Sustainability - A driving force for Innovation

Klaus Woltron

The Role of universities and research

The actual situation

Klaus Woltron

Demographic Revolution

mor

e an

d you

nger

Less and older

Klaus Woltron

Increasing pollution in the emerging regions

Klaus Woltron

Migration

Quelle:

29. 12. 2005

Shrinking population

Klaus Woltron

Unequalness: richer get richer; the poor are moving slower

Klaus Woltron

Decreasing resources:The Reference Scenario

(Dennis Meadows, Club of Vienna, Nov.2006)

Resources

Population

Pollution

Industrial Output

Food

Klaus Woltron

Increasing hunger for energy

Klaus Woltron

Energy – Poker – right or wrong?

2005 the peak of fossile

energy production has

been reached (is it true?)

"Oil, Oil, Everywhere..." was the

title of a fact-filled essay is a

recent issue of The Wall Street

Journal, which showed how absurd

the "oil shortage" fears truly are:

"To pick just one example among

many, finding costs are essentially

zero for the 3.5 trillion barrels of

oil that soak the clay in the

Orinoco basin in Venezuela, and

the Athabasca tar sands in Alberta,

Canada. Yes, that's trillion -- over a

century's worth of global supply,

at the current 30-billion-barrel-a-

year rate of consumption."

Klaus Woltron

Riches get richer

Klaus Woltron

Liberty is not secured

Klaus Woltron

Violence increasing

Klaus Woltron

Source: United Nations Environment Program http://www.grida.no/climate/vital/19.htm

Global warming

Klaus Woltron

Increase of disasters

Source: Swiss Re

Klaus Woltron

Enormous dynamics in all areas of society

• Technology• Lifestyle• Migration• Political environment• Borderless economy• Styles of cooperation• Communication

networks• Reengineering of life

Klaus Woltron

Growth in any respect

..but not so much in insight and wisdom.

Outlook to 2050

Source: ETH Zurich, A. Zehnder

Klaus Woltron

Overstressed biocapacity

Transition

to use-up

biocapaci

ty capita

l

Klaus Woltron

Environment and resources: The bottleneck

Quelle: Sustainable Performance Group, 2006

Toda

y

?

Klaus Woltron

Risks

Immediate risks

Long term risks

Klaus Woltron

Technology enabled the growth of mankind's populations

Years

Klaus WoltronWhy sustainability?

There is no way back to pure nature

Without controlled use of technology earth cannot nurture more than max. 1,5 billion people

Klaus Woltron

Collateral economic damage: Good tasks – bad side effects

Zeit

100%

Klaus Woltron

Steps into a sustainable world

1970 1980

1990 2000 2010

2020 2030 2040

2050

Problem identification

Regulations, subsidies

Target - oriented measures

Measures against causes

Responsibility for causalities

Economic incentives and system approach

End of pipe

Club of Rome

Efficiency increase

Sustainability as guiding principle of all decisions

Red. Of poverty, stab. of pop. growth

2000 Watt-society (?)

Rio Tokyo(follows ETH/Zehnder)

Klaus WoltronSource: BFE, IPCC

7000

6000

5000

4000

3000

2000

1000

Wat

t

22

00

21

80

21

60

21

40

21

20

21

00

20

80

20

60

20

40

20

20

2000

19

80

1960

19

40

19

20

1900

Erneuerbare Energie

total

Renewable energies

Fossile energy consumption

2000- Watt- Society

Klaus Woltron

0 W

2000 W

10`000 W

Jahr 2000 Jahr 2050

6000 W

In average: 2000 Watt/Person

Klaus Woltron

From gas guzzlers to nearly emission free vehicles

Clean Engine Vehicle (CEV)(LNG, 44 kW, 1‘055 kg)

VW Golf 1974 (Benzin, 55 kW, 810 kg)

40.4 g/km3.5 g/km1.3 g/km

165.7 g/km8.6% (off. EU-Fahrzyklus)

0.15 g/km0.10 g/km0.00 g/km109.5 g/km

15.4% (off. EU-Fahrzyklus)

COHC

NOxCO2

Efficiency

Klaus Woltron

Bulbs who give light instead of heat

Edison- lamp (1880) Energy saving bulb

Factor: 25

3 lm/W 75-100 lm/WEfficiency:(Lichtstrom pro bezogene Leistung)

Klaus Woltron

Fuel made of wood

Ecogas

Pilot plant for production of biogas made of wood

Site: Güssing (Austria)

Product: fuel for engines

1000- hour test end June, 2004

Target: 20 resp. 100 Megawatt- plant

Klaus Woltron

New fuelling techniques

Klaus Woltron

Buildings without CO2- emissions

1970MINERGIE-P EAWAG/Zurich

Factor 8

200 kWh/m2a 25 kWh/m2aEnergy input

Opportunities and chances for universities

The challenge to set examples

Klaus Woltron

Core elements of scientific values

1. Safeguarding human development

2. Integration of civilization- systems in the system of nature and synchronization with the potential of ecological systems

3. Integration of all this into scientific and technological long-term targets

Klaus Woltron

Sustainability as basic principle of innovation

• Sustainability is a driving force for innovation

• Innovations are the driving forces for competitiveness and wealth.

• Innovations ask for boldness, risk taking and entrepreneurship

• Sustainability demands interconnected, interdisciplinary competences

• Sustainability is top managements/the rectors business.

… a pioneer's affair!

Klaus Woltron

Good professional perspectives

Financial Capital

H u m a n C a p ita l S u s ta in a b ility C a p ita l

C u s to m er C a p ita l

In n o va tio n a l C a p ita l P ro ce ss C a p ita l

O rg a n iza tio n a l C a p ita l

S tru c tu ra l C a p ita l

In te lle c tua l C a p ita l

M a rke t V a lue

Much more important in former times….

Source: Föhrenbergkreis Vienna, 2000

Rising ch

alle

nge!

Klaus Woltron

Big companies change their attitude

Klaus Woltron

Sustainable investment targets:

Water, energy, resource efficiency, healthy living

Klaus Woltron

In the post- reengineering- world innovation is the key factor of success

Innovativeness Rating: Based on America’s Most Admired Corporations, Fortune Magazine ranking of 578 U.S. companies based on executive peer ratings and investment analyst evaluations.

Average Shareholder Return vs. Innovativeness Rating

Average Annual Shareholder Return 1986-96

Innovativeness Rating

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

3,00 4,00 5,00 6,00 7,00 8,00 9,00

"Top management's commitment to and focus on increasing its organization's innovative ability could lead to significant bottom line results over and above typical costcutting and re-engineering initiatives"

Source: ADL innovation survey

80% agree to:

Klaus Woltron

Be prepared for setbacks and disappointments…

40% of all plans fail30% of all new enterprises disappear within the first five years50% of all mergers and re – development plans failOne has therefore to live with disappointments and failures.

Without frustration tolerance you are chanceless in tomorrow's world.

Klaus Woltron

Evolutional approach: Find new system guidelines and parameters…….

…and leave further development to self – organization within the system.

Klaus Woltron

The best plans are useless without the will to The best plans are useless without the will to succeed....succeed....

Sub – consciousness drives our inspiration, intention, mood, and perception.

Consciousness and action follow behing!

Klaus Woltron

Thanks for your attention!

THINK !