Syllabus MBA

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The IIS University

CURRICULUM MBA

(Marketing, Finance, HR, IT & Systems and International Business)

FIRST YEAR

Trimester-I - The IIS University

Course Title Marks Credit

MBA-121 Principles and Practices of Management 100 4

MBA-122 Organization Behavior 100 4

MBA-123 Marketing Management - I 100 4

MBA-124 Human Resource Management – I 100 4

MBA-125 Managerial Economics 100 4

MBA-126 Business Communication & Soft Skills 100 4

Total 600 24

Trimester II - The IIS University


MBA-221 Quantitative Applications in Management 100 4

MBA-222 Business Environment 100 4

MBA-223 Marketing Management-II 100 4

MBA-224 Human Resource Management – II 100 4

MBA-225 Financial Management-I 100 4

MBA-226 Seminar on Contemporary Management Issues 100 4

Total 600 24

Trimester III - The IIS University


MBA-321 Production & Operation Management 100 4

MBA-322 IT for Management 100 4

MBA-323 Management Accounting 100 4

MBA-324 Research Methodology in Management 100 4

MBA-325 Financial Management-II 100 4

MBA-326 Written Analysis of Cases (WAC) 100 4

Total 600 24

SECOND YEAR

Trimester IV - The IIS University


MBA-421 Summer Training Project Report 100 4

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MBA-422 Business Laws 100 4

Functional Electives (4) 400 16

Total 600 24

Trimester V - The IIS University


MBA-521 Project Management & Appraisal 100 4

MBA-522 Industry Domain Knowledge 100 4


Total 600 24

Trimester VI- The IIS University


MBA-621 Business Policy & Strategic Management 100 4

MBA-622 Corporate Governance & Business Ethics 100 4

MBA-623 Entrepreneurship 100 4


Total 500 20

Grand Total 1700 68

Functional Electives (Marketing)

Trimester IV- The IIS University

S. No. Title Marks Credit

MBM-421 Product & Brand Management 100 4

MBM-422 Consumer Behavior 100 4

MBM-423 Customer Relationship Marketing 100 4

MBM-424 Rural Marketing 100 4

Trimester V- The IIS University


MBM-521 Retail Marketing 100 4

MBM-522 Integrated Marketing Communication 100 4

MBM-523 Sales and Distribution Management 100 4

MBM-524 International Marketing 100 4



MBM-621 Business to Business Marketing 100 4

MBM-622 Internet Marketing 100 4

MBM-623 Marketing of Services 100 4

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Functional Electives (Finance)



MBF-421 Investment Management & Portfolio Analysis 100 4

MBF-422 Financial System and Capital Market Operations 100 4

MBF-423 Insurance Management 100 4

MBF-424 Banking Services Operations 100 4

Trimester-V- The IIS University


MBF-521 Financial Derivates 100 4

MBF-522 Fixed Income Market & Analysis 100 4

MBF-523 Financial Service & Products 100 4

MBF-524 Retail Banking 100 4

Trimester-VI- The IIS University


MBF-621 Mergers & Acquisitions and Corporate Restructuring 100 4

MBF-622 International Finance & Forex 100 4

MBF-623 Legal Aspects of Banking & Insurance 100 4

Functional Electives (HR)



MBH-421 Organization Development: Nature, Origin and Prospects 100 4

MBH-422 Employee Recruitment and Selection 100 4

MBH-423 Compensation Management 100 4

MBH-424 Managing People & Performance in Organizations 100 4



MBH-521 International Human Resource Management 100 4

MBH-522 Strategic HRM 100 4

MBH-523 Learning & Development 100 4

MBH-524 Managerial Effectiveness 100 4


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MBH-621 HR Planning & Information System 100 4

MBH-622 Employment Laws 100 4

MBH-623 Industrial Relations 100 4

Functional Electives (IT & Systems)



MBS-421 Computer Applications in Management 100 4

MBS -422 System Analysis & Design 100 4

MBS -423 IT Strategy 100 4

MBS -424 Introduction to Database Management System 100 4



MBS -521 IT Infrastructure Management 100 4

MBS -522 Software Engineering & Project Management 100 4

MBS -523 e-Business 100 4

MBS -524 Knowledge Management 100 4



MBS -621 IT Consulting Management 100 4

MBS -622 Business Process Re-engineering 100 4

MBS -623 Enterprise Resource Planning 100 4

Functional Electives (International Business)

Trimester IV-The IIS University


MBI-421 Foreign Trade Policy of India 100 4

MBI-422 International Marketing Management 100 4

MBI-423 Global Financial Markets and Instruments 100 4

MBI-424 Foreign Language For Business-I (German / French) 100 4

Trimester V-The IIS University


MBI-521 Export-Import Procedures and Documentation 100 4

MBI-522 International Financial Management 100 4

MBI-523 International Supply Chain Management and Logistics 100 4

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MBI-524 Foreign Language For Business-II (German / French) 100 4

Trimester VI-The IIS University


MBI-621 International Human Resource Management 100 4

MBI-622 Forex Management and Currency Derivatives 100 4

MBI-623 International Marketing Research 100 4

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Trimester - IV - The IIS University

Course Code: MBA - 421

Course Credit: 4.0

Course Name: Summer Training Project Report

Aims and Objectives • To enhance the practical knowledge of functioning of various

departments at corporate houses

Course Outline

The summer training project report Evaluation and presentation will be done by examiners. There will be no internal assessment. The student will submit

written report and make an oral presentation before a panel of examiners

(Principal/Dean or his or her nominee) The assessment of the report and its

presentation will be jointly done by the examiners.

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Course Code: MBA- 422

Course Credit: 4.0

Total No. of Lectures Allocated: 40

Time: 4 Lecture Hours/Week

Course Name: Business laws

Aims and Objectives • To provide with practical legal knowledge of general business law issues and topics to help become more informed, sensitive and

effective business leaders.

• To understand fundamental legal issues pertaining to business

world to enhance ability to lead and delegate.

Unit Contents Lectures

I The Companies Act, 1956 – Formation of Company Company with Meaning & Characteristics and Kinds, Meaning of Corporate Veil, Registration & Incorporation-Memorandum of Association, Articles of

Association.

07

II The Companies Act, 1956 – Functioning of Company Prospectus, Shares, Shareholders & Members, Directors: Position, appointment,

removal, power & duties, Meetings.

09

III The Consumer Protection Act, 1986

Definitions of Consumer, Person, Goods, Service, Trader,

Manufacturer, Meaning of Consumer Dispute, Complaint, Unfair

Trade Practices, Restrictive Trade Practices; Consumer Protection

Councils; Consumer Disputes Redressal Agencies

10

IV Partnership Act, 1932

Nature of partnership, Relations of partners to one another, Relations

of partners to third parties, Incoming and outgoing partners,

Dissolution of firm, Registration of firms.

07

V Intellectual Property Rights

Introduction, Characteristics, & Types of Intellectual Property, Intellectual Property Laws in India - Trade Marks Act, 1999, The

Patent Act, 1970, The Copyright Act, 1957.

07

*A minimum of one case study will be discussed per unit of the syllabi.

References: Text Book:

• V.S. Datey, Students' Guide To Economic Laws - 2006, Taxmann Publications

Pvt.Ltd., New Delhi

• Avatar Singh, Company Law, Eastern Books Company, Lucknow.

• Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill, 2007

• P. Saravanavel & S. Sumathi, Business Law for Management, Himalaya

Publishing house, 2004.

• P. Kasliwal, Intellectual Property Rights,CBC, First Edition, 2009.

Other readings:

• M C Kuchhal, Business Law –Vikas Publishing House, 4th. Edition, 2005.

• S.S. Gulshan & G.K.Kapoor, Business Laws, New Age International, 2004

• K. R. Bulchandani, Business Law, Himalaya Publishing house, 2009.

• N.D. Kapoor, Mercantile Law,2005 Sultan Chand & Sons, New Delhi, 2005

• S.K. Tuteja, Business Law for managers,1st edition Sultan Chand & Sons, New

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Delhi

• Majumdar A.K. and Dr. Kapoor G.K.., Company Law & Practice, Taxmann

Publications Pvt. Ltd., New Delhi.

• G. Prasad, Business and corporate law, Jai Bharat Publishers 2007

• Bare Text of the relevant Act

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Trimester - V - The IIS University

Course Code: MBA-521

Course Credit: 4.0

Total No of Lectures Allocated:40

Time: 4 Lecture Hours / Week

Course Name: Project Management & Appraisal

Aims and Objectives • Explore students to all aspects of Project Management covering project

identification, formulation, planning, scheduling & control,

• Enable students to acquire the concepts, tools & techniques of project

management

• Inculcate in the students the expertise required for formulating project ideas and projecting cash flows as well as evaluation of project

proposals.


I Introduction to Project Management

Definition, functions, evolution of project management, classification of

projects, product life cycle, project appraisal, managing risks in projects

07

II Project Feasibility Study

Developing a project plan, market and technical analysis, financial analysis, evaluation of project proposals, risk analysis, sensitivity analysis and social cost

benefit analysis

08

III Project Planning

Planning fundamentals, project master plan, work breakdown structure and

other tools of project planning, work packages, project organization structures

and responsibilities

08

IV Project Scheduling, CPM, PERT & Resource Allocation

Tools and techniques for scheduling development, crashing of networks, time-

cost relationship

10

V Project Cost Estimation & Budgeting

Cost estimating process, elements of budgeting, project cost accounting and

management information systems, cost schedules & forecasts, project control

07



• Project Management for Business and Technology by John M. Nicholas,

Pearson Education.

Other readings:

• Project Management – A Managerial Approach by Jack R Meredith, JW &

Sons.

• Projects: Planning, Analysis, Financing, Implementation & Review by

Prasanna Chandra, Tata Mc-Graw Hill.

Course Code: MBA- 522

Course Credit: 4.0

Course Name: Industry Domain Knowledge

Aims and Objectives: • To create awareness regarding current trends, issues and

happenings related to corporate world.

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Course Outline

Each student will be expected to take up a field project in the beginning of the Semester.

They will be required to do a power point presentation and a panel of examiners will

evaluate the presentation.

Students will also participate in Group discussion and personal Interview and will be

evaluated by a panel of examiners.

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Trimester - VI – The IIS University

Course Code: MBA- 621 Course Name: Business Policy & Strategic

Management

Course Credit: 4.0

Total no. of Lectures Allocated: 40

Time: 4 lecture hrs per Week

Aims and Objectives • Paper has been designed such that it enables

the students to understand the various components of Business environment, and

device strategies to face global competition.


I Introduction

Business policy-Evolution of the concept. Difference between business policy and strategic management, Introduction to Strategic Management-Concept,

Importance of strategic Management, Strategic Management Process, Strategic

Decision Making, Corporate governance.

09

II Scanning the Environment

Environmental Scanning and Industry Analysis, Internal Scanning –

Organizational Analysis

07

III Strategy Formulation

Situation Analysis and Business Strategy, Corporate Strategy-Directional,

Portfolio, and parenting strategy, Functional Strategy and Strategic Choice.

12

IV Strategy Implementation

Organizing for Action, Staffing and Directing, Global Issues for 21st. Century

06

V Evaluation and Control

Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines

for Proper Control.

06



• J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison

Wesley Longman.

• Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw

Hill,12th. Edition, New Delhi.

• Thompson & Strickland, Strategic Management-Concepts and Cases; Tata

McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001

• Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management,

John Wiley & Sons, 1st Ed., 2001. Other Readings:

• J.D. Hunger and T. L. Wheelen, Strategic Management and Business Policy, Pearson Education, N.Delhi ,12th Ed. 2010.

• John A. Pearce & R.B. Robinson, Strategic Management - Strategy Formulation and Implementation, AIBT Publishers & Distributors, New

Delhi, 3th Ed. 2001.

• V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New Delhi; 2nd Ed. 2000.

• Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate Strategy, MacMillan India Ltd. New Delhi.

• P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New

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Delhi, 8th Ed. 2000.

Course Code: MBA - 622

Course Credit: 4.0



Course Name: Corporate Governance and Business Ethics

Aims and Objectives • To improve ethical reasoning by correlating moral concepts to

business practices and clarification of the values that determine

managerial behaviour.

• To understand Indian Ethos & Values, practices of Indian industry

and business.


I

Corporate Governance An Overview

Management of corporate governance, duties, responsibilities, attributes and

liabilities of corporate board, models of corporate governance, recent development in corporate governance, corporate governance in India –

corporate governance reforms, corporate governance standards and practices

in Indian industries.

8

II

Business Ethics

Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics

& moral standards; Ethics & Moral Decision Making, Corporate Social

Responsibility

8

III

Ethical Issues

Related with Advertisements, Finance, Investment, Technology; Secular versus

Spiritual Values in Management; Work ethics, concept of Swadhram.

6

IV

Gandhian approach in Management and Relevance of Bhagvad Gita in

Management

Gandhiji’s doctrine of Satya & Ahinsa, Concept, importance, Doctrine of Karma

i..e Nishkama Karmayoga, Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory

of Sanskaras, Bhagvad Gita & Self Management.

10

V

Indian Ethos

Need, purpose & relevance of Indian Ethos; Salient features (Brain Stilling,

Total Quality Mind, Intuition, Intellectual rational brain V/s Holistic-Spiritual

Brain, Holistic Approach for Managers in Decision Making)

8



• U.C Mathur, Coroporate Governance and business ethics MacMillan, 2009

Other readings:

• C.V Baxi, Corporate Governance, Excel Books, 2009

• Jyotsna Diwan Mehta, Priti Gupta, Business Ethics and Ethos, Pragati

Prakashan, 2009-10

• Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2009

• Keshav Prasad, Corporate Governance, Printice Hall Learning, 2009

• A.R Rao Business Ethics and Professional Values, Excel Books, 2009

• Balachandran & Chandrasekaran, Corporate Governance & Social

Responsibility, Printice Hall Learning, 2009

• Prof. P. S. Bajaj & Dr. Raj. Agarwal, Business Ethics: An Indian Perspectives,

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Wiley India Editor, 2010

• Velasquez, Business Ethics: Concepts & Cases, Printice Hall Learning, 2010

• Roverta G. Monks, Nill Minow, Corporate Governance, Wiley India Editor,

2010

• Frederickson & Ghere, Ethics in Public Management, Printice Hall Learning,

2007

• Das, Corporate Governance in India, Printice Hall Learning, 2009

Course Code: MBA- 623 Course Name: Entrepreneurship

Course Credit: 4.0

Total No of Lectures Allocated: 40

Time: 4 Lecture Hours per Week

Aims and Objectives • To explain development of entrepreneurs and

inculcate in the students the expertise

required for creating and starting the venture.

• This course enables the students to study the

strategies that will cultivate every student’s entrepreneurial mindset and helps in

preparing them to launch their own business

venture in the future.


I Introduction to Entrepreneurship

Entrepreneur – meaning, importance, Qualities, nature, types, traits, culture,

similarities and economic differences between Entrepreneur and Intrapreneur.

Entrepreneurship development, its importance, Role of Entrepreneurship,

Entrepreneurial environment.

08

II Evolution of Entrepreneurs

Entrepreneurial promotion, Training and developing motivation factors,

mobility of Entrepreneurs, Entrepreneurial change, occupational mobility-

factors in mobility, Role of consultancy organizations in promoting

Entrepreneurs, Forms of business for Entrepreneurs

08

III Creating and starting the venture

Steps for starting a small industry - selection of types of organization

04

IV Managing, growing and ending the new venture

Preparing for the new venture launch–early management decisions Managing

early growth of the new venture- new, venture expansion strategies and issues,

Going public, ending the venture.

10

V Entrepreneurship Development and Government

Role of Central Government and State Government in promoting

Entrepreneurship, Introduction to various incentives, subsidies and grants,

Export Oriented Units, Fiscal and Tax concessions available. Women

Entrepreneurs Reasons for low / no women Entrepreneurs, their Role,

Problems and Prospects

10



• Vasanth Desai “Dynamics of Entrepreneurial Development and Management

Himalaya Publishing House.

Other readings:

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• N.P.Srinivasan & G.P.Gupta," Entrepreneurial Development ", Sultanchand &Sons. P.Saravanavelu "Entrepreneurship Development ",Eskapee

Publications.

• Satish Taneja, Entrepreneur Development ", New Venture Creation.

• Robert D.Hisrich, Michael P.Peters, " Entrepreneurship Development, Tata

McGraw Hill edition

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Functional Electives (Marketing)

Trimester – IV – The IIS University

Course Code: MBM-421

Course Credit: 4.0

Total Number of Lectures Allocated: 40


Course Name: Product & Brand Management

Aims and Objectives • To present a contemporary view of the role of Product and Brand

management.

• To equip the students with the various dimensions of product

management such as new product development, product life cycle, and

product-line decisions.

• To explore the various issues related to Brand Management and to

enhance the understanding and appreciation of this important

intangible strategic asset.

• To develop a critical understanding of the processes involved in building and managing brands.


I

Product Management

Marketing Mix and Product Strategy – Integrated Approach,

Levels of a Product, Product-Mix Decisions

08

II

Product Offering Decisions

New Product Development, Product Life Cycle Management,

Category Management

08

III

Strategic Brand Management

Concept of a Brand, Brand Name, Types of Brands, Brand

Image, Identity, Personality and Brand Positioning

08

IV

Brand Equity Management and Brand Valuation

Brand Loyalty, Brand Equity and Brand Building, Managing,

Financial Evaluation and Accounting for Brands

08

V

Growing and Sustaining Brand Equity Introducing and Naming New Products and Brand

Extensions, Managing Multi-Brand Portfolios, Managing

Brand Decline and revitalisation, Building Global Brands

08



• Lehmann: Product Management; Tata McGraw Hill International.

• Kevin Lane Keller: Strategic Brand Management (4th Ed.); Kogan Page, 2008.

Other readings:

• Moore William L., Pessemier: Product Planning & Management, McGraw Hill

International.

• Wheelwright, Steven C and Clark, Kim b: Revolutionizing Product Development:

Quantum Leaps in speed efficiency and quality, New York, Free press.

• Tycott, Paul: Innovation Management and New Product Development, Pitman,

London.

• Kapferer, Jean Noel: The New Strategic Brand management, Kogan Page.

• David A.Aaker: Building Strong Brands; The Free Press.

• Harsh V Verma, Brand Management: Text and Cases, Excel Books.

• David A. Aaaker: Brand Portfolio Strategy, Free Press.

• S.A. Chunawalla, Brand Management, Himalaya Publishing House.

• M. G. Parameswaran: Building Brand Value, Tata McGraw-Hill.

• Subroto Sengupta: Brand Positioning, Tata-McGraw-Hill.

• S. Ramesh Kumar: Managing Indian Brands, Vikas Publishing House.

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• Subroto Sengupta, Brand Positioning, Tata McGraw-Hill.

• Ulrich, Product Design and Development, Tata Mcgraw-Hill.


Course Credit: 4.0



Course Name: Consumer Behavior

Aims and Objectives • To develop a comprehensive picture of the consumer psychology in

order to explain consumer motivation, learning, personality, perception, and attitude formation.

• To develop an understanding of consumer’s social and cultural setting to examine how group involvement and membership influence one’s

actions as consumer.

• To integrate the various psychological, social and cultural concepts and build a useful conceptual framework that would equip the students for

practical application of consumer behavior principles on strategic

marketing decisions.


I

Introduction to Consumer Behavior

Consumer Behaviour Strategic Applications, Consumer Research and Market Segmentation, Key Determinants of Buyer Behaviour, Family

Influences, Group Influences, Cultural Influences and Social Class Influences

on consumer behavior

08

II

Understanding Buyer Behavior

Consumer Motivation, Perception, Learning and Personality, Formation

and Modification of consumer attitudes

08

III

Consumer Decision Making Process

Consumer Decision Process- Situational Influences, Problem Recognition, Information Search, Evaluation of Alternatives and purchase, post-purchase

process

08

IV

Models of Consumer Behavior

Traditional models, contemporary models- Nicosia model, Howard Sheth

model, Engel-Blackwell-Miniard model.

08

V

Organizational buying behaviour and consumerism

Influences on organizational buying Behaviour & organizational Buying Behavior Process, ethical issues in consumer behaviour.

08



• Schiffman and Kanuk: Consumer Behaviour (Ninth Edition): Pearson Prentice Hall, Indian Reprint, 2009.

Other readings:

• Engel James F, Blackwell Roger and Miniard P. W: Consumer Behaviour; Thomson South Western.

• Loudon & Della Bitta: Consumer Behavior (fourth Edition); Tata McGraw-Hill Publishing Company Limited, New Delhi.

• Solomon: Consumer Behavior Buying, Having, and Being (Sixth Edition); Pearson Education (Singapore) Pte. Ltd., Indian Reprint.

• Lindquist & Sirgy: Shopper, Buyer and Consumer Behavior (Second Edition); Biztantra.

• Hawkins, Consumer Behaviour: Building Marketing Strategy

• Del I Hawkins, Roger J Best, Kenneth A Coney, Amit Mookerjee, Consumer Behavior: Building Marketing Strategy, Special Indian Edition, Tata McGraw-Hill.

• S. Ramesh Kumar: Conceptual Issues in Consumer Behavior - The Indian Context

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(First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print.


Course Credit: 4.0



Course Name: Customer Relationship Marketing

Aims and Objectives • Emphasize on the importance of acquiring customers and retaining them for a life time.

• To provide a conceptual understanding of CRM, its processes, and structure.

• To enable participants to develop analytical approaches, methodologies, tools, and techniques for applying CRM.


I

Introduction to Customer Relationship Management

Definition and Significance of Customer Relationship Marketing, CRM – Internal and External Considerations, CRM Strategy Planning,

Customer Satisfaction Index, Customer Life Time Value and Customer

Equity, Relationship Life Cycle

08

II

Building Customer Relationship Management

Requisites for Effective Customer Acquisition, Customer Interaction

Management, Customer Retention Process, Strategies to Prevent

Defection and Recover Lapsed Customers

08

III

CRM Process Introduction and Objectives of a CRM Process, CRM Business

Transformation, CRM Process for Marketing Organisation, Insight into

CRM and e-CRM

08

IV

CRM Implementation

Framework for Successful CRM, Implementing CRM Process,

Client/Server CRM Model, Integration of CRM with ERP System,

Barriers to effective CRM

08

V

Trends and Issues in CRM

Integration of CRM with Data Warehouse, Technology Challenges and

Issues in CRM, CRM in B2B, and B2C Markets

08


References: Text Books:

• Alok Kumar, Chabbi Sinha & Rakesh Kumar, Customer Relationship Management: Concepts & Application Biztantra, Delhi, 2007

• H Peeru Mohamed, A Sagadevan, Customer Relationship Management- A Step-by-Step Approach, Vikas Publishing House Pvt. Ltd., Delhi, 2008

Other readings:

• Jill Dyche: The CRM Handbook, Pearson Education.

• Barnes James G: Secrets of Customer Relationship Management, McGraw Hill.

• Burnett Ken: The Handbook of Key Customer Relationship Management, Pearson Education.

• Zikmund G Williams, Mcleod Raymond, Gilbert W Faye, Customer Relationship Management.

• Jagdeesh N. Sheth, Atul Parvatiyar, G. Shailesh, Relationship Management: Emerging Concepts, Tools, and Applications, Tata Mcgraw-Hill Publishing

Company Limited.

• Jagdish N Sheth: Handbook of Relationship Marketing, Response Books.

• Davis F. W., Mandrodt K. B.; Building a Customer Responsive Organization – The Quality Way, Maya Blackwell Imprint.

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• Paul Greenberg, Customer Relationship Management at the speed of light, Second Edition, Tata McGraw Hill


Course Credit: 4.0

Total Number of Lectures Allocated:

40


Course Name: Rural Marketing

Aims and Objectives • To make students understand the rural market environment.

• To provide an understanding of the changing profile of the rural consumer, its consumption pattern, and buying process.

• To understand the inherent problems associated with rural marketing and developing product, price, distribution and communication

strategies for different segments of rural markets which can be

successfully adopted.

• To expose the students to the innovations developed by Indian firms as

well as MNCs for the Rural Markets.


I

Introduction to Rural Marketing

Rural Marketing Perspectives, Opportunities and Challenges,

Profile of Urban/Rural Markets, Rural Marketing Environment

08

II

Tapping Rural Market

Rural Consumer Behavior, Rural Market Research,

Segmenting, Targeting, and Positioning in Rural Markets

08

III

Rural Marketing Mix-I

New Product Development for the Rural Market, Rural Market and Product Life Cycle, Product Strategy in Rural Markets,

Pricing Strategy in Rural Markets

08

IV

Rural Marketing Mix-II

Distribution Strategy in Rural Markets, Organised Rural

Retailing, Communication Strategies for Rural Markets

08

V

Future of Rural Marketing

Future of Rural Marketing in India, Innovation in Rural

Markets, IT for Sustainable Rural Development

08



• Balram Dogra and Karminder Ghuman, Rural Marketing- Concepts & Practices, Tata McGraw Hill, First Edition, 2008

Other readings:

• Pradeep Kashyap, Siddharth Raut: The Rural Marketing Book, Biztantra Publishing.

• Sukhpal Singh: Rural Marketing Management, Vikas Publishing.

• T. T. Gopalswami: Rural Marketing, Wheeler Publishing.

• Rajgopal: Rural Marketing, Rawat Publishing, Jaipur.

• Sanal Kumar, Velayudhan: Rural Marketing - Targeting the Non-Urban Consumer, Sage Publications

• C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan: Rural Marketing, Text & Cases, Pearson Education.

• N. V. Badi and R.V. Badi , Rural Marketing, Himalaya Publishing House.

• Awadesh Kumar Singh & Satyaprakash Pandey, Rural marketing –Indian Perspective, New Age International Publishers.

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• Dogra, Rural Marketing, Tata McGrawhill.

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Trimester – V – The IIS University


Course Credit: 4.0


40


Course Name: Retail Marketing

Aims and Objectives • To expose students to the different ways of approaching the retail marketplace, to learn a set of retail marketing principles and to feel

more confident about practical uses of retail marketing.

• To create a comprehensive application of marketing concepts to the discipline of retail management.

• To provide an understanding of specific retail marketing concepts like store design, visual merchandising, retail location strategies,

management of retail brand.


I

Introduction to Retail Marketing Retail Marketing in India- Basic Concepts, Opportunities and Challenges,

Retail Organisation and Retail Formats, Trends in Retailing

08

II

Strategic Planning in Retailing

Identification of Consumer Characteristics, Shopping Behavior, Targeting

Customers and Gathering Information

08

III

Marketing Strategies for Retailing

Retail Branding Strategies, Role of Private Labels, Retail Pricing and Retail

Promotional Strategy, Retail Salesperson

08

IV

Store Location and Merchandise Management.

Retail Store Location Strategies, Trading Area Analysis, Site Selection, Retail

Store Design and Visual Merchandising, Developing and Implementing

Merchandise Plans

08

V

Managing a Retail Business

Operational Dimensions of Retailing, Management of Service and Quality in

Retailing, Human Resource Management in Retail Organisation, Integrating and Controlling Retail Strategy

08



• Berman, Barry and Joel R Evans: Retail Management, A Strategic Approach,

Pearson Prentice Hall, 2008.

Other readings:

• David Gilbert: Retail Marketing Management, Prentice Hall.

• Gibson G Vedamani: Retail Management: Functional Principles and Practices,

Jaico Publishing House.

• Michael Levy, Barton A Weitz: Retailing Management, Tata McGraw Hill.

• James R. Ogden and Denise T. Ogden: Integrated Retail Management, biztantra.

• Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava: Retail Management, Oxford University Press.

• Swapna Pradhan: Retailing management, Text & Cases, Tata McGraw Hill.

• P.K. Agarwal, N.C. Bansal, Rajan Yadav, Manoj Kumar, Retail Management, Pragati Edition, First Edition.

• A Sivakumar, Retail Marketing, Excel Books.

• Bhalla , Visual Mechandising, Tata McGraw Hill

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Course Credit: 4.0


40


Course Name: Integrated Marketing Communication

Aims and Objectives • To equip participants with strategies, plan, and implementation of a

multi-channel communications program in synergy with the other

marketing mix strategies.

• To develop an understanding of the economic justifications for

marketing communications

• To sensitize the students to legal and ethical considerations in the

formulation and the implementation of marketing communications

strategy.


I

Introduction to Integrated Marketing Communications

Role of IMC in Marketing Process, Promotion Mix and Integrated

Marketing Communications Program, Developing and Control of

marketing communication, marketing communication planning

procedure

08

II

IMC Advertising Tools Advertising objectives and planning, Types of advertising, The

advertising Agency, Creative Strategy- Types of Appeals, Message

Strategies and Execution framework, Media Planning and Strategy,

Measuring Advertising effectiveness

08

III

IMC Promotional Tools-I

Personal Selling, Sales Promotions-Trade Promotions and Consumer

Promotions, Web Advertising

08

IV

IMC Promotional Tools-II Direct Marketing, Event Marketing, Public Relations, Unconventional

Promotional Media

08

V

IMC Integration Tools

Implementation and Evaluation of Integrated Marketing Program,

Legal and Ethical Considerations of Communication Strategies

08



• George E. Belch & Michael A. Belch: Advertising & Promotions, An Integrated Marketing Communications Perspective, Tata McGraw Hill.

Other readings:

• Clow Kenneth E, Baack Donald: Integrated Advertising, Promotion and Marketing Communications, Prentice Hall of India Pvt. Ltd.

• Kruti Shah, Alan D. Souza, Advertising & Promotions: An IMC Perspective, Tata McGraw Hill.

• Aaker, David A., Myers John, G., and Batra, Rajiv: Advertising Management, Pearson Education.

• Russel, J. Thomas and Lane, Ronald: ‘Kleppner’s Advertising Procedure’, Pearson Education.

• Dunn, S. Watson and Barban, Arnold M: Advertising – Its Role in Modern Marketing, The Dryden Press

• S. H. H. Kazmi and S. K. Batra: Advertising and Sales Promotion, Excel Books

• John Philip Jones: How to Turn Advertising Expenses into Investments, Pearson Education.

• S N Murthy, U Bhojanna, Advertising-An IMC Perspective, Excel Books.

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Course Credit: 4.0



Course Name: Sales and Distribution Management

Aims and Objectives • To familiarize the students with the importance of gaining market

access and coverage as well as providing customer services through proper design and management of sales force, marketing channels,

physical distribution systems in the context of the Indian marketing

environment.

• To make the students understand the key principles of organizing and managing Sales force.

• To make the students aware of the key principles in designing, managing, evaluating, and modifying marketing channels and physical

distribution system in the context of changing Indian marketing

environment.


I

Introduction to Sales Management Nature and Scope of Sales Management, Selling Process and Theories of

Selling, Objectives, characteristics and features of Personal Selling,

Sales Personnel Planning Process

08

II

Sales Force Management

Recruiting, Selecting, Training & Development of Sales Force,

Compensation and Motivation of Sales Personnel, Evaluation of Sales

Personnel

08

III

Sales Management Sales Forecasting, Designing and Allocation of Territories, Managing

Sales Quota, Sales Budgeting and control, Sales Organization

08

IV

Distribution Channel Management- An Introduction

Characteristics and significance of Marketing Channels, Channel Design

and Planning, Managing Marketing Channels, Evaluation of Channel

Performance

08

V

Physical Distribution Management Objectives, Role and importance of Physical Distribution, Components

of Physical Distribution, Transportation, Warehousing and Inventory

Control System, Strategic issues in Physical Distribution, Integrated

Logistics Management

08



• Still, Cundiff, & Govoni: Sales Management, Prentice Hall

• Stern, L. W., El Ansari, A. I. Coughlan, A. T.: Marketing Channels. Prentice Hall Other readings:

• Patrick Forsyth: Marketing and Selling of Professional Services, Kogan Page

• Tapan K. Panda and Sunil Sahadev, Sales and Distribution Management, Oxford University Press.

• Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras: Sales Management: A Global Perspective, Routledge Group.

• Noel Capon: Key Account Management and Planning, The Free Press

• Robert L. Jolles: Customer Centered Selling, The Free Press

• Neil Rackham: Major Account Sales Strategy, McGraw Hill

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• Donald J. Bowersox: Strategic Marketing Channel Management, Tata McGraw-Hill

• Bert Rosenbloom: Marketing Channels, South-Western

• Pingali Venugopal: Marketing Channel Management, Response Books.

• Bowersox, Strategic Marketing Channel Management

• Futrell, Fundamentals of Selling, Tata McGraw Hill.


Course Credit: 4.0


40


Course Name: International Marketing

Aims and Objectives • To understand the range of strategic options open to companies competing internationally

• To enhance the students understanding of International Marketing Environment

• To make Strategic and Operational Marketing decisions in the context of different, complex International marketing

environments


I

International Marketing: An Introduction

Concept of International Marketing, International Marketing

vs. Domestic Marketing, International Marketing

Environment, International Marketing Strategies, GLOCAL

Marketing

08

II

Market Entry Strategies

International Marketing Research and Opportunity Analysis, Market Selection Process, Market Entry Modes, Framework,

Structure and Strategies

08

III

International Marketing –Mix Decisions-I

International Product Management, Product Policy, Product

Life Cycle, New Product Development, International Pricing

objectives, methods and strategies

08

IV

International Marketing –Mix Decisions-II

Management of International Distribution and Logistics, International Marketing Communications Strategy

08

V

International Marketing Planning and Documentation

International Marketing Risks, International marketing

Planning and organisation, Future of International Marketing,

Export Procedures and Documentation

08



• Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata McGraw Hill, 2008.

• Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis, Development and Implementation, Thomson Business Press, India edition.

Other readings:

• Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education.

• Cateora R Philip & Graham L John: International Marketing, McGraw Hill.

• Subhas C. Jain: International Marketing, South Western.

• Jean-Pierre: Global Marketing Strategies, biztantra.

• Rakesh Mohan Joshi: International Marketing, Oxford University Press.

• Warren J. Keegan: Global Marketing Management, Pearson Education.

• Francis Cherunilam, International Marketing, Himalaya Publishing House.

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• R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi.

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Trimester – VI – The IIS University


Course Credit: 4.0


40


Course Name: Business-to-Business Marketing

Aims and Objectives • To bring out the distinctive aspects of Business–to–Business (B2B) Marketing and the need for a B2B paradigm.

• To explain how business firms are to be understood as customers and the significant differences in segmentation bases between the business

market and consumer market.

• To give exposure to the various tools, techniques, and procedures appropriate to B2B Marketing.

• To enhance their problem-solving and decision-making abilities in the real life business situations.


I

Introduction to Business Marketing

Meaning and Scope of Business Marketing, Characteristics of Business Markets, Differences between Business and Consumer Marketing, Environment of

Business Marketing, Understanding Business Customer’s Buying Process and

Behavior

08

II

Strategic Marketing Planning

Business-to-Business Marketing Strategy Planning Process, Sustaining

Customer Relationships, Assessing Market opportunities, Business Market

Segmentation and Positioning

08

III

Managing Products and Pricing for Business Markets

Managing Product innovation and New Business Product Development,

Business–to-Business Product Decisions and Branding, Pricing objectives,

methods and policies for Business Markets

08

IV

Business Marketing Communications

Advertising and Sales Promotion, Managing the Personal Selling Function,

Trade Fairs and Exhibitions, Public Relations

08

V

Managing Business Marketing Channels Channel Strategy: The Structural elements, Dealer Evaluation, Formulating

Channel Strategy, Marketing Logistics, Physical Distribution and Customer

Service

08



• Michael D. Hutt & Thomas W. Speh: Business Marketing Management : B2B, Ninth India Edition; Published by Thomson South-Western, 2007.

• Ross Brennan, Louise Canning, Raymond McDowell, Business-to-Business Marketing, Sage Publications, 2007.

Other Readings :

• Shapiro, Kasturi Rangan, & Moriatry: Business Marketing Strategy.

• Vitale Giglierano: Business To Business Marketing; South-Western/Thomson Learning.

• Havalda, Business Marketing : Text & Cases, Tata McGraw Hill.

• Robert R. Reeder, Edward G. Brierty, Betty H. Reeder: Industrial Marketing

Analysis, Planning & Control, Prentice Hall.

• Steve Minnet, B2B Marketing: Financial Times/Prentice Hall.

• Robert L. Jolles: Customer Centered Selling, The Free Press.

• Daniel Michel, Peter Naude, Robert Salle and Jean-Paul Valla, Business-to-

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Business Marketing, Palgrave Macmillan,

• Milind T. Phadtare, Industrial Marketing, PHI.

• Don Peppers and Martha Rogers: One to One B2B: Customer Development Strategies for the Business-to-Business World, Doubleday Currency.


Course Credit: 4.0


40


Course Name: Internet Marketing

Aims and Objectives • To develop a framework for understanding the forces driving the Internet revolution in marketing and business.

• To serve as a bridge between the new technology and the relevant areas of existing marketing knowledge.

• To focus on cutting-edge business models that generates revenue while delivering customer value.


I

Introduction to Internet Marketing Emergence of Internet Marketing, Internet Marketing Environment, Strategy

and Performance, Internet User Characteristics and Behaviour,

08

II

Strategic Internet Marketing

E-Marketing Plan, E-Marketing Planning Process, Online Marketing Research,

Targeting Market Segments and Communities, Differentiation and Positioning

Strategies

08

III

Internet Marketing Management-I

New Product Development and the Net, Brand Building and the Net, Pricing in an Online World

08

IV Internet Marketing Management-II

E-Marketing Communications, , E-Distribution and E-Commerce

08

V

Issues in Internet Marketing

CRM in E-Business Strategy, Customer Support and Online Quality, Cyber

Marketing in Emerging Economies, Ethical and Legal issues in Internet

Marketing

08



• Ward Hanson: Principles of Internet Marketing, Thompson Learning

Other readings:

• Rafi Mohammed, Robert J. Fisher, Bernard J. Jarworski: Internet Marketing, Tata

McGraw-Hill.

• Judy Strauss, Adel El-Ansary and Raymond Frost: E-Marketing, Third Edition,

Prentice-Hall India.

• Jerry Wind and Vijay Mahajan: Digital Marketing (Global Strategies from the

World’s Leading Experts), John Wiley & Sons.

• Jim Sterne: World wide Web Marketing, John Wiley & Sons, (Integrating the Web

into Your Marketing Strategy).

• Herbert Meyers & Richard Gerstman(Ed): Branding @ the digital age, Palgrave.

• Deirdre Breakenridge: Cyber Branding, Financial Times/Prentice Hall (Brand

Building in Digital Economy).

• Lawrence, Jennings, and Reynolds: eDistribution, Thompson Asia Pte Ltd.,

Singapore.

• Matt Haig: B2B E-Commerce Handbook (How to transform your business-to-

business global marketing strategy), Kogan Page.

• Adrian J Slywotzky, David J Morrison: How Digital is your Business, Nicholas

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Brealey Publications.


Course Credit: 4.0


40


Course Name: Marketing of Services

Aims and Objectives • To explain why there is a need for special services marketing discipline; the challenges for services marketing; and how to deal with

them.

• To acquaint the students with elements of services marketing mix, ways to manage the service delivery process and strategies to

effectively implement Services marketing.


I

Introduction to Services Marketing

Understanding Services, Differences in Goods versus Services, Emerging Service Environment, Classification of Services, Service Quality

08

II

Understanding Service Consumers and Markets

Consumer Behavior in Services, Segmentation, Targetting and

Positioning Services

08

III

Elements of Services Marketing

Elements of Services Marketing Mix, Service offer, Pricing of Services and

Revenue Management, Designing Integrated Services Marketing

Communications, Location and Service Channels

08

IV

Managing Service Delivery Process Managing Physical Evidence of Services, Managing People for Service

Advantage, Designing and Managing Service Processes

08

V

Implementing Services Marketing

Improving Service Quality and Productivity, Customer Feedback, Service

Failures and Recovery Strategies

08



• Valarie A. Zeithaml & Mary Jo Bitner - Services Marketing: Integrating Customer Focus Across The Firm, Third Edition, 2004; Tata McGraw-Hill Publishing

Company Ltd, 2008.

Other readings:

• Christopher H. Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing: People, Technology, Strategy (A South Asian Perspective) Fifth Edition 2007;

Pearson Education

• Cengiz Haksever, Barry Render, Roberta S. Russel, and Robert G. Murdic: Service Management and Operations (Second Edition 2003); Pearson Education

(Singapore) Pte., Ltd.

• Kenneth E. Clow & David L. Kurtz: Services Marketing, Biztantra Publication

• Nimit Chowdhary & Monika Chowdhary, Textbook of Marketing of Services-The

Indian Experience, Macmillan India Ltd., 2005.

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Functional Electives (Finance)


Course Code: MBF-421

Course Credit: 4.0

Total No. of Lectures allocated: 40

Time: 4 Lecture hours per week

Course Name: Investment Management & Portfolio

Analysis

Aims and Objectives • To develop an understanding of practices of investment analysis and management in business context.

• To develop the students’ ability to use financial information in business analysis and manage return on investment.

• To understand various practices of capital market research theory and use of information in pricing financial instruments.

• To familiarize the students with the current models of research and evaluation in the Investment market.

Unit Content Lectures

I Investment : An introduction

Concept of investment-investment objectives, characteristics of investments,

investment avenues, Motives of investment, Types of investors, investment vs. speculation, investment vs gambling, and gambling vs speculation.

08

II Pricing and Valuation of securities:

Valuation of Equity- one year holding period, multiple year holding period,

constant growth model, multiple growth model, dividend discount models

Valuation of Bonds: Coupon Rate, Current Yield and Yield to Maturity

09

III Introduction to portfolio management

Need for portfolio management and Portfolio Management Process & Analysis.

Expected Return of a Portfolio, Risk of a Portfolio, Asset allocation process, types of asset allocation

06

IV Models for portfolio management

Markowitz model, Sharpe’s Single Index Portfolio Selection Method, Capital

Asset Pricing Model, Arbitrage Pricing Theory, Basics of- Portfolio analysis,

Portfolio Revision and Portfolio Evaluation.

09

V Analysis for performance evaluation

Fundamental Analysis- Economic analysis, Industry analysis, Company analysis and Technical analysis- Dow Theory, Support and Resistance Level, Moving

Average, Relative Strength Index

08


References:

Text Book:

• Investments, William F Sharpe, Gordon J Alexander, and Jeffery V Baily, Sixth

Edition. Prentice Hall, 6th Edition,2009.

• Security Analysis and Portfolio Management by Donald E Fisher and Ronald J.

Jordon, Prentice Hall, 6th Edition,2009

• Investment Analysis and Portfolio Management, Prasanna Chandra, Tata

McGraw Hill, 3rd Edition, 2009.

• Modern Portfolio Theory and Investment Analysis by Elton & Guper, John Wiley,

2008.

• Investments Analysis and Behavior by Mark Hirschey and John Nofsinger,

McGraw- Hill, 2008 Other readings:

• Investments, Zvi Bodie, Alex Kane, Alan J Marcus, Pitabas Mohanty, McGraw Hill, 8th Edition,2009

• Security Analysis and Portfolio Management, Excel Books,2009

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• The 7 Deadly Sins of Investing: How to Conquer Your Worst Impulses And Save Your Financial Future, Maury Fertig, Amacon, 2006


Course Credit: 4.0



Course Name: Financial System and Capital Market

Operations

Aims and Objectives • The course will consider the economic principles underlying the working of national and international financial institutions. It aims to

cover the basic theory and operation of financial systems from an

economist’s viewpoint. The stress is on financial instruments, markets in which they are traded, and attendant structures.

• This course is intended to serve as a base for understanding bigger deeper issues in financial services and products, derivatives and risk,

perspectives.


I The Financial System: An Introduction

Introduction, Components of the Formal Financial System, functions of a

financial system, key elements of a well functioning financial system, financial

system designs, nature and role of financial institutions and financial markets

06

II Reforms in the financial system

Indian financial system in the pre reform period, objectives of financial system

reforms, a macro economic frame work analysis for exploring the role of the

financial system in the economy.

05

III Capital Markets

Organization and structure of markets- Primary market and secondary market, Role of Stock Exchanges in India, Dematerialization of securities and its need,

Depository / Depository Participant, Brokers and their role in Capital Market,

Secondary Market - Screen based versus Open Out Cry, Stock Market Indices.

12

IV Regulations for Public Issue

SEBI guidelines for public issue, IPO Process, Conventional Method versus Book

Building Route (Fixed price versus price range), DIP Guidelines , Public Issue

versus Private Placement, Listing Eligibility Requirements, IPO Process,

Conventional Method versus Book Building Route (Fixed price versus price range), DIP Guidelines.

11

V Legal Frame Work

SEBI Act, Insider Trading Regulations, Corporate Governance Guidelines, Buy

Back of Shares, ESOPs, Investor Protection Guidelines.

06


References:

Text Book:

• M.Y. Khan, and P. K. Jain, Indian Financial System, Tata McGraw Hill,2009

• L.M. Bhole, Indian Financial Systems and Markets, Tata McGraw Hill,2009

• Kohn Meir, Financial Institutions and Markets, Tata McGraw Hill, 2009.

• Security Analysis and Portfolio Management by Donald E Fisher and Ronald J. Jordon, Prentice Hall, 6th Edition,2009

• Investment Analysis and Portfolio Management, Prasanna Chandra, Tata McGraw Hill, 3rd Edition, 2009

• SEBI Manual, 2 Vols,2010, Taxman Other readings:

• Business World. Business India

• Finance Review. Economic Times

• RBI and SEBI websites.

• NSE and BSE websites

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Course Credit: 4.0



Course Name: Insurance Management

Aims and Objectives • To establish the context of the life insurance industry as part of the financial services industry

• To familiarize students with the diverse aspects of ‘risk’ and its relationship with the insurance business.

• To give students an overview of the structure of modern insurance organizations

• To acquaint students with the salient features of the operations performed by insurance companies

• To acquaint the students with the regulatory environment of and framework of IRDA for the insurance industry.


I Introduction to Risk and Insurance Concept of insurance, purpose and need of insurance, basic principles of

insurance – utmost good faith, insurable interest material facts, indemnity,

proximate cause. Insurance as a social security tool, role of insurance in

economic development. Risk and its management, objectives of risk

management, risk identification and measurement, pooling arrangement and

diversification of risk.

10

II Life Insurance Basic principles of life insurance, functions of life insurance, life insurance

product – endowment, life annuities, unit and index linked, pension funds,

Calculation of Premium and Settlement of Claim, Government’s role and

contribution of LIC of India as economic & social security. Duties and rights of

insurance agent, working system of insurance agent, Insurance Agent under

Insurance Act 1938, IRDA (Licensing of Insurance Agent) Regulation 2000,

Bancassurance

10

III Fire Insurance

Characteristics or nature of fire insurance, significance of fire insurance,

principles of fire insurance, procedure of effecting fire insurance, types of fire

insurance policies, claim procedure under fire insurance

08

IV Marine Insurance

Meaning and scope of marine insurance, procedure effecting marine insurance,

types of marine polices

04

V Legal Framework Insurance Act 1938, Insurance (Amendment) Act, 2002, IRDA Regulation 2002,

General Insurance Business (Nationalisation) Amendment Act, 2002, Recent

Developments in the insurance sector

08


References:

Text Books:

• Principles of Risk management and Insurance (9th Edition) – George E. Rejda, Pearson Education, 2009.

• Fundamentals of Risk & Insurance (9th Edition) - E.J. & Therese Vaughan, John Wily & sons, 2007.

Other readings:

• Life and Health Insurance (13th Edition) - Kenneth Blackawd Harold Skipper, Pearson, 2009.

• Life Insurance, ICFAI University Press, 2009.

• R.B.I. Bulletin.

• IRDA Journal.

• Asia Insurance Post.

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• FORTE Insurance Journal

• www.Insuranceinstituteofindia.com


Course Credit: 4.0



Course Name: Banking Services Operations

Aims and Objectives • The objective of the course is to develop the skills required for understanding the banking sector in India. Banking Service Operation

will enable the management student to have an insight to the banking

sector and how it works.


I The Organization and Structure of Banking Industry The Organization and Structure of Commercial Banking Industry, Types of

Banking, Role and Functions of Banks , Mergers and Acquisitions Reshaping the

Structure and Organization of the Banking Sector.

08

II Changing Scenario of Banks

Banker-Customer Relations, Know your Customer (KYC) guidelines, Different

Deposit Products, Principles of lending – various credit Products/ Facilities –

working capital and term loans, Innovation In Banking- ATM, Bancassurance,

Concept- Virtual Banking, Universal Banking.

08

III Corporate Banking

Nature,developments,consortium finance, multiple banking arrangements and

loan syndication. Introduction to electronic banking – electronic banking,e-

banking,intrnet, ecommerce, ebanking in India, risk in e-banking, payment and

settlement system, RTGS and clearing house.

09

IV Rural Banking Rural Finance, Constraints of Rural Finance in India, Regional Rural Banks,

NABARD, Concept of Micro Finance.

07

V International Banking

Introduction, Types of International Banking, Regulation of International

Banking, Services Supplied by Banks in International Markets, Challenges for

International Banks in Foreign Markets.

08


References:

Text Books:

• Peter S Rose and Sylvia C. Hudgins, Bank Management & Financial Services, Tata McGraw Hill, 7th Edition, 2010

• P.N. Varshney, Indian Financial System & Commercial Banking, Sultan Chand & Sons, 2007

Other readings:

• Vijayaragavan Iyengar, Introduction to Banking, Excel Books, 2009

• Padmalatha Suresh and Justin Paul, Management of Banking and Financial Services, Pearson, 2 nd Edition, 2010

• Dr S Gurusamy, Banking Theory Law and Practice, McGraw Hill, 2008

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Course Credit: 4.0



Course Name: Financial Derivatives

Aims and Objectives • To enable students to have a detailed understanding of the special

characteristics of derivatives including forwards, futures, swaps,

options and others, and their relationship to the underlying cash

securities.

• To be able to use these instruments to address a wide range of trading and investment objectives.

• To understand and be able to control the risks of financial derivatives and derivatives portfolios.


I Brief history and background of derivatives

Evolution of Commodity, Currency, Stocks and Interest Rate Derivatives.

Structure of derivative markets- Exchange traded markets and Over the

counter markets, forwards, futures, options, swaps and other derivative

contracts. Types of traders: Hedgers, Speculators and Arbitragers. Overview of

Indian Derivatives Market.

04

II Mechanics of Derivatives market Background, Exchange Structure Requirements for membership of various

markets and exchanges. Exchange revenue sources and costs, roles and

responsibilities of market. Contract specification, Exchange clearing, Settlement

and margins system, Types of traders and types of orders, Regulation, reasons

for trading: risk management, speculation and arbitrage.

08

III Pricing Derivatives

Investment assets v/s consumption assets, short selling, Forward price of an investment asset, valuing forward contracts, Futures price of stock indices

,forward and futures contracts on currencies, futures on commodities, interest

rate futures, cost of carry model, relationship between futures and spot price

(cost of carry and reverse cost of carry) difference between futures and

forward price.

10

IV Trading Strategies involving Futures, Options and Swaps

Hedging strategies using futures, basic option trading strategies, Spreads and combination strategies, Currency and interest rate swaps.

10

V Option Pricing

Factors affecting option prices, upper and lower bound for option prices, put

call parity, Pricing options: Black and Scholes model, binomial trees.

08


References:

Text Book:

• Future, Options and Derivatives, John C Hull, Prentice Hall of India, 2008.

• Robert W. Kolb, Futures, Options, and Swaps, 3rd edition, Blackwell Publishers, 2008.

Other readings:

• Robert A. Jarrow, and Stuart M. Turnbull, Derivative Securities, 2nd edition, South-Western College Publishing, 2007.

• Economics Times,

• Financial Times,

• NSE Report, and

• Derivatives Exchange reports.

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Course Credit: 4.0



Course Name: Fixed Income Market & Analysis

Aims and Objectives • To analyze the fixed income securities markets and its implications for investments.

• To understand market characteristics, instruments, selling techniques of debt securities.

• To understand the pricing and valuation issues of fixed and floating rate instruments.

• To evaluate Risk and return of fixed income securities and their derivatives.

• To study the role of government, corporate and institutional investors in the debt market.


I Fixed Income Securities Markets Overview of Markets, Participants and Scope, Regulatory Framework of Fixed

Income Securities Market. Overview of Fixed Income Securities in Emerging

Economies

06

II Form and Structure of Securities

Various Types of Securities and their working, Organization and Conduct of

Debt Market and the Mechanism, Auction and Selling

08

III Debt security analysis

Bonds and Debenture valuations Yields, and Duration, Forecasting Techniques, Corporate Debt Markets, Structure, Rating, Spread, Issuers and Investors

Perspectives, Valuation

10

IV General Principles of Credit Analysis

Meaning of Default Risk, Credit Spread Risk, Downgrade Risk, Credit Ratings,

Credit Analysis- Assessing Borrower’s Character (including the quality of

management) and capacity to pay (including sources of liquidity), Key ratios

used by Credit Analysis to assess the ability of a Company to satisfy its debt obligation & limitations of these ratios, Corporate Governance ratings

06

V Introduction to Bond Portfolio Management

Investment Management Process- setting the investment objectives, developing

& implementing a portfolio strategy, monitoring the portfolio & Adjusting the

portfolio. Types of Benchmark- Liability Structure & Bond Index, Investment

Objective of a Funded Investor, Major Broad- Based Bond Market Indexes, and

Constraints imposed on managers and investors, Key Elements of Developing & Implementing a Portfolio Strategy, Active Strategies vs Passive Strategies.

10


References:

Text Books:

• Fixed Income Markets and Their Derivatives, Suresh Sundaresan, Thomson Press,2007.

• The Bond & Money Markets, Choudhary; Butterworth-Heinemann.2008.

• Fixed Income & Interest rate derivative analysis – Mark Britten – Jones, 2006.

• Fixed Income Securities – Fabozzi,MCgrawhill, 2008.

• Bartlett, W.W., Mortgage Backed Securities, NY. Inst. of Finance, 2009. Other readings:

• Economic Times, Financial Times

• NSE Report

• RBI Report

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Course Credit: 4.0



Course Name: Financial Services & Products

Aims and Objectives • To enable the students to have a detailed understanding of the financial

services and products in India. This course will help the students to

recognize which financial instruments are appropriate and required.


I Management Issues in Financial Service

An Overview, Reserve Bank and Financial system-Its role functions and

organization, Financial Instruments–Stocks, Debentures, Warrants,

Convertibles; Valuation of Different instruments and need for different types of

Financial Instruments.

10

II Financial Management of NBFCs

Capital Adequacy Norms, Issues relating to raising of public deposit, risk management strategies.

08

III Commercial Banking

Function of commercial banks and the services rendered by them, general

structure and methods of commercial banking, Mechanism of credit creation,

credit card service - operation issues, pricing issues

06

IV Merchant Banking Activities

Structuring financial instruments including hybrid instruments issues

Management –market making and book building, private placement, loan syndication, underwriting management mergers, acquisitions and buy backs

06

V Securitization

Special purpose vehicle - need for permission, operation structure business

model, functioning of a special purposes vehicle in the context of securitized

instrument , Factoring – activities of factoring companies, basic business model

of factoring, Stock broking, Functioning of primary dealers in money market –

currency dealer, money changer, depository organizations, clearing houses etc.

10


References:

Text Book:

• M.Y. Khan, Financial Services, Tata McGraw Hill, 2009.

• L. M. Bhole, Indian Financial System & Markets, Tata McGraw Hill, 2009. Other Readings:

• V. A. Avadhani Marketing of Financial Services, Himalaya Publicatons.2008.

• Various notification of the Reserve Bank of India

• Economics Times


Course Credit: 4.0



Course Name: Retail Banking

Aims and Objectives • This course is designed for preparing the professionals to serve the financial services industry, and it will provide them with a

fundamental understanding of the retail banking industry on

completion of this course

• Explain customer needs met by retail banks

• Identify different types of banks and other financial institutions

• Describe the retail banking products and services offered by banks

• Discuss retail banking delivery channels used by banks

• Recognize risks facing retail banks and techniques used to manage

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these risks

• Understand how banks make money in retail banking.


I Retail Banking Customers

Retail Mantra–need for new retail focus in banking Customer types, Financial needs of customers; What customers value in general in banking services.

Retail Banking Institutions: Introduction to retail banking services by

Commercial banks, Finance companies, Retail brokerage firms, Insurance

companies Financial portals, Retail banking and the economy

08

II Different categories of retail lending

Consumer Loans, Housing Loans, Car Loans. Overview of appraisal and

sanction, processing, monitoring, security and documentation procedures.

06

III Retail Banking Products and Services Deposit services, Payment services, The new age money, Retail credit–macro

and micro perspectives, Housing / auto/consumer/ personal loans / SME

credit/ Micro credit. Retail Banking Delivery Channels: Branches, Self-service

terminals, Phone-based services, On-line services, Wireless services, Retail

banking–a technology led customer service.

10

IV Managing Risks in Retail Banking

Market risk (e.g., interest rate risk, prepayment risk) Credit risk, Liquidity risk,

Operational risk, Political/regulatory risk. Making Money in Retail Banking:

Sources of revenue, Sources of expense.

06

V Successful e-Business Strategies for Retail Banking

Assess an organization’s e-business strategy and examine ways to gain

competitive advantage, Explore opportunities and challenges of using the Web

as a channel to deliver customer value in retail banking, Learn successful e-

business models and best practices for online marketing and customer service.

10


References:

Text Books:

• Achieving Excellence in Retail banking, John Wiley and Sons, Reinhold

Leichtful,2009.

• The Future of Retail Banking: Delivering Value to Global Customer: Books: Joseph

A. DiVanna by Joseph A. DiVanna.2008.

• Retail Banking - Emerging Trends : N Rajashekar ICFAI University Press

Hyderabad,2008.

Other readings:

• Islamic Retail Banking and Finance Global Challenges and Opportunities :Sohail

Jaffer: Euro money Institutional Investor 2005 Edition: 1st

• IIBF, Risk Management, Macmillian, 2007.

• Prasad K Nirmala and Chandras, banking and Financial System, 2006.

• Successful Web Portals in Retail Banking by Daniel Singer, Douglas Ross and Albert Avery John Wiley & Sons,2006.

• Banking Theory Law and Practice, Dr. S. Gurusamy, McGraw Hill, Education, 2007.

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Course Code : MBF-621

Course Credit: 4.0



Course Name: Mergers & Acquisitions and Corporate

Restructuring

Aims and Objectives • To give an understanding to the students about the corporate restructuring process.

• To acquaint the students about the procedures of mergers and acquisitions.


I Mergers

Mergers in the nature of acquisitions and amalgamations. types of merger –

motives behind mergers – theories of mergers – operating, financial and

managerial synergy of mergers – value creation in horizontal, vertical and conglomerate mergers – internal and external change forces contributing to

M & Activities.

06

II Corporate restructuring

different methods of restructuring – joint ventures –

sell off and spin off – divestitures – equity carve out – leveraged buy outs

(LBO) – management buy outs – master limited partnerships – employee

stock ownership plans (ESOP).

08

III Merger Process

Dynamics of M&A process- identification of targets negotiation-

closing the deal. Five-stage model – due diligence. Process of merger

integration – organizational and human aspects –managerial challenges of M&

A.

06

IV Valuation

Valuation approaches – discounted cash flow valuation – relative

valuation – valuing operating and financial synergy – valuing corporate control – valuing of LBO

Methods of financing mergers – cash offer, share exchange ratio – mergers as a

capital budgeting decision.

10

V Takeovers

Types, hostile takeover approaches, Takeover defenses – financial

defensive measures – Coercive offer and defense – anti-takeover

amendments – poison pill defense.

10


References: Text Books :

1. Fred Weston, Kwang S Chung, Susan E Hoag – Mergers,

Restructuring And Corporate Control – Pearson Education, 4/e,2008. 2. Mergers acquisitions and Business valuation, Ravindhar Vadapalli

Excel books, 1/e 2009.

3. Ashwath Damodaran – Corporate Finance-Theory And Practice,

John Wiley & Sons, 2009.

Other Readings:

1. Sudi Sudarsanam – Value Creation From Mergers And Acquisitions,Pearson Education, 3/e, 2009.

2. Valuation for mergers Buyouts & Restructuring – Arzak Wiley

India (P) Ltd.2004.

3. Merger Acquisitions & Corporate Restructuring – Chandrashekar

Krishna Murthy & S.R Vishwanath, Sage Publication.2007

4. Weston, Mitchel And Mulherin - Takeovers,Restructuring And

Corporate Governance – Pearson Education, 4/e, 2003. 5. Shiv Ramu – Corporate Growth Through Mergers And Acquisitions

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– Response Books,2006.

6. P Mohan Rao – Mergers And Acquisitions – Deep And Deep

Publications,2007

7. Machiraju – Mergers And Acquisitions – New Age Publisherss 8. Ramanujam et al – Megers – TMH, 2009

9. Handbook of International Mergers & Acquisitions – Gerard Picot-

Palgrave Publishers Ltd. 2008.

10. Restructuring for Growth – John C. Michelson – TMH, 2008.


Course Credit: 4.0



Course Name: International Finance & Forex

Aims and Objectives • The basic objective of this course is to give a fair understanding of the financial management at the global level. The paper aims in giving an

understanding to the participants about the foreign exchange markets,

risk involved in this market and also the short term and long term

financing aspects involved in international markets.


I Financial Management in a Global Perspective Increasing Independence in the Global Economy, Trends in International Trade.

Recent Developments In Global Financial Markets, Liberalization, Integration

and Innovation – Challenges of International Financial Management.

10

II International Monetary System and Financial Markets

An overview of Balance of Payments and International Monetary System. An

Overview of International Financial Markets, Exchange Rate Determination.

07

III International Financial Management Genesis international flow of funds. Exchange rate mechanism, balance of

payment, Risk: political and country risk.

06

IV Intricacies of Foreign Exchange Markets

Structure and participants-types of transactions mechanics of currency dealing-

exchange rate quotations-arbitrage-forward rates-evolution of exchange

control and foreign exchange market in India. Exchange rate computations.

07

V Parity conditions and borrowings in International Markets

Purchasing Power Parity, Covered Interest Parity. Short term and long term borrowings in international markets: short term funding and investment-

centralized vs decentralized cash management-pooling-exposure management.

10


References:

Text Book:

• International Finance by Maurice Levis,Routledge.2009.

• Multinational Finance by Allan Shapiro,PHI,2008.

• International Finance by P.G.Apte,TMH,2009. Other Readings:

• International Financial Management by V. A. Avadhani,HPH.2007.

• Multinational Business Finance- David Eiteman, Arthur Stonehill, Michael Moffett, Pearson Education,2006.

• Cases in International Finance Michael Moffett, 2006.


Course Credit: 4.0



Course Name: Legal Aspects Of Banking & Insurance

Aims and Objectives • The objective of this course is to make the students aware of the

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legal framework of the Banking and Insurance Sector.


I Legal framework of regulation of banks – Control over organization of banks – Regulation of banking business- Returns- Inspection and winding up –

Banking Regulation Act, 1949 - RBI Act, 1934.

08

II Legal aspects of banking operations – Responsibility of paying banker-

Collecting banker - Indemnities- Bank Guarantees- Letters of Credit – Bill

Finance.

04

III SARFAESI Act, 2002: Introduction – Securitization of financial assets –

Enforcement of security interest – Banking Ombudsman Scheme, 2002-

Procedure for redressal of grievances – Arbitration procedure- Conciliation

10

IV Recovery of assets due to Banks and FIs Act, 1993- Tribunal and appellate

tribunals – Provisions and procedure of tribunals – Bankers Book Evidence Act

1891.

08

V Legal Aspects of Insurance Act 1938 Insurance Ombudsman – Contract of agency - Re-Insurance and Double-

Insurance. Insurance Documents – Insurance forms –Proposal forms – Cover

Notes – Certificate of Insurance – Policy Forms – Endorsements – Other

Documents.

10


References:

Text Books :

• IIBF. “Principles of Banking” Macmillan, New Delhi, 2009.

• IIBF, “Legal Aspects of Banking Operations” Macmillan, New Delhi, 2009.

• Gupta P.K, Legal Aspects of Insurance, Himalaya Publishing House, Mumbai,

2008

• National Insurance Academy, Legal & Regulatory Aspects of Insurance, Cengage

Learning, 2009. Reference Books:

1. Srivastava P. K. “Banking Theory& Practice” Himalaya publishing House, Mumbai,2007.

2. Natarajan and Gorden. “Banking Theory Law and Practice”, Himalaya

Publishing House, 2009.

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Functional Electives (HR)


Course Code: MBH- 421

Course Credit: 4.0

Total No of lectures allocated: 40


Course Name: Organization Development: Nature, Origin

and Prospects

Aims and Objectives • The course is designed to assist students to understand the processes of change in organizations and implement various

behavioural science principles and practices in the form of

interventions towards the goals of effective organization

development.


I Introduction:

Definition, Introduction & Foundations of Organisational Development: Conceptual Framework of OD, History of OD, First order & Second order

Change, Values, assumptions & believes in OD, Characteristics of OD,

Participation & Empowerment, Teams & Teamwork, Parallel learning

structures

4

II Managing the OD Process:

Components of OD process, Diagnosis, Diagnosing the system, its subunits &

processes, diagnosis using the Six-box Organisational Model, the program management concept: phases of OD programs, Third Wave Consulting: The

Action component: nature of OD intervention, analyzing discrepancies

10

III OD Interventions:

Definition, factors to be considered, choosing & sequencing intervention

activities, classification of interventions: individual (coaching, counseling,

training, behavioral modeling & mentoring), group (conflict management,

group facilitation, group learning, self-directed work teams, team building &

virtual teams), technical (structures, technologies, positions etc) & strategic

interventions (techno structural)

14

IV Organizational Change:

Concept, Scope, Models and Theories of Planned Change:

Force Field Analysis, Systems Theory, Normative Reduction Strategy,

Resistance to Change: Individual Resistance, Organizational Resistance to

change, Overcoming Resistance to Change. Approaches to Managing

Organizational Change: Lewin’s Three-Step Model, Action Research, Change

Agents’ , external and internal change agents, Skills, Knowledge and Style of

change agents, Role of change agents in Effective Change

6

V Contempory Issues:

The Future & OD: The changing environment, Fundamental strengths of OD,

Implications of OD for the client, ethical standards in OD, OD’ future, OD

consultants role, issues in consultant-client relationship.

6



• Organization Design & Development: Concepts & applications, Dr. Bhupen

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Srivastava, Biztantra

• An experiential approach to Organization Development, Harvey, D.F. &

Brown, D.R., 3rd edition, PH.

• Organizational Development: Behavioral Science Interventions,

French.L.Wendell, Bell.H.Cecil, Pearson Education

Other readings:

• Organization Development-Values, Process & Technology, Margulies, N. &

Raia, A.P., TMH.

• Organizational Theory & Design, Richard L Draft, Cengage Learning, 8th

Edition

• “OD Intervention and Change Management: In search of Rhythm Devine”, Aniruddh Banerjee & Rajlakshmi Saikia, The Human Factor, May-July 2006,

Vol. 1, Issue 2, pp. 7-13.

• “No quick fix in managing change”, Nilesh Mitra, The Human Factor, May-July

2006, Vol.1, Issue 2, pp. 81-84.


Course Credit: 4.0

Total No. of lectures allocated: 40


Course Name: Employee Recruitment and Selection

Aims and Objectives • To understand and explore the operational issues involved in

recruitment and selection

• To understand the extent of innovation and contemporary

concerns and challenges in recruitment and selection


I Job Analysis:

Meaning, definition & purpose. Methods of job analysis: job analysis interviews,

job analysis questionnaire, task analysis inventory, position analysis

questionnaire, subject expert workshops, critical incident technique,

Fleiscluann job analysis survey, functional job analysis, job element method,

repertory grid, critical incident technique

8

II Hiring Process:

Nature of hiring: regular, temporary, full time, part time, apprentice,

contractual, & outsourcing. Need analysis, cost analysis & job analysis. Internal

Hiring: meaning & definition of internal recruitment. Advantages &

disadvantages. Sources of internal recruitment: circulars, intranet, employee

referrals. Appointment or promotion. External hiring: meaning & definition of

external recruitment, sources of recruitment; their advantages &

disadvantages. Job advertisement: drafting, size & contents

8

III Screening Process:

Screening the candidates: Application Forms: bio-data & weighted application

blanks: meaning definition, purpose- taking a behavioral approach to

recruitment: spotting personality patterns, predicting the future, strategy vs

technique. Assessing what is needed: targeted interviewing, focusing on

behavior, assessing how person performs, successful candidates profile,

challenges in the interview, studying the CV

10

IV Testing & Interviewing candidate :

Testing: meaning, definition, purpose, advantages & disadvantages. Ability

8

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tests: clerical ability tests, mechanical ability tests, mental ability test & physical

ability test, personality assessment tests. Interviewing: planning the interview,

interview process: getting started, examining the 5 interview areas, examining

the strength & weaknesses, spotting the pattern, using the interview checklist,

conclusion of selection process

V Reference Checking & Appointment orders:

Meaning, definition & purpose. Verification of character, criminal antecedents,

previous work behavior & educational qualifications. Verification of community

certificates in public sector companies. Appointment orders: meaning,

definition & purpose

6



• Human Resource Management, Dessler Gary, Varkkey Biju, Pearson Prentice

Hall, 2008

• Staffing Organisation, Herbert G. Heneman III, Timothy A. Judge, 5th Edition,

McGraw Hill International

Other readings:

• The Open Book Management Experience: John Case.

• Human Resource Planning, Dipak Kumar Bhattacharyya, 2nd edition, Excel

Books

• Employee Selection, Lilly M Berry, Thomson Publications


Course Credit: 4.0


Time: 4 Lectures/ Week

Course Name: Compensation Management

Aims and Objectives • The course aims to impart knowledge in the design, implementation

and administration of compensation and benefits in the

organisations, taking into account the legal provisions. This would enable the future HRD manager to leverage compensation in creating

a high performing organization.

• The course would facilitate the student to become a contemporary compensation manager by gaining insights into current practices of

compensation in Indian organizations


I Introduction:

Compensation meaning, objectives, nature of compensation, types of

compensation, compensation responsibilities, compensation system, design

issues: compensations philosophies, compensation approaches, decision about

compensation, compensation: base to pay, individual vs team rewards,

perception of pay fairness, compensation as a strategy for attracting & retaining

employees

8

II Compensation Management:

Strategic compensation planning, determining compensation, development of a base pay system: job evaluation systems, the compensation structure- wage &

salary surveys, the wage curve, pay grades & rate ranges, preparing salary

matrix, broad banding

8

III Variable Pay & Executive compensation:

Strategic reasons for incentive plans, administering incentive plans, individual

8

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incentive plans-piecework, standard hour plan, bonuses, merit pay, group

incentive plans-team compensation, gain sharing incentive plans, enterprise

incentive plans-profit sharing plans, stock options, executive compensation:

elements of executive compensation & its management,

IV Employee Benefits and Allowances:

Benefits: meaning, strategic perspectives on benefits-goals for benefits, benefit

need analysis, funding benefits, benchmarking benefit schemes, nature & types

of benefits, employee benefits programs- security benefits, retirement security

benefits, health care benefits, time-off benefits

8

V Statutory provisions/legal framework: Wage legislation in India:

Payment of wages act; Minimum wages act; Bonus act; Social security

legislation-PF, ESI, Gratuity, Pension etc.

8



• Employee Reward: Michael Armstrong, Universities press India Limited

• Compensation & Reward Management, BD Singh, Excel Books

Other readings:

• Compensation Management in a Knowledge based world, Richard I. Andreson

10th edition, Pearson Education

• Compensation Management, Er Soni Shyam Singh, Excel Books

• The Compensation handbook: a state guide to compensation strategy and

design, 4th edition, Lance Berger, A., New York, McGraw Hill


Course Credit: 4.0

Total No. of lectures Allocated: 40

Time: 4 lecture hours per week

Course Name: Managing People and Performance in

Organizations.

Aims and Objectives • To understand the meaning and importance of the terms

performance management and performance evaluation.

• To explore different types of performance management and

evaluations criteria, techniques and programmes.

• To understand the process of review, feedback, counselling and

the skills required for it.


I Introduction to Performance Management:

Concepts and Issues, Role of Performance Management in Organisational

Development; Framework for Performance Management. Appraisal System and

Its Implications–What is appraised? Who appraises? Periodicity of appraisal,

Purpose for which the appraisal data is used, Individual vs Team based

appraisal, Current performance and potential performance management

10

II Performance Management Systems implementation:

Determinants of performance, performance dimensions, approaches to measuring performance, diagnosing the causes of poor performance,

differentiating task from contextual performance, choosing a performance

measurement approach. Measuring results & behaviours, gathering

performance information. Conducting staff appraisal: introduction, need, skill

required, the role of appraises, appraisal methods, rater errors, data collection,

conducting an appraisal interview, follow up & validation

12

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III Performance management & employee development:

Personal development plans, 360 degree feed back as a developmental tool, performance management & reward systems: performance linked

remuneration system, performance linked career planning & promotion policy

6

IV Performance Management System and HRD Systems:

Role of the HRD Department – How can HRD department contribute to the

effectiveness of performance management system, biases of HRD department

and its impact on the effectiveness of the appraisal system

8

V Performance linked Compensation Management & performance consulting: - Development, First, Second, Third generation Balanced scorecard,

key components. Performance consulting: concept, the need for performance

consulting, role of the performance consulting, designing & using performance

relationship maps,

4



• Performance Management: Its about performing, not just appraising, Chadha,

Prem, McMillan.

• Performance Management, Herman Aguinis, Pearson Education, 2007

Other readings:

• Performance Management: Key Strategies and Practical Guidelines,

Armstrong, Kogan Page

• Appraising and Developing Managerial Performance, T.V. Rao.

• William B. Werther and Keith Davis.

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Course Credit: 4.0


Time: 4 Lecture hours per Week

Course Name: International Human Resource

Management

Aims and Objectives • This course is aimed to familiarize the students with the latest global

trends in HRM across differing countries, HR Systems & policies.

Management across borders requires global managerial staffing &

International decision-making.


I Introduction:

Definition, Reasons for going global, approaches, difference between domestic

& international HRM, internationalisation of HRM: Socio-cultural context,

organisational dynamics & IHRM: Role of culture in International HRM,

organisational process in IHRM, linking HR to international strategies,

challenges of IHRM

8

II Recruitment, Selection & Staffing in International Context:

International managers-parent country nationals, third country nationals, host

country nationals, third country nationals, advantages & disadvantages of

different selection methods, different approaches to multinational staffing

decisions, recruitment methods using head-hunters, cross-national advertising,

e-recruitment; selection criteria & techniques, use of selection tests, interview

for international selection, international staffing issues

8

III Performance Management:

A conceptual background, constraints in global attainment, performance

management cycle, models, performance & appraisal in IHRM appraisal of

expatriate, third & host country employees, issues & challenges in international

performance management, country

8

IV Training & Development in International Context:

Context backdrop of international training, current scenario in international training & development, training & development of international staff, types of

expatriate training, HCN training, Career Development, repatriate training,

developing international staff & multinational teams, knowledge transfer in

multinational companies

8

V International compensation & Labor Relations:

Forms of compensation & factors that influence compensation policy, key

components of international compensation policy, key components of

international compensation, approaches to international compensation, compensation practices across the countries, social security systems across the

countries, global compensation: emerging issues

8



• The Global Challenge-framework for international human resource

management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin

• International Human Resource Management-Peter J Dowling, Denice E Welch,

Cengage Learning

Other readings:

• International Human Resource Management, K Aswathappa, Sadhna Das,

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McGraw Hill Companies

• International Human Resource Management, Tony Edwards, Chris Rees,

Pearson Education

• International Human Resource Management- PL Rao, Excel Books


Course Credit: 4.0



Course Name: Strategic HRM

Aims and Objectives • The course is designed to provide linkages of Business Strategy to

HR Strategies-Policies & Systems.

• It is designed to equip the student with the tools & techniques essential for strategic contribution of HRM to organisational

success.

• Familiarising the students with the latest trends in HRM that

provide a strategic orientation to the function.


I Understanding Strategic HRM:

Traditional vs. strategic HR, Typology of HR activities, "best fit" approach vs.

"best practice" approach, HR strategy and the role of national context, sectoral

context and organizational context on HR strategy and practices, investment

perspective of human resources

04

II Aligning HR systems with business strategy:

Sustained competitive advantage – how HR adds value to the firm – HR as

sacarce resource – non-substitutable resource, linking HRM practices to

organizational outcomes – assessing and reducing costs – behavioral impact of

HR practices – marginal utility models – auditing HR practices and department,

linking strategy to HRM practices – corporate HR philosophy and company

wide HR standards – HRM leading strategy formulation, alternative HR systems – universalistic – contingency – configurational, congruence and integrated HR

systems

12

III HR Strategy in work force utilization:

Efficient utilization of human resource – cross training and flexible work

assignment – work teams – non unionization, strategies for employee

shortages, strategies for employee surpluses. Strategies for performance and

development : Typology of performance types – marginal performers – under achievers – stars – solid citizens, managing employee ability – recruitment and

selection strategy typology, incentive alignment, psychological contracting

10

IV Evaluating HR Function:

Overview of evaluation – scope – strategic impact – level of analysis – criteria –

level of constituents – ethical dimensions, approaches to evaluation – audit

approach – analytical approach – quantitative and qualitative measures – out

come and process criteria, balanced score card perspective, bench marking, accounting for HRM – purpose of measuring cost and benefits of HRM –

approaches to HRM performances – employee wastage and turn over rates –

cost of absenteeism – measuring human resource cost

10

V HR Score card:

HR as a strategic partner and measurement challenge, seven step model for

implementing HR strategic role, creating an HR score card, measuring HR

alignment – two dimensions of alignment – assessing internal and external

04

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alignment – systems alignment map.



• Charles R Greer Strategic Human Resource Management- A General

Managerial Approach-Pearson

• Jeffrey A Mello, Strategic Human Resource Management, South western

Thomson Learning

Other readings:

• Managing Human Resources: Bohlander, Snell & Sherman.

• Strategic Management: Pearce II & Robinson J R.

• Human Resources Management-Gaining a competitive advantage, Noe,

Hollenbeck, Gerhart, Wright-IRWIN 2e.

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Course Credit: 4.0

Total No. of lectures allocates: 40


Course Name: Learning & Development

Aims and Objectives • The course would facilitate understanding of the role, importance and place of training in organizations as well as the approach to adult

learning.

• It would equip students with both theoretical concepts and practical techniques to manage the training and development function in an

organization.

• The course would give an overview of identifying and analyzing training needs, planning and designing training and development

programmes, delivery of training, training methods, training evaluation

and contemporary training practices in Indian organizations.

• The course would facilitate the appreciation of various traditional and innovative media and methods for delivering training and insight into

how to be an effective trainer.

• The course also involves an understanding of the techniques and

approaches to management development.


I Introduction to Employee Learning and Development in Organizations:

Learning, the forces influencing working & learning, classification of learned capabilities, learning theories-reinforcement theory, social learning theory, goal

theories, need theories, expectancy theories, adult learning theory, information

processing theory; the basic principles of learning, the learning process, mental

& physical processes, the learning cycle, age influences on learning,

instructional emphasis for learning outcomes

10

II Training & Learning:

Introduction, relationship, meaning, designing effective training, forces

influencing working & learning, training practices, strategic training, training

needs assessment. Transfer of learning: introduction, training design, work

environment characteristics influencing transfer, organizational environments

encouraging transfer, implementation of the training programme

08

III Training Methods

Traditional training methods: presentation methods, hands-on methods, group

building methods. Choosing training methods. E-learning & use of technology in training, technology & multimedia, computer-based training, developing

effective online learning, blended learning, simulations, simulations, mobile

technology & training methods, intelligent tutoring systems, distance learning,

technologies for training support, learning management systems, systems for

training delivery

08

IV Evaluation of Training & Employee development:

Reasons for evaluating training, overview of the evaluation process, outcomes

used in the evaluation of training programs, determining whether outcomes are good, evaluation practices, evaluation designs, threats to validity, types of

evaluation designs, considerations in choosing as evaluation designs,

determining ROI, determining costs, measuring human capital & training

activity. Employee Development: introduction, approaches to employee

development, the development planning process, company strategies for

06

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providing development, special issues in training & employee development

V Contemporary issues in Learning & Development:

The future of learning & development: introduction, learning for virtual work

arrangements, focus in content & use of multiple delivery methods, capturing & sharing intellectual capital, increased use of true performance support,

performance analysis & learning for business enhancement, use of training

partnerships & outsourcing training, training & development from a change

model perspective, key issues in implementing change

08



• Training for Development, Lynton, R.P. & Pareek, U., Vistaar Publications.

• G. Pandu naik-HRD Solutions for excellence-T&D, Text Research & Cases, Excel

Books

Other readings:

• Training for Organizational Transformation, Lynton R.P & Pareek Udai, Sage

Publication.

• How to plan and design training programmes, Rae Leslie, Infinity Books.

• Training for Development-All you need to know, Sahu, R.K., Excel Books.

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Course Credit: 4.0

No of lectures: 40


Course Name: Managerial Effectiveness

Aims and Objectives • To internalise the role of positive attitude in all spheres of human

endeavour.

• To understand and review the process of managerial effectiveness.

• To understand the reality and relevance of managerial job


I Managerial Job:

Definition & descriptive dimensions, methods, models & time dimensions, job

behavior-effective & ineffective, managerial job behavior-functional & level

differences

8

II Designing managerial job:

Identifying managerial talent, selection & recruitment, management skill

development, managerial motivation, pay & rewards

8

III Management criteria & managerial effectiveness:

Effective management criteria: performance appraisal measures, feedback,

career management, balance scorecard; Managerial effectiveness: concept &

definition, the person, process & product approaches, bridging the gap

8

IV Measuring Managerial effectiveness & Issues:

Current practices in Industry & Government, effective manager as an optimizer. Issues in Managerial effectiveness: organizational process, climate, leadership

& Group influences, job challenges, competition & managerial styles

8

V Contemporary Issues:

Self development, negotiation skills, development of competitive spirit,

knowledge management, fostering creativity & innovation, management of

creativity & innovation

8



• Chakraborty, Managerial Effectiveness & Quality of Work life Indian Insights,

1st edition, Tata McGraw Hill, 2007

• S. Naranyan Roa, Counselling & Guidance, Tata McGraw Hill, 2nd Edition,

2007

Other readings:

• Adwin, C.M., Park, C.L. & Spiroo, A. III (Ed.) Handbook of health psychology

and aging. New York: Sinlford Press

• Gary Yuki, leadership in Organisation, Pearson Education, 2007

• Strategic Human Resource Leader, Jaico Publishing

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Course Credit: 4.0



Course Name: HR Planning & Information Systems

Aims and Objectives • To discuss the concept and importance of human resources

planning in organisations

• To describe the critical linkages that exist between strategic

planning and human resources planning

• To identify the factors that shape an organisation’s demand for

human resources

• To describe the methods used to forecast the demand for human

resources

• To explain the role of skill inventories in developing succession

plans

• To recommend solutions to staffing shortages or surpluses

• To identify reasons why a computerized human resource planning

system could be useful to an organisation.


I Concept and Benefits of HR Planning:

Macro level HR Planning and Labour Market Analysis, Micro level

(Organisational) HR Planning, HRP components, benefits and process

8

II Job Analysis:

Meaning and definition, job analysis process, techniques of Job Evaluation, Job Design and Role Analysis and Job Enlargement and Enrichment, competency

based approach

8

III Workforce analysis and forecasting:

Forecasting manpower needs, process, projecting future talent

supply,Workload Analysis, Work force flow mapping, Models and techniques of

human resource demand and supply forecasting, Wastage Analysis, scenario

forecasting, regression analysis

8

IV Human Resource Information System: HRIS A Framework: Concept,

Management, Information, System, HRIS definitions, Nature & Scope, Characteristics, Functions, Importance & Failures,

and

MIS & Use of Computers.

Management Process: Introduction to management, Approaches to

management,

Functions of the manager, HRIS: A support to the management, Management

effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A

tool for management process

8

V Important Concepts:

Human Resource Audit, Behavioural factors in human resource planning and Skills Inventory, challenges of succession management, replacement analysis,

career planning and its process, Human Resource Valuation and Accounting

10



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• Human Resource Planning, Bramham J., Institute of Personnel Management,

London

• Human Resource Information System: Development and Applications,

Kavanagh, M. J. etc., PWS-Kent, Boston

Other readings:

• The Manpower Planning Handbook, Bennison, M and Casson, J., McGraw Hill,

London.

• Human Resource Valuation: A Guide to Strategies and Techniques, Belkaoui,

A.R. and Belkaoui, J.M., Quorum Books, Greenwood.

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Course Credit: 4.0

Total No. of lectures allocated: 40


Course Name: Employment Laws

Aims and Objectives • This course is designed to understand basic concept behind procedural substantive and protective legislation relating to

employment laws.


I Employment Legislations:

Contract Labour (Regulation and Abolition) Act, 1970, Employment exchanges

(compulsory notification of vacancies) Act 1959.

06

II Compensation Legislations:

Payment of Wages Act, 1936, Minimum Wages Act, 1948, Equal Remuneration

Act, 1976, Payment of Bonus Act,1965

08

III Social security Legislations:

Employee’s State Insurance Act, 1948, Employees Provident Fund and

Miscellaneous Provisions Act, 1952, Payment of Gratuity Act, 1972, Workmen’s

Compensation Act, 1923, Maternity Benefit Act, 1961

10

IV IR Legislations:

Trade Union Act, 1926, Industrial Dispute act, 1947-Authorities Under this Act,

Notice of Change, Procedures, Powers and Duties of Authorities, Strikes and

Lock-Outs, Lay off and Retrenchment, Unfair labour practices and penalties

10

V Work place Legislations:

Factories Act, 1948 (Safety of welfare provisions), Industrial Employment

(Standing Orders) Act, 1946(Setting up of model standing orders)

06



• State and Labour in India: AN Vaid, Asia Publishing House, Bombay

• Labour Relations Law in India: SL Agarwal

• Law and Practice Relating to Lay off. Retrenchment and Closure VP Arya,

Oxford and IBH Publishing Co., Delhi

Other readings:

• Report of National Commission on Labour: Govt. Of India

• The Indian Labour Year Book (Latest Issue). Ministry of Labour Govt. of

India.

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Course Credit: 4.0



Course Name: Industrial Relations

Aims and Objectives • The course is directed towards understanding of conceptual and

operational aspects of issues relating to industrial relations


I Industrial relations Introduction:

Introduction, Complexity of industrial relations, conflict, industrial relations as

a field of study, pluralism, Dunlop’s Industrial Relations System, Characteristics

of the Indian IR system

08

II Industrial Relations System in India:

Labor Policy: introduction, Phases of labor policy till sixth policy. Settlement of

Disputes: Role of the state, the dispute settlement machinery and it

instruments, legislations

08

III Collective Bargaining:

Definition, Nature and Flexibility, theories, problems, objectives of bargaining,

environment of collective bargaining, pre-conditions, legality, structure of

bargaining, steps in negotiation process, formats of agreements and their issues

and concerns, specific agreements.

08

IV Grievance Handling and Labor Welfare:

Grievance handling, causes of grievances, formal systems, labor welfare.

Concept of labor welfare, development in labor welfare, welfare provisions,

social security

08

V Workers’ Participation in Management:

What is participation, why participation, participation in India, failure and its

reasons, role of industry in workers participation

08



• Labour Problems in the Industrialization of India: Charles Harward

University Press, Cambridge.

• Unionism in a Developing Economy: CK Jhohari, Shtirm Centre of Industrial

Relations, New Delhi

Other readings:

• Report of the National Commission on Labour

• India's Five-year Plans, Labour Policy

• Unions, Employers and Government: Van Duseen Kenned Manaktalas,

Bombay

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Functional Electives (IT & Systems)


Course Code: MBS-421

Course Credit: 4.0



Course Name: Computer Applications in Management

Aims and Objectives • This course is designed to make the students of management familiar with the applications of computers in Business

Management. This paper shall prepare students to learn and

acquire necessary computer skills required for day to day office

application. The students will also be able to learn to solve business mathematical problems with the aid of computers.


I Application of Computers

Working of a Computer System, Evolution of Computers, Generations of

Computer Languages, Applications of Computers, Use of Computer in

Marketing, Finance, HR. IT Outsourcing Advantages and Disadvantages.

8

II Operating System Concepts Introduction, Types of Operating System, Features & Functions of Operating

System, Using the Windows Operating System, Basics of Word Processing,

Spreadsheets, Database Management, Electronic Presentations.

8

III Telecommunication Concepts

Networking Basics, Topologies, LAN, MAN, WAN, OSI Model, TCP/IP

fundamentals, Internet, Intranet, Extranet and the World-Wide Web,

Introduction to Wi-Fi & Mobile Communications.

8

IV Financial Analysis using spreadsheets

Financial Functions-PMT(), PV(), NPV(), FV(), IRR(),RATE(), DDB(), CTERM(),

SLN(), HLOOKUP(), VLOOKUP(), Data Tables

8

V Computer Applications in Finance using spreadsheets

Data Analysis, Query, Charts, What-if-Analysis tools: Data Summarization and

visualization using pivot tables, scenarios, goal seek

8



• Fundamentals of Computers, V Rajaraman, Prentice-Hall of India, 2004.

• Fundamentals of Information Technology, Alexis Leon, Vikas Publishing House, 2008.

Other readings:

• Using Information Technology, Brian Williams, McGraw-Hill, 2010

• Elementary Data Analysis Using Microsoft Excel, Anita M Meehan, C. Bruce Warner, McGraw-Hill, 1999.

• Corporate Financial Analysis with Microsoft Excel, Francis J. Clauss, McGraw-Hill, 2009.

• Computer Finance and its Applications, Wessex Institute of Technology Southampton, UK, WIT Press, 2004.

(57)

Course Code: MBS -422

Course Credit: 4.0



Course Name: System Analysis and Design

Aims and Objectives • The course will enable the students to have the insight of the systems concept and the procedure & methodologies of analysis

and design of the system. The course will also help them

understand the systems implementation and scheduling.


I System Concept and Information System Environment:

Definition, Characteristics of a system, Elements of a System, Open and closed

System, Formal and Informal Information System, Computer based Information

System, Decision Support System, General Business knowledge and

Interpersonal communicational System.

08

II System Development Life Cycle: Recognition of need, Impetus for system change, Feasibility study, analysis,

design, implementation, Post implementation and maintenance. Role of System

Analyst, The Analyst/User Interface.

08

III System Planning and Initial Investigation:

Strategies for determining Information requirement, problem definition and

project initiation, background analysis, fact analysis, review of written

documents, Onsite observations, Interviews, Questionnaires, Fact analysis,

Efficiency Analysis, Performance Analysis, Service Analysis

08

IV Information Gathering:

Need, Information about firms, information gathering tools: Interviewing,

Arranging the Interview, Guide to successful Interview, Types of interview and

questionnaires, The structured and unstructured Alternatives.

08

V Feasibility Study:

System Performance, Economic and Technical Feasibility, Input/ Output Forms

Design, Hardware/Software selection, Documentation and its importance

08



• Systems Analysis and Design, Elias M.Awad, McGraw-Hill Professional Other readings:

• Structured System Analysis and Design, S.A Kelkar, Prentice Hall, India, 2004

• 3. System analysis, design, and development: concepts, principles, and practices, Charles S. Wasson, Wiley.

Course Code: MBS - 423

Course Credit: 4.0



Course Name: IT Strategy

Aims and Objectives • Aimed at developing and understanding the use of IT as a strategic tool for Business Management.


I

Introduction:

Emergence of IT as a strategic issue, Role of IT in Business Transformation,

Internal & External Factors influencing the transformation, Evolution of IT from

a supporting function to a business.

08

II Information System Planning:

Information System Plans in Context, global perspective, Approaches in IS

08

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Planning, The IS Planning Process, Managing IT evaluation, techniques &

outcomes of evaluation.

III

The IT & Business Strategy Relationship:

Factors influencing the social dimensions of alignment between business and IT objectives, the dynamics of alignment, Strategy and the Internet, Evaluating the

impact of IT on organization.

08

IV

IT Strategy & the organizational environment:

IT and new organizational forms, IT and organizational decision making,

Integrating Knowledge Management System into organizational, IT & customer

Service, IT and organization Performance.

08

V

Strategic Planning for IT:

Managing IT for competitive advantage, the strategy for applying IT,

assessment, execution, quality control, administration, strategic alignment

model to align IT & business strategy, IT policies, national & global.

08



• Galliers,R.D. Strategic Information Management and strategies in Managing

Information Systems, Oxford. Other Readings:

• McKenny, James Waves of change: Business evolution through Information Technology.

• Neuman, Seev Strategic Information System: Competition through Information technologies.

• Boar BH, The Art of Strategic Planning for Information Technology, Wiley


Course Credit: 4.0



Course Name: Introduction To Database Management

System

Aims and Objectives • This course has been designed to introduce the students to applications of systems designed to manage the data resources of

organizations. It provides them an opportunity to study the hands-

on implementation of a data base in corporate environment.


I File System and Databases

Introduction to files and file system, Database System, Database Models, Types of Database Systems: Client Server, Object Oriented, Distributed DBMS,

Advantages of DBMS.

06

II The Relational Database Model

Database Architecture: Database Abstraction, Data Independence, Integrity

Rules, Relational Database, Keys: Primary Key, Foreign Key, Alternate Key,

Candidate Key.

05

III Database Design

E-R Model, Designing Tables from the ER model, Normalization: 1NF, 2NF, 3NF.

05

IV Structured Query Language

Creating tables, Select Statement, Handling Null Values, ORDER BY clause,

WHERE clause, GROUP BY clause, Relational Operators, Logical Operators, SQL

Operators, Numeric Functions, String Functions, Date Functions, Joining Tables,

Views.

14

V Database Security and Administration

Database Security, Access Control, Access Controls on Views and Integrity Constraint, The DBA’s Managerial Role.

10



(59)

• Ramakrishna and Geherke, Database Management Systems, Tata Mc Graw Hill Pub. Co. Ltd.

• Ivan BayRoss, Database Technologies, Sybex Computer Books Inc.

• Ramez Elmasri and Shamkant B. Navathe, “Fundamental Database Systems”, Third Edition, Pearson Education, 2003.

Other Readings:

• Database System Concepts, Silberschatz, Korth, Sudarshan, Tata Mc GrawHill Pub. Co. Ltd.

(60)



Course Credit: 4.0



Course Name: IT Infrastructure Management

Aims and Objectives • To manage the present computerized environment and to bridge the gap between the need of business process knowledge and

functional computer expertise


I Infrastructure Management Overview

Definitions, Infrastructure management activities, Evolutions of Systems,

(Mainframes-to-Midrange-to-PCs-to-Client-server computing-to-New age

systems) and their management, growth of internet, current business demands

and IT systems issues, complexity of today's computing environment, Total cost

of complexity issues, Value of Systems management for business.

08

II Preparing for Infrastructure Management

Factors to consider in designing IT organizations and IT infrastructure,

Determining customer's Requirements, Identifying System Components to manage, Exist Processes, Data, applications, Tools and their integration,

Patterns for IT systems management, Introduction to the design process for

information systems, Models, Information Technology Infrastructure Library

(ITIL).

08

III Service Delivery Processes

Service-level management, financial management and costing, IT services

continuity management, Capacity management, Availability management.

08

IV Service Support Processes Configuration Management, Service desk. Incident management. Problem

management, Change management, Release management.

08

V Storage and Security Management

Introduction Security, Identity management, Single sign-on, Access

Management, Basics of network security, LDAP fundamentals, Intrusion

detection, firewall, security information management Introduction to Storage,

Backup & Restore, Archive & Retrieve, Space Management, SAN & NAS, Disaster

Recovery, Hierarchical space management, Database & Application protection,

Bare machine recovery, Data retention.

08



• Foundations of IT Service Management: based on ITIL, by Jan Van Bon, Van

Haren Publishing, 2nd edition 2005 Other Readings:

• High Availability: Design, Techniques, and Processe, by Floyd Piedad, Michael Hawkins, Prentice Hall, 2000

IT Organization: Building a Worldclass Infrastructure, by Harris Kem, Stuart

Gaiup, Guy Nemiro, Publisher: Prentice Hall, 2000

• IT Systems Management: Designing, Implementing, and Managing World-

Class Infrastructures Rich Schiesser, Prentice Hall PTR; 2001


Course Credit: 4.0



Course Name: Software Engineering and Project

Management

Aims and Objectives • Expose the students to systematic software development techniques such as techniques for sofware design, coding, testing, and

(61)

maintenance and project management.


I Introduction to Software Engineering Paradigms Software Engineering Paradigms: Software Characteristics, Software myths,

Software Applications, Software Engineering Definitions, Various Software

Process Models, Process iteration, Process activities, The Rational Unified

Process, Computer-aided software engineering

06

II Software Requirements Specification

Software Requirements, Functional and non-functional requirements, User

requirements, System requirements, Interface specification, software requirement document, Requirements Engineering Processes, Feasibility

studies, Requirements elicitation and analysis, Requirements validation,

Requirements management System Models, Critical Systems Specifications.

10

III Project Management and Cost Estimation

Project Management, Management activities, Project planning, Project

scheduling, Risk Management, Software Metrics and Measures — Process

Metrics, Project metrics, Software Project Planning, Empirical, Putnam,

COCOMO. Project duration and staffing. Risk Identification and Projection: RMMM; PERT and CPM.

11

IV Verification and Validation

Verification and validation, Verification and Validation — Planning verification

and validation, Verification and formal methods. Software Testing — System

testing, Component testing, Test case design, Test automation.

07

V Quality Management

Quality Management — Process and product quality, Quality planning, Quality control, Software measurement and metrics Process Improvement — Process

and product quality improvement, Process classification, Process measurement

— Process analysis and modeling, Process change, The CMMI process

improvement framework.

06


References: Text Book

• R.S Pressman: Software Engineering, A Practitioner’s Approach, McGraw Hill

• Ian Somerville, Software Engineering, Pearson Education Other readings:

• R.E Farley: Software engineering concepts, Tata McGraw Hill

• Pankaj Jalote, An Integrated Approach to Software Engineering, Narosa

Publishing House


Course Credit: 4.0



Course Name: e-Business

Aims and Objectives • To provide the students with an analytical and technical framework to understand the emerging world of e-Business.

• To know underlying technological infrastructure.


I Introduction to e-business models and frameworks:

Digital economy, principles of e-business, e-business models. e-selling process,

e-buying planning, e-procurement, convergence strategies

08

II e-business design and e-markets:

Overview, steps in e-business design, reversing the value chain, knowledge

building. E-market models, benefits of e-market, direct B2B markets, coalitions.

08

III Integrating supply chain management process: 08

(62)

Introduction to supply chain management, theories of supply chain

management, components of e-supply chain, managing relations in e-supply

chain, global supply chain management.

IV ERP Basics, communication and collaboration: Need and Evolution of ERP Systems, ERP and Related Technologies, pros and

cons, classification, market scenario, Enterprise architecture planning, VoIP, e-

mail, voice mail, web conferencing, content management system

08

V Selling chain management process:

Definition, business and technology drivers, infrastructure, sales and

distribution configuration. e-CRM processes and their integration, e-banking, e-

governance. E-Business strategy into action, Challenges, e-Transition and Summary. e-Security

08



• Daniel Amor, R=The E-Business revolution: Living and Working in an

interconnected world, Prentice Hall.

Other readings:

• Laudon & Laudon, Management Information System, Pearson Education.

• Ravi Kalakota and Marcia Robinson : e-Business Roadmap for Success, Addison

Wesley, 1999

• Abhijit Chaudhury, Jean- Pierre Kuilboer, E business and E commerce,

Infrastructure : Technologies Supporting the e- Business Initiative, Mc-Graw Hill.


Course Credit: 4.0



Course Name: Knowledge Management

Aims and Objectives • Essential principles of knowledge management

• Impact of KM and technology on IT infrastructure

• Team building and goal setting


I Introduction to Knowledge Society

Knowledge society-from data to information to knowledge- Drivers of

knowledge management-Intellectual capital-KM and learning organizations

08

II Strategic Alignment

Strategic alignment – creating awareness- articulation- Evaluation and Strategic

alignment- Infrastructure development and deployment- Leadership, measurement and refinement- Role of CKO

08

III Analyzing Business Environment

Knowledge audit and analysis, design KM team, creating KM system blue print,

implementation, capture, store and sharing

08

IV Technology Components

Technology components, Intranet and Groupware solutions, tools for

collaborative intelligence, package choices, implementing security.

08

V Integration with web-based systems Integration with web-based and internal operational and support systems,

change management, reward systems, continuous improvement-case studies

08



• The Essential Guide to Knowledge management, Pearson Education

• Amrit Tiwana, The Knowledge Management Tool Kit, Pearson Education

Other readings:

• Sudhir Warier, Knowledge management

• Davenport Thomas H, Prusak Laurence : Working knowledge : How organization

(63)

manage what they know, Harward Business School Press

• Elias M. Awad Hasan M. Ghazri : Knowledge Management, Pearson Education

• Amrit Tiwana, The essential Guide to Knowledge Management

(64)



Course Credit: 4.0



Course Name: IT Consulting Management

Aims and Objectives • Appreciating the techniques for utilization of resources in effective and efficient way and Investment to make a significant difference

to clients


I

The Business of Advice

Introduction to Consulting, Components of a generic consulting project, The IT

Consulting Framework, Role of a Consultant, Developing Superior Consulting

Skills.

08

II

IT Consulting Environment

Understanding the IT Industry, Categories of Consulting Engagements, Bridging

the gap between business and technology, Project planning & implementation,

Helpdesk services, Remote management Services, Major IT consulting Firms.

08

III

Basics of Consulting Projects of different types

Network management, system assessment, project management, network design, integration and security, application development, risk assessment,

contingency planning, compliance consulting, data warehousing, and other

information technology services and IT operations.

08

IV

IT Consulting Critical Issues

Trends in consulting, IT Staffing, outsourcing and project management, security

and control, compliance, and disaster recovery planning

08

V

Intellectual Property Rights Introduction, Invention and Creativity, Types of property, Patents, Copyrights

and Related Rights, Trademarks.

08



• L Antonio Joia, IT Based Management Challenges and Solution

• Jaykumar, Ramkumar, Intellectual Property Rights Demystified: New India Publishing Agency, New Delhi.

Other Readings:

• D Mohammad, IT Management in Developing Countries

• John Prescott Careers in Management Consulting

• S. Berkun, The art of project management, O’rielly, 2005

• Intellectual Property Today, [www.iptoday.com]


Course Credit: 4.0



Course Name: Business Process Re-engineering

Aims and Objectives • To get an exposure on the various aspects of business process reengineering

• To understand the steps to be followed in implementing the process reengineering in business enterprises.

• To make use of information technology for reengineering purpose in business enterprises.


I Introduction 08

(65)

Changing business scenario, Definitions on business process, Definitions on

business process reengineering and Comparison with other performance

improvement concepts, Reasons & Benefits for Reengineering.

II BPR and Change Management Preparing for change, Planning for change, Designing change, Evaluating

change, To or Not To Outsource.

08

III Process Design, Analysis And Mapping

Functional areas in business enterprises, Process performance metrics,

Mapping the process flow.

Transforming The New Process: Behavioral reengineering, Implementing the

new process, Process Management.

08

IV Relevance of IT enablers in BPR: Significance of BPR in implementation of

software products.

Integration of BPR With Emerging Concepts: Electronic commerce, Supply

chain management.

08

V Reengineering Scenario:

BPR in India- The State of the art, BPR in USA, BPR in Japan, Analysis,

Imperatives.

Issues Related To Human Factor In Business Enterprises: Change in attitude, Training, Leadership.

08



• Michael Hammer & James Champy – Reengineering the Corporation – A manifesto for Business Revolution – Nicholas Brealey UK 2001.

• Michael Hammer – Beyond Reengineering – Harper Collins Publishers INC New York.

Other readings:

• Gerard Burke & Joe Peppard (edited) – Examining business process re-

engineering – Kogan Page Ltd. London.

• Lon Roberts – Process Reengineering the - Key to Achieving Break Through

Success – Tata McGraw – Hill Publishing Company Ltd. New Delhi.

• Warren Winslow – Strategic business transformation – The McGraw – hill

Companies – England

• Dr. Johnson A Edosomwan – Organizational Transformation and Process

Reengineering – Kogan Page Lted. London

• Cheryl Currid & Company – The Reengineering Tool Kit – Synergy Books

International Malaysia


Course Credit: 5.0



Course Name: Enterprise Resource Planning

Aims and Objectives • To get an exposure on the various aspects of business process reengineering

• To understand the steps to be followed in implementing the process reengineering in business enterprises.

• To make use of information technology for reengineering purpose in business enterprises.


I Introduction to ERP: Enterprise wide information system, Custom built and packaged approaches,

Needs and Evolution of ERP Systems, Common myths and evolving realities,

ERP and Related Technologies, Business Process Reengineering and

Information Technology, Supply Chain Management, Relevance to Data

Warehousing, Data Mining and OLAP, ERP Drivers, Decision support system.

08

(66)

II Market & Life Cycle:

ERP Domain, ERP Benefits classification, Present global and Indian market

scenario, milestones and pitfalls, Forecast, Market players and profiles,

Evaluation criterion for ERP product, ERP Life Cycle: Adoption decision, Acquisition, Implementation, Use & Maintenance, Evolution and Retirement

phases, ERP Modules.

08

III Evaluation:

Framework for evaluating ERP acquisition, Analytical Hierarchy Processes

(AHP), Applications of AHP in evaluating ERP, Selection of Weights, Role of

consultants, vendors and users in ERP implementation; Implementation

vendors evaluation criterion, ERP Implementation approaches and methodology, ERP implementation strategies, ERP Customization, ERP-A

manufacturing Perspective.

08

IV Critical success and failure factors for implementation:

Model for improving ERP effectiveness, ROI of ERP implementation, Hidden

costs, ERP success inhibitors and accelerators, Management concern for ERP

success, Strategic Grid: Useful guidelines for ERP Implementations.

08

V Technologies in ERP Systems and Extended ERP:

Case Studies Development and Analysis of ERP Implementations in focusing the various issues discussed in above units through Soft System approaches or

qualitative Analysis tools, Learning and Emerging Issues, ERP and ECommerce.

Concept of E-Governance: Concept, E-Governance frame work, area of

application like public sector, service industry.

08



• Textbook of Enterprise Resource Planning, Mahadeo Jaiswal, Ganesh Vanapalli, Macmillan Publishers India, 2005.

• ERP: A Managerial Perspective Book Description, Sadagopan S, Tata McGraw Hill,

Other readings:

• ERP tools techniques and applications for integrating the supply chain by Carol A. Ptak, Eli Schragenheim.

• ERP A-Z Implementer's Guide for success by Travis Anderegg, Resource Publishing, 2000.

• Enterprise Resource Planning Systems System, Lifecycle, Electronic Commerce and Risk by Daniel E.O. Leary.

• Enterprise Resource Planning (ERP): The Dynamics of Operations Management by Avraham Shtub.

(67)

Functional Electives (International Business)


Course Code: MBI- 421

Course Credit: 4.0



Course Name: Foreign Trade Policy of India

Aims and Objectives Paper has been designed such that it acquaints the students with the recent trends in India’s foreign trade and policy related issues in foreign

trade in the global context.


I Introduction to India's Foreign Trade

Trends and developments; Commodity composition and direction, India's

foreign trade in global context.

07

II Foreign Trade Policy and Control in India

Policy making body and institutions; Exchange control in Institutions; Exchange

control in India-objectives and definition. Key features of latest Foreign Trade

Policy.

09

III Import Substitution and Export Promotion Policies

Export Incentives-duty exemption schemes, EPCG, duty draw backs; Role of

commercial banks in foreign trade; Deferred payment system; EXIM Bank;

Export credit insurance and ECGC.

09

IV Infrastructure Support for Export Promotion

Export promotion councils, Commodity board/Products export development

authorities; Specific service institutions; State trading organizations Export and

Trading Houses; Export Processing Zones/Special Economic Zone (EPZ/SEZ);

Export Oriented units (EOUs).

10

V Foreign Investment Policy

Indian Joint ventures abroad Multilateralism and Bilateralism in India's foreign

trade.

05



• Verma M.L. Foreign Trade Management in India. Vikas Publishing House, New

Delhi.

Other readings

• Bhashyam S:Export Promotion in Indian-The Institutional Infrasturcture,

Commonwealth Pub. New Delhi.

• Chaudhuri B.K. Finance of Foreign Trade and Foreign Exchange; Himalaya

Publication, New Delhi.

• Mahajan V.S. : India's foreign Trade and Balance of Payments; Deep & Deeop

Publications, New Delhi.

• Vershney R.L.: India's Foreign Trade; Mahal, Allahabad.

• Export-Import Policy, 1997-2003; Ministry of Commerce, Government of India,

New Delhi.

(68)


Course Credit: 4.0



Course Name: International Marketing Management

Aims and Objectives • To understand the range of strategic options open to companies

competing internationally

• To enhance the students understanding of International Marketing

Environment

• To make Strategic and Operational Marketing decisions in the context of different, complex International marketing

environments


I International Marketing: An Introduction

Concept of International Marketing, International Marketing vs. Domestic

Marketing, International Marketing Environment, International Marketing

Strategies, GLOCAL Marketing

07

II Market Entry Strategies

International Marketing Research and Opportunity Analysis, Market Selection

Process, Market Entry Modes, Framework, Structure and Strategies

09

III International Marketing –Mix Decisions-I

International Product Management, Product Policy, Product Life Cycle, New

Product Development, International Pricing objectives, methods and strategies

09

IV International Marketing –Mix Decisions-II

Management of International Distribution and Logistics, International

Marketing Communications Strategy

09

V International Marketing Planning and Documentation

International Marketing Risks, International marketing Planning and control,

Future of International Marketing.

06



• Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata

McGraw Hill, 2008.

• Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis,

Development and Implementation, Thomson Business Press, India edition, 1999.

Other readings:

• Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education.

• Cateora R Philip & Graham L John: International Marketing, McGraw Hill.

• Subhas C. Jain: International Marketing, South Western.

• Jean-Pierre: Global Marketing Strategies, biztantra.

• Rakesh Mohan Joshi: International Marketing, Oxford University Press.

• Warren J. Keegan: Global Marketing Management, Pearson Education.

• Francis Cherunilam, International Marketing, Himalaya Publishing House, 2004.

• R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi, 2008.

(69)


Course Credit: 4.0


40


Course Name: Global Financial Markets and Instruments

Aims and Objectives The objective of this course is to acquaint the students with the salient

features of global currency markets and financial system


I Introduction to International Financial System

Brettonwood conference and afterwards; European monetary system. Fixed vs

Floating Exchange Rate regimes.

07

II Creation of Euro Currency Markets

Creation of Euro Dollar, Emergence of Global Currency Markets, Size and

Structure of Europe and Asian Markets, Transaction, Regulatory systems, Major

instruments.

08

III International Financial Markets and Instruments

International capital and money market instruments and their salient features; Integration of financial markets and approach; Arbitrage opportunities; Role of

financial intermediaries.

07

IV International Money Market Instruments and Institutions

GDRs, ADRs, IDRs, Euro Bonds, Euro Loans, Repos, CPs, derivatives, floating

rate instruments, loan syndication and Euro deposits; IMF, IBRD, Development

Banks.

09

V Global Shopping for funds and Investments

Comparison of Domestic, Foreign and Euro Currency Markets for Lending and

Investment, Forex Risk, Interest Rate Parity, Cover deals; Using global markets

for Hedging, Arbitrage, speculation, Cost comparisons.

09



• Buckley, Adrian: Multinational Finance, Prentice Hall of India, New Delhi

Other readings

• Henning, C.N., Piggot, W. and Scott, W.H: International Financial

Management, Mc Graw Hill, Int. Ed., New York.

• Maurice, Levi: International Finance, McGraw Hill, Int. Ed., New York.

• Rodriqufe, R.M and E.E Carter: International Financial Management, Prentice

Hall of India, Delhi.

• Shaprio, A.C: Multinational Financial Management, Prentice Hall of India,

New Delhi.


Course Credit: 4.0


40


Course Name: Foreign Language For Business-I (German)

Aims and Objectives The objective of this subject is to acquaint the students with the working

knowledge of the language to make use in international business.

(70)


I The Article – Definite & Indefinite, TheVerb - Present Tense (fragen –

antworten –sein), Personal pronoun: er – es – sie, Verb + Accusativ Case

09

II The Noun: Singular and Plural

Accusatie Case

The Verb: haben – heissen - schlieβben

Imperative

Interrogative Pronouns

The Construction of Sentence (The Position

of Words)

The Demonstrativpronoun - das

The Time (How to ask and talk about time)

09

III TheVerb (Strong Verbs): Present ( fahren – lessen –nehmen)

Prefixes and Verb (Separable Verbs) – (The Position of Words)

Prepositions

Day – Month – Year

07

IV The Noun: Dative Case

Dative and Accusative Case - Verbs With

Indirect and Direct Object

The Interrogativepronoun wem ?

Possessive Pronoun

Prepositions : With Dative and Accusative Case

Positioin of Words with Conjunctions aber,

denn, und, oder, sondern

The Adverb of Time

08

V Model verbs – Position of words

Personalpronoun – Position of Words

The Watch Timing

Demonstrative pronoun dies

Usage of “Woher” –“ Wo” – “Wohin”

Prepositions with Dative and Accusative Case

07



• Dectche Sprach for Auslander Von Schulz and Griesback Lesson upto 15

only)

• Pons Starting German / Anfaenger Deutsch

• Cassels Language Guides : German – A Handbook of Grammar, Current

usage and word power

Other readings:

• Teste dein Deutsch – Stufe I & II

• Langenscheidt’ s or Collin’ s German – English / English – German

Dictionary

• Deutsch als fremdsprache-I A

• Deutsch als fremdsprache-I B

• Wir lesen Dartsch-I

• Wir lesen Dartsch-II

(71)


Course Credit: 4.0


40


Course Name: Foreign Language For Business-I (French)


knowledge of the foreign language to utilize in international business.


I Grammar: greetings; indefinite articles; definite articles; the partitive article;

two forms of the contracted article (‘a” & “de” forms)

Comprehension and paragraph writing: reading of the stories in chapter 1 of

the book

Listening and Speaking Skills: activities: making acquaintances

08

II Grammar: introduction to French verb system (present conjugations of the

regular1st. group verbs and of the irregular be, have & go verbs

Comprehension and paragraph writing reading of the stories in chapter 1

and 2of the book

Listening and Speaking Skills inviting and replying to an invitation

09

III Grammar:verb system ( some major verbs of the regular 2nd group & the

irregular 3rd group); demonstrative, qualifying& possessive adjectives;

interrogation; negation;

Comprehension and paragraph writing reading of the stories in chapter 1

and 2 of the book

Listening and Speaking Skills activities : describing people; requesting &

giving orders

08

IV Grammar contracted articles (‘a” & “de” forms), prepositions & adverbs of

space and quantity; gender & number of nouns and adjectives; position

of adjectives

Comprehension and paragraph writing reading of the stories in chapter2

and 3of the book

Listening and Speaking Skills: evaluating & appreciating; thanking &

congratulating

08

V Grammar: imperative mood; emphatic pronouns; pronominal verbs;

Comprehension and paragraph writing reading of the stories in chapter 2 of

the book

Listening and Speaking Skills activities: explaining; justifying; complaining;

07


• Le nouveau sans frontieres level- l (methode de francais – published by CLE

international Paris, 1998, Indian edition.

• Le nouveau sans frontiers – workbook vol-1

• Four audiocassettes accompanying the written material

Other readings

• Larousse compact dictionary : Fre->Eng./Eng.->Fre

(72)

• Conjugaison – Le Robert & Nathan

• Larousse grammaire francaise

• Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.

(73)



Course Credit: 4.0


40


Course Name: Export-Import Procedures and

Documentation

Aims and Objectives Paper has been designed such that it acquaints the students with the basic

understanding of procedures and documentation of export-import

business and Exim policy of India.


I Introduction

Role of Exports and Imports in Indian Economy, Export-Import Policy of India,

Foreign Exchange Regulations, ISO 9000 Service and other internationally

accepted quality certificates, Quality control and reshipment inspection, Marine

Insurance.

08

II Export Procedure

Export Documentation, General Excise clearance, Custom clearance, Role of

clearing and forwarding agents, Shipment of export cargo, Export credit, Export

credit guarantee and policies, forward exchange cover, finance for exports on

deferred payment terms, Duty drawbacks, Logistics for exports and imports.

09

III Export credit

Export credit guarantee and policies, forward exchange cover, finance for

exports on deferred payment terms, Duty drawbacks, Logistics for exports and

imports.

08

IV Imports Procedure

Import Licensing Policy, Actual User Licensing, Replenishment Licensing,

Import-Export pass book Capital goods licensing, Exports houses.

07

V Import Management in a Developing Economy

Foreign exchange budgeting, Import procurement methods, Imports financing,

Purchase contract, Import under counter trade, Monitoring and follow-up of

Import contracts.

08



• Mahajan, M.I.: A Guide on Export Policy Procedure and Documentation.

• Balgoplal, T.A.S.: Export Management.

• Jitendra, M.D.: Export Procedure and Documentation.

Other reference:

• Cherian and Parab: Export Marketing, Himalaya Publishing House Delhi.

• Govt. of India : Handbook of procedures , Import and Export Promotion, New

Delhi.

• Rathor, Rathore and Jain: International Marketing, Himalaya Publishing

House, New Delhi.

• Export-Import, Nabhi Publications, New Delhi.


Course Credit: 4.0

Course Name: International Financial Management

(74)


40


Aims and Objectives The objective of this subject is to acquaint the students with the basic knowledge of International business and nature and scope of International

Financial Management


I International Financial Management

An overview, Importance, nature and scope, Theories of International business,

International Business Methods, Recent changes and challenges in IFM.

International Flow of Funds: Financial Instruments, Factors affecting

International Trade flows, Financial Market, Convertibility in rate.

08

II International Monetary System

Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate

regime, the current exchange rate arrangements, the Economic and Monetary

Union (EMU), Balance of Payments, Corporate Governance around the world.

08

III Foreign Exchange Market, Exchange Rate Determination, and Currency

Derivatives

Markets for Foreign Exchange, International Parity relationships and

forecasting foreign exchange rate, Futures and options in Foreign Exchange,

Markets; Overview of the other markets; Euro currency market, Euro credit

market, Euro bond market, International Stock market.

10

IV Foreign Exchange Exposure and Management

Management of Transaction Exposure, Economics exposure and Translation

Exposure.

07

V Long term & Short-term Asset -liability Management

Foreign Direct Investment, International Capital Budgeting, International

Capital structure and cost of capital. International Financing Equity, Bond

financing, parallel loans.

Short-term Asset-Liability Management: International Cash management,

accounts receivable management, inventory management. Payment methods of

international trade, trade finance methods, Export - Import bank of India,

recent amendments in EXIM policy, regulations and guidelines.

07


References: Text Books

• P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi,

2004.

• Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India

Private Ltd, 2004

• Jeff Madura, International Financial Management, 6th edition, Thomson

Publications.

Other readings:

• Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New

Delhi, 2003.

• S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc

Graw Hill, 2001.

• David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational

Business Finance, 10th edition, Pearson Education 2004.

• P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial

(75)

Management, Macmillan Publishers, 2001.

• Prakash G. Apte, International Finance A Business Perspective, Tata

McGraw-Hill Publishing Co. Ltd., 2003.

• Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India

Pvt. Ltd., 2001.

• Melvin: International Money and Finance 7/e Pearson Education.


Course Credit: 4.0


40


Course Name: International Supply Chain Management

and Logistics

Aims and Objectives Paper has been designed such that it acquaints the students with the key features of International Logistics and Supply Chain Management and

familiarizes the students with the components of logistics management.


I Introduction

International Logistics and Supply chain management: meaning and objectives,

importance in global economy, Supply chain relationship to business

performance, Key tasks of logistics and supply chain managers, Role of

Government in controlling international trade and its impact on Logistics and

supply chain.

08

II Supply Chain Strategy

Global Supply chain strategy, Structuring supply chain capabilities, Planning

Global Supply Chain: Planning the global supply chain, Network design for

global supply chain management, Risk management in the global context,

Measuring logistics cost and performance. Benchmarking the supply chain,

Performance measurement and evaluation in global supply chains.

09

III Coordination in Supply Chain Importance of Coordination in Supply Chain, Bullwhip Effect, Obstacles to

Coordination, Strategies to achieve coordination, Role and Importance of IT in

Supply Chain Management

07

IV Transportation, Warehousing and Inventory Control

Strategic importance of transport in global logistics, types, characteristics and

salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, warehousing, Inventory Flow

and Modeling; Approaches to Inventory Management in Global Supply Chain

Management, inventory models, safety stock determination for service level,

and lead time

09

V Outsourcing And Logistics Service Providers

Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL

service providers, role in Global logistics, types of services, considerations for

hiring 3PL and 4 PL service providers. Concept and need of outsourcing,

determinants for outsourcing decisions, role of outsourcing in global supply

chain management

07



• Douglas Long International Logistics: Global Supply Chain Management

Springer- Verlag New York, LLC;2004

(76)

• Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations

and

Other readings:

• Logistics: Text and Cases Wiley, John & Sons, Incorporated 1998

• Alan Branch Global Supply Chain Management in International Logistics

Routledge 2007

• Kent N. Gourdin Global Logistics Management: A Competitive Advantage for

the New Millennium Blackwell Publishing 2006

• Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan

(Editor)

• Quantitative Models for Supply Chain Management Kluwer Academic

Publishers1998


Course Credit: 4.0


40


Course Name: Foreign Language For Business-II

(German)


knowledge of foreign language to make use in international business


I Genitive Case

Past Tense & perfect Tense – weak and strong Verbs

Reflexive pronoun

08

II Complementing declinations

Imperative Mood

Personal pronouns

07

III Prepositions with Genitive Case

Past and Perfect of legen / liegen, stellen / stehen, haengen, stecken

Verbs with Prepositions

Prepositions with Interrogative Words and Pronouns

Pronoun for Noun with indefinite Article( in different cases)

09

IV The Adjective declination

Interrogative pronoun for Adjectives welcher and was fuer ein

Usage of Ja, Nein, Doch

The Past Perfect – Usage of Past Perfect

The Subordinate Clause : weil, daβ

09

V Adjective Declination without Artikel

Subordinate Clause : wenn und wie

Revision

07



• Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach

• Pons Starting German / Anfaenger Deutsch

Other readings

• Cassels Language Guides : German – A Handbook of Grammar, Current usage

(77)

and word power

• Teste dein Deutsch – Stufe I & II

• Langenscheidt’ s or Collin’ s German – English / English – German Dictionary


Course Credit: 4.0


40


Course Name: Foreign Language For Business-II (French)


knowledge of the foreign language to make use in international business.


I Grammar personal pronouns (indirect, direct, adverbial) : choice, order &

place in the sentence; indefinite adjectives & pronouns)

Comprehension and paragraph writing reading of the stories in chapters

3+4 of the book

Listening and Speaking Skills activities: reprimanding; giving opinion

08

II Grammar: near future; past perfect and imperfect tenses

Comprehension and paragraph writing reading of the stories in chapters

3+4 of the book

Listening and Speaking Skills relating events using the past tenses

09

III Grammar: formation and usages; simple relative pronouns


the book

Listening and Speaking Skills activities : relating events using the past tenses

08

IV Grammar reported speech; possessive pronouns


the book

Listening and Speaking Skills: reporting conversation using reported speech;

allowing and prohibiting;

08

V Grammar comparatives and superlatives; simple future; recent past; present

continuous


the book

Listening and Speaking Skills making plans; discussing & debating an issue

07


• Le nouveau sans frontieres level- l (methode de francais – published by CLE

international Paris, 1998, Indian edition.

• Le nouveau sans frontiers – workbook vol-1

Other readings:

• Four audiocassettes accompanying the written material

• Larousse compact dictionary : Fre->Eng./Eng.->Fre

• Conjugaison – Le Robert & Nathan

(78)

• Larousse grammaire francaise

• Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.

(79)



Course Credit: 4.0


40


Course Name: International Human Resource

Management

Aims and Objectives Paper has been designed such that it acquaints the students with the HRM

practices in different countries of the world


I Introduction to IHRM

Definition, Difference between IHRM and Domestic HRM, Models of IHRM-

Matching model, Models of SHRM in Multinational Companies,

Internationalization of HRM; Socio-cultural context, Organizational dynamics,

Role of culture in International HRM, Culture and employee management

issues, Organizational Processes in IHRM, Linking HR to International

expansion strategies, The Challenges of International Human Resource

Management.

10

II Recruitment, Selection and staffing in International context

International Managers, parent country nationals, third country nationals, host

country nationals, selection Criteria and Techniques, use of selection tests,

interviews for international selection, different approaches to multinational

staffing decisions, recruitment methods using head-hunters, cross-national

advertising, e-recruitment; international staffing issues.

09

III Training and development in international context

Context Backdrop of international training, Current scenario in international

training and development, role of expatriate training, HCN training, Career

Development, repatriate training, components of effective pre-departure

training programmes, developing international staff and multinational teams,

knowledge transfer in multinational companies.

07

IV Performance Management

A conceptual background, Constraints in goal attainment, performance

management cycle, models, performance and appraisal in IHRM appraisal of

expatriate, third and host country employees, issues and challenges in

international performance management, country specific performance

management practices.

07

V

International Labour Relations

Key issues of International Labour relations, response of labour unions to

MNCs, HRM practices in different countries- Japan, USA, UK, Turkey, Middle

East, India and China.

07



• The Global Challenge- framework for international human resource

management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin.

• International Human Resource Management-Peter J Dowling,

Denice E Welch, Cengage Learning

• International Human Resorce Management, K Aswathappa, Sadhna

Das, Mc Graw Hill Companies

Other readings

(80)

• International Human Resource Management, Tony Edwards, Chris

Rees, Person Education

• International Human Resource Management - Monir H Tayeb –

Oxford University Press - 2005.

• International Human resource Management – PL Rao, Excel Books


Course Credit: 4.0



Course Name: FOREX Management and Currency

Derivatives

Aims and Objectives The objective of this subject is to acquaint the students with the basic

knowledge of Foreign Exchange Market


I Foreign Exchange Market

Organization – Spot Vs Forward Markets, Bid and Ask rates, Interbank

Quotations, International Market Quotations, Cross Rates, Merchant Rates,

FEDAI Regulations, Role of RBI

09

II Exchange Rates

Exchange rate systems, Gold Standard, Bretton Woods, Fixed Vs Floating

Exchange Rate systems, Determinants of Exchange Rates, Exchange Controls.

08

III Foreign Exchange Transactions

Purchase and Sale transactions, Spot Vs Forward transactions, Forward Margins, Interbank Deals, Cover deals, Trading, Swap deals, Arbitrage

Operations, Factors determining Forward margins for international selection,

international staffing issues.

08

IV Ready and Forward Exchange Rates

Principle types of Ready Merchant rates, Ready rates based on cross rates,

Forward exchange contracts, Execution of Forward contracts, cancellation and

Extensions, Dealing position, Exchange position, Cash position.

08

V

Currency Derivatives

Currency Forwards, Currency Futures, Currency Options, Exchange traded

transactions, Financial Swaps, Forward Rate agreements, Interest Rate Options,

Development of currency derivatives in India, Hedging strategies using

currency futures and swaps.

07



• Alan C Shapiro : Multinational Financial Management, Prentice Hall, New

Delhi

• Francis Cherunilam : International Economics, Tata Mc Graw Hill Pub Ltd,

New Delhi

Other readings:

• Ian H Giddy: Global Financial Markets, AITBS Publishers and Distributors,

New Delhi

• C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons,

New Delhi

• Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books,

(81)

Sage Publications, New Delhi


Course Credit: 4.0



Course Name: International Marketing Research

Aims and Objectives Paper has been designed such that it acquaints the students with the basic understanding of International research methodology for the purpose of

managerial decision making.


I Introduction to International Marketing Research

The Nature and Scope of International Marketing Research, Culture

Classification Model, Ethics in Research, Marketing Research in the

International Environment, Complexity of International Marketing Research.

09

II International Marketing Research Process

Introduction, Research Objectives, Preliminary Stages of the Research Process,

Information Requirements for International Marketing Decisions, Market

orientation, Strategic orientation, Secondary Data Research, Marketing research

on the Internet, Primary Data Research, Types of Primary Research, Issues in

Primary data Collection, Qualitative and Observational Research.

09

III Planning and Conducting Market Survey

Survey Research, Problems Specific to developing Countries, New Approaches

to Survey Research, Scale Development, Measurement and Scaling , types of

Scales, Scales in Cross- National Research, Questionnaire design, Sampling.

09

IV Analysis of International Marketing Research

Data Preparation, Data Analysis, Statistical Techniques, analysis of Variance,

Correlation Analysis, Regression Analysis, Multivariate Data Analysis.

07

V Report Writing

Written Report, Oral Presentation, Validity and Reliability in Presentations.

06



• Marketing Research: Beri Tata Mc Graw Hill Publication., New Delhi.

• Research Methodology: R. Panneerselvam., Prentice Hall of India, New Delhi.

Other readings:

• Research Methodology: C.R Kothari.

• Marketing Research: S shajahan., Mc Millan India Ltd., New Delhi.

• Marketing Research: Naresh K Malhotra Prentice Hall of India Pvt. Ltd., New

Delhi.