's Five-year Plans, Labour Policy
• Unions, Employers and Government: Van Duseen Kenned Manaktalas,
Bombay
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Functional Electives (IT & Systems)
Trimester – IV – The IIS University
Course Code: MBS-421
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: Computer Applications in Management
Aims and Objectives • This course is designed to make the students of management familiar with the applications of computers in Business
Management. This paper shall prepare students to learn and
acquire necessary computer skills required for day to day office
application. The students will also be able to learn to solve business mathematical problems with the aid of computers.
Unit Content Lectures
I Application of Computers
Working of a Computer System, Evolution of Computers, Generations of
Computer Languages, Applications of Computers, Use of Computer in
Marketing, Finance, HR. IT Outsourcing Advantages and Disadvantages.
8
II Operating System Concepts Introduction, Types of Operating System, Features & Functions of Operating
System, Using the Windows Operating System, Basics of Word Processing,
Spreadsheets, Database Management, Electronic Presentations.
8
III Telecommunication Concepts
Networking Basics, Topologies, LAN, MAN, WAN, OSI Model, TCP/IP
fundamentals, Internet, Intranet, Extranet and the World-Wide Web,
Introduction to Wi-Fi & Mobile Communications.
8
IV Financial Analysis using spreadsheets
Financial Functions-PMT(), PV(), NPV(), FV(), IRR(),RATE(), DDB(), CTERM(),
SLN(), HLOOKUP(), VLOOKUP(), Data Tables
8
V Computer Applications in Finance using spreadsheets
Data Analysis, Query, Charts, What-if-Analysis tools: Data Summarization and
visualization using pivot tables, scenarios, goal seek
8
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Fundamentals of Computers, V Rajaraman, Prentice-Hall of India, 2004.
• Fundamentals of Information Technology, Alexis Leon, Vikas Publishing House, 2008.
Other readings:
• Using Information Technology, Brian Williams, McGraw-Hill, 2010
• Elementary Data Analysis Using Microsoft Excel, Anita M Meehan, C. Bruce Warner, McGraw-Hill, 1999.
• Corporate Financial Analysis with Microsoft Excel, Francis J. Clauss, McGraw-Hill, 2009.
• Computer Finance and its Applications, Wessex Institute of Technology Southampton, UK, WIT Press, 2004.
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Course Code: MBS -422
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: System Analysis and Design
Aims and Objectives • The course will enable the students to have the insight of the systems concept and the procedure & methodologies of analysis
and design of the system. The course will also help them
understand the systems implementation and scheduling.
Unit Content Lectures
I System Concept and Information System Environment:
Definition, Characteristics of a system, Elements of a System, Open and closed
System, Formal and Informal Information System, Computer based Information
System, Decision Support System, General Business knowledge and
Interpersonal communicational System.
08
II System Development Life Cycle: Recognition of need, Impetus for system change, Feasibility study, analysis,
design, implementation, Post implementation and maintenance. Role of System
Analyst, The Analyst/User Interface.
08
III System Planning and Initial Investigation:
Strategies for determining Information requirement, problem definition and
project initiation, background analysis, fact analysis, review of written
documents, Onsite observations, Interviews, Questionnaires, Fact analysis,
Efficiency Analysis, Performance Analysis, Service Analysis
08
IV Information Gathering:
Need, Information about firms, information gathering tools: Interviewing,
Arranging the Interview, Guide to successful Interview, Types of interview and
questionnaires, The structured and unstructured Alternatives.
08
V Feasibility Study:
System Performance, Economic and Technical Feasibility, Input/ Output Forms
Design, Hardware/Software selection, Documentation and its importance
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Systems Analysis and Design, Elias M.Awad, McGraw-Hill Professional Other readings:
• Structured System Analysis and Design, S.A Kelkar, Prentice Hall, India, 2004
• 3. System analysis, design, and development: concepts, principles, and practices, Charles S. Wasson, Wiley.
Course Code: MBS - 423
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: IT Strategy
Aims and Objectives • Aimed at developing and understanding the use of IT as a strategic tool for Business Management.
Unit Content Lectures
I
Introduction:
Emergence of IT as a strategic issue, Role of IT in Business Transformation,
Internal & External Factors influencing the transformation, Evolution of IT from
a supporting function to a business.
08
II Information System Planning:
Information System Plans in Context, global perspective, Approaches in IS
08
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Planning, The IS Planning Process, Managing IT evaluation, techniques &
outcomes of evaluation.
III
The IT & Business Strategy Relationship:
Factors influencing the social dimensions of alignment between business and IT objectives, the dynamics of alignment, Strategy and the Internet, Evaluating the
impact of IT on organization.
08
IV
IT Strategy & the organizational environment:
IT and new organizational forms, IT and organizational decision making,
Integrating Knowledge Management System into organizational, IT & customer
Service, IT and organization Performance.
08
V
Strategic Planning for IT:
Managing IT for competitive advantage, the strategy for applying IT,
assessment, execution, quality control, administration, strategic alignment
model to align IT & business strategy, IT policies, national & global.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Galliers,R.D. Strategic Information Management and strategies in Managing
Information Systems, Oxford. Other Readings:
• McKenny, James Waves of change: Business evolution through Information Technology.
• Neuman, Seev Strategic Information System: Competition through Information technologies.
• Boar BH, The Art of Strategic Planning for Information Technology, Wiley
Course Code: MBS - 424
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: Introduction To Database Management
System
Aims and Objectives • This course has been designed to introduce the students to applications of systems designed to manage the data resources of
organizations. It provides them an opportunity to study the hands-
on implementation of a data base in corporate environment.
Unit Content Lectures
I File System and Databases
Introduction to files and file system, Database System, Database Models, Types of Database Systems: Client Server, Object Oriented, Distributed DBMS,
Advantages of DBMS.
06
II The Relational Database Model
Database Architecture: Database Abstraction, Data Independence, Integrity
Rules, Relational Database, Keys: Primary Key, Foreign Key, Alternate Key,
Candidate Key.
05
III Database Design
E-R Model, Designing Tables from the ER model, Normalization: 1NF, 2NF, 3NF.
05
IV Structured Query Language
Creating tables, Select Statement, Handling Null Values, ORDER BY clause,
WHERE clause, GROUP BY clause, Relational Operators, Logical Operators, SQL
Operators, Numeric Functions, String Functions, Date Functions, Joining Tables,
Views.
14
V Database Security and Administration
Database Security, Access Control, Access Controls on Views and Integrity Constraint, The DBA’s Managerial Role.
10
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
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• Ramakrishna and Geherke, Database Management Systems, Tata Mc Graw Hill Pub. Co. Ltd.
• Ivan BayRoss, Database Technologies, Sybex Computer Books Inc.
• Ramez Elmasri and Shamkant B. Navathe, “Fundamental Database Systems”, Third Edition, Pearson Education, 2003.
Other Readings:
• Database System Concepts, Silberschatz, Korth, Sudarshan, Tata Mc GrawHill Pub. Co. Ltd.
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Trimester – V – The IIS University
Course Code: MBS -521
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: IT Infrastructure Management
Aims and Objectives • To manage the present computerized environment and to bridge the gap between the need of business process knowledge and
functional computer expertise
Unit Content Lectures
I Infrastructure Management Overview
Definitions, Infrastructure management activities, Evolutions of Systems,
(Mainframes-to-Midrange-to-PCs-to-Client-server computing-to-New age
systems) and their management, growth of internet, current business demands
and IT systems issues, complexity of today's computing environment, Total cost
of complexity issues, Value of Systems management for business.
08
II Preparing for Infrastructure Management
Factors to consider in designing IT organizations and IT infrastructure,
Determining customer's Requirements, Identifying System Components to manage, Exist Processes, Data, applications, Tools and their integration,
Patterns for IT systems management, Introduction to the design process for
information systems, Models, Information Technology Infrastructure Library
(ITIL).
08
III Service Delivery Processes
Service-level management, financial management and costing, IT services
continuity management, Capacity management, Availability management.
08
IV Service Support Processes Configuration Management, Service desk. Incident management. Problem
management, Change management, Release management.
08
V Storage and Security Management
Introduction Security, Identity management, Single sign-on, Access
Management, Basics of network security, LDAP fundamentals, Intrusion
detection, firewall, security information management Introduction to Storage,
Backup & Restore, Archive & Retrieve, Space Management, SAN & NAS, Disaster
Recovery, Hierarchical space management, Database & Application protection,
Bare machine recovery, Data retention.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Foundations of IT Service Management: based on ITIL, by Jan Van Bon, Van
Haren Publishing, 2nd edition 2005 Other Readings:
• High Availability: Design, Techniques, and Processe, by Floyd Piedad, Michael Hawkins, Prentice Hall, 2000
IT Organization: Building a Worldclass Infrastructure, by Harris Kem, Stuart
Gaiup, Guy Nemiro, Publisher: Prentice Hall, 2000
• IT Systems Management: Designing, Implementing, and Managing World-
Class Infrastructures Rich Schiesser, Prentice Hall PTR; 2001
Course Code: MBS - 522
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: Software Engineering and Project
Management
Aims and Objectives • Expose the students to systematic software development techniques such as techniques for sofware design, coding, testing, and
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maintenance and project management.
Unit Content Lectures
I Introduction to Software Engineering Paradigms Software Engineering Paradigms: Software Characteristics, Software myths,
Software Applications, Software Engineering Definitions, Various Software
Process Models, Process iteration, Process activities, The Rational Unified
Process, Computer-aided software engineering
06
II Software Requirements Specification
Software Requirements, Functional and non-functional requirements, User
requirements, System requirements, Interface specification, software requirement document, Requirements Engineering Processes, Feasibility
studies, Requirements elicitation and analysis, Requirements validation,
Requirements management System Models, Critical Systems Specifications.
10
III Project Management and Cost Estimation
Project Management, Management activities, Project planning, Project
scheduling, Risk Management, Software Metrics and Measures — Process
Metrics, Project metrics, Software Project Planning, Empirical, Putnam,
COCOMO. Project duration and staffing. Risk Identification and Projection: RMMM; PERT and CPM.
11
IV Verification and Validation
Verification and validation, Verification and Validation — Planning verification
and validation, Verification and formal methods. Software Testing — System
testing, Component testing, Test case design, Test automation.
07
V Quality Management
Quality Management — Process and product quality, Quality planning, Quality control, Software measurement and metrics Process Improvement — Process
and product quality improvement, Process classification, Process measurement
— Process analysis and modeling, Process change, The CMMI process
improvement framework.
06
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book
• R.S Pressman: Software Engineering, A Practitioner’s Approach, McGraw Hill
• Ian Somerville, Software Engineering, Pearson Education Other readings:
• R.E Farley: Software engineering concepts, Tata McGraw Hill
• Pankaj Jalote, An Integrated Approach to Software Engineering, Narosa
Publishing House
Course Code: MBS -523
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: e-Business
Aims and Objectives • To provide the students with an analytical and technical framework to understand the emerging world of e-Business.
• To know underlying technological infrastructure.
Unit Contents Lectures
I Introduction to e-business models and frameworks:
Digital economy, principles of e-business, e-business models. e-selling process,
e-buying planning, e-procurement, convergence strategies
08
II e-business design and e-markets:
Overview, steps in e-business design, reversing the value chain, knowledge
building. E-market models, benefits of e-market, direct B2B markets, coalitions.
08
III Integrating supply chain management process: 08
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Introduction to supply chain management, theories of supply chain
management, components of e-supply chain, managing relations in e-supply
chain, global supply chain management.
IV ERP Basics, communication and collaboration: Need and Evolution of ERP Systems, ERP and Related Technologies, pros and
cons, classification, market scenario, Enterprise architecture planning, VoIP, e-
mail, voice mail, web conferencing, content management system
08
V Selling chain management process:
Definition, business and technology drivers, infrastructure, sales and
distribution configuration. e-CRM processes and their integration, e-banking, e-
governance. E-Business strategy into action, Challenges, e-Transition and Summary. e-Security
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Daniel Amor, R=The E-Business revolution: Living and Working in an
interconnected world, Prentice Hall.
Other readings:
• Laudon & Laudon, Management Information System, Pearson Education.
• Ravi Kalakota and Marcia Robinson : e-Business Roadmap for Success, Addison
Wesley, 1999
• Abhijit Chaudhury, Jean- Pierre Kuilboer, E business and E commerce,
Infrastructure : Technologies Supporting the e- Business Initiative, Mc-Graw Hill.
Course Code: MBS -524
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: Knowledge Management
Aims and Objectives • Essential principles of knowledge management
• Impact of KM and technology on IT infrastructure
• Team building and goal setting
Unit Content Lectures
I Introduction to Knowledge Society
Knowledge society-from data to information to knowledge- Drivers of
knowledge management-Intellectual capital-KM and learning organizations
08
II Strategic Alignment
Strategic alignment – creating awareness- articulation- Evaluation and Strategic
alignment- Infrastructure development and deployment- Leadership, measurement and refinement- Role of CKO
08
III Analyzing Business Environment
Knowledge audit and analysis, design KM team, creating KM system blue print,
implementation, capture, store and sharing
08
IV Technology Components
Technology components, Intranet and Groupware solutions, tools for
collaborative intelligence, package choices, implementing security.
08
V Integration with web-based systems Integration with web-based and internal operational and support systems,
change management, reward systems, continuous improvement-case studies
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book
• The Essential Guide to Knowledge management, Pearson Education
• Amrit Tiwana, The Knowledge Management Tool Kit, Pearson Education
Other readings:
• Sudhir Warier, Knowledge management
• Davenport Thomas H, Prusak Laurence : Working knowledge : How organization
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manage what they know, Harward Business School Press
• Elias M. Awad Hasan M. Ghazri : Knowledge Management, Pearson Education
• Amrit Tiwana, The essential Guide to Knowledge Management
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Trimester – VI – The IIS University
Course Code: MBS -621
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: IT Consulting Management
Aims and Objectives • Appreciating the techniques for utilization of resources in effective and efficient way and Investment to make a significant difference
to clients
Unit Content Lectures
I
The Business of Advice
Introduction to Consulting, Components of a generic consulting project, The IT
Consulting Framework, Role of a Consultant, Developing Superior Consulting
Skills.
08
II
IT Consulting Environment
Understanding the IT Industry, Categories of Consulting Engagements, Bridging
the gap between business and technology, Project planning & implementation,
Helpdesk services, Remote management Services, Major IT consulting Firms.
08
III
Basics of Consulting Projects of different types
Network management, system assessment, project management, network design, integration and security, application development, risk assessment,
contingency planning, compliance consulting, data warehousing, and other
information technology services and IT operations.
08
IV
IT Consulting Critical Issues
Trends in consulting, IT Staffing, outsourcing and project management, security
and control, compliance, and disaster recovery planning
08
V
Intellectual Property Rights Introduction, Invention and Creativity, Types of property, Patents, Copyrights
and Related Rights, Trademarks.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• L Antonio Joia, IT Based Management Challenges and Solution
• Jaykumar, Ramkumar, Intellectual Property Rights Demystified: New India Publishing Agency, New Delhi.
Other Readings:
• D Mohammad, IT Management in Developing Countries
• John Prescott Careers in Management Consulting
• S. Berkun, The art of project management, O’rielly, 2005
• Intellectual Property Today, [www.iptoday.com]
Course Code: MBS -622
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Course Name: Business Process Re-engineering
Aims and Objectives • To get an exposure on the various aspects of business process reengineering
• To understand the steps to be followed in implementing the process reengineering in business enterprises.
• To make use of information technology for reengineering purpose in business enterprises.
Unit Content Lectures
I Introduction 08
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Changing business scenario, Definitions on business process, Definitions on
business process reengineering and Comparison with other performance
improvement concepts, Reasons & Benefits for Reengineering.
II BPR and Change Management Preparing for change, Planning for change, Designing change, Evaluating
change, To or Not To Outsource.
08
III Process Design, Analysis And Mapping
Functional areas in business enterprises, Process performance metrics,
Mapping the process flow.
Transforming The New Process: Behavioral reengineering, Implementing the
new process, Process Management.
08
IV Relevance of IT enablers in BPR: Significance of BPR in implementation of
software products.
Integration of BPR With Emerging Concepts: Electronic commerce, Supply
chain management.
08
V Reengineering Scenario:
BPR in India- The State of the art, BPR in USA, BPR in Japan, Analysis,
Imperatives.
Issues Related To Human Factor In Business Enterprises: Change in attitude, Training, Leadership.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Michael Hammer & James Champy – Reengineering the Corporation – A manifesto for Business Revolution – Nicholas Brealey UK 2001.
• Michael Hammer – Beyond Reengineering – Harper Collins Publishers INC New York.
Other readings:
• Gerard Burke & Joe Peppard (edited) – Examining business process re-
engineering – Kogan Page Ltd. London.
• Lon Roberts – Process Reengineering the - Key to Achieving Break Through
Success – Tata McGraw – Hill Publishing Company Ltd. New Delhi.
• Warren Winslow – Strategic business transformation – The McGraw – hill
Companies – England
• Dr. Johnson A Edosomwan – Organizational Transformation and Process
Reengineering – Kogan Page Lted. London
• Cheryl Currid & Company – The Reengineering Tool Kit – Synergy Books
International Malaysia
Course Code: MBS - 623
Course Credit: 5.0
Total No of Lectures Allocated: 50
Time: 5 Lecture Hours per Week
Course Name: Enterprise Resource Planning
Aims and Objectives • To get an exposure on the various aspects of business process reengineering
• To understand the steps to be followed in implementing the process reengineering in business enterprises.
• To make use of information technology for reengineering purpose in business enterprises.
Unit Content Lectures
I Introduction to ERP: Enterprise wide information system, Custom built and packaged approaches,
Needs and Evolution of ERP Systems, Common myths and evolving realities,
ERP and Related Technologies, Business Process Reengineering and
Information Technology, Supply Chain Management, Relevance to Data
Warehousing, Data Mining and OLAP, ERP Drivers, Decision support system.
08
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II Market & Life Cycle:
ERP Domain, ERP Benefits classification, Present global and Indian market
scenario, milestones and pitfalls, Forecast, Market players and profiles,
Evaluation criterion for ERP product, ERP Life Cycle: Adoption decision, Acquisition, Implementation, Use & Maintenance, Evolution and Retirement
phases, ERP Modules.
08
III Evaluation:
Framework for evaluating ERP acquisition, Analytical Hierarchy Processes
(AHP), Applications of AHP in evaluating ERP, Selection of Weights, Role of
consultants, vendors and users in ERP implementation; Implementation
vendors evaluation criterion, ERP Implementation approaches and methodology, ERP implementation strategies, ERP Customization, ERP-A
manufacturing Perspective.
08
IV Critical success and failure factors for implementation:
Model for improving ERP effectiveness, ROI of ERP implementation, Hidden
costs, ERP success inhibitors and accelerators, Management concern for ERP
success, Strategic Grid: Useful guidelines for ERP Implementations.
08
V Technologies in ERP Systems and Extended ERP:
Case Studies Development and Analysis of ERP Implementations in focusing the various issues discussed in above units through Soft System approaches or
qualitative Analysis tools, Learning and Emerging Issues, ERP and ECommerce.
Concept of E-Governance: Concept, E-Governance frame work, area of
application like public sector, service industry.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Textbook of Enterprise Resource Planning, Mahadeo Jaiswal, Ganesh Vanapalli, Macmillan Publishers India, 2005.
• ERP: A Managerial Perspective Book Description, Sadagopan S, Tata McGraw Hill,
Other readings:
• ERP tools techniques and applications for integrating the supply chain by Carol A. Ptak, Eli Schragenheim.
• ERP A-Z Implementer's Guide for success by Travis Anderegg, Resource Publishing, 2000.
• Enterprise Resource Planning Systems System, Lifecycle, Electronic Commerce and Risk by Daniel E.O. Leary.
• Enterprise Resource Planning (ERP): The Dynamics of Operations Management by Avraham Shtub.
(67)
Functional Electives (International Business)
Trimester – IV – The IIS University
Course Code: MBI- 421
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: Foreign Trade Policy of India
Aims and Objectives Paper has been designed such that it acquaints the students with the recent trends in India’s foreign trade and policy related issues in foreign
trade in the global context.
Unit Contents Lectures
I Introduction to India's Foreign Trade
Trends and developments; Commodity composition and direction, India's
foreign trade in global context.
07
II Foreign Trade Policy and Control in India
Policy making body and institutions; Exchange control in Institutions; Exchange
control in India-objectives and definition. Key features of latest Foreign Trade
Policy.
09
III Import Substitution and Export Promotion Policies
Export Incentives-duty exemption schemes, EPCG, duty draw backs; Role of
commercial banks in foreign trade; Deferred payment system; EXIM Bank;
Export credit insurance and ECGC.
09
IV Infrastructure Support for Export Promotion
Export promotion councils, Commodity board/Products export development
authorities; Specific service institutions; State trading organizations Export and
Trading Houses; Export Processing Zones/Special Economic Zone (EPZ/SEZ);
Export Oriented units (EOUs).
10
V Foreign Investment Policy
Indian Joint ventures abroad Multilateralism and Bilateralism in India's foreign
trade.
05
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book:
• Verma M.L. Foreign Trade Management in India. Vikas Publishing House, New
Delhi.
Other readings
• Bhashyam S:Export Promotion in Indian-The Institutional Infrasturcture,
Commonwealth Pub. New Delhi.
• Chaudhuri B.K. Finance of Foreign Trade and Foreign Exchange; Himalaya
Publication, New Delhi.
• Mahajan V.S. : India's foreign Trade and Balance of Payments; Deep & Deeop
Publications, New Delhi.
• Vershney R.L.: India's Foreign Trade; Mahal, Allahabad.
• Export-Import Policy, 1997-2003; Ministry of Commerce, Government of India,
New Delhi.
(68)
Course Code: MBI- 422
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: International Marketing Management
Aims and Objectives • To understand the range of strategic options open to companies
competing internationally
• To enhance the students understanding of International Marketing
Environment
• To make Strategic and Operational Marketing decisions in the context of different, complex International marketing
environments
Unit Contents Lectures
I International Marketing: An Introduction
Concept of International Marketing, International Marketing vs. Domestic
Marketing, International Marketing Environment, International Marketing
Strategies, GLOCAL Marketing
07
II Market Entry Strategies
International Marketing Research and Opportunity Analysis, Market Selection
Process, Market Entry Modes, Framework, Structure and Strategies
09
III International Marketing –Mix Decisions-I
International Product Management, Product Policy, Product Life Cycle, New
Product Development, International Pricing objectives, methods and strategies
09
IV International Marketing –Mix Decisions-II
Management of International Distribution and Logistics, International
Marketing Communications Strategy
09
V International Marketing Planning and Documentation
International Marketing Risks, International marketing Planning and control,
Future of International Marketing.
06
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata
McGraw Hill, 2008.
• Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis,
Development and Implementation, Thomson Business Press, India edition, 1999.
Other readings:
• Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education.
• Cateora R Philip & Graham L John: International Marketing, McGraw Hill.
• Subhas C. Jain: International Marketing, South Western.
• Jean-Pierre: Global Marketing Strategies, biztantra.
• Rakesh Mohan Joshi: International Marketing, Oxford University Press.
• Warren J. Keegan: Global Marketing Management, Pearson Education.
• Francis Cherunilam, International Marketing, Himalaya Publishing House, 2004.
• R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi, 2008.
(69)
Course Code: MBI- 423
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Global Financial Markets and Instruments
Aims and Objectives The objective of this course is to acquaint the students with the salient
features of global currency markets and financial system
Unit Contents Lectures
I Introduction to International Financial System
Brettonwood conference and afterwards; European monetary system. Fixed vs
Floating Exchange Rate regimes.
07
II Creation of Euro Currency Markets
Creation of Euro Dollar, Emergence of Global Currency Markets, Size and
Structure of Europe and Asian Markets, Transaction, Regulatory systems, Major
instruments.
08
III International Financial Markets and Instruments
International capital and money market instruments and their salient features; Integration of financial markets and approach; Arbitrage opportunities; Role of
financial intermediaries.
07
IV International Money Market Instruments and Institutions
GDRs, ADRs, IDRs, Euro Bonds, Euro Loans, Repos, CPs, derivatives, floating
rate instruments, loan syndication and Euro deposits; IMF, IBRD, Development
Banks.
09
V Global Shopping for funds and Investments
Comparison of Domestic, Foreign and Euro Currency Markets for Lending and
Investment, Forex Risk, Interest Rate Parity, Cover deals; Using global markets
for Hedging, Arbitrage, speculation, Cost comparisons.
09
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Book
• Buckley, Adrian: Multinational Finance, Prentice Hall of India, New Delhi
Other readings
• Henning, C.N., Piggot, W. and Scott, W.H: International Financial
Management, Mc Graw Hill, Int. Ed., New York.
• Maurice, Levi: International Finance, McGraw Hill, Int. Ed., New York.
• Rodriqufe, R.M and E.E Carter: International Financial Management, Prentice
Hall of India, Delhi.
• Shaprio, A.C: Multinational Financial Management, Prentice Hall of India,
New Delhi.
Course Code: MBI- 424
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Foreign Language For Business-I (German)
Aims and Objectives The objective of this subject is to acquaint the students with the working
knowledge of the language to make use in international business.
(70)
Unit Content Lectures
I The Article – Definite & Indefinite, TheVerb - Present Tense (fragen –
antworten –sein), Personal pronoun: er – es – sie, Verb + Accusativ Case
09
II The Noun: Singular and Plural
Accusatie Case
The Verb: haben – heissen - schlieβben
Imperative
Interrogative Pronouns
The Construction of Sentence (The Position
of Words)
The Demonstrativpronoun - das
The Time (How to ask and talk about time)
09
III TheVerb (Strong Verbs): Present ( fahren – lessen –nehmen)
Prefixes and Verb (Separable Verbs) – (The Position of Words)
Prepositions
Day – Month – Year
07
IV The Noun: Dative Case
Dative and Accusative Case - Verbs With
Indirect and Direct Object
The Interrogativepronoun wem ?
Possessive Pronoun
Prepositions : With Dative and Accusative Case
Positioin of Words with Conjunctions aber,
denn, und, oder, sondern
The Adverb of Time
08
V Model verbs – Position of words
Personalpronoun – Position of Words
The Watch Timing
Demonstrative pronoun dies
Usage of “Woher” –“ Wo” – “Wohin”
Prepositions with Dative and Accusative Case
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Dectche Sprach for Auslander Von Schulz and Griesback Lesson upto 15
only)
• Pons Starting German / Anfaenger Deutsch
• Cassels Language Guides : German – A Handbook of Grammar, Current
usage and word power
Other readings:
• Teste dein Deutsch – Stufe I & II
• Langenscheidt’ s or Collin’ s German – English / English – German
Dictionary
• Deutsch als fremdsprache-I A
• Deutsch als fremdsprache-I B
• Wir lesen Dartsch-I
• Wir lesen Dartsch-II
(71)
Course Code: MBI- 424
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Foreign Language For Business-I (French)
Aims and Objectives The objective of this subject is to acquaint the students with the working
knowledge of the foreign language to utilize in international business.
Unit Contents Lectures
I Grammar: greetings; indefinite articles; definite articles; the partitive article;
two forms of the contracted article (‘a” & “de” forms)
Comprehension and paragraph writing: reading of the stories in chapter 1 of
the book
Listening and Speaking Skills: activities: making acquaintances
08
II Grammar: introduction to French verb system (present conjugations of the
regular1st. group verbs and of the irregular be, have & go verbs
Comprehension and paragraph writing reading of the stories in chapter 1
and 2of the book
Listening and Speaking Skills inviting and replying to an invitation
09
III Grammar:verb system ( some major verbs of the regular 2nd group & the
irregular 3rd group); demonstrative, qualifying& possessive adjectives;
interrogation; negation;
Comprehension and paragraph writing reading of the stories in chapter 1
and 2 of the book
Listening and Speaking Skills activities : describing people; requesting &
giving orders
08
IV Grammar contracted articles (‘a” & “de” forms), prepositions & adverbs of
space and quantity; gender & number of nouns and adjectives; position
of adjectives
Comprehension and paragraph writing reading of the stories in chapter2
and 3of the book
Listening and Speaking Skills: evaluating & appreciating; thanking &
congratulating
08
V Grammar: imperative mood; emphatic pronouns; pronominal verbs;
Comprehension and paragraph writing reading of the stories in chapter 2 of
the book
Listening and Speaking Skills activities: explaining; justifying; complaining;
07
References: Text Books:
• Le nouveau sans frontieres level- l (methode de francais – published by CLE
international Paris, 1998, Indian edition.
• Le nouveau sans frontiers – workbook vol-1
• Four audiocassettes accompanying the written material
Other readings
• Larousse compact dictionary : Fre->Eng./Eng.->Fre
(72)
• Conjugaison – Le Robert & Nathan
• Larousse grammaire francaise
• Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.
(73)
Trimester – V – The IIS University
Course Code: MBI- 521
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Export-Import Procedures and
Documentation
Aims and Objectives Paper has been designed such that it acquaints the students with the basic
understanding of procedures and documentation of export-import
business and Exim policy of India.
Unit Contents Lectures
I Introduction
Role of Exports and Imports in Indian Economy, Export-Import Policy of India,
Foreign Exchange Regulations, ISO 9000 Service and other internationally
accepted quality certificates, Quality control and reshipment inspection, Marine
Insurance.
08
II Export Procedure
Export Documentation, General Excise clearance, Custom clearance, Role of
clearing and forwarding agents, Shipment of export cargo, Export credit, Export
credit guarantee and policies, forward exchange cover, finance for exports on
deferred payment terms, Duty drawbacks, Logistics for exports and imports.
09
III Export credit
Export credit guarantee and policies, forward exchange cover, finance for
exports on deferred payment terms, Duty drawbacks, Logistics for exports and
imports.
08
IV Imports Procedure
Import Licensing Policy, Actual User Licensing, Replenishment Licensing,
Import-Export pass book Capital goods licensing, Exports houses.
07
V Import Management in a Developing Economy
Foreign exchange budgeting, Import procurement methods, Imports financing,
Purchase contract, Import under counter trade, Monitoring and follow-up of
Import contracts.
08
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Mahajan, M.I.: A Guide on Export Policy Procedure and Documentation.
• Balgoplal, T.A.S.: Export Management.
• Jitendra, M.D.: Export Procedure and Documentation.
Other reference:
• Cherian and Parab: Export Marketing, Himalaya Publishing House Delhi.
• Govt. of India : Handbook of procedures , Import and Export Promotion, New
Delhi.
• Rathor, Rathore and Jain: International Marketing, Himalaya Publishing
House, New Delhi.
• Export-Import, Nabhi Publications, New Delhi.
Course Code: MBI- 522
Course Credit: 4.0
Course Name: International Financial Management
(74)
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives The objective of this subject is to acquaint the students with the basic knowledge of International business and nature and scope of International
Financial Management
Unit Contents Lectures
I International Financial Management
An overview, Importance, nature and scope, Theories of International business,
International Business Methods, Recent changes and challenges in IFM.
International Flow of Funds: Financial Instruments, Factors affecting
International Trade flows, Financial Market, Convertibility in rate.
08
II International Monetary System
Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate
regime, the current exchange rate arrangements, the Economic and Monetary
Union (EMU), Balance of Payments, Corporate Governance around the world.
08
III Foreign Exchange Market, Exchange Rate Determination, and Currency
Derivatives
Markets for Foreign Exchange, International Parity relationships and
forecasting foreign exchange rate, Futures and options in Foreign Exchange,
Markets; Overview of the other markets; Euro currency market, Euro credit
market, Euro bond market, International Stock market.
10
IV Foreign Exchange Exposure and Management
Management of Transaction Exposure, Economics exposure and Translation
Exposure.
07
V Long term & Short-term Asset -liability Management
Foreign Direct Investment, International Capital Budgeting, International
Capital structure and cost of capital. International Financing Equity, Bond
financing, parallel loans.
Short-term Asset-Liability Management: International Cash management,
accounts receivable management, inventory management. Payment methods of
international trade, trade finance methods, Export - Import bank of India,
recent amendments in EXIM policy, regulations and guidelines.
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books
• P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi,
2004.
• Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India
Private Ltd, 2004
• Jeff Madura, International Financial Management, 6th edition, Thomson
Publications.
Other readings:
• Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New
Delhi, 2003.
• S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc
Graw Hill, 2001.
• David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational
Business Finance, 10th edition, Pearson Education 2004.
• P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial
(75)
Management, Macmillan Publishers, 2001.
• Prakash G. Apte, International Finance A Business Perspective, Tata
McGraw-Hill Publishing Co. Ltd., 2003.
• Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India
Pvt. Ltd., 2001.
• Melvin: International Money and Finance 7/e Pearson Education.
Course Code: MBI- 523
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: International Supply Chain Management
and Logistics
Aims and Objectives Paper has been designed such that it acquaints the students with the key features of International Logistics and Supply Chain Management and
familiarizes the students with the components of logistics management.
Unit Contents Lectures
I Introduction
International Logistics and Supply chain management: meaning and objectives,
importance in global economy, Supply chain relationship to business
performance, Key tasks of logistics and supply chain managers, Role of
Government in controlling international trade and its impact on Logistics and
supply chain.
08
II Supply Chain Strategy
Global Supply chain strategy, Structuring supply chain capabilities, Planning
Global Supply Chain: Planning the global supply chain, Network design for
global supply chain management, Risk management in the global context,
Measuring logistics cost and performance. Benchmarking the supply chain,
Performance measurement and evaluation in global supply chains.
09
III Coordination in Supply Chain Importance of Coordination in Supply Chain, Bullwhip Effect, Obstacles to
Coordination, Strategies to achieve coordination, Role and Importance of IT in
Supply Chain Management
07
IV Transportation, Warehousing and Inventory Control
Strategic importance of transport in global logistics, types, characteristics and
salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, warehousing, Inventory Flow
and Modeling; Approaches to Inventory Management in Global Supply Chain
Management, inventory models, safety stock determination for service level,
and lead time
09
V Outsourcing And Logistics Service Providers
Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL
service providers, role in Global logistics, types of services, considerations for
hiring 3PL and 4 PL service providers. Concept and need of outsourcing,
determinants for outsourcing decisions, role of outsourcing in global supply
chain management
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Douglas Long International Logistics: Global Supply Chain Management
Springer- Verlag New York, LLC;2004
(76)
• Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations
and
Other readings:
• Logistics: Text and Cases Wiley, John & Sons, Incorporated 1998
• Alan Branch Global Supply Chain Management in International Logistics
Routledge 2007
• Kent N. Gourdin Global Logistics Management: A Competitive Advantage for
the New Millennium Blackwell Publishing 2006
• Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan
(Editor)
• Quantitative Models for Supply Chain Management Kluwer Academic
Publishers1998
Course Code: MBI- 524
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Foreign Language For Business-II
(German)
Aims and Objectives The objective of this subject is to acquaint the students with the working
knowledge of foreign language to make use in international business
Unit Contents Lectures
I Genitive Case
Past Tense & perfect Tense – weak and strong Verbs
Reflexive pronoun
08
II Complementing declinations
Imperative Mood
Personal pronouns
07
III Prepositions with Genitive Case
Past and Perfect of legen / liegen, stellen / stehen, haengen, stecken
Verbs with Prepositions
Prepositions with Interrogative Words and Pronouns
Pronoun for Noun with indefinite Article( in different cases)
09
IV The Adjective declination
Interrogative pronoun for Adjectives welcher and was fuer ein
Usage of Ja, Nein, Doch
The Past Perfect – Usage of Past Perfect
The Subordinate Clause : weil, daβ
09
V Adjective Declination without Artikel
Subordinate Clause : wenn und wie
Revision
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach
• Pons Starting German / Anfaenger Deutsch
Other readings
• Cassels Language Guides : German – A Handbook of Grammar, Current usage
(77)
and word power
• Teste dein Deutsch – Stufe I & II
• Langenscheidt’ s or Collin’ s German – English / English – German Dictionary
Course Code: MBI- 524
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: Foreign Language For Business-II (French)
Aims and Objectives The objective of this subject is to acquaint the students with the working
knowledge of the foreign language to make use in international business.
Unit Contents Lectures
I Grammar personal pronouns (indirect, direct, adverbial) : choice, order &
place in the sentence; indefinite adjectives & pronouns)
Comprehension and paragraph writing reading of the stories in chapters
3+4 of the book
Listening and Speaking Skills activities: reprimanding; giving opinion
08
II Grammar: near future; past perfect and imperfect tenses
Comprehension and paragraph writing reading of the stories in chapters
3+4 of the book
Listening and Speaking Skills relating events using the past tenses
09
III Grammar: formation and usages; simple relative pronouns
Comprehension and paragraph writing reading of the stories in chapter 4 of
the book
Listening and Speaking Skills activities : relating events using the past tenses
08
IV Grammar reported speech; possessive pronouns
Comprehension and paragraph writing reading of the stories in chapter 4 of
the book
Listening and Speaking Skills: reporting conversation using reported speech;
allowing and prohibiting;
08
V Grammar comparatives and superlatives; simple future; recent past; present
continuous
Comprehension and paragraph writing reading of the stories in chapter 4 of
the book
Listening and Speaking Skills making plans; discussing & debating an issue
07
References: Text Books:
• Le nouveau sans frontieres level- l (methode de francais – published by CLE
international Paris, 1998, Indian edition.
• Le nouveau sans frontiers – workbook vol-1
Other readings:
• Four audiocassettes accompanying the written material
• Larousse compact dictionary : Fre->Eng./Eng.->Fre
• Conjugaison – Le Robert & Nathan
(78)
• Larousse grammaire francaise
• Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.
(79)
Trimester – VI – The IIS University
Course Code: MBI- 621
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Course Name: International Human Resource
Management
Aims and Objectives Paper has been designed such that it acquaints the students with the HRM
practices in different countries of the world
Unit Contents Lectures
I Introduction to IHRM
Definition, Difference between IHRM and Domestic HRM, Models of IHRM-
Matching model, Models of SHRM in Multinational Companies,
Internationalization of HRM; Socio-cultural context, Organizational dynamics,
Role of culture in International HRM, Culture and employee management
issues, Organizational Processes in IHRM, Linking HR to International
expansion strategies, The Challenges of International Human Resource
Management.
10
II Recruitment, Selection and staffing in International context
International Managers, parent country nationals, third country nationals, host
country nationals, selection Criteria and Techniques, use of selection tests,
interviews for international selection, different approaches to multinational
staffing decisions, recruitment methods using head-hunters, cross-national
advertising, e-recruitment; international staffing issues.
09
III Training and development in international context
Context Backdrop of international training, Current scenario in international
training and development, role of expatriate training, HCN training, Career
Development, repatriate training, components of effective pre-departure
training programmes, developing international staff and multinational teams,
knowledge transfer in multinational companies.
07
IV Performance Management
A conceptual background, Constraints in goal attainment, performance
management cycle, models, performance and appraisal in IHRM appraisal of
expatriate, third and host country employees, issues and challenges in
international performance management, country specific performance
management practices.
07
V
International Labour Relations
Key issues of International Labour relations, response of labour unions to
MNCs, HRM practices in different countries- Japan, USA, UK, Turkey, Middle
East, India and China.
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• The Global Challenge- framework for international human resource
management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin.
• International Human Resource Management-Peter J Dowling,
Denice E Welch, Cengage Learning
• International Human Resorce Management, K Aswathappa, Sadhna
Das, Mc Graw Hill Companies
Other readings
(80)
• International Human Resource Management, Tony Edwards, Chris
Rees, Person Education
• International Human Resource Management - Monir H Tayeb –
Oxford University Press - 2005.
• International Human resource Management – PL Rao, Excel Books
Course Code: MBI- 622
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: FOREX Management and Currency
Derivatives
Aims and Objectives The objective of this subject is to acquaint the students with the basic
knowledge of Foreign Exchange Market
Unit Contents Lectures
I Foreign Exchange Market
Organization – Spot Vs Forward Markets, Bid and Ask rates, Interbank
Quotations, International Market Quotations, Cross Rates, Merchant Rates,
FEDAI Regulations, Role of RBI
09
II Exchange Rates
Exchange rate systems, Gold Standard, Bretton Woods, Fixed Vs Floating
Exchange Rate systems, Determinants of Exchange Rates, Exchange Controls.
08
III Foreign Exchange Transactions
Purchase and Sale transactions, Spot Vs Forward transactions, Forward Margins, Interbank Deals, Cover deals, Trading, Swap deals, Arbitrage
Operations, Factors determining Forward margins for international selection,
international staffing issues.
08
IV Ready and Forward Exchange Rates
Principle types of Ready Merchant rates, Ready rates based on cross rates,
Forward exchange contracts, Execution of Forward contracts, cancellation and
Extensions, Dealing position, Exchange position, Cash position.
08
V
Currency Derivatives
Currency Forwards, Currency Futures, Currency Options, Exchange traded
transactions, Financial Swaps, Forward Rate agreements, Interest Rate Options,
Development of currency derivatives in India, Hedging strategies using
currency futures and swaps.
07
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Alan C Shapiro : Multinational Financial Management, Prentice Hall, New
Delhi
• Francis Cherunilam : International Economics, Tata Mc Graw Hill Pub Ltd,
New Delhi
Other readings:
• Ian H Giddy: Global Financial Markets, AITBS Publishers and Distributors,
New Delhi
• C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons,
New Delhi
• Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books,
(81)
Sage Publications, New Delhi
Course Code: MBI- 623
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Course Name: International Marketing Research
Aims and Objectives Paper has been designed such that it acquaints the students with the basic understanding of International research methodology for the purpose of
managerial decision making.
Unit Contents Lectures
I Introduction to International Marketing Research
The Nature and Scope of International Marketing Research, Culture
Classification Model, Ethics in Research, Marketing Research in the
International Environment, Complexity of International Marketing Research.
09
II International Marketing Research Process
Introduction, Research Objectives, Preliminary Stages of the Research Process,
Information Requirements for International Marketing Decisions, Market
orientation, Strategic orientation, Secondary Data Research, Marketing research
on the Internet, Primary Data Research, Types of Primary Research, Issues in
Primary data Collection, Qualitative and Observational Research.
09
III Planning and Conducting Market Survey
Survey Research, Problems Specific to developing Countries, New Approaches
to Survey Research, Scale Development, Measurement and Scaling , types of
Scales, Scales in Cross- National Research, Questionnaire design, Sampling.
09
IV Analysis of International Marketing Research
Data Preparation, Data Analysis, Statistical Techniques, analysis of Variance,
Correlation Analysis, Regression Analysis, Multivariate Data Analysis.
07
V Report Writing
Written Report, Oral Presentation, Validity and Reliability in Presentations.
06
*A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:
• Marketing Research: Beri Tata Mc Graw Hill Publication., New Delhi.
• Research Methodology: R. Panneerselvam., Prentice Hall of India, New Delhi.
Other readings:
• Research Methodology: C.R Kothari.
• Marketing Research: S shajahan., Mc Millan India Ltd., New Delhi.
• Marketing Research: Naresh K Malhotra Prentice Hall of India Pvt. Ltd., New
Delhi.