RESULTS OF THE STUDY WERE AS FOLLOWSDo you shop online?

Yes 71 71%

No 29 29%

Survey on online buyingWhat are the main reasons for not shopping online?

Not own a credit/debit card 6 6%

There is no comfort for touch & feel 13 13%

Do not trust online stores 10 10%

Other 0 0%

What are you most likely to buy, if you shop online?

1

Books and stationery 11 11%Electronics 5 5%Apparels 7 7%Bags 4 4%Jewellery/Accessories 2 2%Other 0 0%

Gender

Male 15 15% female 14 14%

1

2

3

Age

Below 25 years 12 12%

2535 years 10 10%

35 years and above 7 7%

Profession

Student 12 12%

Fulltime employee 10 10%

Parttime employee 2 2%

Businessman/Businesswoman 1 1%

Housewife 2 2%

Work from home 1 1%

Not employed 1 1%

4

Survey on online buying of Accessories

How frequently do you shop online?

at least once a month 18 18%

every three months 26 26%

Once in six months 18 18%

Once a year 9 9%

Books and stationery [Rank in the order of preference, categories that you like to buy online.]

1 16 16%

2 11 11%

3 10 10%

4 13 13%

5 21 21%

Electronics [Rank in the order of preference, categories that you like to buy online.]

1 13 13%

2 12 12%

3 21 21%

4 18 18%

5 7 7%

5

6

Apparels [Rank in the order of preference, categories that you like to buy online.]

1 11 11%

2 7 7%

3 18 18%

4 16 16%

5 19 19%

Bags [Rank in the order of preference, categories that you like to buy online.]

1 17 17%

2 14 14%

3 19 19%

4 12 12%

5 9 9%

Jewellery/Accessories [Rank in the order of preference, categories that you like to buy online.]

1 23 23%

2 8 8%

3 15 15%

4 13 13%

5 12 12%

How many times have you purchased jewellery in the last six months

7

8

None 25 25%

Once or twice 24 24%

Three or four times 16 16%

More than five times 6 6%

When buying jewelry online, how much do you generally spend in one occasion

0500 22 22%

5001500 12 12%

15005000 21 21%

More than 5000 16 16%

Price/Discounts [Rate in order of importance the factors that influence you to purchase jewellery online?]

9

h

10

1 7 7%

2 1 1%

3 4 4%

4 2 2%

5 1 1%

6 7 7%

7 9 9%

8 11 11%

9 10 10%

1015 15%

Availability [Rate in order of importance the factors that influence you to purchase jewellery online?]

1 6 6%

2 0 0%

3 6 6%

4 5 5%

5 2 2%

6 9 9%

7 11 11%

8 9 9%

9 13 13%

10 7 7%

Designs/Catalog [Rate in order of importance the factors that influence you to purchase jewellery online?]

11

12

1 4 4%

2 3 3%

3 3 3%

4 3 3%

5 2 2%

6 10 10%

7 12 12%

8 11 11%

9 9 9%

10 9 9%

Occasions/ festivals [Rate in order of importance the factors that influence you to purchase jewellery online?]

1 4 4%

2 4 4%

3 6 6%

4 4 4%

5 4 4%

6 7 7%

7 12 12%

8 16 16%

9 5 5%

10 6 6%

Return policy [Rate in order of importance the factors that influence you to purchase jewellery online?]

13

14

1 4 4%

2 5 5%

3 5 5%

4 1 1%

5 7 7%

6 9 9%

7 8 8%

8 11 11%

9 11 11%

105 5%

Convenience [Rate in order of importance the factors that influence you to purchase jewellery online?]

1 6 6%

2 1 1%

3 4 4%

4 0 0%

5 7 7%

6 9 9%

7 10 10%

8 8 8%

9 11 11%

1010

10%

Gifting and delivery [Rate in order of importance the factors that influence you to purchase jewellery online?]

15

h

16

1 8 8%

2 3 3%

3 2 2%

4 1 1%

5 5 5%

6 5 5%

7 7 7%

8 11 11%

9 10 10%

1012

12%

Information available about the product [Rate in order of importance the factors that influence you to purchase jewellery online?]

1 5 5%

2 5 5%

3 2 2%

4 2 2%

5 7 7%

6 4 4%

7 6 6%

8 12 12%

9 18 18%

17

105

5%

Quality Assurance [Rate in order of importance the factors that influence you to purchase jewellery online?]

18

1 2 2%

2 0 0%

3 6 6%

4 3 3%

5 2 2%

6 7 7%

7 10 10%

8 12 12%

9 10 10%

10 13 13%

Trust on brand/website [Rate in order of importance the factors that influence you to purchase jewellery online?]

1 4 4%

2 1 1%

3 3 3%

4 3 3%

5 5 5%

6 4 4%

7 7 7%

8 10 10%

9 14 14%

10 15 15%

Were you satisfied with your last online purchase of jewellery?

19

20

Strongly satisfied 17 17%

Somewhat satisfied 26 26%

Nor satisfied nor dissatisfied 19 19%

Somewhat dissatisfied 7 7%

Strongly dissatisfied 2 2%

How likely are you to make a repeat purchase from the same site/brand?

Most likely 30 30%

Somewhat likely 15 15%

Can't say 19 19%

Somewhat unlikely 4 4%

Most unlikely 3 3%

h

Age

21

22

Below 25 years 27 27%

2535 years 31 31%

35 years and above 13 13%

GenderMale 35 35%

Female 32 32%

Profession

Number of daily responses

Student 21 21%

Fulltime employee 27 27%

Parttime employee 3 3%

Businessman/businesswoman 14 14%

Housewife 4 4%

Work from Home 1 1%

Not employed 1 1%

23

24