12
Successful Successful Entrepreneur~ Entrepreneur~ Starbucks ~Howard Starbucks ~Howard Schultz Schultz Presenter: Chun Yu Chien(Janet) Presenter: Chun Yu Chien(Janet) ESL 156-Comparative Cultures ESL 156-Comparative Cultures Studies Studies Instructor: Lyra Riabov Instructor: Lyra Riabov

Successful Entrepreneur~ Starbucks ~Howard Schultz

  • Upload
    india

  • View
    115

  • Download
    0

Embed Size (px)

DESCRIPTION

Successful Entrepreneur~ Starbucks ~Howard Schultz. Presenter: Chun Yu Chien(Janet) ESL 156-Comparative Cultures Studies Instructor: Lyra Riabov. Outline. Introduction: Definition entrepreneur Introduce Starbucks basic information Introduce Howard Schultz background - PowerPoint PPT Presentation

Citation preview

Page 1: Successful Entrepreneur~       Starbucks ~Howard Schultz

Successful Entrepreneur~Successful Entrepreneur~ Starbucks ~Howard Schultz Starbucks ~Howard Schultz

Presenter: Chun Yu Chien(Janet)Presenter: Chun Yu Chien(Janet)ESL 156-Comparative Cultures StudiesESL 156-Comparative Cultures Studies

Instructor: Lyra RiabovInstructor: Lyra Riabov

Page 2: Successful Entrepreneur~       Starbucks ~Howard Schultz

OutlineOutline Introduction: Definition entrepreneurIntroduction: Definition entrepreneur Introduce Starbucks basic informationIntroduce Starbucks basic information Introduce Howard Schultz backgroundIntroduce Howard Schultz background Howard Schultz how to led Starbucks Howard Schultz how to led Starbucks

successfullysuccessfully ConclusionConclusion ReferencesReferences

Page 3: Successful Entrepreneur~       Starbucks ~Howard Schultz

IntroductionIntroduction

Definition of entrepreneur:Definition of entrepreneur: An entrepreneur is a person who has possession over a new

enterprise or venture and assumes full accountability for the inherent risks and the outcome.

Page 4: Successful Entrepreneur~       Starbucks ~Howard Schultz

SStarbuckstarbucks Founded: In 1971 Seattle, Founded: In 1971 Seattle,

Washington Washington (Pike Place Market)(Pike Place Market) Headquarters: Seattle, Headquarters: Seattle,

Washington, USA Washington, USA Key people: Howard Key people: Howard

Schultz, Chairman, Schultz, Chairman, President and CEOPresident and CEO

Industry: RestaurantsIndustry: Restaurants Retail Coffee and TeaRetail Coffee and Tea Retail BeveragesRetail Beverages Entertainment Entertainment

Starbucks Headquarters, Seattle.

Countries that contain Starbucks stores

Page 5: Successful Entrepreneur~       Starbucks ~Howard Schultz

SStarbuckstarbucks Products:Products: Whole Bean Coffee, Boxed Tea, Whole Bean Coffee, Boxed Tea,

Made-to-order beverages, Bottled beverages, Made-to-order beverages, Bottled beverages, Baked Goods, Merchandise, Frappuccino Baked Goods, Merchandise, Frappuccino beverages beverages

Revenue:Revenue: US$9.411 billion (2007) ,mn US$9.411 billion (2007) ,mn Operating income:Operating income: US$1.053 billion (2007) US$1.053 billion (2007) Net income:Net income: US$672.64 million (2007) US$672.64 million (2007) Total assets:Total assets: US$5.343 billion (2007) US$5.343 billion (2007) Total equity:Total equity: US$2.284 billion (2007) US$2.284 billion (2007) Employees:Employees: 172,000 (Dec '07) 172,000 (Dec '07) Subsidiaries:Subsidiaries: Starbucks Coffee Company, Starbucks Coffee Company,

Tazo Tea Company, Seattle's Best Coffee, Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Hear Music,Ethos Water Torrefazione Italia, Hear Music,Ethos Water

Starbucks Venti Java Chip FrappuccinoStarbucks Venti Java Chip Frappuccino

Page 6: Successful Entrepreneur~       Starbucks ~Howard Schultz

SStarbuckstarbucks Named: From Moby-Named: From Moby-

DickDick Logo: "twin-tailed Logo: "twin-tailed

siren" (the siren of siren" (the siren of Greek mythology).Greek mythology).

Website: Starbucks.comWebsite: Starbucks.comStarbucks in the Financial District of Boston, Massachusetts

First Second In Germany

Page 7: Successful Entrepreneur~       Starbucks ~Howard Schultz

HowardHoward SchultzSchultz Howard Schultz in Howard Schultz in

Vancouver on March Vancouver on March 1st, 20071st, 2007

Born: Born: July 19, 1953, July 19, 1953, Brooklyn, New York, U.SBrooklyn, New York, U.S

Graduated: Graduated: In 1975, he In 1975, he earned his bachelor's degree earned his bachelor's degree in communication from in communication from Northern Michigan Northern Michigan UniversityUniversity

Occupation: Occupation: Chairman and Chairman and CEO, StarbucksCEO, Starbucks

Salary: Salary: US$ 4,798,745US$ 4,798,745 Net worth: Net worth: $1.1 Billion$1.1 Billion Religious beliefs: Religious beliefs: Jewish Jewish Howard Schultz in Vancouver on March 1st, 2007

Page 8: Successful Entrepreneur~       Starbucks ~Howard Schultz

Howard SchultzHoward Schultz He is a CEO of Starbucks.He is a CEO of Starbucks. He is also the former owner of the He is also the former owner of the

NBA's Seattle Supersonics.NBA's Seattle Supersonics. He also owned the WNBA's Seattle He also owned the WNBA's Seattle

Storm.Storm. In 1982, he founded the first In 1982, he founded the first

Starbucks in Seattle.Starbucks in Seattle. In 2006, Forbes Magazine ranked In 2006, Forbes Magazine ranked

Schultz as the 34th richest person Schultz as the 34th richest person in the United States, with a net in the United States, with a net worth of $1.1 billion dollars.worth of $1.1 billion dollars.

He owns a $35 million dollar He owns a $35 million dollar townhouse in New York City, and a townhouse in New York City, and a beach house in the Hamptonsbeach house in the Hamptons

Page 9: Successful Entrepreneur~       Starbucks ~Howard Schultz

How To Led Starbucks SuccessfullyHow To Led Starbucks Successfully Market position clearMarket position clear Product innovationProduct innovation International MarketInternational Market No-smoking policyNo-smoking policy Understanding of the needs of Understanding of the needs of

employees and customersemployees and customers

Page 10: Successful Entrepreneur~       Starbucks ~Howard Schultz

ConclusionConclusion If you want to become successful If you want to become successful

entrepreneur, I think that it is very entrepreneur, I think that it is very important for several reasons such important for several reasons such as insist, innovate and understanding as insist, innovate and understanding of the needs of employees and of the needs of employees and customers customers

Page 11: Successful Entrepreneur~       Starbucks ~Howard Schultz

ReferencesReferences http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Starbucks http://zh.wikipedia.org/wiki/%E6%98http://zh.wikipedia.org/wiki/%E6%98

%9F%E5%B7%B4%E5%85%8B%9F%E5%B7%B4%E5%85%8B http://en.wikipedia.org/wiki/Howard_Shttp://en.wikipedia.org/wiki/Howard_S

chultzchultz

Page 12: Successful Entrepreneur~       Starbucks ~Howard Schultz

~Thank You~~Thank You~