Sweet Whinnies Gourmet Horse Treats

Final Report

Venture Introductiona growing operation that started by making

treats for my own horses and then was approached by a friend to sell them in her store.

From there it grew into being sold in 2 sizes with 10 or 20 treats for in store packaging and/or buying them in bulk directly.

The opportunity is to get a better idea of where this venture could possibly expand into and other possibilities that can be gained.

The TEAMResponsibilities of team:Elinor Gardner(Student): plan, design, and

execute plan.Peter Gardner(Small Business Owner):

suggested strategies & feedbackPeter Miller (Professor): provide feedback

and suggestionStephen Wong & Steven Greig (Student

Advisor): provide suggestions

ActivitiesCreate a well modified horse treat that will be

appealing to horses for treat rewards or for the owner to spoil their horse

Design a logo and effective packagingCreate a social media page on facebookResearch existing similar product and see how

they are doing in the marketRegulations for the product to be released in the

marketDetermine a market (stores) that would be willing

to carry the product

End Product To have a variety of styles in horse treats

from flavours & sizesA plan to maintain treat supply to stores and

keep the treat line funded and managed. All information & paper works for regulations

has been collected Promotion through Social Media was proven

to be successfulProfit of $200 in 4 weeks