Supermarket ObservationAssignment #2

By:Vanya2V

Before I enter the supermarket

Supermarket #1It is the only supermarket inside campus.Not-too-big sign letters

Supermarket #2The door is always open.Can be found in every NL train stations

Supermarket #3Big sign outside…and I’m thinking of many cheap-grocery products

Environment #1

Full of orange color

Always plays some 90’s international popular music, such as Garet Gates, Backstreet Boys, One Republic, songs :/

I found rather Low store security (because the location is inside the campus)

Has adequate-crowded merchandises White light bright

Although the store is small but I like to spend more time shop here

Environment #2

The middle row is filled with SALE of everything -products

Dark-blue and yellow color, but not dominant

High ceiling and dull tile-floor makes me wanna go to the cashier ASAP

Conventional arrangementNo music playing:Gives a sense that this stores offers many cheap products

Environment #3

Light-blue dominantWith some orange

touch gives a sense of FRESH store

Grey floor… broad and spacey

It has a good store security with some CCTVs

Sometime it plays the music from local radio

Personnel

#1Orange uniformsMostly young employeesSpecial staff in bread &

bakery department

#2Blue uniformsMostly young cashierSpecial staff for

bakery department #3Blue uniformsNo bakery

departmentEqual genders of

employees

Products #1

SALE items Holland cheese!

The first time you enter the store RECLAME 20% product of bakery

Impulse items near cash register SALE ice-cream product!

Products are arranged by Functions

Products #2

It sells EuroShoper Products! (they’re incredibly the cheapest)

The prices of the products are easy to find

First products I noticed fruits & vegetables in various colors

Products are arranged in functions

Products #3

First products I noticed: these chocolates! And I always buy, at least one…

Random SALE items: located in the middle of the store, near the cash register

Products in least accessible location: charcoal for barbequing, disposable cutleries, stack of tissue-rolls, etc

Hidden opportunity! You can find unpredictable stuffs..

Customers

Supermarket #1Most costumers are students, they come with friendsThey spend less than 15 mins inside the store,

mostly just to grab some breads and milk for lunch

Supermarket #2Various types of customers, from children to seniorsMany types of shopping purpose; either just to buy

some snacks of buy groceries

Supermarket #3Most costumers are adult or housewivesSpend around + 30 mins to buy food supplies &

weekly shopping, until their shopping carts are full

Special Opportunity for Costumers

With this Card, costumers can enjoy some special reduced prices for certain products

Bonus CardCan get some discount for

BONUS – labeled products