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Twitter, Blogging and Online Video
About Today
Twitter:
• Key areas of Twitter• How businesses are using Twitter • Twitter Exercise – Reviewing Twitter Content
Blogging: What is blogging and is it worth it?
Online Video and You Tube
About You?
Social Media Overview?Twitter
Your Experiences…..?
Twitter Practical?
51% of active Twitter users (9% of UK consumers) use Twitter to alleviate boredom.
42% of Twitter followers follow for more information related to personal interests, hobbies etc.
[Source: ExactTarget, November 2011]
Twitter UK Statistics
37% of active Twitter users check Twitter compulsively!
[Source: ExactTarget, November 2011]
Twitter UK Statistics
Source: Econsultancy Report: Twitter for Business, 2011.
#BackinBelfast
How Twitter is Changing Media
How Business Uses Twitter
83%
80%
58% 51%
The social media landscape is dominated by the ‘Big Four’:
| The State of Social Report 2011 |
Customer service is the new marketing…
Source: ShashiBellamkonda on Flickr
Offers!
Crisis Comms
Crisis Comms
Media Relations
Is Social Media the right
channel for Senior Staff?
Twitter Best Practice
Be Topical
Use of #Hashtagging
#BackinBelfast
Use of #Hashtagging
What Hashtags are relevant to your business / organisation?
Engagement
Promotion
Managing Twitter
“We really should be using ”
We think about the tools, but we should be thinking about…..
Social Media Risk from Employees
“Let’s hurry home and follow the earthquake news. And don’t forget to order your favourite KFC menu”.
ExerciseVisit the Twitter Profiles for:
• Greater Manchester Police (@gmpolice)
• Belfast City Council (@belfastcc)
• The MAC Belfast (@TheMACbelfast)
Q. What are they using Twitter for?
Q. How are they using different types of content?
Q. How do you rate their social media activity generally?
Social Media Overview?Blogging
Blog: A ‘web log’ – a regular online diary about a topic,
hobby, interest. Blogs are set up by individuals who are
passionate about their subject matter. They encourage
and respond to comments from other people.
Blog Platforms
Blogging Success:
Resources
Social Media Overview?Online Video
The Power of Online Video!
Online Video for Organisations
Video: Opportunities
Increase brand awareness and drive traffic to your website
Social Media Content / Increase engagement
Develop company personality and brand
Video: Challenges
The Myth of the ‘Viral Video’
Resources
Getting the story right
Marketing your online video
‘Viral Video’
“A viral video is a video that becomes popular through the process of internet sharing typically through video sharing websites, social media and email”
‘Viral’ Video
“Viral” is something that happens to a video.
‘Viral’ Video
‘Viral’: + 1 million views
Like a Virus really……
Producing Your Online Video
Good god, not another boring
CEO video
Informational Video
Viral Seeding
Commissioning or In-House?
Promoting Your Video
Social Media
Channel Selection
Demo
Paul McGarrity
