Studies show that reading daily during summer break is the most important activity to prevent learning loss, for younger students especially. However, busy activity schedules can make it challenging to keep reading a priority, especially by the middle of the summer. That’s why National PTA and Amazon partnered to host the PTA Family Reading Challenge in July. The campaign, which kicked off with an event featuring award-winning children’s author Kwame Alexander, was designed to inspire families to keep learning alive by reading together in July and throughout the summer. As part of the campaign, National PTA empowered families with tips and activities to encourage ongoing reading, while challenging them to share photos, videos and memories that demonstrate how and why reading together is a fun and treasured family activity.

ESTIMATED ACCOUNTS REACHED

1.9 Million

13.8K

3,144,634TOTAL REACH ON

SOCIAL MEDIA

372,889TOTAL REACH OF

BLOG PARTY

IMPRESSIONS ON NEWS SITES LIKE CNN.COM, SLATE.COM, OPRAH.COM

AND TIME.COM

552,000

REACHED ON JULY 1 USING

118,218

1,514

PTA MEMBERS REACHED THROUGH

E-BLASTS

@

300,000+

VISITS TO ptareadingchallenge.org

12,959

10,466

1,634

VIEWS OF CHALLENGE

VIDEOS

#FamiliesReadSOCIAL MEDIA

POSTS

CHALLENGE PARTICIPANTS

TEXTS SENT TO CHALLENGE

PARTICIPANTS

GOOD THINGS HAPPEN

1.2 MillionACCOUNTS REACHED

PTA Family Reading Challenge Results

9,600

Visit PTA.org/FamilyReading to learn more about ways that PTAs are inspiring families nationwide to read together at school and at home through PTA Family Reading Experience events and activities.

INSTAGRAMACCOUNTSREACHED

SUMMER 2015

PTA FAMILY READING CHALLENGE

WHEN #FAMILIESREAD, GOOD THINGS HAPPEN

SUMMER 2015

Facebook.com/ParentTeacherAssociation @NationalPTA

PTA Family Reading Challenge Results SUMMER 2015

BEST OF #FamiliesRead More than 1,500 people participated in the PTA Family Reading Challenge in July. Here’s a glimpse of the best moments that happened when families read together.

Visit PTA.org/FamilyReading and follow PTA on Twitter @NationalPTA and Facebook Facebook.com/ParentTeacherAssociation for more family reading ideas and inspiration.

GRAND PRIZE WINNER Julie Spence and her family won the PTA Family Reading Challenge Grand Prize and will be PTA Family Reading Ambassadors at the 2016 National PTA Convention & Expo in Orlando. Here are some of her images:

TOP CHALLENGE WINNERS Many families won Kindle-sponsored prizes for sharing their family reading moments and capturing the spirit of the PTA Family Reading Challenge on social media. Here are just a few of PTA’s favorites:

MEDIA COVERAGE As part of the PTA Family Reading Challenge, National PTA hosted a blog party on June 25. Twenty-five bloggers participated, sharing what it means to them to read together as a family and why family reading time is so important to learning. In addition, Education Week, School Library Journal and the U.S. Department of Education shared the initiative with their communities.

PTA’S COLLABORATORSSeveral organizations helped to promote the PTA Family Reading Challenge, while offering tips and resources to keep families reading this summer.