APPS VS. WEB

Putting apps into context….

• Over 8 billion downloads last year from zero a few years ago

• Estimated to be 50 billion downloads by 2012 and 30$ billion in revenue by 2015 (Chetan Sharma, Juniper)

• Over 600,000 apps between Apple, Android and GetJar

• 35.3% of US consumers used apps in Jan 2011 (Comscore)

• An estimated 65.8M Americans now use smartphones (Comscore Jan 2011)

• Top smartphone platforms: Rim 30.4%, Android 31.2%, Apple 24.7% (Jan 2011, Comscore)

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What is GetJar?

• As the world’s largest, open app store GetJar’s technology, people and experience allows us to:

Host over 75,000 apps supporting nearly 2,500 different phones across all major mobile platforms

Distribute these apps for more then 300,000 publishers in nearly 200 countries

Acquire users for our clients across multiple inventory sources guaranteeing the lowest cost per download and the highest scale

Track app downloads and usage leveraging in-house data analytics and conversion tracking

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Results: Over 1.6 billion downloads to date for clients

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Is my phone a

smartphone?

Blackberry Bold, Curve,

Tour, Storm?

Will it work on

my old old Moto Rzr?

Apps vs. web – does the consumer care?

What version of Android do

I have?

What is HTML5?

Side by Side – what does it look like?

Web pros: • Reach

• Cheaper development

• Ease of distribution

• Instant update

• Requires connectivity*

Apps pros:

• Always “on”

• Deep engagement

• Leverage device power / features (touch, accelerometer)

• Viral!

• Sexy

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Key questions to ask yourself in terms of strategy

• Am I brand building or trying to get the user to “do” something?– Determines app or web strategy

• Do I want a deep experience or something more shallow?– Determines platform strategy

• How broad is my audience?– Determines app or web strategy

• How much resource do I have?– Determines depth of engagement and number of platforms

• How important is monetizing my mobile users?

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There are a number of things you should know…

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Installed base?

OEM’s using platform

Billing available

Number of versionsEase of

distribution

Size of catalog

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And the landscape looks ugly…

Platform iOS Android Rim Win 7 Symbian Java Palm

WW mkt share (sf)

16% 33% 14% 3% 31% N/A <3%

WW base 73.5M 40M± 80M± 2M 250M+ 2B+ 500k±

Apps 300,000+ 200,000+ 12,000± 8,000+ NA 70,000± 4,000+

Stores 1 7 5 1 100+ 100+ 1

Paid/free Free, CC Free, Checkout

, CB*

Free, CC, PP, CB

Free, CC, Some CB

Free, CB, CC, PP

Free, CB, CC, PP

Free, CC

OEM’s Apple HTC, Samsung, SE, LG,

Sharp, Tosh, ZTE, Moto

Blackberry Samsung, Nokia,

HTC, Dell

Nokia (legacy

SE, Samsung)

Samsung, SE, Nokia, LG,Moto,

Shapr, Tosh, ZTE

Palm, HP

tablets

OS versions

4 6 6 1 3 NA 2

Top mobile brands today are cross platform

App Appl And BB Web Java Symb Win GJ DLs

Facebook X X X X X X X 100M+

Ebuddy X X X X X X X 77M+

Opera X X X X X X X 50M+

MTV X X X 2M+

Google X X X X X X X 18M+

Yahoo! X X X X 20M+

Fandango X X X X 1M+

YouTube X X X X X X 8M+

Web & Apps for Facebook

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How do you get 500m users Of your service to go mobile?

Using your mobile site to drive app downloads

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Step 1:Consumer visits the

Facebook site and clicks a link to

“Download Facebook here”

Step 2:They are taken to

Facebook’s App download page on the appropriate

store

Step 23:Consumer downloads the most appropriate app for

their handset

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And don’t forget your Web site!

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Fandango’s approach was similar

Web downloads More then 40% of

Dl’s to date

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Yahoo!’s strategy US smartphones + web

Everyone’s got a phone! What should you do?

• Identify precisely your user and what they expect of your mobile service

• Determine brand vs. performance

• Select the platforms that best suit your strategy

• Richness vs. speed

• Depth vs. breadth

• Dive in, collect data, analyze and start over!

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Patrick MorkChief Marketing Officerpatrick@getjar.comwww.getjar.com@getjarBlog.developer.getjar.com/developer

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