Sweating Genesis

- Getting ready for IVF-treatment

Background

Lifestyle affects fertility Female BMI of 30 or above

The Mission

To help IVF-Syd customers to increase the probability of becoming pregnant. We aim to do so, by delivering a high quality tailored diet and exercise program

The Concept

Team Sweating Genesis

- a doctor, a dietician and an exercise physiologist

The website

http://sweatinggenesis.weebly.com/

The team and the 3 Steps

1. Doctor

- clarifying any potential risks

2. Dietician and Exercise Physiologist

- lifestyle

- exercise preferrences

3. Training

- Objective measures and goals

- Timeline and milestones

Feasibility analysis(1)

Customers:- 11,4 % BMI above 30- 41,7 % BMI above 25

- 1 out 5 couple infertile

Feasibility analysis(2)

Market:- Reached the plateau

No clinics offers this level of integrated solutions

First Mover Advantage

Feasibility analysis(3)

Risk vs. Reward:- Synergy effect:

Good Sweating Genesis results =>

more customers eligble for IVF => increased successrate

Management Team

Experienced

Ready

Commited

The Economy – Year One

Expences

- Equipment, info-material, facilities preparations, salary 30,000,- AUD

Earnings (15 couples)- Sweating Genesis, IVF treatment

85,500,- AUD

Surplus 50,000,- AUD

Year Two to Fiveestimated average

Expenses

- (daily operation, new additions to portfolio)45,000,- AUD

Earnings

- 20 couples, new additions to portfolio 145,000,- AUD

Surplus

- Annual 100,000,- AUD

- Year Two to Five 400,000,- AUD

Possible additions

Continuing during IVF treatment

Out-of-house services (home training)

Personal training sessions

Classes

Pchychologist (not included in budget)

Questions?