TEN MOST INFLUENTIAL POLITICAL VOICES

ON TWITTER

@HansRoslingHans Rosling Helle Klein

@DilsaDStenDilsa Demirbag-Sten

@annieloofAnnie Lööf

@carlbildtCarl Bildt

@emanuelkarlsten

@HelleKlein

Emanuel Karlsten

SWEDEN

Averages among Top 10

Twitter Followers

True Reach

27,084 Klout Score

60

90-Day Retweets16,870

90-Day Followers

23,490

90-Day Mentions4,690 90-Day Following

1,326

10,300Network

4215

Amplification

The influence of each user’s network How many people each user influences

How much each user influences people

“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo.

* The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden.

To see the in-depth results of this research, visit www.g20influencers.com