head of emerging technology

sxsw interactive 2015

nigel gwilliam

ipa

@nigelg

— introduction to human— wearables (zzzzz)— millennials (zzzzz)— neuroplasticity (wtf)

— extreme bionics & you— artificial intelligence & you

today’s menu

“like air and drinking

water, being digital

will be noticed only

by its absence, not

its presence”

nicholas negroponte

founder MIT media labs

“one of the things our

grandchildren will find

quaintest about us is

that we distinguish the

digital from the real”william gibson

the future consumer?

millennials

“technology doesn't make me who I

am. It lets me be who I am."

the four entitlements

• instant gratification

• a decision-free lifestyle

• complete transparency

• a seamless experience

David-Michel Davies

President, Webby Media Group

authenticity

Uber is “the most

ethically challenged

company in silicon

valley”

peter thiel

founder, PayPal

convenience has made hypocrites of us all

neurons that fire together, wire together

Music / think in stereohttp://www.thedrum.com/news/2015/02/19/ad-day-honda-keep

break

“people aren’t broken,

technology is broken”hugh herr

MIT media lab

the future is silver

rise of the silver pound/dollar

the journey to AI

the journey to AI

short term

• man: creative, thinks, reasons

• machine: will own the

predictable & routine

short term

long term?

— increased intimacy of tech— changing human expectations (& brands)— changing human brains (& brands)

— extreme bionics & you— artificial intelligence & you

— thank you

summary