facebook.com/benioff@benioff

Marc BenioffChairman, CEO

BUSINESS IS SOCIAL

4

1960sMainframeComputing

1970sMini

Computing

1980sClient ServerComputing

1990sCloud

Computing

2000sMobile

Computing

2010sSocial

Revolution

x 10x 100x 1,000x 10,000x 100,000x

The Social Revolution

13

Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

social users4.5 Billion

The Social Revolution

14

Social Revolution: Business is SocialEnterprise Adoption of Social Networking

70%Companies Adopted Social

2008 2009 2010 2011 2012

$1.3 Trillion in value can be unlocked through social technologies.“ ”

Source: 2012 McKinsey Global Institute Study: “The Social Economy”

15

123%growth in social customers

Jun 2010Dec 2010 Jun 2011

Dec 2011

Fortune 100 Facebook Fan Growth

Fortune 100 Web Traf!c Growth

Social Revolution: Customers Flocking to Social Channels

Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traf!c”; Google Social Media Analysis Study

17

20122009 2010 2011

conversations per day

150M

Sources: Twitter, Visible Technologies

Social Revolution: Customer Conversations Exploding

18

Connect with Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

21

The social revolution is a trust revolution.

22

What About to Your Company?

Your Customers, Employees, and Partners Are Connected

Are You and Your Company Going through a Social Revolution?

23

Sales Cloud: Sales is Social

World’s #1 Sales Application

#1 in SFA Market Share (IDC)

Magic Quadrant Leader (Gartner)

Customers Have Increased Sales by 27%*

*Source: 2012 Third-party survey of 5,500 salesforce.com customers

44

Data.com: Data is Social

Clean Your Data in One Click

Target New Prospects

Link Your Data to Social Networks with Social Key

46

First Fully Mobile Sales Application

Easy to Access Your Salesforce Data

Designed for Any Device (HTML 5)

Now Generally Available for iPad

Salesforce Touch Generally Available

47

Partners are Social: Partner CommunitiesSell as a Team with Resellers, Distributors or any Channel Partner

Next Generation Portal: Social Community

Private, Secure Partner Collaboration

Pilot with Winter ’13

48

Service Cloud: Sunlight Search

Federated Search EngineSearch Internal Objects Such as KnowledgeSearch External Sources Such as SharepointPilot in Winter ’13

*Source: 2012 Third-party survey of 5,500 salesforce.com customers

61

Your Customers are Social: Chatter Communities for ServiceSocial Front Of!ce for Customers

Single Place for Customer Support

Seamless Experience Across Channels

Pilot with Winter ’13

63

Marketing is Social: The Biggest Shift in 60 Years

75

Marketing Cloud: Marketing is Social

Manage Your Brand Presence Across Social Channels

Measure Activity & Engagement

Optimize & Target With Social Advertising

77

Introducing Salesforce Chatter Communities

Facebook for Partners, Customers, and Employees

Trusted Security and Sharing

Pilot with Winter ’13

90

Introducing Salesforce Chatterbox

Sync Files Across Devices

Preview/Read Documents

Secure File Sharing

Pilot with Winter ’13

91

World’s First Social Performance Management App

Align, Motivate, and Drive Team Performance

Social, Transparent, Real-time

Work Better, Together

Work.com: Work is Social

100

Salesforce Platform: Innovation is Social

#1 Cloud Platform Market Share (IDC)

#1 Cloud Platform (Forrester)

800,000 Developers

Build and Deliver Social & Mobile Apps

CollaborationEmployee Apps

Force.com

ConsumerApps

HerokuWebsites

Site.com

Databases

Database.com

ISV Services

AppExchange

TouchChatter

IdentityCommunities

112

AppExchange: World’s Leading Enterprise App Marketplace1,700+ Social Enterprise Apps

Every Major Business Category

Easy-to-install by Admins & End Users

Used by 70% of Fortune 100

113

Introducing Salesforce IdentityIntegrated: Single Sign-On for Cloud and Mobile Apps

Trusted: Centralized Access Management and Provisioning

Social: Easily Exchange Chatter Data

Standards-based: SAML 1.1 & 2.0, OAuth, OPenID Connect, & SCIM

115

Introducing Salesforce.com CanvasGet Apps in Salesforce, Just Like Facebook

Now Bring Java and .NET Apps Easily into Force.com

Create a Seamless User Experience

Leverage Your Existing Developers and apps

Embed Any App

116

Introducing Heroku Enterprise for Java

Full Stack Java

Heroku runtime

Native Java tools

Enterprise Support

118

Introducing Salesforce Touch Platform

Write Once, Deploy Anywhere

HTML5, Native, Hybrid

Trusted Security and Sharing

119

Salesforce Architecture

AppExchange Apps

ERP

Any System

Finance

Back-end SystemsAny Social Network

Social Front-End

Cloud, Social, Mobile

HerokuForce.com

Marketing

Site.com

AppExchangeService Work.comSales

Database.com

Chatter

Data.com

Iden

tity

Salesforce Platform

Communities

124

Connect With Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

126

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