Summer Internship - Itc

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About the CompanyITCIndia's foremost private sector companies market capitalisation US $ 13 billionturnover of US $ 3.5 billion. Rated World's Best Big Companies by Forbes magazine. India's Most Respected Companies by Business World.

ITC has a diversified presence in - Cigarettes, - Hotels, - Paperboards & Specialty Papers, - Agri-Business, - Packaged Foods & Confectionery, Information Technology, - Branded Apparel, - Greeting Cards,

ITCcountry's biggest foreign exchange earnersUS $ 2.4 billion in the last decade. ITC employs over 20,000 people at more than 60 locations across India. It has more than 4,60,000 shareholders in India.

HistoryITCincorporated on August 24, 1910under the name of 'Imperial Tobacco Company of India Limited'. ITCs headquarter building, 'Virginia House' Kolkata's most venerated landmarks. Since 1974Company's ownership was progressively Indianised

Due to company's multi-business portfolio encompassing a wide range of businesses the full stops in the Company's name were removed effective September 18, 2001 & the Company now stands rechristened ITC Limited.

1925ITCs Packaging & Printing Business Division was set upas a strategic backward integration for ITC's Cigarettes business. Today India's most sophisticated packaging house.

1975launched its Hotels business with the acquisition of a hotel in Chennairechristened to 'ITCWelcomgroup Hotel Chola'. 2000 ITC's Packaging & Printing business launched a line of high quality greeting cards 'Expressions'.

LeadershipCHAIRMAN

Mr. Y C Deveshwar

EXECUTIVE DIRECTORS

S S H Rehman K Vaidyanath A Singh

NON-EXECUTIVE DIRECTORS

J P Daly C R Green S B Mathur D K Mehrotra P B Ramanujam B Sen Ram S Tarneja B Vijayaraghavan

Governance StructureCorporate Governance in ITC takes place at three interlinked levels, namely; - Strategic supervision by the Board of Directors, - Strategic management by the Corporate Management Committee, - Executive management by the Divisional Chief,

Corporate Social InitiativesITC have undertaken several Social initiatives throughout its 95 years of existence, like - Women Empowerment - Primary Education - Livestock development - Preserving Heritage - e-Choupal initiative - Social and farm forestry - Integrated Watershed

Different businessesFMCG:Cigarettes - ITC is the market leader in cigarettes in India. Foods - August 2001Entry into the branded & packaged Foods businesslaunch of the Kitchen of India brand.

ITC has rapidly gain market standing in all its 5 brands: - Kitchen of India - Aashirvad - Sunfeast - Mint-O - Candyman

LIFESTYLE RETAILING:ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. ITC has also established John Players as a brand for the mid market segment.

GREETING, GIFTING & STATIONARY: ITC's stationery brands Paper Kraft & Classmate are the most widely distributed brands across India. ITC's Greeting & Gifting products include Expressions Regalia greeting cards and gifting products like autograph books,

SAFETY MATCHES & AGARBATTIS:ITC has commenced marketing safety matches sourced from the small-scale sector. ITC has launched Mangaldeep Agarbattis across a wide range of fragrances like Rose, Jasmine,

HOTELS:ITC-Welcomgroup brand has become synonymous with Indian hospitality. These include, - Super Deluxe And Five Star Hotels, - Heritage Palaces, - Havelis And Resorts and

Public RelationsPublic Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public Over the years Public Relations has become an integral part of organizations. Public Relations is thus practiced

Corporate CommunicationsMost organizations, whether institutions, companies, or corporations need to communicate. This process of communication with a wide variety of people has to be continuous, two-way and is mostly directed to gain mutual understanding and greater acceptance, which is called

My regular workScanning different newspapers every morning. Making Clipsheets and sending them for circulation Checking online editions of newspapers. Filing Clipsheets into separate dockets.

W0rk doneA research on the Food and Beverages industry in India & globally and preparing a report on it. Visual Documentation of ITC. Media Analysis. Working in the 95th Annual General Meeting of ITC Working in the Companys Annual

Annual Report workAnnual Report before the Annual General Meeting of the shareholderscouriered to almost 5,00,000 shareholders throughout the country. Its a statutory formality, which every Limited company has to follow. It provides a clear picture on the Companys performance to the

The Annual Report of our company apart from the statutory features also includes every year a theme feature the topic of which changes from year to year.

Research on the F&B SectorResearch on the Foods and Beverages sector, nationally as well as internationally. It was a Secondary Research. Exhaustive research done over the net, took help from certain magazines and newspapers and finally prepared a 150 pages

Visual DocumentationITC Photo Library Huge archive of Company Visuals. Rearranging all the visuals list them, name them, date of shooting and all possible details. Requires these visualsmaking corporate brochures, films, Annual Reports, Chairmans Speech and other such reports.

Media AnalysisMedia Analysis for the period Nov 05 to Mar 06, It was basically about analysing how the Media has featured ITC during this period from November to March. Its about quantifying how much positive and negative news have been generated about ITC. Study all the dockets across different businesses of ITC and make

Annual General MeetingPre-AGMAGM

Post AGM

My Learning'sKnow your company Professionalism Punctualitybe 10 minutes before time Meet deadlineon time Hard work + Smart work = Success Be proactive

AcknowledgementsThe Delhi School Of Communication Prof. Ramola Kumar,Corporate Comm. Comm. Dean, DSC

Mr. Subhas Mukherjee, Manager Mr. Arup Ghosh, Manager Corporate Mr. Krishnendu Sen Col. B. S. Verma,Admin, DSC