FROM VIETNAM TO THE WORLD

TIME: APRIL 2012VENUE: DAEWOO HOTEL (EXPECTED)ORGANIZER: TRAVELLIVE MAGAZINECO-ORGANIZER: HONG LEONG BANK (HANOI)

Travellive magazine is the leading bi-lingual magazine and the best Tourism & Travel Magazine in Vietnam, (Awarded by Indonesia Embassy) in December 2011. Travellive Magazine also assists its readers by introducing high - end services and products.

Travellive Magazine is the main organizer of Honeymoon & Wedding Perfect, an annual event (exhibition) organized at major five star hotels in Hanoi.

To brand the posh products of outstanding international brand names, including latest fashion collections, suitcases, handbags and other accessories for this summer vacation, Travellive is planning to organize an annual Charity fashion show named

SUMMER VACATION - "FASHION FOR LIFE".

INTRODUCTION

CONTENTSTHE FASHION SHOWWHEN & WHEREOBJECTIVEFASHION SHOW Program content ParticipantsWHY SPONSOR? Marketing and Media Campaign Sponsor packages Sponsor BenefitsCONTACT DETAILS

WHEN & WHERE:Summer Vacation - Fashion for Life is expected to be organized annually in April or May this will be a remarkable event in fashion - tourism.

Time (expected): April - May 2012 Venue (expected): Daewoo Hotel, Hanoi

Objective:FASHION SHOWS have always been glamorous events which boost visibility and promotions of brands associated.

THIS FASHION SHOW will open vast opportunities and provide platform to creative designers to display their art and equal opportunity to models to showcase their talent and the audience to choose classy designs along with the sponsors to reach their targeted customers.

SUMMER VACATION "Fashion for Life" an apt event to promote luxury and branded products to rich and the famous market and create branding for us to establish a stronger footing in Vietnam. This fashion show is also an effort to bring together the customers and sponsors together along with CSR "Corporate Social Responsibility" by working with a Children Home.

FASHION SHOWProgram content: 09.00 Press Conference

On this occasion, Travellive will introduce the latest E - Version with convenient interface and application www.vntravellive .com 09.30 Welcome Guests 10.00 - 11.00 Press Conference - Speech of the Organizer/ Travellive Speech of the sponsor Q & A

List of expected guests: 100 guestsMedia: 50 News papers, online media, National television and broadcastingTourism organizations, airlines, domestic and international tourist agents in Vietnam 18:00 Welcome guests for cocktail dinner party (List of expected guests: 300 - 350 guests) 18.30 - 19.30 Guests tour around classy tourism services and products, lucky draw and auction of famous products (for charity) 19.30 - 21.00 Fashion show

Music performances and latest luxury products presentation of main sponsorsPart 1: Latest fashion collections of summer 2012 of leading proposed fashion names such as Salvatore Ferragamo, Channel, Escada, Louis Vuitton, Burberry, Richard Mille, Yafriro etcPart 2: Collections for business people and travelers of famous designers in Vietnam

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PARTICIPANTS:Celebrities - Famous actors and singersCostumes - Accessories will be prominently displayed with the performance of Vietnamese renowned models such as: Vietnam Nexttop Model TeamThanh Hang, Ngoc Quyen and Trang Nhung...

Special music shows performed by Vietnamese famous singers: Ho Ngoc Ha and Dam Vinh Hung...

MC (expected): Jennifer Pham

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SPONSORBusiness sponsorship is a major source of funding for many events as more and more companies have discovered this to be a powerful marketing tool. Building and strengthening your company brand through effective visibility is one of the key essentials in business strategy. To be effective, sponsorship of any event must serve the interest of four constituent groups: 1. It must serve the business interest of the sponsoring company 2. It must serve the best interests of the event and its participants 3. It must have a positive impact upon the sponsor’s direct

consumers 4. It must benefit the consumers who use the products or services Keeping in mind the above points we have placed our efforts towards achieving

the same.

Confirmed Sponsor: Pernod - Ricard (Vietnam) Qatar Airways DX Fashion (Luala)Proposed Sponsor: Richard Mille Yafriro Piaggio - Vespa (Vietnam)

The thrust of every business is the amount of awareness it has in the market. With prosperous experience in communication and good relationships with leading media organizations in Vietnam, Travellive’s events are always paid much attention and supported by famous Medias: Television: Channels, including VTV, VTC, VITV, VOV HTV-HN, Style TV,

Yan TV, Real TV, TVM, etc.. will broadcast the show. Print & Online Media: Magazines/Newspapers/Online Newspapers,

including Golf & Life, The Guide, Golf Fashion, Thoi trang Tre (Young Fashion), Her World, Elle, Phong Cach (Style), Dep Fashion, Hello, Sanh Dieu (Stylish), Vnexpress, Dan Tri (People), Ngoi Sao (Star), Zing.vn, 2Sao.vn,etc..will publish the show.

Other publicity: Banners, Invitations, Posters, Flyers, Organizing team badges, Branding space on the event newsletters, Access to complete database of all participants, Mention in the media coverage, Logotype printed in ads coming in latest issue of our print media partner.

Media sponsors:

MARKETINGAND MEDIA CAMPAIGN:

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SPONSOR PACKAGES:Exclusive Sponsor: 60,000 USD (estimated for 1 sponsor)Diamond Sponsor: 30,000 USD (estimated for 2 sponsors)Gold Sponsor: 20,000 USD (Non fashion show)Silver Sponsor: 10,000 USD (Non fashion show)Media sponsor: Publish information of the show

Sponsor Benefits EXCLUSIVE SPONSOR: 4 months complimentary full page advertisement in Travellive Magazine {Special page (2nd

Cover page, last 3rd cover page) worth 20,000 USD (including 10% VAT)} Speech of the sponsor during press conference and during the fashion show Products are displayed at special-designed areas. Logo on official documents of the show: introduction letter, invitation letter, tickets Logo on three Travellive publications with articles of the show Logo on the Marquette of the show at newspapers, magazines of all supporting media Logo on Travellive cover page + 02 PR articles (double pages - special pages) on

Travellive 10 tickets for the fashion show Models will wear the products of the sponsor during the fashion show Sponsor will be the guest of honor to give away the fund for the charity Sponsors representatives hotel accommodation (5 or 4 star hotel in Hanoi) Several other benefits could be discussed according to the sponsor’s idea

MARKETINGAND MEDIA CAMPAIGN:

DIAMOND SPONSOR (Main sponsor)Speech of the sponsor during press conference and during the fashion showProducts are displayed at special-designed areas. Logo on official documents of the show: introduction letter, invitation letter, tickets...Logo on three Travellive publications with articles of the showLogo on the Marquette of the show at newspapers, magazines of all supporting media Logo on Travellive cover page + 02 PR articles 10 tickets for the fashion showProducts can be displayed Models will wear the products of the sponsor during the fashion show1 complimentary full page advertisement in Travellive Magazine {Special page (2nd Cover page, last 3rd cover page) worth 5,000 USD (including 10% VAT)}

GOLD SPONSORLogo on official documents of the show: introduction letter, invitation letter, tickets..Logo on three Travellive publications with articles of the show02 PR articles ( One page - Content pages) on TravelliveProducts can be displayed during the fashion showLogo on the Marquette of the show at newspapers, magazines of all supporting media 05 tickets for the fashion show

SILVER SPONSORLogo on official documents of the show: introduction letter, invitation letter, tickets..Logo on three Travellive publications with articles of the show02 PR articles ( One page - Content pages) on TravelliveProducts can be displayed during the fashion show05 tickets for the fashion show

HANOITRAVELLIVE MAGAZINE

3nd flood, 59 Tho Nhuom strreet, Hoan Kiem, HaNoi Tel: 04. 3936 8349 - Fax : 04. 3936 8350

HCMC BRANCH OFFICE

2nd,142 Vo Van Tan street, P6, 3 district, HCMCTel: 08. 3930 9641 - Fax: 08. 3930 9642

Contact Person: B. Subash Chandar - Sales & Marketing Manager

Mobile: 0989 246 411Email: subc@vntravellive.com

THANK YOU!