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Protecting Our Oceans is Everyone’s Business: Ranking Supermarkets on Seafood Sustainability2014 edition

OCEAN

SANCTUARY

2

cOntEnts

3 Executive summary

5 Introduction

6 Looking back, moving forward

7 the 5 phases of the sustainable seafood journey

9 Beyond the seafood counter: supporting ocean sanctuaries

11 Big steps on big sellers

11 Farmed salmon 13 canned tuna

15 Ranking overview: how Greenpeace grades

16 company profiles

16 Canada Safeway

18 Loblaw

20 Metro

22 Overwaitea Food Group

24 Walmart Canada

26 Federated Co-operatives

28 Sobeys

30 Costco Canada

32 Redlist Removals 2014

Author sarah King

Design Elysha Poirier

Photo credits pg. 2 © Alex Hofford / Greenpeace; pg.4 © Paul Hilton / Greenpeace; pg. 6 © Greenpeace / Ben Fox ; pg. 10 © Gavin newman / Greenpeace; pg. 11 © tofino Photography; pg. 13 © Andrew norton / Greenpeace pg. 14 © Greenpeace / Paul Hilton; pg. 33 © Paul Hilton / Greenpeace

Acknowledgments thanks to charles Latimer, Laura Yates, cat Dorey, Mary Ambrose and our dedicated volunteers and supporters for their contribution to this report.

Published by Greenpeace Canada July 2014 IsBn 978-0-9877581-4-9

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EXEcUtIVE sUMMARYcanada’s retailers joined the sustainable seafood movement after their European counterparts, but many are now leading the charge toward a new age of ocean-friendly seafood sourcing. six of the eight biggest supermarket chains have adopted sustainable sourcing policies that apply not just to the fresh and frozen seafood found at the fish counter, but to all products containing marine ingredients. their commitments are ambitious, commendable, and ultimately, necessary for them to make the most meaningful impact.

canada safeway, recently acquired by sobeys Inc., placed first in this year’s ranking largely due to the company’s efforts to seek more sustainable alternatives for some major, and unsustainable, seafood sellers. Loblaw placed a close second and is the first of the ranked retailers to begin to tackle seafood categories beyond fresh, frozen and canned seafood. these two companies were the only ones to receive a green rating this year reflecting their momentum toward achieving their goals.

Metro jumped up the ranks this year to third place with a score approaching a green rating, while Overwaitea Food Group dropped from its first place and green rating, reflecting a lack of clarity by the company about its ongoing dedication to sustainable seafood. Walmart, Federated co-operatives Ltd. (FcL) and sobeys are in the middle of the stack, with FcL working hard to find alternatives and Walmart and sobeys both revamping their sourcing policies following the expiration of their 2013 commitments. costco placed last again this year because of its continuing lack of transparency about its sustainability initiatives in the canadian side of its business.

Overall, most retailers have solid species assessment systems in place, as well as traceability programs to track their fish from sea to store, clear decision-making processes on what seafood can and cannot be sourced, and they are providing information to their customers about their sustainability initiatives and what they consider more sustainable seafood options. the sector is starting to take some positive steps on sourcing ocean-friendly canned tuna options in their private label brands and there is more acknowledgment that one of the their top sellers, net-pen farmed salmon, does not fit with their sustainability goals. some companies are starting to address that issue.

Improvement is still needed across the board. Retailers need to be consistent in how they apply criteria to private label and national brand products and set clear timelines on when they will discontinue unsustainable product if the fishery or aquaculture operation does not improve. they also need to conduct third party audits to ensure their products are what they think they are.

While most companies are moving in the right direction, as major buyers and sellers of seafood, their impact on our oceans is still significant. Ensuring sustainable seafood supply chains is not enough to allow fish stocks to recover and stay healthy for years to come. Diminished and vulnerable stocks need areas free from human exploitation where their habitat is protected from the growing threats to our oceans. Retailers can do more to ensure sustainable seafood.

Polling commissioned by Greenpeace canada shows that canadians want more marine protection, and retailers can help deliver that. some have started to express their support for the creation of marine reserves and recognize certain areas should be off limits. But strong commitments to avoid sourcing from proposed and existing marine reserves and a pledge to take the next step as advocates for our oceans are still on the horizon.

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canada’s major food retailers are once again being ranked on their efforts to ensure the seafood they sell does not threaten the ability of our oceans, and ocean-dependent communities, to thrive. six years after Greenpeace canada’s first assessment of the seafood procurement practices and policies among canada’s eight largest supermarket chains, we are looking back to where they began and looking forward to where they need to be, if sustainable seafood is truly going to move from being a catchphrase to a reality.

What continues to prove unsustainable is the global fishing industry. the latest Un FAO State of World Fisheries and Aquaculture (sOFIA) report released early in 2014 reported that the last assessment of global fish stocks in 2011 found that 28.8 per cent were overfished and 61.3 per cent were fully fished, unable to withstand more catch. Only 9.9 per cent were found to be underfished. the number of scientific studies warning of massive and irreversible loss of marine biodiversity is growing, especially related to rapidly changing environments like the Arctic1 and already overexploited species like sharks and rays.2 All the while our oceans are acidifying, becoming increasingly polluted with plastic, other chemicals and nutrients, and new industries like deep sea mining are threatening to disrupt species that have yet to be discovered. Our oceans are crying for help, but are we listening?

the public, and seafood consumers, are more aware than ever before about what overfishing and destructive fishing and farming practices are doing to our oceans. But they are not yet fully armed with the information they need to make better purchasing decisions, nor may they ever be. And yet, the onus is still largely on the customers shopping in one of canada’s eight biggest grocery chains to figure it out. At best a confusing task considering the number of certifications, green claims and rampant seafood fraud.3 At worst, impossible. Ultimately, customers should be able to trust that their grocer is providing the best, the greenest and the most socially responsible seafood. But those days aren’t here yet.

store flyers by all major chains still advertise and promote harmfully fished and farmed seafood alongside greener options. Retailers often say that if their customers want sustainable seafood, they will sell it. But surely it should not be up to the customers to say outright that they’d rather not buy seafood that was laundered or destroyed deep sea corals, or ask at the seafood counter for the fish that isn’t disease-ridden or that was caught by people working under horrible conditions. It’s the responsibility of the retailer to assure its customers that any seafood choice is a sustainable and equitable one, and until that’s true, stop encouraging bad choices through

1 Lewisa, ceri n., Brown, Kristina A., Edward, Laura A., cooperd, Glenn and Helen s. Findlay. 2013. sensitivity to ocean acidification parallels natural pcO2 gradients experienced by Arctic copepods under winter sea ice. www.pnas.org/cgi/doi/10.1073/pnas.1315162110

2 IUcn. 2014.A quarter of sharks and rays threatened with extinction. http://www.iucn.org/?14311/A-quarter-of-sharks-and-rays-threatened-with-extinction

3 Rachel E. Golden and Kimberly Warner (Oceana). 2014. the Global Reach of seafood Fraud: a current Review of the Literature. https://s3.amazonaws.com/s3.oceana.org/images/seafood_Fraud_Map_White_paper_new.pdf

promotion. the competitive nature of canada’s retail sector fuels such contradictory behaviours that undermine otherwise meaningful progress being made to help educate customers. But that same competitive nature can also lead to the quest for leadership on important issues like sustainable seafood as we’ve seen over the years through Greenpeace rankings.

the food retail landscape in canada is undergoing significant change through acquisitions, new players and growing market shares. It is not yet clear whether seafood sustainability will remain a top priority. Will retailers stay true to their sustainability commitments and take their rightful place as champions for the ocean diversity that the array of ocean life on their shelves reflects? Or will they drop to the lowest rung on the sustainability ladder and continue to place too much importance on having any eco-stamp of approval rather than ensuring truly eco-options?

Indeed, some of the big eight retailers are working hard to find ocean-friendly seafood for their customers, but when we look at the health of our oceans, it isn’t enough. But what else can the retailers do beyond greening their supply chains? the answer could very well change the bleak, downward trajectory of ocean biodiversity.

If our oceans are going to have fish for years to come, the retail sector must use its influence to help us protect our oceans, by urging the government to live up to its obligations to conserve marine life. the time is now to join together to create sanctuaries in our oceans so future generations won’t look back and wonder how the industry fished and sold our oceans out of stock. the retailers are poised to be part of a new wave of corporate social responsibility. Which retailer will be first to hang a banner on Parliament? Or better yet, play a major role in persuading those within it.

IntRODUctIOn

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When Greenpeace first approached the retailers back in 2007, we asked them to adopt a sustainable seafood sourcing policy applicable to all products with marine ingredients, and to set clear goals that worked towards an implementation deadline. the policy was meant to be created around the following three principles: remove the worst (stop sourcing products identified by Redlists including Greenpeace’s and others to be the most harmfully fished or farmed); support the best (procure products with species caught or farmed in a sustainable way, often identified as green rated); and, improve the rest (identify fisheries and farms that could become sustainable with some clear improvements, and play an active role in providing incentive for them to do so within a reasonable timeframe).

While each retailer has taken a different approach to seafood sustainability, most have incorporated these principles into their policies and practices. the evolution of the sustainable seafood movement in the canadian retail sector, and beyond, also mirrors these principles; though not as seamlessly as would be ideal.

the retailers have gone through various phases of development when it comes to adopting, implementing and understanding what exactly it means to source and market sustainable seafood, and through this year’s assessment it is clear that some are further along the journey than others.

PHASE 1

PHASE 2

PHASE 3

PHASE 4

PHASE 5

8th

6thOverwaitea5th4th3rd2nd1st

6th

LOOKInG BAcK, MOVInG FORWARD

FIVE PHAsEs OF tHE sUstAInABLE sEAFOOD REtAILER MOVEMEnt AnD cURREnt stAtUs RELAtIVE tO RAnK

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PHAsE 1: DEnIAL, cOnFUsIOn, WIsHInG GREEnPEAcE cEAsED tO EXIst

In 2007, most retailers were here. Failing to understand why they were being targeted on the issue when they were meeting legal requirements on seafood, they had “dolphin safe” tuna and some were even starting to stock Marine stewardship certified (Msc) products. conversations with Greenpeace were avoided at all costs, most retailers were unwilling to respond to questionnaires about their seafood sourcing practices and there was little direct engagement with other environmental groups on the issue. For some retailers, this phase lasted well into 2008 and beyond, but slowly after the release of our first report entitled Out of stock: Supermarkets and the future of seafood, it was clear that tougher conversations were starting to be had within the walls of various retailers’ headquarters and some retailers were ready to chart a new course.

PHAsE 2: POLIcY cREAtIOn, PARtnERInG UP, BUYInG tHE EcO-LABEL t-sHIRt, REMOVInG tHE WORst

In 2009, Greenpeace released the first ranking of supermarkets entitled Out of stock, out of excuses: ranking retailers on seafood sustainability. By this time, canada’s biggest retailer, Loblaw, had crafted a sustainability policy and the second biggest, sobeys, had begun the drafting phase. Walmart canada had started to engage on the issue but had yet to craft a policy, and the others were not at the point where they were seeing the need to revise their seafood sourcing or even map out a way forward.

the same year, Greenpeace embarked on a supermarket tour across the country. From small towns to larger centres, dedicated volunteers, activists and staff visited numerous stores, talking to store managers, engaging with customers, and, in some cases, taking direct action to send a strong message back to headquarters that it was time to get serious about their role in causing ocean destruction. the remaining supermarket chains finally started to come around; sussing out potential partners in the EnGO community to help them develop and implement new sustainable sourcing policies.

By the time the second ranking entitled taking Stock: Ranking Supermarkets on Seafood Sustainability was released, Loblaw had partnered with WWF, Walmart was in discussions with WWF and others and costco was also in discussions with WWF. Overwaitea Food Group (OFG) and Federated co-operatives (FcL) had partnered with seachoice and safeway was in the process of working out a partnership. sobeys and Metro had also begun consulting with various groups.

In an attempt to find a simple and marketable solution to their problem, some retailers based the entirety of their sustainability commitments on sourcing Msc or other certified products. Given that the Msc was created with WWF, companies engaging with the environmental group like Loblaw and Walmart were encouraged to go in this direction. Other companies also began to explore certified products, but their commitment to 100 per cent certified was not as explicit.

As policies were solidified, retailers also began to remove some of the worst or most unsustainable products in their seafood array. Obvious candidates like sharks, bluefin tuna, and orange roughy were being pulled from shelves, in some cases accompanied by consumer-awareness campaigns by the companies explaining these moves being made. this marked the beginning of a sea change in the retail market for seafood.

PHAsE 3: tAKInG stOcK, REtHInKInG EcO-LABELs As tHE BE-ALL-EnD-ALL, sUPPORtInG tHE BEst

After the retailers completed a superficial assessment of the fresh and frozen seafood they were sourcing, many embarked on a more thorough traceability investigation into fresh, frozen and other products like canned tuna. they engaged their vendors and suppliers more closely and some even had them fill out detailed questionnaires. sobeys, with their policy now in place, piloted a traceability program for a few of its products to share information online with its customers about not only where their fish was caught, but who caught it. Metro on the other hand used the information they gathered to begin to design a comprehensive labeling scheme for their private label.

through this process of identifying which species were caught or farmed in which ways, it became clear that not all products had sustainable alternatives, not all products were or could be certified Msc, and there was still a lot they did not know about the seafood they were selling their customers. For products that did appear to have sustainable alternatives, the race was on to start the ambitious task of seeking out new suppliers, figuring out how to market new products and their sustainability initiatives to their customers, and for those with commitments based on eco-certifications, exploring how to give fisheries and farms added incentive to get certified.

With their own sourcing criteria in place, and with advice from partner organizations, other organizations like Greenpeace and well-known scientific advisors in the case of Loblaw, many retailers also began to acknowledge that not all certified fisheries and farms were in fact sustainable, and failing to be critical of the alleged eco-stamps of approval could leave them vulnerable to scrutiny.

Recognition that sustainable alternatives may not always come with an Msc logo, new products assessed to be greener options, stamp or no stamp, began to appear at the seafood counter. Retailers were starting to support the best, but supply of green-rated products was not always going to meet the buyers’ price demands or the level of existing consumer demand for certain products.

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PHAsE 4: POLIcY REVIEW AnD AMEnDMEnt, sUPPORtInG InnOVAtIOn, sEEInG YELLOW, IMPROVInG tHE REst

By 2011, full policy implementation was underway for all retailers. costco had finally adopted its sustainability policy and FcL was now working hard to roll out the first phase of its policy. Loblaw, now feeling more confident about how to tackle the regular seafood categories, became the first retailer in canada to amend its policy to include all products containing marine ingredients. A vow not even all of the more progressive UK retailers had taken.

With the increased level of attention on one of the top selling products, canned tuna, Greenpeace was pushing retailers to ensure their seafood policies had clear criteria relating to this complex industry. By the 2012 ranking, most of the retailers had amended their policy to include canned tuna. Others went further. OFG, sobeys, Walmart, and Metro pledged to have their policy apply to all products as well. As the implementation deadlines of some policies approached, and green products were not hitting shelves as fast as ocean lovers had hoped, the industry began to rely on ‘good alternatives’, ’equivalent’ certifications, and unclear sourcing conditions. Instead of a clear division between unsustainable red-graded products and more sustainable green-graded (including certified fisheries and farms that were recognized as truly sustainable options), yellow (yellow-graded species and industry-led and less rigorous certification schemes) was becoming the new green.

By this point, fisheries improvement projects (FIPs) and aquaculture improvement projects (AIPs) were firmly on the radar of many retailers. some, like sobeys, Metro, and later Walmart had emphasized in their policy the desire to continuously improve fisheries and aquaculture operations. However, though FIPs and AIPs were becoming the new focus to ’improve the rest’ of the products without clear alternatives, few retailers were playing an active role in the projects and projects all over the globe were being labeled FIPs/AIPs without any clear objectives to receive a green rating and without clear timelines by which the needed changes would be made.

sustainable Fisheries Partnership (sFP) who had partnered with sobeys and Walmart were identifying potential opportunities, but the companies’ involvement in FIPs remained minimal. Loblaw had engaged in a FIP with WWF, but beyond that, like most retailers, may be sourcing from them but not engaging any further.

today, at least for the time being, retailers are looking at FIPs/AIPs as a way to continue to source certain problematic species. new policy editions contain a heavy reliance on FIPs/AIPs and fisheries or farms working towards certification. Indeed, improving the rest is an essential piece of the sustainable fisheries and aquaculture puzzle, but it cannot be used as a way to avoid making tough sourcing decisions when heavily depleted stocks, impacts on other threatened species, and destruction of important habitat are in question. Excluding the worst must continue if sources refuse to make swift changes, and instead support should go to the best the industry has to offer in terms of green alternatives.

PHAsE 5: stAYInG tHE cOURsE, LOOKInG LOnG-tERM, BEYOnD GREEn GROcER tO OcEAn cOnsERVAtIOn ADVOcAtEs

Despite legitimate concerns, canada’s major retailers are on the right track. Well, except for costco. With the acquisitions that have taken place over the last year (Loblaw purchasing shoppers Drug Mart and sobeys acquiring canada safeway), sourcing policies will be merged and others revised, and relevant retailers must ensure that crucial elements for sustainability success do not get lost in translation.

For all retailers, policies need to be continuously updated and improved, starting with an assurance that all products with even the smallest creatures from the sea are assessed and bound by policy requirements. Private label and national brand should be held to the same strong standards.

there must be an acknowledgement that supply relationships may need to be replaced with players that are acting for the oceans. In order for real change to happen back on the water, retailers need to invest in the solutions that do not already exist. Actively engaging in FIPs/AIPs, supporting companies investing in new, more sustainable fishing and aquaculture technology, and supporting conservation initiatives beyond seafood are clearer paths to success.

the necessary compliment to sustainable seafood are loud calls for protection of our oceans to allow depleted fish stocks to recover, species and ecosystems to adapt to changing oceans, and to stave off the growing threats to marine life beyond the fishing and aquaculture industry. Firm commitments not to source from proposed or existing marine reserves and pledges to support coastal communities’ efforts to keep our oceans wild are a must. together, this is a recipe for the true ocean advocates that canada’s retailers are gearing up to be, if they stay the course and stop seeing the ocean for the fish.

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A crucially important part of Greenpeace’s asks to retailers is to use their buying power, and their clout, to support wider ocean conservation initiatives beyond their seafood counters and back to the very ecosystems from which their seafood comes.

the vision is a global network of marine reserves, or ocean sanctuaries, covering 40 per cent of the world’s oceans. crossing all ecosystems, ecologically sensitive and unique areas, and connecting marine freeways used by ocean travellers, these safe havens would be free from extractive industries and destructive human influence.

Without healthy oceans, there cannot be sustainable seafood. Or any seafood, for that matter. And without safe havens for marine life to flourish, there cannot be healthy oceans. setting aside no-take areas is critically important in maintaining marine biodiversity. Ocean life could be facing the next mass extinction if overfishing is not stopped and if species are not able to adapt to new stressors associated with climate change. Already fragile ecosystems will not have a fighting chance of coping with the changes to come if they are faced with the growing list of industrial threats.

A recent study found that because high seas ecosystems provide services and irreplaceable value well beyond commercial fish catches in international waters, closing off the high seas completely could be more economically, socially and ecologically beneficial than continuing to fish in them. the study emphasized the value of high seas ecosystems in rebuilding coastal fish stocks and in helping to mitigate against climate change as an enormous carbon dioxide store.4 With only 1 per cent of commercial fishing taking place just in the high seas, a logical place to prioritize global efforts on marine protection, but one that is extremely difficult due to weak and patchy governance and management, is in these global commons. negotiations at the Un for a global framework that would allow for a concerted effort on high seas protection could become a reality, if opposing governments like canada start listening to the science and recognize what can be gained.

nationally, canada’s track record on protecting our three magnificent coasts is grim. With less than 1 per cent of the country’s waters fully protected, we fall well behind other nations. In 2010 at the 10th meeting of the conference of the Parties, held in Aichi Prefecture, Japan, the parties adopted a new strategic Plan for Biodiversity, including the Aichi Biodiversity targets, for 2011 to 2020.

the strategic Plan seeks to “take effective and urgent action to halt the loss of biodiversity in order to ensure that by 2020 ecosystems are resilient and continue to provide essential services .. ..” canada agreed to turn the targets into national biodiversity strategies and action plans, and drafted the following target specific to marine protection mirroring the Aichi targets: By 2020, at least 10 percent of coastal and marine

4 Rogers, A.D., sumaila, U.R., Hussain, s.s. and c. Baulcomb. 2014. Understanding the Value of High-seas Ecosystems. http://www.globaloceancommission.org/

areas will be conserved through networks of protected areas and other effective area-based conservation measures.

However, in the Marine Protected Area chapter of the 2012 Fall Report of the Commissioner of the Environment and Sustainable Development, the commissioner concluded that Fisheries and Oceans canada and Parks canada had “not planned, established and managed a network of marine protected areas (MPAs)... in order to... fulfill canada’s international targets under the convention on Biological Diversity,” and that as a result, marine biodiversity remains at risk, along with the health of coastal communities. the commissioner warned that “at the current rate of progress, it will take many decades for canada to establish a fully functioning MPA network and achieve the target established in 2010.” this was a wake-up call for the federal government, and yet it continues to be asleep, failing to act fast enough nationally, and blocking progress towards establishing marine reserves in the high seas.

A poll commissioned by Greenpeace early in 2014 revealed that 94 per cent of canadians think the federal government should protect at least 10 per cent of its coasts and marine areas, and 78 per cent think that this 10 per cent should be completely protected as no-take marine reserves. canadians, including seafood consumers, clearly want to protect the oceans, joining a growing international community that refuses to let marine diversity slip away.

BEYOnD tHE sEAFOOD cOUntER: sUPPORtInG OcEAn sAnctUARIEs

5.8%No

78.1%Yes, Canada should set aside 10% as marinereserves (higher level of protection)

16.1%Canada should setaside 10% as marineprotected areas

to date, canada has fully protected much less than 1% of its coastal and marine areas. the commitment made

by nations was to protect at least 10% of coastal and marine areas.

Knowing this, do you believe canada should aim to set aside at least 10%

of its coasts and marine areas as reserves (higher level of protection)?*

Q

*Polling conducted by stratcom, for complete results visit: greenpeace.ca/pollingresult2014

In 2013, Greenpeace hosted a Marine Reserves Workshop and invited the retailers to learn more about why marine reserves are essential, how these areas can yield not only ecological but economic and social benefits, and what role they can play in pushing for greater marine protection in canada and across the world’s oceans. some of the retailers have expressed support for marine reserves creation through their policies, like Metro and Walmart, and others, like safeway, have pledged not to source from key proposed marine reserve areas. Overall,

canada’s retailers need to play a larger role in ensuring their seafood sourcing practices are not undermining efforts to protect and restore ocean life by publicly pledging not to sell seafood from proposed or existing marine reserves and by advocating for political action.

Visit greenpeace.ca/oceansanctuaries for more on Greenpeace’s work on ocean sanctuaries.

the Arctic is a hotspot for change. climate change, temperature change, changes to ecosystems and changing ways of life. It is melting, warming, acidifying and being invaded by species moving north, fishing vessels chasing them, and other industries waiting for the last bit of ice to expose previously inaccessible, and unknown, riches.

to stop the destruction of one of our Earth’s most fragile regions before it happens, Greenpeace is calling for the creation of an Arctic sanctuary in the uninhabited area around

the north Pole, a moratorium on industrial fishing in previously unfished areas in national and international waters, and a ban on offshore drilling. At a workshop of the Un convention on Biodiversity in May 2014, this area was defined as an ‘Ecologically or Biologically significant Area,’ reaffirming the importance of fast and strong protection.

For more about our save the Arctic campaign, visit greenpeace.ca/arctic

PROtEctInG tHE WORLD’s REFRIGERAtOR

OverwaiteaRetailer:

Policy notes general support for marine reserve creation

Have stopped sourcing one or more products in support of proposed marine reserves

commitment to actively promote marine reserve creation and not source from proposed or existing marine reserves

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BIG stEPs On BIG sELLERs

FARMED sALMOn

As one of the most sold species found on Greenpeace’s Redlist, net-pen farmed salmon is firm on our radar. the industry continues to pollute, threaten the health of wild fish stocks near and far, and clash with local communities and other sectors. Greenpeace is adamant that the time has come to phase out this inherently flawed aquaculture practice and support sustainable alternatives. net-pen industry opponents and wild salmon supporters are growing and the collective voice is getting stronger, but unsurprisingly, the net-pen industry and federal government have been reluctant to change. Luckily, other important players have stepped up and are taking matters into their own hands, and seafood counters.

Greener solutions come in two forms at this point: salmon from healthy wild stocks or salmon from closed containment, recirculation aquaculture systems on land. Atlantic salmon are commercially extinct on the east coast and various Pacific salmon stocks are on the decline. In part for this reason, and because of consumer preference for Atlantic salmon, closed containment has emerged as a way to give consumers what they want, without adding further stress to wild stocks. Various retailers have identified net-pen farmed salmon as a product that does not fit with their commitment to sustainable seafood. Buy-Low Foods/nesters Market, a sister company to Greenpeace-ranked Overwaitea Food Group, removed net-pen farmed salmon along with various other red-graded species and haven’t looked back, joining other retailers such as Marketplace IGA, choices Market, Meinhardt’s, the Big carrot and canada’s newest player –target canada – on a growing list of net-pen free grocers. safeway may be the next to join this group as it works to replace net-pen product with a new closed containment product that just came to market called Kuterra.

Why are more retailers not making the move to rid their shelves of net-pen farmed salmon? Over the years, canada’s biggest retailers have offered a variety of reasons (excuses) but the most common one, other than the fear of negatively impacting their bottom line, is that because farmed salmon is such a popular product, their valued customers who purchase net-pen farmed salmon will go across the street to their competitor if they no longer make it available. Earlier this year Greenpeace decided to test this theory by commissioning national polling of canadian seafood consumers.

Based on the results, retailers can rest assured that the majority of their customers will not abandon them if they act in favour of the oceans. When asked the following question, “thinking about the store or market where you buy most of your fish and seafood, if that establishment decided to only sell sustainable salmon products, removing unsustainably farmed salmon, would you continue to use it as your main source of fish/seafood”, 77 per cent of salmon buyers who shop at the major grocery chains said yes and only 9.1 per cent said no. the majority of people who responded that they would buy their seafood elsewhere noted that they shop at various stores anyway. Importantly, those who said they would buy their seafood elsewhere, 79 per cent said they would continue to buy the rest of their groceries at their regular store. In short, most people who shop at Loblaw or sobeys or Walmart loyally, will continue to do so even if those chains remove destructively farmed salmon from their shelves.

Kuterra is the latest closed containment initiative in north America. It is unique for two reasons: it is the first to grow Atlantic salmon at a commercial scale and it is First nation owned by the namgis First nation. salmon are grown in a tank on land and the water used in the system is 98 per cent recirculated or reused. Located near Port Mcneill on Vancouver Island, the current system is able to produce about 470 tonnes of salmon and expansion is planned to add another four systems. the farm is currently being assessed by seachoice; however, the group, along with others such as Ocean Wise, lend their support to the product as an alternative to open net-pen farmed salmon. Whether Kuterra ticks all the sustainability boxes has yet to be seen, but it’s clear that it is a massive improvement over other farmed Atlantic salmon options.

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Unfortunately, Overwaitea Food Group (OFG) which had completely removed net-pen from its shelves in 2012 has since reintroduced net-pen product back into some stores, reflecting a change in leadership at the company. Instead of staying true to the many customers and the majority of the public who applauded OFG’s strong step, management broke its commitment and backtracked. Key to the successful implementation of a policy is staying focused on solutions and not getting bogged down by those that oppose positive change.

Ultimately, finding sustainable alternatives to net-pen farmed salmon and discontinuing net-pen products from sale may not be easy, but it is necessary. current eco-labels for net-pen farmed salmon do not go far enough to create the necessary barrier between the farms and marine life. While most retailers are relying on Best Aquaculture Practices (BAP) and seeking Aquaculture stewardship council (Asc) certified salmon, some are also working towards greener alternatives. Loblaw is working to source closed containment salmon, but has yet to bring any product to market. sobeys is exploring its options but with its safeway acquisition it is at least one step closer to a source. And most recently, Walmart expressed support for closed containment initiatives in its new policy edition.

However, Metro, costco and FcL have yet to take any notable steps towards replacing net-pen product.

Keeping it sustainably wild is ideal, but if retailers are going to source their salmon elsewhere, it better be sustainably closed.

43.1%Yes, probably

33.9%Yes, definitely

13.9%Don’t know

7.4%No, probably not

1.7%No, definitely not

thinking about the store or market where you buy most of your fish and seafood, if that establishment decided to OnLY sELL sustainable salmon products, removing

unsustainably farmed salmon, would you continue to use it as your main source of fish/

seafood?

Q

12.9%I buy farmed salmon regularly

11.9%I am not concerned about sustainable issues

51.9%I shop at manystores anyway

17.6%Other reason

5.8%I support or work for the farmed salmon industry

What is the main reason you would not continue to use that

establishment as your main source of fish /

seafood?

Q

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cAnnED tUnA

Like farmed salmon, canned tuna is a major seafood seller in the canadian retail sector. It is a staple in many canadian households and has become one of the cheapest animal proteins, and certainly fish products, available to consumers. But the popularity of this favourite fish has come at a cost to tuna stocks, other marine life and coastal nations that depend on this fish for their livelihoods.

Most of the canned tuna on supermarket shelves comes from unsustainable fisheries. tuna stocks are overfished and declining. Incidental catch of other marine life like sharks, turtles and sea birds, and juvenile tuna from vulnerable stocks are common occurrences in the fisheries that many retailers source from both for their private label (in-house) brands and the national brands that occupy most of the shelf space. During the last year, more than any other, we have seen some retailers begin to change that.

All of the retailers’ sustainable seafood policies cover their private label canned tuna, though without the same level of detail or commitment. safeway is the industry leader on private label canned tuna. the company has done a complete replacement of its safeway brand skipjack tuna previously caught by purse seine fisheries using fish aggregating devices (FADs) to a FAD-free option. the company is currently also in the process of confirming a more sustainable source for its albacore tuna, now caught by conventional longlines.

Other retailers including Loblaw, OFG and Metro have introduced a more sustainable private label product line but have yet to make the full switch. In its new edition of its

sustainable seafood policy, Walmart has indicated that it intends to preferentially source its tuna from more sustainable fisheries including pole and line, troll and FAD-free, but the company has yet to introduce a more sustainable product line. sobeys and co-op assure that a more sustainable house brand is imminent but the proof will be on store shelves. costco does not have a private label canned tuna product in canada, but does stock some more sustainable tuna options.

All of the retailers except costco and co-op5 are ranked on their private label tuna sourcing in Greenpeace canada’s canned tuna sustainability Ranking. Greenpeace assesses 14 well-known

5 not all retailers’ private label brands are ranked in Greenpeace canned tuna sustainability Ranking.

OverwaiteaRetailer:

Policy generally covers private label and national brand tuna

national brand sourcing requirements exceed current industry standard

Private label sourcing requirements exceed current industry standard

Ocean-friendly private label product(s)

FAD-free skipjack

Pole and line skipjack

troll-caught albacore; FAD-free skipjack; pole and line

skipjack

troll-caught albacore

Pole and line skipjack by end of 2014

n/A

14

brands sold in canada including the national brands that represent much of the remaining tuna that lines the retailers’ shelves. Most of the ranked retailers are on the right track when it comes to working towards ocean-friendly private label tuna. However, when it comes to implementing their policy in the rest of the canned tuna section, they are allowing their greener products to be drowned in a sea of red-graded national brand tuna.

some national brand products have introduced more sustainable products, and while retailers are stocking their shelves with them, overall they are doing a poor job of replacing unsustainable brands with those that have clear commitments to only source ocean-friendly tuna.

If the retailers are serious about greening their canned seafood aisles, they must start getting stricter about which products occupy shelf space. the jury is out on which retailer will be the first to only stock ocean-friendly tuna. In the meantime, Greenpeace will be urging the public to only choose brands offering sustainable alternatives.

For more information about Greenpeace’s canned tuna sustainability Ranking, visit greenpeace.ca/tunaranking. We will soon be releasing a canned tuna sustainability Guide, rating over 100 products sold in canada. For a sneak peak and to download next month visit greenpeace.ca/tunaapp

Most of the world’s tuna is caught by purse seine nets, usually employing a fish aggregating device (FAD). FADs are floating objects set in the ocean to attract fish. the net is set around the FAD and then the bottom is pulled tight; scooping up everything around the FAD. FADs make fishing easier because the fishers do not have to spend as much time seeking out the tuna, but they also contribute to the overcapacity of the global tuna fleet because as the industry keeps getting better at catching tuna, there are fewer and fewer places for the tuna to hide. FADs don’t only attract tuna but also other marine life like sharks, turtles, rays and various other species that are often killed in the fishing process, leading to thousands of tonnes of wasted marine life. Baby tuna from vulnerable stocks like bigeye and yellowfin are also FAD victims, contributing to their decline. skipjack is the main species targeted by this method, but yellowfin and tongol are also targeted by purse seines using FADs.

the second most common fishing method for tuna is conventional longlining. Longline vessels set thousands of baited hooks attached in series on a thick line into the ocean. they often extend for dozens of kilometres and are suspended by buoys at the surface. Longlines are extremely indiscriminate and various species including sea turtles, sea birds and sharks take the bait and are often drowned. Longline fisheries have contributed to the decline of various seabird, shark and sea turtle populations around the world. Albacore is usually caught this way. Yellowfin and bigeye are also caught by longlines.

Any fishing method where there is one hook to one line means that the fisher is going to be better able to control what they are bringing on board and release non-target catch. Pole and line, handline and trolling are the most sustainable tuna fishing methods in terms of selectivity.

Purse seine fishing without the use of FADs can also significantly reduce the amount of other species, including juvenile bigeye and yellowfin tuna, being caught. this fishing method is known as free school, FAD-free or unassociated purse seine fishing.

Even longline fisheries can dramatically reduce their ecological footprint when proper mitigation measures are employed. these measures are usually species-specific and can include things like using circle –shaped (not J-shaped) hooks to reduce turtle mortality, sinking the lines quickly to avoid catch of seabirds and not attaching hooks to lines with wire ‘leaders’ so that sharks have a chance to pull free.

Greenpeace is urging supermarkets to only source from fisheries using more sustainable fishing practices in addition to ensuring they are avoiding unhealthy stocks, illegally caught tuna and unfair fisheries.

A DEADLY cAtcH BEttER WAYs tO cAtcH tUnA

Greenpeace sends each retailer a questionnaire and asks them to respond with detailed information about their seafood policies and practices. Greenpeace also conducts in-store surveys to verify the information given. supermarket profiles are then written and sent to each company to allow them to point out errors or provide additional information.

Greenpeace grades the supermarkets on their performance in 6 key areas. these include:

n Having a written and implemented sustainable seafood Procurement Policy with criteria that excludes unsustainable and socially irresponsible seafood from sourcing decisions

n Working with suppliers to find more sustainable alternatives and supporting fisheries and aquaculture operations working to become sustainable

n Ensuring all products containing marine ingredients can be traced from sea to shelf, eliminating illegal sources from the supply chain, and third party efforts to verify that suppliers are meeting sourcing requirements.

n Labeling products with key information that helps customers make informed decisions, and generally raising customer awareness about the company’s sustainability initiatives and sustainable seafood.

n Removing red-graded species from store shelves.

n taking the next step by supporting broader ocean conservation initiatives.

to get full marks, supermarkets need to have strong, publicly-available, fully implemented policies that apply to all products that may contain marine ingredients, not sell any Redlist seafood, ensure social accountability, and be showing leadership in creating positive change in our oceans.

BEttER WAYs tO cAtcH tUnA

RAnKInG OVERVIEW: HOW GREEnPEAcE GRADEs

Overwaitea

74%73%

67%

61%59%

58%

38%

0

20

40

60

80

100

2009 2010 2011 2012 2013 2014

Good71% to 100%

Fair41% to 70%

2014 sUPERMARKEt RAnKInG On sEAFOOD sUstAInABILItY

16

ABOUt tHE cOMPAnY

canada safeway, formerly owned by safeway Inc., was acquired by sobeys Inc. in 2013. safeway has operated over 200 supermarkets, distribution centres, as well as manufacturing facilities in Western canada. safeway stores currently continue to carry the safeway banner and traditional private label brands are still found in stores. sobeys sold 18 safeway locations to Federated co-operatives (FcL) and Overwaitea Food Group (OFG).

stORE nAMEs safeway

PRIVAtE LABEL BRAnDs safeway, safeway sELEct, Pantry Essentials, Priority Pet, Mom to Mom, Open nature, Eating Right, Bright Green, signature café, Primo taglio, Waterfront Bistro, O Organics and Lucerne.

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOncanada safeway has been implementing its sustainable seafood policy that seeks to ensure its fresh, frozen and canned tuna products are 100 per cent sustainable or in a credible, time-bound fishery or aquaculture improvement project by 2015. safeway’s policy contains detailed canned tuna sourcing requirements for its private label canned tuna.

safeway has worked with its partner organization, seachoice, to assess the sustainability of its seafood and find more sustainable alternatives. safeway’s policy implementation has not yet extended to other product categories; however, the company will be assessing these products through the development of a new joint policy under sobeys leadership.

LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOnsafeway works to educate its customers about its sustainability initiatives and more sustainable seafood options both online and in its stores. safeway puts stickers on products to indicate seachoice “best choice” or green and “some concerns” or yellow designations. the company has also conducted a labeling pilot program on certain products that included common name, catch method, whether it is wild or farmed and the Latin name. Most products still lack key information about where and how the species was caught or farmed. Additional

canada Safeway

74%score

1stRank

canada safeway has worked its way to the top of the ranks this year with a shiny, new green rating. Once the company committed to sustainable seafood, there was no turning back and it has taken some bold steps forward. since the 2012 ranking, safeway has been busy working with industry and its suppliers, with the evidence in the canned tuna aisle and at the seafood counter. Out with the unsustainable products and in with the new, greener options seems to have become the company’s motto, poising it well for the next phase of implementation into categories beyond fresh, frozen and canned seafood. With sobeys’ acquisition of the company, safeway’s procurement policies and practices will likely change, as the two companies have taken a different approach to their sustainability commitments. sobeys should be proud of its new western presence, adopt the strong elements of safeway’s policies and approach, and chart a new course for the company as a leader not only in sustainable seafood procurement but in pushing for healthier oceans overall.

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information is also provided through brochures available at the seafood counter, in-store signage and seachoice wallet guides.

safeway promotes more sustainable options through signage and promotional events. the company does, however, continue to promote unsustainable seafood as well.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEssafeway sells 10 species found on Greenpeace Redlist including rockfish, Atlantic cod, king crab, Fraser river sockeye salmon, tropical shrimp and prawns, net-pen farmed salmon, yellowfin tuna, haddock, Alaska pollock and Atlantic sea scallops.

since the last ranking, safeway has removed a number of red-graded species including 3 species found on Greenpeace’s Redlist (Pacific hake, canadian cod, bigeye tuna) and an additional 5 species red-graded according to seachoice. safeway has begun replacement of some major red-graded sellers including net-pen farmed salmon, canned tuna and tropical shrimp. In 2013, safeway replaced its private label destructively fished canned skipjack tuna with a more sustainable option and introduced a closed containment farmed salmon option. In early 2014, safeway replaced some of its net-pen farmed salmon with a more sustainable closed containment product. It has also replaced some of its red-graded shrimp with a green alternative.

tRAcEABILItY AnD VERIFIcAtIOn safeway has worked with seachoice to ensure its fresh, frozen and canned tuna products can be traced from the ocean to stores. safeway vendors must complete an assessment form that provides key information about the origin of the products. safeway conducts internal audits and indicated that it planned on requiring a third party traceability regime by 2015. Under the new joint sobeys-safeway policy, a new traceability program will be created.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERsafeway has not made an overall commitment not to source from proposed or existing marine reserves. the company has, however, committed not to source from the Ross sea or the proposed high seas marine reserves in the Western and central Pacific ocean.

safeway representatives go beyond participating in industry sustainability discussions and workshops to supporting operations working to offer more sustainable alternatives. safeway followed through on its intentions to play a role in bringing closed containment farmed seafood to market and further, has expressed its support for the canadian government’s transition away from net-pen aquaculture to closed containment technology. the company is not currently actively participating in FIPs and AIPs; however, opportunities will be further explored under the company’s new ownership.

kudoS•SafewayistacklingtopRedlistsellerslike

canned tuna, farmed salmon and shrimp by offering more sustainable options for each product and working to phase out Redlist species.

•Thecompanyamendeditssourcingpolicyto include comprehensive canned tuna sustainability requirements, and was the first major retailer to replace its private label skipjack with a more sustainable option.

conceRnS•AlossofmomentumasSobeyscreatesa

joint sustainable procurement policy.•Itsstrongcannedtunasourcingrequirements

must also apply to national brand products.

“evidence in the canned tuna aisle and at the seafood counter”

18

ABOUt tHE cOMPAnYLoblaw companies Ltd. is canada’s largest retailer with over 2,300 corporate, associate-owned and franchised store locations overall, which include over 1,050 grocery stores and 1,250 pharmacies operating under various banners nation-wide. the company recently acquired shoppers Drug Mart, the country’s largest retail pharmacy chain, solidifying its top market share position. Loblaw’s headquarters is located in Brampton, Ontario.

stORE nAMEs Loblaws®, Loblaw Great Food™, Real canadian superstore®, Zehrs Markets®, Zehrs Great Food™, Fortinos®, Your Independent Grocer®, valu-mart®, nofrills®, Wholesale club™, cash & carry®, Provigo®, Maxi®, Maxi & cie®, club Entrepot®, Les Entrepots Presto®, Atlantic superstore®, Dominion® (in newfoundland and Labrador), saveEasy®, Atlantic cash & carry®, Atlantic superValu®, Extra Foods®, t&t®, Osaka™, Loblaws cityMarket, Pharmaprix and shoppers Drug Mart.

PRIVAtE LABEL BRAnDs President’s choice®, Blue Menu®, no name® and seaquest®.

stAInABLE sEAFOOD POLIcY IMPLEMEntAtIOnThe Loblaw Sustainable Seafood Commitment applies to all product categories with marine ingredients. Implementation of the policy is advanced, except in t&t and the newly acquired shoppers Drug Mart stores. Loblaw regularly reviews its policy and sets annual goals. In 2013, the company amended its policy to include more detailed sourcing requirements for canned tuna.

Loblaw conducts detailed assessments of the species found in its seafood and then a decision tree is used to determine the procurement outcome. Products must either be certified by the Marine stewardship council (Msc) or Aquaculture stewardship council (Asc), be sourced from acceptable fisheries with conditions, or be involved in a fisheries improvement project (FIP) or an aquaculture improvement project (AIP), otherwise they will be delisted. the implementation deadline for Loblaw’s original commitment to source 100 per cent sustainable seafood by the end of 2013 has passed; however, at that time, 88 per cent of seafood product sales in the fresh, frozen and canned categories met one of those requirements. Loblaw has committed to keeping up the momentum to achieve its 100 per cent goal. Loblaw is partnered with WWF and enlists the scientific expertise of Dr. Jeff Hutchings who advises Loblaw on species assessments and sourcing decisions

LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOnWhile Loblaw intends to expand its labeling policy to ensure its fresh seafood products contain information about how and where the species was caught or farmed, most products currently lack this information. certified products contain a logo and a sustainability claim. Information about the most common species and certified products is available on the company’s website.

Public and consumer awareness are key components of Loblaw’s commitment. From educational material online, to in-store materials and promotional weeks, to media and other events, Loblaw prioritizes promotion of its seafood initiatives and the need for ocean conservation.

LobLaw companieS Ltd.

73%score

2ndRank

Loblaw has received a green rating in this year’s ranking and has maintained its second place position overall. As canada’s leading food retailer and biggest buyer and seller of seafood, the company bears the brunt of the responsibility for ensuring canadian consumers have access to sustainable seafood. It appears that Loblaw continues to take that responsibility seriously. though Loblaw and Greenpeace may not see eye to eye on certification schemes, the company has certainly worked hard to seek eco-label seafood alternatives for red-graded species in all categories. though the company keeps its certified goal in mind, it has evolved its position to also support other more sustainable initiatives, like closed containment aquaculture. As Loblaw moves ahead, it must pay extra attention to the majority of its seafood products (58 per cent) that the company has assessed as ”acceptable with conditions” and ensure ”acceptable” becomes sustainable. It must also ensure consistency and hold the national brands it sells to the same standards it does for its house brand suppliers to avoid confusing consumers about what sustainable really means. As a vocal participant in the sustainable seafood movement and an advocate for industry improvement, Loblaw is poised to lead the retail sector in a broader effort to protect our oceans.

19

While the company does promote its more sustainable options in its stores, it also continues to promote its red-graded products.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEs

Loblaw sells 13 species found on Greenpeace’s Redlist including: monkfish, hake, king crab, Alaska pollock, tropical shrimp and prawns, net-pen farmed salmon, Atlantic sea scallops, haddock, Atlantic cod, yellowfin tuna, Atlantic halibut, chilean sea bass and nZ hoki.

through Loblaw’s species assessment process, the company has identified and discontinued products of various Redlist species originating from the most problematic fisheries and farms and has sought certified or conditionally acceptable sources. currently 138 Msc and Asc certified products, representing 16 per cent of its core seafood category sales, are available in stores. some certified and conditionally sourced products are not yet sustainable and, therefore, may be found on Greenpeace’s Redlist. Loblaw is seeking more sustainable alternatives for various red-graded species such as tropical shrimp and prawns and is supporting closed containment initiatives for Atlantic farmed salmon.

Loblaw has delisted a number of other unsustainable seafood products including Atlantic red snapper, Atlantic bay scallop and others.

tRAcEABILItY AnD VERIFIcAtIOn Loblaw vendors are required to complete a Vendor Questionnaire seeking information such as the species scientific name and information about how and where it was caught

or farmed. the company has also had 228 stores and 6 distribution centres Msc/Asc chain of custody certified, with the remaining stores with relevant fresh programs intended to be certified by end of 2014. this represents one of the largest Msc chain of custody certifications globally. Loblaw conducts internal audits and third party audits for its chain of custody certified products; however, third party audits are not conducted for all seafood products.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERLoblaw participates, often in a leadership role, in various industry sustainability groups, workshops, conferences and other events. the company is focused on raising awareness about overfishing, other problems facing our oceans and ocean conservation through its partnership with WWF and supports efforts such as beach clean-ups and film screenings. Loblaw also worked with WWF in supporting a FIP on the east coast of canada, and has supported the development of more sustainable aquaculture operations.

Loblaw is the first member retailer of the International Fishmeal and Fishoil Organization (IFFO) aimed at improving the sustainability of feed used in aquaculture and has provided comments in the development of aquaculture standards.

While Loblaw has become more engaged on broader industry sustainability and management issues, the company has yet to make a public commitment to support the creation of marine reserves and has not defined explicit sourcing criteria on proposed and existing protected areas.

kudoS• Loblawisthefirstretailertoassessandseekmore

sustainable alternatives for its pet food and supplements categories. In 2013, Loblaw became the first retailer in north America to offer pet food with Msc certified seafood ingredients.

• LoblawhasamoresustainablePCbrandcannedalbacoreproduct and has committed to replace the rest of its Pc albacore with ocean-friendly tuna.

• Loblawisanactiveparticipantinsustainableseafoodindustry forums and initiatives.

conceRnS

“a vocal participant in the sustainable seafood movement and an advocate for industry improvement”

• Loblaw’stunasourcingrequirementsforitsnationalbrandproducts are inconsistent with, and weaker than, its private label sourcing requirements.

• Loblaw’spolicylacksacommitmentnottosourceitsseafoodfrom proposed or existing marine reserves.

• T&Tisstillnottothesamelevelofpolicyimplementationastherest of the company.

20

ABOUt tHE cOMPAnYMetro Inc. is canada’s third largest food retailer, operating almost 600 conventional and discount supermarkets and over 250 drugstores carrying various banners across Quebec and Ontario. Metro’s headquarters is located in Montreal, Quebec.

stORE nAMEs

Metro, Metro Plus, super c, Food Basics, Marché Richelieu, Les 5 saisons, Marché Ami, Brunet, the Pharmacy and Drug Basics.

PRIVAtE LABEL BRAnDsselection and Irresistibles (with sub-brands for each).

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOn

Metro’s Sustainable Fisheries Policy, which originally applied only to fresh and frozen seafood, now covers all products with seafood as an ingredient across all categories. the policy applies to all stores, distribution centres and foodservice. In 2013, Metro amended its policy to include a specific section for its private label canned tuna products. the company has taken a phased approach to implementation, starting with fresh, frozen and canned seafood products, and then moving into other product categories in early 2015.

Metro has a clear decision-making process. Once product information is obtained, it is analyzed against Metro’s sourcing criteria and a risk assessment is conducted. If the product is considered to be ”at risk-red,” Metro then determines whether it will be temporarily withdrawn or whether an improvement plan can be created. ”continuous Improvement Plans” can include seeking alternatives, improving current practices or requiring third party certification. Improvement plans are placed in order of priority based on the level of risk and the value of the product for the company. Metro regularly evaluates the progress of species/products with improvement plans.

Metro has a dedicated marine scientist who guides the company on policy implementation and species assessments.

Equitability and working conditions are evaluated, but separately from the risk assessment process.

metRo

67%score

3rdRank

Metro moved up the ranks again this year into 3rd place with a large jump in score. Metro is very thorough, focused and diligent in the implementation of its sustainable seafood policy, and transparent about its practices. the company is a trail-blazer in the retail sector when it comes to sharing key information on its house brand seafood product labels, and ensuring those products are in fact what they claim to be. Metro keeps making progress, but it must remember to keep the sustainability bar high and ensure Redlist species placed in its continuous improvement program have shortened timelines to achieve sustainability. As the company moves into the next phase of policy implementation in other categories, it would serve Metro well to set some clear goals and ensure the national brands it sells aren’t let off the hook by ensuring consistency in policy implementation. then Metro customers can be one step closer to only having ocean-friendly options.

21

LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOnMetro has a comprehensive labeling scheme for its private label and fresh counter seafood. Product labels contain the common and scientific name, the FAO area or stock, country of origin, the production method and fishing or farming method. Information on labels are revised and often updated. canned seafood products carry some information through inkjet labeling on the top of cans. Metro does not currently require national brands to contain the same information on product labels.

Metro works to educate its customer online and in-stores with signage, promotional materials, flyers and radio messages. Metro suggests ‘species to discover’ on its website, highlighting species that meet the company’s sustainability criteria. While the company promotes products it deems to be more sustainable options, it also promotes unsustainable products in flyers.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEsMetro sells 15 species on Greenpeace’s Redlist including: chilean sea bass, Arctic surf clams, swordfish, monkfish, Atlantic halibut, rockfish, hake, yellowfin tuna, Atlantic cod (except northwest Atlantic cod), king crab, haddock, Atlantic sea scallops, Alaska pollock, net-pen farmed salmon and tropical shrimp and prawns.

Metro has removed various red-graded species from sale including Atlantic redfish and white hake found on Greenpeace Redlist and other species that did not meet Metro’s criteria

including red snapper, parrotfish, grouper and red mullet. Metro also continues to seek more sustainable alternatives, like pole and line skipjack tuna. the rest of the species on Greenpeace’s Redlist sold by Metro have improvement plans.

tRAcEABILItY AnD VERIFIcAtIOn Metro conducts vendor surveys to gather information about how and where the species found in the products it sources were caught or farmed. Metro can trace its fresh, frozen and canned tuna products from sea to shelf and consults relevant blacklists to ensure that vessels and companies it sources from are not involved in illegal activities. Metro conducts internal audits to ensure its products are meeting its criteria, but does not require third party audits to be conducted. the company does, however, have DnA testing completed by an external laboratory to combat seafood fraud.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERMetro’s policy notes its support for the creation of marine reserves and has indicated that its actions and projects will reflect this position. Metro has removed seafood that originates from the Ross sea, which is a proposed marine reserve.

Metro is not currently actively participating in FIPs and AIPs; however, the company is seeking opportunities to be more involved on the water. Metro has funded a UnEscO chair position involved in marine ecosystem analysis.

kudoS• MetroisconductingDNAtestingonseafoodtoensure

products are labeled properly and verify traceability information. this compliments Metro’s thorough house brand seafood labeling scheme.

• Metrointroducedanewpoleandlinecannedskipjackproduct in early 2014 under its Irresistibles brand.

• Metro’spolicynotesitssupportforthecreationofprotected areas in accordance with global targets of protecting 10 per cent of marine and coastal zones by 2020.

conceRnS

“thorough, focused and diligent in the implementation of its sustainable seafood policy”

• MetrohasyettoinvestinsolutionsforbigRedlistedsellerslikefarmed salmon.

• Onanotherbigseller,cannedtuna,whilethecompanyhasintroduced a pole and line canned skipjack product under its Irresistibles brand, the rest of its private label skipjack and most of the national brand tuna comes from unsustainable sources.

22

ABOUt tHE cOMPAnYOverwaitea Food Group (OFG) is owned by the British columbia-based Jim Pattison Group and operates in western canada. the company is the largest western-based food chain. In 2014, the company acquired 15 new stores from sobeys Inc.

stORE nAMEs

Overwaitea Foods, save-On-Foods, Pricesmart Foods, cooper’s Foods, Urban Fare and Bulkley Valley Wholesale.

PRIVAtE LABEL BRAnDsWestern classics, Western Family, Value Priced and Good & Kind.

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOnOFG has a sustainable seafood sourcing policy that applies to all products containing marine ingredients that it intends to implement by 2020. In 2013, the company amended its policy to include specific canned tuna sourcing criteria and made a full commitment to source only ocean-friendly private label tuna by end of 2015. OFG has not yet assessed all of its products containing marine ingredients. the company has made its sustainability commitment publicly available through its website.

OFG works with seachoice to assess the sustainability of seafood species and on the implementation of the company’s sustainability commitment.

oveRwaitea food GRoup (ofG)

61%score

4thRank

Overwaitea Food Group (OFG) has fallen from its 2012 first place position and its green rating to 4th place in this year’s ranking. While the company continues to move forward with its policy implementation, and continues to introduce ocean-friendly options for its customers, there are some changes within the company that are worrying. OFG seems to be becoming less transparent and did not respond to this year’s retailer survey. In 2012, OFG took a bold step forward by removing net-pen farmed salmon, and stepped back in 2013 putting its dedication to seafood sustainability into question. Will OFG continue to work towards its sustainability goals with the same level of attention that led the company to the top of the ranking two out of five times? Greenpeace hopes so.

23

LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOnOFG provides detailed information about the species on sale at the seafood counter in a seachoice Reference Guide and labels its green and yellow rated products with seachoice stickers. Information such as production method is provided on some labels; however, most product labels lack information about how and where the species was caught or farmed. through its seachoice partnership, OFG shares information about the sustainability of various species through its website, along with suggestions of better options for red-rated seafood.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEsOFG currently sells 10 species found on Greenpeace’s Redlist including: rockfish, Alaska pollock, Fraser river sockeye salmon, Atlantic sea scallops, haddock, Atlantic cod, yellowfin tuna, monkfish, net-pen farmed salmon and tropical shrimp and prawns. since the last ranking OFG has introduced two more sustainable canned skipjack tuna products through its Western Family brand, and continues to seek alternatives for red-graded species such as tropical shrimp.

tRAcEABILItY AnD VERIFIcAtIOnOFG can trace most products from sea to shelf and has worked with seachoice to get to know its seafood supply chains. the company does not, however, have third party audits conducted to ensure suppliers are meeting all the sustainable sourcing requirements. third party audits are only done for some certified species.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERIn the canned tuna section of its sustainability policy, OFG notes that it will respect closures and fishing bans and respects the creation of marine reserves to allow the recovery of tuna stocks and other marine life. However, the company does not have an overall commitment to avoid sourcing its seafood from proposed marine reserves and to play a role in pushing for increased marine conservation. the company does source from improvement projects but is not currently playing a more active role in improving problematic fisheries it sources from.

kudoS• Alongwiththeamendmentofitssustainabilitypolicytoinclude

strong tuna sourcing requirements, OFG introduced two more sustainable Western Family canned tuna products since the last ranking – a pole and line and a FAD-free skipjack.

• OFGreplacedsomeofitsred-gradedtropicalshrimpandprawns with a new seachoice green-graded selva shrimp product. the black tiger prawns are raised through Integrated Mangrove Forest Management in their natural habitat without any feed or chemical inputs by small-scale farmers in southeast Asia.

conceRnS

“has fallen from its 2012 first place position and its green rating”

• OFGreintroducednet-penfarmsalmontosomestoresafterdiscontinuing it.

• OFGhasyettoamenditspolicytocoverequitabilityandsocialaccountability issues.

• Thecompanydoesnothaveaclearcommitmentnottosourcefrom proposed or existing marine reserves.

24

ABOUt tHE cOMPAnYWalmart canada is the canadian division of Wal-Mart stores Inc. – the world’s biggest retailer. With the canadian headquarters in Mississauga, Ontario, the chain operates about 390 discount stores and supercentres across canada.

stORE nAMEs

Walmart and Walmart supercentre.

PRIVAtE LABEL BRAnDsWalmart, Great Value, Equate, special Kitty and Ol’ Roy.

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOnWalmart canada’s Commitment to Sustainable Seafood has been expanded to include all product categories “where seafood is the primary ingredient.” the foundation of Walmart’s commitment is still third party certification, but the new edition has an increased focus on fishery improvement projects (FIPs) and aquaculture improvement projects (AIPs). Walmart will continue to source from fisheries or aquaculture operations with concerns if the operation has entered into a credible FIP or AIP with clear goals and established timelines, and project plans must have been finalized by April 30, 2014. the company amended its commitment to include a more detailed canned tuna sourcing section that applies to both national brand and Great Value products. Walmart’s policy intends to hold suppliers accountable with a clause noting that the company will de-list seafood products from suppliers who refuse to improve the environmental performance of their operations, and those in FIPs/AIPs that fail to meet established timelines. Walmart has not yet implemented its policy in categories beyond fresh, frozen and canned tuna. Walmart has partnered with the sustainable Fisheries Partnership (sFP) to help implement its commitment.

Walmart has separate social responsibility standards that apply to its seafood.

waLmaRt canada

59%score

5thRank

Walmart’s position in the ranking has remained the same since 2012, but the company’s score has gone up; reflecting some positive steps forward. With the expiry of the first edition of its sustainable seafood sourcing policy at the end of 2013, Walmart canada has created a new, more detailed policy that can be found on its website. the company is moving in the right direction by strengthening its sustainability commitment on paper, and Greenpeace hopes to see these changes reflected on store shelves. A good place to start is with its Great Value canned tuna now that the intent to source more ocean-friendly tuna has been made public. Walmart’s next steps should be to assess the sustainability of the marine ingredients found in its other categories, and to set some time-bound implementation objectives to ensure the company stays on the right track.

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LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOnWalmart’s new commitment pledges to “work with its vendor-partners to improve its seafood product labeling to include common name, area of catch/farm, and where possible the method of catch/farm.” However, currently little sustainability information is provided on labels, in stores or on the website.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEsWalmart sells 7 species on Greenpeace’s Redlist including: Atlantic cod (not canadian cod), Alaska pollock, tropical shrimp and prawns, net-pen farmed salmon, Atlantic sea scallops, haddock and yellowfin tuna.

tRAcEABILItY AnD VERIFIcAtIOnWalmart is able to trace most of its fresh, frozen and canned tuna products from sea to shelf. the company does conduct internal audits of its seafood sourcing; however, external audits are not conducted with the exception of third party chain of custody for some certified products.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERWalmart’s new policy states that it “supports marine protected areas where there is a strong scientific basis, or there is an established agreed upon conservation measure in the RFMO (Regional Fisheries Management Organizations), and encourages suppliers to avoid sourcing from closed areas.” the company has not yet played an active role in such conservation initiatives.

While Walmart’s policy is largely focused on FIPs and AIPs, the company is not yet playing a key role in these projects. It does, however, attend FIP/AIP roundtables organized by its nGO partner, sFP.

kudoS•Walmart’snewpolicyeditionnotesitssupportforclosed

containment salmon farm development.

•Walmathasadoptedcannedtunasourcingrequirementsthat apply to its national brand and private label products.

•Walmart’spolicynotesitssupportforthecreationofmarine protected areas.

conceRnS

“moving in the right direction by strengthening its sustainability commitment on paper”

•WhileWalmartmaysupportclosedcontainmentsalmondevelopment on paper, it has not taken steps to invest in any projects.

•Walmartcontinuestorelyheavilyoncertifications,butnotall certifications are created equal and none of them have a strong enough standard for key species like farmed salmon.

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ABOUt tHE cOMPAnYFederated co-operatives Ltd. (FcL) is owned by about 225 retail co-ops located across Western canada, with its head office in saskatoon, saskatchewan. FcL provides central wholesaling, marketing and administration to its member-owners. FcL is a separate entity to co-op Atlantic, which serves the eastern provinces. co-op customers have memberships and are part owners of the company.

stORE nAMEs

co-op, Marketplace, the Grocery People, super A Foods and Bigway Foods.

PRIVAtE LABEL BRAnDscountry Morning Gold and co-op Gold.

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOnFcL has a sustainable seafood policy that applies to its fresh, frozen and canned tuna products. FcL is committed to providing seafood that meets seachoice green and yellow ratings, or that is in a credible fisheries improvement project (FIP) or aquaculture improvement project (AIP). the first phase of policy implementation covered fresh and frozen products, and now the company is starting to focus on its private label canned tuna. FcL has partnered with seachoice to help the company assess the sustainability of the species it sells and to advise on procurement practices and consumer education.

fedeRated co-opeRativeS Ltd. (fcL)

58%score

6thRank

Federated co-operatives Ltd. (FcL) has been quietly working on implementation of its policy since the last ranking, causing an increase in its score since 2012. Implementation of the company’s sustainable seafood policy is well underway and with the help of its partner, seachoice, FcL has been identifying species of concern and replacing them with green and yellow options. As FcL continues to push forward, it should live up to its policy requirement of supporting reform and, in the spirit of co-operation, determine what more the company can do to protect the oceans.

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LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOnFcL provides information about the sustainability of its products through a Sustainable Seafood Reference Manual created by seachoice, and provides educational material in stores to familiarize its customers with the seachoice labels and more sustainable seafood options. FcL is currently working to provide more information on seafood products including the country of origin and the gear type on labels. FcL also provides information about its initiatives on its website. the company does, however, continue to promote unsustainable seafood products.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEsFcL sells 8 species found on Greenpeace’s Redlist including: King crab, Alaska pollock, Fraser river sockeye salmon, tropical shrimp and prawns, net-pen farm salmon, Atlantic sea scallops, haddock and yellowfin tuna.

FcL has replaced a number seachoice red-rated species with more sustainable, green-rated options.

tRAcEABILItY AnD VERIFIcAtIOn FcL conducts some internal audits but has yet to have external third party audits done against their sustainability requirements.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERFcL plans to pursue fishery and aquaculture improvement project opportunities in 2014, but to date had not played an active role in pushing for change on the water beyond supporting more sustainable operations through its sourcing. the company’s policy has a commitment to policy reform but it lacks a commitment to not source from proposed or existing marine reserves.

kudoS•FCLamendeditssustainabilitycommitmenttocoverits

private label canned tuna products.

•FCLhasremovedoveradozenspeciesthatarered-rated by seachoice and replaced them with yellow or green-rated products.

conceRnS

“implementation of the company’s sustainable seafood policy is well underway”

•FCL’spolicydoesnotyetapplytoothercategoriescontaining marine ingredients.

•FCLhasnotyetindicatedwhenCo-opbrandcustomerscan expect ocean-friendly canned tuna.

ABOUt tHE cOMPAnYsobeys is canada’s second largest food retail chain. sobeys is owned by Empire company Ltd., which is a sobeys family company. sobeys acquired canada safeway in 20131, growing its presence in Western canada. sobeys operates over 1000 supermarkets (corporate, franchised, conventional, discount) and pharmacies across canada carrying various banners, currently including most safeway stores. corporate headquarters are located in stellarton, nova scotia.

stORE nAMEssobeys, IGA Extra, IGA, needs, Price chopper, Foodland, thrifty Foods, Les Marchés tradition, Western cellars, Rachelle-Béry, Lawtons Drugs and currently most safeway branded stores.

PRIVAtE LABEL BRAnDscompliments (with sub-brands including compliments, sensations, compliments Organic and compliments collection) and signal. (see safeway profile for safeway private label brands)

1 sobeys and safeway are being assessed and scored separately because a new, merged policy has not yet been created covering both companies.

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOnsobeys’ sustainable seafood Policy covers all products with seafood as an ingredient. the first edition of sobeys’ policy, which expired at the end of 2013, took a fishery and aquaculture improvement approach, meaning unsustainable products are removed as a last resort. sobeys partnered with sustainable Fisheries Partnership (sFP) to help the company assess the sustainability of its seafood products and identify fisheries and aquaculture operations in need of improvement which the company could engage with. Policy implementation has focused on fresh, frozen and canned seafood to date.

sobeys will have a new policy edition later this year, covering both sobeys and safeway stores. As the company creates its new policy, it will also be assessing other categories based on a new decision tree. sobeys has indicated that timelines for change for products in improvement projects will be enforced under the new policy.

sobeys does not have a detailed policy covering social accountability issues but it does require certain high risk products to undergo a third party audit to verify compliance.

sobeys’ thrifty Foods chain, located in British columbia, works with Ocean Wise to implement its policy. thrifty engaged on sustainable seafood before sobeys created its policy and takes a slightly different approach to its sustainable seafood commitment.

LABELLInG, cOnsUMER EDUcAtIOn AnD

SobeyS

58%score

6thRank

sobeys may not have moved up the ranks this year, but the company is undergoing a transition period that could result in a stronger approach to sustainable seafood sourcing. Following its acquisition of safeway, this year’s ranking leader, sobeys has its hands full to merge the two chains’ sustainable seafood procurement policies and chart a new course. While the two retailers have had a very different approach to their sustainability commitments, sobeys should take note of some of the bold steps that places safeway ahead of the rest. After little progress by the company in the lead up to the 2012 ranking, there seems to be a sea change in sobeys’ corporate offices. Let’s hope we start seeing some of these changes on store shelves later this year that evolves into sobeys taking a leadership role in supporting conservation initiatives on the water.

29

PROMOtIOnsobeys does not provide key sustainability information such as where and how fish is caught or farmed on most products. customers can find out more information about some species through the company’s website, and through this Fish website that tells the story from sea to shelf about certain products. the species featured, however, are not necessarily more sustainable options. While the company promotes some of its more sustainable options, it still also promotes unsustainable products such as net-pen farmed salmon.

REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEssobeys sells 17 species found on Greenpeace’s Redlist including: bigeye tuna, chilean sea bass, swordfish, monkfish, Greenland halibut, Atlantic halibut, redfish and rockfish, hake, yellowfin tuna, Atlantic cod, king crab, Fraser river sockeye salmon, haddock, Atlantic sea scallops, Alaska pollock, net-pen farmed salmon, and tropical shrimp and prawns.

sobeys removed red-graded Arctic surf clam since the last ranking, and has sought certified alternatives for some red-graded species.

tRAcEABILItY AnD VERIFIcAtIOnsobeys works with its partner, sFP, to obtain traceability information about the species it sells. the company is able to trace most of its fresh and frozen seafood from sea to shelf; however, information on products in other categories has not been fully gathered. sobeys conducts internal audits on its seafood products but does not require third party audits to be completed. some third party audits are completed to ensure social compliance.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERsobeys does not have a clear commitment to support and not source from proposed and existing marine reserves. In the past, sobeys has discontinued product sourced from the Ross sea – a proposed marine reserve off Antarctica. the company’s tuna sourcing requirements also note that fishing vessels that it sources from must avoid fishing in areas with temporary closures and ratified marine protected areas as set out by Regional Fisheries Management Organizations (RFMOs).

sobeys has plans to become actively involved in FIPs/AIPs in the coming months; however, the company’s current involvement only involves sourcing from these projects.

kudoS•Sobeys’policyappliestoallproductscontainingmarine

ingredients and the company will begin implementation of its policy to other product categories later in 2014.

•FollowingtheexpirationofSobeys’firstsustainableseafood policy edition, the company is in the process of revamping its sustainable seafood sourcing policy that will be complete later in 2014.

conceRnS

“undergoing a transition period that could result in a stronger approach to sustainable seafood”

•RumourhasitthatSobeyscustomersmighthavemoresustainable canned tuna products available later this year; however, the company has not yet indicated whether it will replace all of its private label canned tuna with ocean-friendly products.

•SobeyssellsthemostspeciesfoundonGreenpeace’sRedlist of all eight major retailers.

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ABOUt tHE cOMPAnYcostco is a Us-owned company with its Us headquarters in Issaquah, Washington and its canadian headquarters in Ottawa, Ontario. Unlike most other large retailers, costco customers must be members. Over 80 costco warehouses are found across the country.

stORE nAMEscostco Wholesale.

PRIVAtE LABEL BRAnDsKirkland.

sUstAInABLE sEAFOOD POLIcY IMPLEMEntAtIOncostco has a seafood sustainability policy that covers its fresh, frozen and canned tuna products. the policy lacks detailed criteria against which the company assesses the sustainability and equitability of the seafood it sources. the company set goals to only source certified products for some species like tilapia; however, it is unclear whether costco is meeting its objectives.

LABELLInG, cOnsUMER EDUcAtIOn AnD PROMOtIOncostco does not provide information about how and where the seafood it sells was caught and farmed on product labels or on its website. Aside from posting its sustainability policy online, it does not educate its customers about sustainable seafood or the need to protect our oceans. costco continues to promote unsustainable fish.

coStco canada

38%score

8thRank

costco has placed 8th in the last few rankings, and this year decided not to respond to Greenpeace canada’s retailer seafood survey. costco remains the only company without a passing grade in canada, and is barely scraping by in the Us according to Greenpeace Us’ 2014 carting Away the Oceans report. transparency on the company’s seafood purchasing policies and practices is clearly not its strong suit. But who would know what is? It isn’t only Greenpeace that costco keeps information from. In-store signage and information about the company’s sustainable seafood initiatives is nowhere to be found and most product labels still lack key information. But more urgently, is costco going to do anything about the remaining unsustainable products it is selling to its members? We’ve written costco off as a true advocate for our oceans, but let’s hope it won’t also fail its membership on working to provide only ocean-friendly seafood products.

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REMOVAL AnD REPLAcEMEnt OF REDLIst sPEcIEscostco sells 8 species found on Greenpeace Redlist including king crab, Alaska Pollock, Fraser river sockeye salmon, tropical shrimp and prawns, farmed salmon, Atlantic sea scallops, yellowfin tuna and haddock.

tRAcEABILItY AnD VERIFIcAtIOnIt is unclear whether costco conducts any regular internal or external traceability audits.

GEttInG tHEIR FEEt WEt: sUPPORtInG InItIAtIVEs On tHE WAtERcostco executives have participated in industry working groups on setting standards for seafood certification, but the company recently withdrew its membership in the Global Partnership for Oceans, a multi-interest alliance focused on identifying and tackling threats to the oceans.

kudoS•Sourcessomeocean-friendlycannedtunaoptions.

conceRnS

“written Costco off as a true advocate for our oceans”

• Itisunclearwheretheyareintheirpolicyimplementation.

•Costco’spolicydoesnotcoverallproductscontainingmarine ingredients such as canned seafood, pet-food and supplements.

•Costcohasnotmadeanefforttolookatthebigpictureand support wider conservation initiatives.

OverwaiteaRetailer:

Orange roughy

Bluefin tuna

sharks

skates and rays

Bigeye tuna

Greenland halibut

nZ hoki

chilean sea bass

Arctic surf clams

swordfish

Monkfish

Atlantic halibut

Redfish/rockfish

Hake

Atlantic cod

King crab

Fraser river sockeye salmon

tropical shrimp and prawns

Farmed Atlantic salmon

Yellowfin tuna

Haddock

Atlantic sea scallops

Alaska pollock

REDLIst REMOVALs 2014

not sold in supermarkets

still sold in supermarketsnote: certain red-graded species sold by some retailers are part of a time-bound improvement plan, through which producers work to become sustainable. consult company profiles for more information.

For more information about Redlist species visit: greenpeace.ca/redlist

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Greenpeace is an independent, campaigning organisation which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future.

Greenpeace Canada 33 cecil street toronto, Ontario M5t 1n1 454 Laurier Avenue East, Montréal, Québec H2J 1E7 6238-104 street nW, Edmonton, Alberta t6H 2K9 1726 commercial Drive, Vancouver, British colombia V5n 4A3

1 800 320 7183 www.greenpeace.ca