•Successes & Future

Brazil-Mexico

• Steve Scheibe - All Abroad

•Experience in business & culture

•40 years Brazil and 20 in Mexico

Take Off and Growth

Latin Powers

The Basics

BR 2012 MX

198m Pop. 110m

8,5m km2 Area 2.0m km2

$12670/12820

GDP Per Capita/PPP

$10420/18760

0.9 a/a Growth 3.7 a/a

78.5Mobile p/100

69.4

127 Ease of Business

51

Cachaca Drink Tequila

Futbol Sport Futbol

Cancun Beach Rio

•Language & history (Portugal vs Spain)

•Formal vs. informal

•Psychological and physical distance

•Superficial knowledge (not deep)

Similar yet Different

•Growth, democracy and inclusion (new middle class)

•Mexico – Regaining competiveness, exports more manufactures than rest of Latin America

•Brazil – Diversification and resources

Positives

•Mexico – Dependent on US, “So far from God and so close to the USA”

•Brazil – Underweight in exports especially value added, declining industrial productivity, “Brazil cost” & “God is Brazilian” so everything is OK

Some Concerns

•Mexico – Energy - decline in PEMEX production and lack of new discoveries

•Brazil – Energy - Difficulty in fulfilling the promise of the Pre-Salt deep water finds; hydroelectric

•Both countries – Sustainability of models

Concerns

•The Dragon in the Room

•China importer of commodities & exporter of manufactured goods

•How to compete?

Concerns

•Relatively insignificant, below potential (2%)

•2012 First time 10 billion total

•65% of total is automobile industry

•California-Mexico: 62 billion in 2012

•California-Brazil: Only 4 billion 2012

Trade Brazil Mexico - 2012

Cfds

Who is doing it?

Plus Many Opportunities and Endeavors:

Information Technology

Sports

Tourism

Furniture

Services

•April 2013- 12 Mexican companies in Sao Paulo (ProMexico support)

•Junio 2013 - Pack Expo Mexico – 15 plus Brazilian packaging companies (APEX support)

Trade Missions Brazil-MexicoRecent Events and Ongoing

•Mexico – Brazil – Make it a Positive Sum Game

•Thank you

•Gracias

•Muito obrigado!