SMILE COMMUNICATIONS, NIGERIASUCCESS STORY

FASTER, CLOSER CONNECTIONSSmile Communications brings an enriched user experience to Nigeria with the launch of West Africa’s first 4G LTE network

We seek to deliver affordable, high-quality and easy-to-use broadband internet access to our customers. Ericsson is helping us do this.” Tom Allen, Chief Operating OfficerSmile Group

WORLD-CLASS SERVICE

CUSTOMER PROFILENigeria has a population of over 150 million people and approximately 70 percent mobile penetration. Historically, mobile data coverage and speed have been relatively poor in the country, but ambitious operator Smile Communications set a goal to change all that with its best-in-class LTE network. There are currently four major mobile operators in Nigeria, all providing 3G services, while some CDMA operators have branched into the mobile broadband space with the launch of Wimax and LTE. With the launch of its revolutionary LTE network in cities across the country, Smile Communications is making a name for itself in a competitive market. www.smilecoms.com

Smile Communications was awarded the license to use the 800 MHz frequency spectrum in Nigeria, enabling the operator to leverage LTE technology and achieve a highly advanced network. Partnering with Ericsson, Smile Communications began a three-year LTE network deployment project, deploying transmission and Ericsson’s Packet Core solution, in over 1,100 LTE sites across Nigeria.

Rapid rolloutThe first phase of the rollout was completed in Ibadan in February 2013, making Smile Communications the first operator to deploy LTE technology in West Africa. Commercial services were launched in Lagos a year later, and plans are in place for continued rollout across the country. Sites in Port Harcourt and Abuja are scheduled to commence shortly.

In order to cement its place in the market, Smile Communications needed a partner it could rely on to deliver a seamless and quick completion. Ericsson was responsible for the design, installation, implementation and integration of the network.

For the first time in West Africa, Ericsson also deployed its compact and fully integrated AIR (Antenna Integrated Radio) Antennae, which offer a fast rollout time, and better coverage and throughput. A project team of around 15 people rolled out the

full core network, 75 LTE Radio sites and approximately 80 microwave transmission links.

Remote integration was performed by Ericsson’s Global Competence Center. The network rollout in Lagos was completed in record time with a deployment period of just one month.

Ericsson has a strong relationship with Smile Communications at all levels. As its main supplier, the operator sees Ericsson as the key strategic business partner to help achieve its ambitions in Nigeria. Tom Allen, Chief Operating Officer, Smile Group says: “At Smile Communications, we seek to deliver affordable, high-quality and easy-to-use broadband internet access to our customers. Ericsson is helping us do this.”

Engaging a nationThe rollout of the LTE network has had a significant impact on the user experience in Nigeria. Download and upload speeds in the completed

areas are exceptional and customer feedback has been overwhelmingly positive.

Nigerians can now experience a truly world-class data service with faster web browsing and downloads, and are voting with their feet. Smile Communications saw a rapid increase in users on its network after just a few months of the launch in Ibadan and Lagos.

Reaching out The importance of establishing a high quality mobile broadband service in Nigeria cannot be overestimated. It opens up opportunities for people to improve their productivity locally and fuels new business, which all feeds into boosting economic growth in the country.

Magnus Mchunguzi, Vice President, Ericsson Sub-Saharan Africa talks about the significance of the project for the region: “With

mobile data traffic estimated to grow 17 times by 2019 and Nigeria currently holding the highest number of mobile subscriptions in Sub-Saharan Africa, superior network performance is imperative. As a global HSPA and LTE leader, we are committed to partnering with Smile Communications in meeting the growing demand for an enriched broadband experience.”

Ericsson

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© LM Ericsson (Nigeria) Ltd 2014

CUSTOMER

> Smile Communications, Nigeria.

CHALLENGE

> Leverage 800 MHz

frequency spectrum.

> Introduce LTE to the

Nigerian market.

> Deliver world-class

mobile broadband.

SOLUTION

> LTE radio network.

> RBS 6000.

> AIR Antennae.

> Complete Evolved Packet

Core network.

RESULTS

> Advanced user experience.

> Future-proof network.

> Boost in competitive position.

overview

We are committed to partnering with Smile Communications in meeting the growing demand for an enriched broadband experience.”Magnus Mchunguzi, Vice President, Ericsson Sub-Saharan Africa

Looking to the futureWith headquarters in South Africa, Smile Communications is an important player in the African market. In addition to Nigeria, the operator has also been granted

a license to deploy 4G LTE in Tanzania, Uganda and DRC – so this is just one of the first steps in Smile Communications’ mission to bring a high quality broadband experience to its customers across Africa.

LEADING THE WAY WITH LTEToday, 50 percent of the world’s LTE smartphone traffic is served by Ericsson networks. We are the primary vendor for the LTE radio network, leveraging the multi-standard RBS 6000 family of base stations, AIR Antennae and MINI-LINK microwave transmission. We also provide a complete Evolved Packet Core (EPC) network including Evolved Packet Gateway (EPG) and Mobility Management Entity (MME).

As the market leader in LTE, we are present in all high-traffic LTE markets, including the US, Japan, South Korea, Australia and Canada. Thanks to LTE, users can enjoy an improved smartphone experience, with faster web browsing and downloads, and better network performance.