Successful Events Tips

Presenters: Kim Sciallo UCNB’97 &

Lauren Lew UCNB’06 Alumni Organization: University College Rutgers - New Brunswick Alumni Association

Alumni Leaders Conference October 22 & 23, 2010

ObjectivesThe Old ApproachA New ApproachMetricsAdditional Tips and Lessons LearnedSummary

Alumni Leaders Conference October 22 & 23, 2010

The Old ApproachStand-alone Alumni Association

Narrow Demographic Subsidized Pricing Postal Mail Advertising

Alumni Leaders Conference October 22 & 23, 2010

A New Approach

Broad appeal

Entertaining

Educational

Alumni Leaders Conference October 22 & 23, 2010

Alumni Leaders Conference October 22 & 23, 2010

GRAPE JAM Wine tasting & jazz

Alumni Leaders Conference October 22 & 23, 2010

BREAKFAST & BLOOMSBreakfast, speaker

& plant auction

Alumni Leaders Conference October 22 & 23, 2010

GROUNDS FOR SCUPLTUREDocent tour, lunch

& artist work space visit

A New Approach – cont’d Price/Value

Free Venues Low Cost / No Cost Speakers Group Rates / Negotiations Give-a-ways

Advertise Avoid Snail Mail Leverage Monthly E-mail Blasts Website/Social Networking Sites E-mail Distribution List

Collect Feedback

Alumni Leaders Conference October 22 & 23, 2010

Metrics

Alumni Leaders Conference October 22 & 23, 2010

Prices: $20 - $50 per person

Attendance: 25 – 45 people

E-mail blast message open rate: 15% of 5700 messages

Additional Tips & Lessons Learned Minimize last minute cancellations Self supporting events Collaborate with other Charter groups Enlist Volunteers

Alumni Leaders Conference October 22 & 23, 2010

Summary

Alumni Leaders Conference October 22 & 23, 2010

Increase Attendance

Reduce Costs for Attendees & Organization

Use Technology to Get Your Message Out There

Thank you!

Questions? Contact …Kim Sciallo UCNB’97 - Kim.Sciallo@verizon.net

Lauren Lew UCNB’06 - LaurenMLew@gmail.com

Alumni Leaders Conference October 22 & 23, 2010