Swot! Presentation 5.03

8/2/2019 Swot! Presentation 5.03

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14 March 2012

WHAT IS SWOT, ANDHOW USEFUL IS IT IN

STRATEGIC PLANNING?


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Presented by Group 2

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Nana Akua Boatemaa Engmann

Reginald Tetteh

Jacqueline Ann Bulley

Nana Ato Anaman

Michael Bilson

Joseph Swaniker


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WHAT IS SWOT ANALYSIS? SWOT Analysis is the most renowned tool for audit

and analysis of the overall strategic position of thebusiness and its environment.

Its key purpose is to identify the strategies that will

create a firm specific business model that will bestalign an organizations resources and capabilities to

the requirements of the environment in which the firmoperates.

It views all internal and external positive and negativefactors that affect the success of a business.

It helps in forecasting/predicting the changing trendsas well as including them in the decision-making

process of the organization. 14 March 2012


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InternalAnalysisStrengths

InternalAnalysis

Weaknesses

ExternalAnalysis

Threats

ExternalAnalysis

Opportunitie

s

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SWOT ANALYSISFRAMEWORK


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Internal Analysis

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External Analysis

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StrengthsTangible/Intangible

Human CompetenciesFinancial Resources

Business Location

Customer goodwill

Brand Loyalty

Weaknesses:

Lack of Marketing Expertise

Insufficient Research &Development

Narrow Product Range

Huge Debt

Waste of Raw Materials

Opportunities:

Government Regulations

Emerging Technology

Competition

Market Opportunity

Threats:

Government Regulations

Unrest among employees

Price Wars with Competitors

Reduction of Industry Profits

Ever Changing Technology

Examples

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Strategy?

It is a general direction set for anorganization and its various components toachieve a desired state in the future, which

results from the detailed Strategic PlanningProcess.

StrategicPlanning?

It is an organization's process of definingits strategy, or direction, and making

decisions on allocating its resources topursue this strategy.

SWOT &StrategicPlanning

?

Is SWOT Analysis useful in StrategicPlanning

HOW?

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SWOT serves as a powerful source ofinformation for Strategic Planning(HOW)?

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Builds Organizations Strengths and

Helps Address its Weaknesses (HOW)?

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It maximizes an organizations

responses to opportunities (HOW)?

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Overcomes Organizations Threat (HOW)?

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Helps in Setting Objectives (HOW)?

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Helps to Identify Core Competencies ofthe Firm (HOW)?

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LIMITATIONS OF SWOT

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SWOT Analysis is not free from its limitations.

1. Does not tell how an organization can identifythe four aspects for itself.

2. May cause organizations to oversimplifycircumstances and overlook key strategicoccurrences.

3. Moreover, categorizing aspects as strengths,

weaknesses, opportunities and threats mightbe very subjective as there is great degree ofuncertainty in market.


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INTERNAL Faulty Products due

to Poor QualityControl

Lack of Skilled and

Efficient Labour Poor Industrial

Relations

EXTERNAL Price Increase

Inputs/Raw Materials Government

Legislation Import Restrictions

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Conclusion:

The process of going through SWOT aidsManagers build up, in terms of theirprocesses and how to plan.

It helps the company to compete effectively inthe market place.

It helps the firm to know the direction themarket is going and how it can capitalize onthe emerging trends within the marketenvironment.

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Conclusion:

It helps the firm to access its position in themarket place and the strategies that it needsto adapt to put it where its mission and vision

are focusing on.

However, the SWOT framework does not allow

Managers to identify external aspects outsidetheir control nor internal factors which aremasked by other events.

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Documents

Swot! Presentation 5.03